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市场调查报告书

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全球烹饪旅游市场 - 2023-2030 年

Global Culinary Tourism Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球烹饪旅游市场规模在 2022 年达到 8,019 亿美元，预计到 2030 年将达到 29,135 亿美元，2023-2030 年的年复合增长率为 17.5%。

烹饪旅游是现代旅游业的核心，直接促进了一个国家的酒店业和经济发展。从国家和文化的角度来看，发展本国的饮食文化以支持日益增长的美食旅游趋势非常重要。因为美食反映了一种文化的饮食习惯，也是目的地文化、历史和人民的内涵。国家或地区往往与特定的食物联系在一起。意大利有披萨和意大利面，日本有拉面，印度有香喷喷的咖喱等等。不同文化背景的人吃不同的食物，味觉旅行者接受这一事实，并渴望更多地了解不同的文化及其美食。

与美食相关的活动，如美食节、烹饪比赛和美食主题游等，正在美食旅游市场中日益受到重视。这些活动吸引了本地和国际游客，为展示地方美食、本地产品和烹饪人才提供了机会。

市场动态

健康和保健意识的增强推动了烹饪旅游市场的发展

养生旅游业一直在稳步发展，烹饪体验也越来越多地融入到养生度假和项目中。旅行者正在寻找能提供综合体验的目的地，这些体验将保健活动、水疗护理、正念练习和健康烹饪结合在一起。健康疗养地通常设有烹饪课程、营养研讨会和农场到餐桌餐饮体验，让旅行者探索注重健康的烹饪方法。

农场到餐桌 "运动已在全球范围内得到推广，人们越来越重视了解食物的来源和质量。烹饪游客正在寻找优先考虑当地采购、可持续农业和透明供应链的目的地。根据国际烹饪旅游协会（ICTA）的数据，78% 的烹饪游客会选择那些提倡本地采购食材的目的地。这一趋势支持了人们日益增长的健康和保健意识，并推动烹饪旅游市场向强调这些做法的目的地发展。

文化探索和原汁原味有望促进烹饪旅游市场的发展

随着游客寻求真正的文化体验，真实性已成为美食旅游市场的重要驱动力。根据发表在《目的地营销与管理杂志》上的一项研究，真实性是参与美食旅游的主要动机之一。游客重视探索当地美食、传统烹饪方法及其背后的文化和历史意义的机会。

烹饪旅游提供了一种探索目的地文化和遗产的独特方式。游客对通过美食体验当地生活方式的兴趣与日俱增，因为通过美食可以深入了解当地的传统、习俗和价值观。例如，根据世界美食旅游协会的一份报告，文化探索是美食旅游者的首要动机之一，强调了真实文化体验的重要性。

严格的饮食限制和偏好阻碍了烹饪旅游市场的发展

严格的饮食限制和偏好，如素食、纯素、无麸质或无过敏原饮食，会限制某些目的地合适食物的供应。遵守特定饮食要求的旅行者可能会发现，要找到能满足他们需求的餐馆或餐饮机构很困难。这种有限的可供选择可能会让有严格饮食限制的美食游客望而却步，无法充分享受目的地的美食体验。

某些地区的烹饪传统可能不符合严格的饮食限制和偏好。传统菜肴或当地饮食习俗可能包含不符合特定饮食要求的配料或烹饪技术。对于有严格饮食限制的游客来说，这种不一致可能会阻碍他们的美食旅游体验，因为他们可能很难找到合适的选择，或者需要在饮食选择上做出妥协。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和之后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

Market Overview

Global Culinary Tourism Market reached US$ 801.9 billion in 2022 and is expected to reach US$ 2,913.5 billion by 2030 growing with a CAGR of 17.5% during the forecast period 2023-2030.

Culinary tourism is central to modern tourism and directly contributes to a country's hospitality industry and economy. It is important from the country and culture's perspective to develop their food culture to support the growing trend of culinary tourism. As food is a reflection of a culture's eating habits, and intern a destination's culture, history, and people. Countries or districts are often associated with a particular food. Italy with pizza and pasta, Japan with ramen, India with fragrant curry, and so on. People from different cultural backgrounds eat different foods and a taste trekker embraces this fact and is eager to learn more about different cultures and their cuisine.

Food-related events, such as food festivals, culinary competitions, and food-themed tours, are gaining traction in the culinary tourism market. These events attract both local and international visitors and provide opportunities for showcasing regional cuisines, local products, and culinary talents.

Market Dynamics

Growing Awareness of Health and Wellness is Driving the Culinary Tourism Market

The wellness tourism industry has been growing steadily, and culinary experiences are increasingly integrated into wellness retreats and programs. Travelers are seeking destinations that offer holistic experiences combining wellness activities, spa treatments, mindfulness practices, and healthy culinary offerings. Wellness retreats often feature cooking classes, nutrition workshops, and farm-to-table dining experiences, allowing travelers to explore health-focused culinary practices.

The farm-to-table movement has gained traction globally, with an increasing emphasis on knowing the source and quality of food. Culinary tourists are seeking out destinations that prioritize local sourcing, sustainable agriculture, and transparent supply chains. According to the International Culinary Tourism Association (ICTA), 78% of culinary travelers choose destinations that promote locally sourced ingredients. This trend supports the growing awareness of health and wellness and drives the culinary tourism market towards destinations that emphasize these practices.

Cultural Exploration and Authenticity is Expected to Foster the Culinary Tourism Market

Authenticity has become a significant driver in the culinary tourism market as travelers seek genuine cultural experiences. According to a study published in the Journal of Destination Marketing & Management, authenticity is one of the primary motivations for engaging in culinary tourism. Travelers value the opportunity to explore local cuisines, traditional cooking methods, and the cultural and historical significance behind them.

Culinary tourism offers a unique way to explore a destination's culture and heritage. Travelers are increasingly interested in experiencing the local way of life through food, as it provides insights into traditions, customs, and values. For instance, according to a report by the World Food Travel Association, cultural exploration is one of the top motivations for culinary travelers, emphasizing the significance of authentic cultural experiences.

Strict Dietary Restrictions and Preferences is Hindering the Culinary Tourism Market

Strict dietary restrictions and preferences, such as vegetarian, vegan, gluten-free, or allergen-free diets, can limit the availability of suitable food options in certain destinations. Travelers who adhere to specific dietary requirements may find it challenging to find restaurants or food establishments that can cater to their needs. This limited availability can discourage culinary tourists with strict dietary restrictions from fully engaging in the culinary experiences of a destination.

Culinary traditions in certain regions may not align with strict dietary restrictions and preferences. Traditional dishes or local food customs may include ingredients or cooking techniques that are not compatible with specific dietary requirements. This misalignment can hinder the culinary tourism experience for travelers with strict dietary restrictions who may struggle to find suitable options or need to compromise on their dietary choices.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global culinary tourism market is segmented based on type, tour, distribution channel, and region.

International Tour is Estimated to have Significant Growth During the Forecast Period

International tourists have a global reach and come from various countries, contributing to the diversity and scale of the culinary tourism market. As culinary tourism includes travelers exploring cuisines and food studies outdoor their home countries, it is expected that worldwide travelers would hold a significant market share.

The global travel industry has witnessed consistent growth over time, with an increasing number of people touring globally. According to the World Tourism Organization (UNWTO), in 2022, international tourist arrivals increased by 102% over 2021, representing a significant market potential for culinary tourism experiences.

Geographical Analysis

North America is the Fastest Growing Market in the Culinary Tourism Market

North America is known for its culinary range, with a rich tapestry of regional cuisines and culinary traditions. The continent offers an extensive variety of culinary experiences, from the vibrant street food scenes in cities like New York and Los Angeles to the farm-to-table actions in areas like California's Napa Valley. The range and intensity of culinary offerings make contributions to the growth of the culinary tourism market in North America.

Food tourism has gained significant popularity in North America, with travelers increasingly seeking culinary experiences as a primary part of their tour plans. According to a survey conducted by the United States Travel Association, over 80% of travelers in the United States considered culinary activities as important or essential to their travel experience. This developing interest in food tourism supports the perception of North America's fast-paced growth in the culinary tourism market.

Competitive Landscape

The major global players in the market include: ITC Travel Group Limited, Greaves Travel, TourRadar, The Travel Corporation, Abercrombie & Kent USA, Indian Food Tour, Topdeck Travel, G Adventures, The FTC4Lobe Group, and Classic Journeys.

Why Purchase the Report?

To visualize the global culinary tourism market segmentation based on type, tour, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of culinary tourism market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global culinary tourism market report would provide approximately 61 tables, 57 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Tour
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Awareness of Health and Wellness
  - 4.1.1.2. Cultural Exploration and Authenticity
- 4.1.2. Restraints
  - 4.1.2.1. Strict Dietary Restrictions and Preferences
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Food Activities*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Vacation
7.4. Restaurants
7.5. Food Festivals
7.6. Others

8. By Tour

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 8.1.2. Market Attractiveness Index, By Tour
8.2. Domestic*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. International

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Online*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Offline

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tour
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. ITC Travel Group Limited*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Greaves Travel
12.3. TourRadar
12.4. The Travel Corporation
12.5. Abercrombie & Kent USA
12.6. Indian Food Tour
12.7. Topdeck Travel
12.8. G Adventures
12.9. The FTC4Lobe Group
12.10. Classic Journeys

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球烹饪旅游市场 - 2023-2030 年

Global Culinary Tourism Market - 2023-2030

市场概述

市场动态

健康和保健意识的增强推动了烹饪旅游市场的发展

文化探索和原汁原味有望促进烹饪旅游市场的发展

严格的饮食限制和偏好阻碍了烹饪旅游市场的发展

COVID-19 影响分析

目 录

第 1 章：研究方法与范围

第2章：市场定义与概述

第3章：执行摘要

第 4 章：市场动态

第五章：行业分析

第 6 章：COVID-19 分析

第 7 章：按类型划分

第 8 章：按旅游

第 9 章：按分销渠道

第 10 章：按地区划分

第 11 章 ：竞争格局

第十二章 ：公司简介

第 13 章 ：附录