查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1556157

运动分析市场:现状分析与预测(2024年～2032年)

Sports Analytics Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

体育分析市场预计将呈现约 26% 的成长率。这主要归功于与云端服务供应商和其他技术公司的策略联盟，这些联盟增强了我们的产品供应和市场覆盖范围。例如，2023年12月，天才运动集团宣布推出全新创新身分验证解决方案：FanHub ID。这种符合隐私要求的解决方案利用独特的线上/离线资料讯号来建立粉丝群的檔案。该解决方案为行销人员和内容所有者提供了有效接触大量体育观众并衡量参与度观众的新机会。

根据组件，市场分为解决方案和服务。透过提供先进的工具和技术来增强绩效评估、策略规划和球迷参与度，解决方案类别预计将占据体育分析市场的最大市场占有率。此类别包括资料收集、分析和视觉化软体，可协助团队和组织从大量资料中获得可行的见解。即时表现追踪、预测分析和客製化报告等解决方案使体育专业人士能够做出数据驱动的决策、改进训练制度并完善比赛策略。此外，这些解决方案将透过个人化内容和互动功能来创造更好的球迷体验，扩大市场机会并推动体育分析领域的成长。

依运动项目，市场分为足球、板球、棒球、橄榄球等。其中，足球类别预计将占据最大的市场占有率。这主要是由于游戏的受欢迎程度以及运动中包含的竞技元素。分析决策在俱乐部和球队中已变得司空见惯，用于球员评估、体能和復健以及战略制定。然后，教练和经理可以就球员转会、场上策略和提高球员表现的做法做出战略决策。随着众多的比赛赛事以及全球球迷基础刺激了对分析解决方案的需求，并且团队希望优化性能并跟上竞争，市场持续增长。

根据部署模型，市场分为本地和基于云端的市场。其中，基于云端的类别预计将占据最大的市场占有率。大数据分析工具还包括基于云端的分析工具，允许现场团队和整个组织即时分析来自多个来源的数据流，包括现场比赛报告、球员统计数据、社交网路等等。相反，它开启了跨不同地区和客户工作的可能性，从而更容易实施和利用更好的分析。云端也将支援人工智慧和机器学习，提高数据处理的准确性和及时性，推动市场向前发展。

根据应用，市场分为团队绩效分析、视讯分析、健康评估等。其中，团队绩效分析是市场区隔的关键部分，有助于定义特定球员或团队的有效性。影片回顾和分析与绩效评估和建模的定量和定性方法相结合，可以用来发现球队的优势和劣势，调整和改进训练方案，并增加比赛感觉。该领域最适合想要增强团队协同效应并提高场上表现的教练和分析师。因此，不断输入系统的性能数据得到改进，以提供更好的结果，从而创造了对复杂分析工具的市场需求。

为了更了解体育分析的市场采用情况，市场包括北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区（中国，根据其他地区（日本、印度、亚太其他地区）和世界其他地区的全球影响力进行分析。北美的体育分析市场还很年轻，随着数据科学在职业运动、大学运动和业余运动决策中的应用不断加速，正在迅速发展成为新兴市场。该地区拥有真正专业的运动队，他们在比赛中采用统计方法来提高球员、球队策略和球迷满意度。目前领先技术供应商的地位和体育文化的发展使得市场可以在尖端分析工具上进行慷慨投资。其他市场推动因素，例如可穿戴技术的出现、对伤害预防的日益关注以及个人粉丝参与的需求也促进了北美市场的成长。

市场上的主要公司包括 IBM、SAP、SAS Institute Inc.、Stats Perform、TruMedia、Oracle、Salesforce, Inc.、Experfy Inc.、Catapult Group International Ltd.、Sportradar AG 等。

目录

第1章 市场简介

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 调查手法或前提条件

  • 调查流程
  • 调查手法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 合併和收购
    • 投资Scenario
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 各地区价格分析
  • 价格的影响因素

第6章 全球运动分析市场收益，2022-2032年

第7章 市场分析:各零件

  • 解决方案
  • 服务

第8章 市场分析:运动

  • 足球
  • 板球
  • 棒球
  • 橄榄球
  • 其他

第9章 市场分析:各部署模式

  • 云端
  • 内部部署

第10章 市场分析:各应用领域

  • 队伍效能分析
  • 影音分析
  • 健康评估
  • 其他

第11章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第12章 价值链分析

  • 限制分析
  • 市场参与企业一览

第13章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第14章 企业简介

  • IBM
  • SAP
  • SAS Institute Inc.
  • Stats Perform
  • TruMedia
  • Oracle
  • Salesforce, Inc.
  • Experfy Inc.
  • Catapult Group International Ltd
  • Sportradar AG

第15章 缩写与前提条件

第16章 附录

简介目录
Product Code: UMTI212991

The global market of sports analytics is continuously growing due to the demand for the application of data analysis in different sports. Businesses and groups are implementing analytical methods to increase players' results, application tactics, and fans' satisfaction. The market is vast and consists of performance analysis products, player tracking and statistics, and various professional and amateur sports predictions and prognostications services. The sports industry is investing more in data for the business edge which is why the need for sophisticated business analytics is ever-growing. This trend also gets support from wearable technologies, Artificial Intelligence, and big data which would help to offer deeper insight and reshape the ways sporting disciplines are conducted, managed, and viewed across the globe.

The sports analytics market is set to exhibit a growth rate of about 26%. This is mainly due to strategic alliances with cloud service providers and other tech firms that can enhance product offerings and market reach. For instance, In December 2023, Genius Sports Group launched its new and innovative identification solution, FanHub ID. This privacy-compliant solution utilizes proprietary online and offline data signals to construct fan-based profiles. It provides marketers and content owners with fresh opportunities to reach effectively and measure engaged sports audiences on a large scale.

Based on components, the market is bifurcated into solutions and services. The solutions category is expected to have the largest market share of the sports analytics market by providing advanced tools and technologies that enhance performance evaluation, strategic planning, and fan engagement. This category includes software for data collection, analysis, and visualization, which helps teams and organizations gain actionable insights from vast amounts of data. Solutions such as real-time performance tracking, predictive analytics, and customized reporting enable sports professionals to make data-driven decisions, improve training regimes, and refine game strategies. Additionally, these solutions foster better fan experiences through personalized content and interactive features, thereby expanding market opportunities and driving growth in the sports analytics sector.

Based on the sports, the market is segmented into football, cricket, baseball, rugby, and others. Among these, the football category is expected to have the largest market share of the market. This is mainly due to the popularity of the game and the element of competition involved in the sport. Analytical decision-making in clubs and teams has become the norm and is used in player evaluation, fitness and rehabilitation, and strategy development. Coaches and managers are then able to make strategic decisions on the transfer of players, on-field strategies, and exercises to enhance the player's performance. Many match events along with the fan base around the world has fueled the demand for analytics solutions due to which the market is continuously growing as teams are willing to optimize performance and want to keep up with the competition.

Based on the deployment model, the market is bifurcated into on-premises and cloud-based. Among these, the cloud-based category is expected to have the largest market share of the market. Big data analysis tools also include cloud-based analytical tools that let the field teams and the whole organization analyze streams of data in real time from numerous sources such as live game broadcasts, players' statistics, and social networks. Conversely, this opens the possibility of working across different locales and over different clients, thus enabling easier implementation and use of superior analytics. The cloud also assists AI and machine learning, benefiting data processing's precision and timeliness, which propels the market forward.

Based on the application, the market is segmented into team performance analysis, video analysis, health assessment, and others. Among these, team performance analysis is the leading segment in the sports analytics market that helps to define the effectiveness of a particular player and a team. Video review and analysis, coupled with quantitative and qualitative methods of performance assessment and modeling can be used to find teams' strengths and weaknesses, adapt and improve training regimens, and enhance game-sense. This segment is most relevant for coaches and analysts who are looking to enhance the synergy of the team and their performance on the field. This way performance data constantly fed into the system is improved upon to yield better results therefore creating a market demand for complex analytical tools.

For a better understanding of the market adoption of sports analytics, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American sports analytics market is a young and rapidly developing market due to the ever-growing use of data science to inform decisions in professional and collegiate sports as well as amateur athletics. The area is populated by some of the truly professional sports teams employing statistical methods in their campaigns for players' improvement, team strategies, and fans' satisfaction. With the current position of leading technology suppliers and a developed sports culture, the market allows for generous investments in the most advanced analytics tools. Other drivers including the coming up of wearable technology, increasing emphasis on prevention of injuries as well as the need to engage each of the fans are also other reasons as to why the market is growing in North America.

Some of the major players operating in the market include IBM; SAP; SAS Institute Inc.; Stats Perform; TruMedia; Oracle; Salesforce, Inc.; Experfy Inc.; Catapult Group International Ltd; and Sportradar AG

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Global Sports Analytics Market
  • 2.2. Research Methodology of the Global Sports Analytics Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL SPORTS ANALYTICS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY COMPONENT

  • 7.1. Solutions
  • 7.2. Services

8.MARKET INSIGHTS BY SPORT

  • 8.1. Football
  • 8.2. Cricket
  • 8.3. Baseball
  • 8.4. Rugby
  • 8.5. Others

9.MARKET INSIGHTS BY DEPLOYMENT MODE

  • 9.1. Cloud
  • 9.2. On-Premises

10.MARKET INSIGHTS BY APPLICATION

  • 10.1. Team Performance Analysis
  • 10.2. Video Analysis
  • 10.3. Health Assessment
  • 10.4. Others

11.MARKET INSIGHTS BY REGION

  • 11.1. North America
    • 11.1.1. U.S.
    • 11.1.2. Canada
    • 11.1.3. Rest of North America
  • 11.2. Europe
    • 11.2.1. Germany
    • 11.2.2. U.K.
    • 11.2.3. France
    • 11.2.4. Italy
    • 11.2.5. Spain
    • 11.2.6. Rest of Europe
  • 11.3. Asia-Pacific
    • 11.3.1. China
    • 11.3.2. Japan
    • 11.3.3. India
    • 11.3.4. Rest of Asia-Pacific
  • 11.4. Rest of World

12.VALUE CHAIN ANALYSIS

  • 12.1. Marginal Analysis
  • 12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

  • 13.1. Competition Dashboard
  • 13.2. Competitor Market Positioning Analysis
  • 13.3. Porter Five Forces Analysis

14.COMPANY PROFILED

  • 14.1. IBM
    • 14.1.1. Company Overview
    • 14.1.2. Key Financials
    • 14.1.3. SWOT Analysis
    • 14.1.4. Product Portfolio
    • 14.1.5. Recent Developments
  • 14.2. SAP
  • 14.3. SAS Institute Inc.
  • 14.4. Stats Perform
  • 14.5. TruMedia
  • 14.6. Oracle
  • 14.7. Salesforce, Inc.
  • 14.8. Experfy Inc.
  • 14.9. Catapult Group International Ltd
  • 14.10. Sportradar AG

15.ACRONYMS & ASSUMPTION

16.ANNEXURE