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市场调查报告书
商品编码
1451483
2024-2032 年按组件(软体、服务)、分析类型(场内、场外)、运动(足球、板球、曲棍球、篮球、美式足球等)和区域分類的体育分析市场报告Sports Analytics Market Report by Component (Software, Service), Analysis Type (On-field, Off-field), Sport (Football, Cricket, Hockey, Basketball, American Football, and Others), and Region 2024-2032 |
2023 年,全球体育分析市场规模达到 12.872 亿美元。展望未来, IMARC Group预计到 2032 年,市场规模将达到 51.837 亿美元,2024-2032 年复合年增长率 (CAGR) 为 16.2%。对预测性洞察的需求不断增长,对监测运动员受伤的关注日益增加,以及运动员对穿戴式装置的使用不断增加,这些都是推动市场发展的一些关键因素。
体育分析是指体育资料的分析,例如球员表现、商业运营和招募等。它包括场内和场外分析,例如球员和球队分析、视频分析、健康评估、球迷参与和门票定价。对于参加比赛的个人、团队、运动企业都有好处。它有助于增加玩家的粉丝群、提高商品销售并累积赞助。它有助于评估运动员的表现,鼓励做出更好的决策,并降低营运成本。除此之外,它还可以增加收入、改善游戏策略、提供营养计划并提高表现水准。它还可以识别受伤风险较高的球员,让健身人员平衡整体运动水平,并参与体能训练计画。因此,体育分析在全球广泛应用于足球、曲棍球、板球和篮球等众多运动。
目前,对追踪和监控全球玩家资料的需求不断增长是支持市场成长的关键因素之一。此外,体育运动中对预测见解和即时资料的需求不断增长,也推动了市场的成长。除此之外,由于在比赛中增强决策能力以与竞争对手竞争的需求不断增加,体育分析的采用越来越多,这对市场产生了积极影响。此外,运动员越来越多地采用基于人工智慧 (AI) 的解决方案来获取心跳、速度和加速度等洞察,这正在推动市场的成长。除此之外,世界各地的俱乐部和球队越来越多地利用体育分析,为行业投资者提供了利润丰厚的成长机会。此外,巨量资料、物联网(IoT)和云端运算等各种技术的使用不断增加,以提高团队绩效,正在推动市场的成长。除此之外,全球运动员对穿戴式装置日益增长的需求也促进了市场的成长。此外,对复杂资料流的运动分析的需求不断增长,以及对监测伤害和优化运动员训练课程的日益关注,正在加强市场的成长。
The global sports analytics market size reached US$ 1,287.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,183.7 Million by 2032, exhibiting a growth rate (CAGR) of 16.2% during 2024-2032. The growing demand for predictive insights, rising concerns to monitor injuries among players, and increasing utilization of wearable devices by athletes represent some of the key factors driving the market.
Sports analytics refers to an analysis of sports data, such as player performance, business operations, and recruitment. It comprises on-field and off-field analytics, such as player and team analysis, video analysis, health assessment, fan engagement, and ticket pricing. It is beneficial for individual players, teams, and sports enterprise that is participating in a competition. It assists in increasing the fan base of players, improving merchandise sales, and accumulating sponsorships. It aids in evaluating the performance of athletes, encouraging better decision-making, and reducing operating costs. Besides this, it increases revenue, improves in-game strategies, delivers nutrition plans, and enhances the level of performance. It also identifies a player with a higher risk of injury, allows fitness staff to balance the overall exertion levels, and enroll in conditioning programs. As a result, sports analytics is widely utilized in numerous sports, such as football, hockey, cricket, and basketball, across the globe.
At present, the rising demand for tracking and monitoring the data of players worldwide represents one of the key factors supporting the growth of the market. In addition, the increasing demand for predictive insights and real-time data in a sport is bolstering the growth of the market. Besides this, the growing adoption of sports analytics due to the increasing demand for enhanced decision-making to compete with competitors in a game is positively influencing the market. Moreover, the rising adoption of artificial intelligence (AI)-based solutions among athletes to gain insights, such as heartbeat, speed, and acceleration, is propelling the growth of the market. Apart from this, the increasing utilization of sports analytics in clubs and teams around the world is offering lucrative growth opportunities to industry investors. Additionally, the rising employment of various technologies, such as big data, the internet of things (IoT), and cloud computing for improved team performance, is impelling the growth of the market. Besides this, the increasing demand for wearable devices among athletes across the globe is contributing to the growth of the market. Furthermore, the rising demand for sports analytics for complex data streaming, along with the increasing concerns about monitoring injuries and optimizing the training curriculum of players, is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global sports analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, analysis type and sport.
Software
Service
The report has provided a detailed breakup and analysis of the sports analytics market based on the component. This includes software and service. According to the report, software represented the largest segment.
On-field
Player and Team Analysis
Video Analysis
Health Assessment
Off-field
Fan Engagement
Ticket Pricing
A detailed breakup and analysis of the sports analytics market based on the analysis type has also been provided in the report. This includes on-field (player and team analysis, video analysis, and health assessment) and off-field (fan engagement and ticket pricing). According to the report, on-field accounted for the largest market share.
Football
Cricket
Hockey
Basketball
American Football
Others
A detailed breakup and analysis of the sports analytics market based on the sport has also been provided in the report. This includes football, cricket, hockey, basketball, American football, and others. According to the report, football accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for sports analytics. Some of the factors driving the North America sports analytics market included the growing demand for the artificial intelligence (AI) technology and video analysis in sports, rising investments in various technologies by key players, increasing number of sports analytics players, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global sports analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Chyronhego Corporation, Experfy Inc., HCL Technologies, International Business Machines Corporation, iSportsAnalysis, Oracle Corporation, Qualitas Global Services, SAP SE, Sas Institute Inc., Sportradar AG, Stats Perform, Tableau Software LLC (Salesforce.com Inc.)., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.