市场调查报告书
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2024-2032 年按活动类型、旅游类型、年龄层、预订方式和地区分類的美食旅游市场报告Culinary Tourism Market Report by Activity Type, Tour Type, Age Group, Mode of Booking, and Region 2024-2032 |
2023年全球美食旅游市场规模达到9,464亿美元。展望未来, IMARC Group预计到2032年市场规模将达到35,151亿美元,2024-2032年复合年增长率(CAGR)为15.2%。由于大众对文化探索和真实体验的渴望不断增长,社交媒体对塑造旅行行为的影响力不断增强,以及提供健康、本地采购和可持续餐饮体验的目的地数量不断增加,该市场正在经历稳定增长。
文化探索与真实性
美食旅游的主要驱动力之一是对文化探索和真实体验的渴望。食物是文化认同不可或缺的一部分,品嚐一个地区的当地美食提供了一种直接、身临其境的方式来理解和参与不同的文化。这项因素尤其吸引那些寻求比传统观光方式更深入体验世界的游客。旅游体验真实性的成长趋势,以及越来越多的游客希望与当地社区建立联繫并了解他们的传统和生活方式,正在推动市场的成长。美食旅游提供了这种联繫,让旅行者透过风味、烹饪技术和饮食仪式体验一种文化,使他们的旅行体验更加难忘和有意义。
社群媒体影响力的崛起
社群媒体平台在塑造旅行行为方面变得至关重要,美食体验经常在网路上分享和普及。独特的当地美食的视觉吸引力,加上食物的故事性,使其成为高度可分享的内容。这种知名度导致以美食为中心的旅行增加,人们根据美食声誉选择目的地。社群媒体影响者和美食部落客在这一趋势中发挥着至关重要的作用,因为他们强调独特的用餐体验和当地美食,激励追随者寻求类似的体验。这种数位口碑是提高人们对美食目的地的兴趣和认知度的强大工具。
健康与保健趋势
对健康和保健的日益关注正在支持市场的成长。现代旅客越来越注重健康,并寻求符合他们生活方式选择的美食体验,例如有机、农场到餐桌、纯素食或无麸质选择。这种转变导致提供健康、本地采购和永续餐饮体验的目的地不断增加。美食旅游不再只是放纵,而是以一种对身体和环境都有益的方式体验食物。此外,人们越来越有兴趣了解不同菜餚的营养方面以及参与与健康相关的烹饪活动,例如专注于健康食谱的烹饪课程。
经济发展和多元化
美食旅游在当地经济发展和多元化中发挥着重要作用。透过吸引游客,它不仅为餐厅和食品摊贩提供了收入来源,还为当地农民、市场经营者和工匠提供了收入来源。游客的涌入有助于维持小型企业和手工生产者的生存,保护当地的烹饪传统并推广当地美食。此外,美食旅游鼓励对当地基础设施和设施的投资,改善整体旅游体验,并有可能促进当地经济更永续和多元化。政府和旅游局经常认识到推广当地美食的经济潜力,并投资于行销活动和活动,例如美食节、烹饪工作坊和美食之旅,进一步提高该地区的兴趣和经济效益。
对烹饪技能和教育的兴趣日益浓厚
人们不仅对品嚐食物感兴趣,而且对了解食物的製作方法也越来越感兴趣。许多美食游客热衷于学习某个地区特有的烹饪技巧和技巧。这导致烹饪课程、研讨会和美食之旅作为旅行行程的一部分而流行。这些互动体验可以让游客更深入了解当地美食,并让旅客学到新的技能和食谱。烹饪教育作为旅游业的一部分,不仅丰富了旅行体验,还有助于保留传统的烹饪方法和食谱,并将其传递给国际观众。烹饪旅游的教育意义吸引了广泛的旅行者,从业余厨师到专业厨师。
烹饪体验创新
食品体验的不断创新正在促进市场的成长。这包括主题餐厅、实验美食、烹饪故事的出现,以及食物与娱乐和科技的融合。这些创新体验吸引了寻求传统用餐体验之外的游客。将食物与艺术、表演或互动技术相结合的沉浸式用餐体验创造了独特而难忘的旅行。此外,世界各地城市中快闪餐厅和秘密用餐活动的成长趋势增加了独特和惊喜的元素,进一步吸引了美食游客。
The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,515.1 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032. The market is experiencing steady growth driven by the growing desire for cultural exploration and authentic experiences among the masses, increasing impact of social media on shaping travel behaviors, and rising number of destinations offering healthy, locally sourced, and sustainable dining experiences.
Cultural Exploration and Authenticity
One of the primary drivers of culinary tourism is the desire for cultural exploration and authentic experiences. Food is an integral part of the cultural identity, and sampling the local cuisines of a region offers a direct and immersive way to understand and engage with different cultures. This factor appeals particularly to travelers seeking ways to experience the world more deeply than traditional sightseeing allows. The growing trend of authenticity in travel experiences, along with the increasing number of tourists looking to connect with local communities and understand their traditions and way of life, is propelling the growth of the market. Culinary tourism provides this connection, allowing travelers to experience a culture through its flavors, cooking techniques, and food rituals, making their travel experience more memorable and meaningful.
Rise of Social Media Influence
Social media platforms are becoming vital in shaping travel behaviors, with food experiences often being shared and popularized online. The visual appeal of unique and local cuisines, coupled with the storytelling aspect of food, makes it highly shareable content. This visibility is leading to an increase in food-centric travel, where destinations are chosen based on their culinary reputation. Social media influencers and food bloggers play a crucial role in this trend, as they highlight unique dining experiences and local delicacies, inspiring their followers to seek similar experiences. This digital word-of-mouth is a powerful tool in driving interest and awareness of culinary destinations.
Health and Wellness Trends
The growing focus on health and wellness is supporting the market growth. Modern travelers are becoming health-conscious and are seeking food experiences that align with their lifestyle choices, such as organic, farm-to-table, vegan, or gluten-free options. This shift is leading to a rise in destinations offering healthy, locally sourced, and sustainable dining experiences. Culinary tourism is no longer just about indulgence, it is also about experiencing food in a way that is beneficial to both the body and the environment. Additionally, there is a growing interest in learning about the nutritional aspects of different cuisines and participating in wellness-related culinary activities, such as cooking classes focused on healthy recipes.
Economic Development and Diversification
Culinary tourism plays a significant role in local economic development and diversification. By attracting tourists, it provides revenue streams not only for restaurants and food vendors but also for local farmers, market operators, and artisans. This influx of visitors helps sustain small businesses and artisanal producers, preserving local culinary traditions and promoting regional cuisine. Additionally, culinary tourism encourages investment in local infrastructure and amenities, improving the overall tourist experience and potentially leading to a more sustainable and diversified local economy. Governments and tourism boards often recognize the economic potential of promoting regional cuisines and invest in marketing campaigns and events, such as food festivals, cooking workshops, and gastronomic tours, further driving interest and economic benefits in the area.
Growing Interest in Culinary Skills and Education
There is an increasing interest in not just tasting food but also understanding how it is made. Many culinary tourists are keen on learning cooking skills and techniques specific to a region. This is leading to the popularity of cooking classes, workshops, and food tours as part of travel itineraries. These interactive experiences provide a deeper understanding of local cuisines and allow travelers to take home new skills and recipes. Culinary education as part of tourism not only enriches the travel experience but also helps preserve traditional cooking methods and recipes, passing them on to an international audience. This educational aspect of culinary tourism appeals to a wide range of travelers, from amateur cooks to professional chefs.
Innovation in Culinary Experiences
The increasing innovation in food experiences is contributing to the market growth. This includes the emergence of themed restaurants, experimental cuisine, culinary storytelling, and the blending of food with entertainment and technology. These innovative experiences attract tourists looking for something beyond the traditional dining experience. Immersive dining experiences that combine food with art, performance, or interactive technology create a unique and memorable aspect of travel. Additionally, the growing trend of pop-up restaurants and secret dining events in various cities around the world adds an element of exclusivity and surprise, further enticing culinary tourists.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on activity type, tour type, age group, and mode of booking.
Culinary Trials
Cooking Classes
Restaurants
Food Festivals and Events
Others
Food festivals and events accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the activity type. This includes culinary trials, cooking classes, restaurants, food festivals and events, and others. According to the report, food festivals and events represented the largest segment.
Domestic
International
Domestic holds the largest share in the industry
A detailed breakup and analysis of the market based on the tour type have also been provided in the report. This includes domestic and international. According to the report, domestic accounted for the largest market share.
Baby Boomers
Generation X
Generation Y
Generation Z
Generation Y represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, generation Y, and generation Z. According to the report, generation Y represented the largest segment.
Online Travel Agents
Traditional Agents
Direct Booking
Online travel agents exhibit a clear dominance in the market
A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes online travel agents, traditional agents, and direct booking. According to the report, online travel agents accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
Abercrombie & Kent Group of Companies S.A.
Butterfield and Robinson Inc.
Classic Journeys LLC
G Adventures
Gourmet On Tour Ltd.
Greaves Travel L.L.C.
International Culinary Tours
ITC Travel Group Limited
The Ftc4Lobe Group
Topdeck Travel Limited
Tourradar