市场调查报告书
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2024-2032 年按类型、产品类型、性质和地区分類的云端厨房市场报告Cloud Kitchen Market Report by Type, Product Type, Nature, and Region 2024-2032 |
2023年全球云端厨房市场规模达到711亿美元。展望未来, IMARC Group预计到2032年市场价值将达到1700亿美元,2024-2032年复合年增长率(CAGR)为9.86%。共享办公厨房空间的兴起、人工智慧 (AI) 和机器人技术在厨房中的整合(用于烹饪、清洁和包装等任务)以及订阅模式的引入是推动市场的一些主要因素。
云端厨房,也称为幽灵厨房或虚拟厨房,是专门为准备外带餐点而设置的专业食品准备和烹饪设施。它不涉及带有用餐区或提货柜檯的传统餐厅前端,而是透过网站、行动应用程式或与食品配送应用程式合作接受订单。它在一个地点经营多个虚拟餐厅,为顾客提供多样化的美食选择。它可以轻鬆地旋转和扩展菜单,从而能够快速适应市场趋势和客户需求。除此之外,云端厨房专为烹饪和包装而设计,有助于高效利用空间。
共享办公厨房空间的成长趋势,其中多个品牌共享同一个厨房来准备食物,正在推动市场成长。此外,第三方送货服务的兴起正在吸引更大的客户群,并为市场参与者提供利润丰厚的机会。除此之外,人工智慧(AI)和机器人技术在厨房中的集成,用于烹饪、清洁和包装等任务,提高了营运效率,并吸引更多企业采用这种模式。此外,外送引入订阅模式,为常规订单提供折扣和其他优惠,正在吸引更多消费者使用线上外送。
线上食品配送平台的渗透率不断提高
线上食品配送平台在全球范围内迅速扩散,这反过来又推动了市场的成长。这些平台透过点击按钮即可提供各种美食和餐馆,有效地缩小了消费者和餐馆之间的差距。此外,越来越多的消费者开始接受网路订餐的便利性。坐在家里私密地享受餐厅品质的餐点的舒适感,以及支付的便利性和追踪订单的能力,正在对市场产生积极影响。除此之外,领先的线上食品配送平台正在与当地餐厅和云端厨房合作,以增加食品供应,这推动了市场的成长。
快速的城市化和生活方式的改变
快速的城市化、不断增加的工作人口以及个人忙碌的生活方式是促进即食 (RTE) 和方便膳食选择需求的关键因素。除此之外,双收入家庭的数量增加,其中双方都在工作,几乎没有时间准备餐点。透过简单的应用程式订购多种食物的便利性对这些消费者来说是一个有吸引力的选择。此外,随着人口的增加和城市面积的扩大,对各种食物选择的需求也在增加。云端厨房能够在一个屋檐下提供多种美食,正在利用这一机会,从而实现显着增长。
技术和资料分析的进步
技术进步和资料分析的日益使用正在对市场产生积极影响。此外,凭藉分析大量资料的能力,云端厨房营运商正在获得有关消费者行为、偏好和购买模式的宝贵见解。此外,在科技的推动下,配送物流的进步使云端厨房能够更快、更有效率地配送食物。即时追踪订单和预测准确的配送时间的能力正在增强整体客户体验,从而鼓励更多消费者选择线上食品配送。这反过来又为市场提供了良好的前景。
The global cloud kitchen market size reached US$ 71.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach a value of US$ 170.0 Billion by 2032 exhibiting a growth rate (CAGR) of 9.86% during 2024-2032. The rising trend of co-working kitchen spaces, integration of artificial intelligence (AI) and robotics in the kitchen for tasks like cooking, cleaning, and packing, and the introduction of subscription models are some of the major factors propelling the market.
A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is a professional food preparation and cooking facility set up for the preparation of delivery-only meals. It does not involve a traditional restaurant front-end with a dining area or pick-up counter, and accepts orders through websites, mobile applications, or partnering with food delivery apps. It operates multiple virtual restaurants from a single location, offering diverse cuisine options to customers. It easily pivots and expands the menus, which allows it to quickly adapt to market trends and customer demands. Besides this, cloud kitchen is designed solely for cooking and packing and aids efficient space utilization.
The increasing trend of co-working kitchen spaces, wherein multiple brands share the same kitchen to prepare their food is propelling the market growth. Additionally, the rise of third-party delivery services is attracting a larger customer base and offering lucrative opportunities to the market players. Apart from this, the integration of artificial intelligence (AI) and robotics in the kitchen for tasks like cooking, cleaning, and packing is increasing operational efficiency and attracting more businesses to adopt this model. Moreover, the introduction of subscription models in food delivery, offering discounts and other benefits for regular orders, is attracting more consumers to use online food delivery.
The increasing penetration of online food delivery platforms
Online food delivery platforms are rapidly proliferating worldwide, which, in turn, is driving the growth of the market. These platforms are effectively bridging the gap between consumers and restaurants by offering a wide range of cuisines and eateries at the click of a button. Additionally, more consumers are embracing the convenience of ordering meals online. The comfort of enjoying restaurant-quality meals in the privacy of sitting at home, along with the ease of payment and the ability to track orders, is positively influencing the market. Apart from this, the leading online food delivery platforms are partnering with local restaurants and cloud kitchens to increase their food offerings, which is propelling the market growth.
Rapid urbanization and lifestyle changes
Rapid urbanization, increasing working population, and the busy lifestyles of individuals are among the key factors catalyzing the demand for ready-to-eat (RTE) and convenient meal options. Apart from this, there is a rise in dual-income households where both partners are working, leaving little time for meal preparation. The convenience of ordering diverse food options through a simple app is an attractive alternative to these consumers. Moreover, as the population is increasing and urban areas are expanding, the demand for a variety of food options is also growing. Cloud kitchens, with their ability to host multiple cuisines under a single roof, are capitalizing on this opportunity, consequently experiencing significant growth.
Advancements in technology and data analytics
Technological advancements and the increasing use of data analytics are positively influencing the market. Additionally, with the ability to analyze large volumes of data, cloud kitchen operators are gaining valuable insights into consumer behavior, preferences, and buying patterns. Furthermore, advancements in delivery logistics, powered by technology, are allowing cloud kitchens to deliver food faster and more efficiently. The ability to track orders in real-time and predict accurate delivery times is enhancing the overall customer experience, thereby encouraging more consumers to opt for online food delivery. This, in turn, is offering a favorable outlook for the market.
IMARC Group provides an analysis of the key trends in each segment of the global cloud kitchen market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, product type and nature.
Independent Cloud Kitchen
Commissary/Shared Kitchen
Kitchen Pods
Independent cloud kitchen holds the largest market share
A detailed breakup and analysis of the market based on the type has also been provided in the report. This includes independent cloud kitchen, commissary/shared kitchen, and kitchen pods. According to the report, independent cloud kitchen represented the largest segment.
Independent cloud kitchens offer greater flexibility and control over their operations. These kitchens can swiftly adapt their menus, experiment with new cuisines, and make operational changes without the need for corporate approval. This flexibility allows them to quickly respond to changing consumer trends and preferences. Additionally, independent cloud kitchens provide more localized and personalized services. They cater to specific local tastes, use locally sourced ingredients, and foster a closer connection with their customer base, offering a unique selling proposition that differentiates them from the competitors. Furthermore, they are not obligated to pay franchise fees or share profits with a parent company.
Burger and Sandwich
Pizza and Pasta
Chicken
Seafood
Mexican and Asian Food
Others
Burger and sandwich dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes burger and sandwich, pizza and pasta, chicken, seafood, Mexican and Asian food, and others. According to the report, burger and sandwich accounted for the largest market share.
Burgers and sandwiches are versatile dishes that can be customized to suit various tastes and dietary preferences of the masses. Additionally, these items are typically fast and easy to prepare, making them ideal for many cloud kitchens. Apart from this, their preparation does not require specialized skills or equipment, allowing cloud kitchens to manage high volumes efficiently. Furthermore, burgers and sandwiches are highly suitable for delivery as they can endure the journey from kitchen to customer without a significant loss of quality or presentation. Their quick food preparation time aligns well with the demands of a fast-paced and convenience-oriented society.
Franchised
Standalone
Franchised hold the largest share in the market
A detailed breakup and analysis of the market based on the nature has also been provided in the report. This includes franchised and standalone. According to the report, franchised accounted for the largest market share.
Franchising in the cloud kitchen sector provides an opportunity for businesses to rapidly expand their brand without a substantial capital investment, which represents one of the key factors favoring market growth. Additionally, the franchise model follows an established business plan and helps maintain uniformity in product quality and service across different locations, ensuring brand consistency and customer trust. Furthermore, franchises also allow the parent company to leverage the local expertise of franchisees. They have a better understanding of local tastes and preferences and can adjust the menu offerings accordingly. Moreover, they have local connections that aid in securing prime locations for cloud kitchens, offering a competitive edge.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest cloud kitchen market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific is the home to more than half of the global population which provides a huge consumer base. Rapid urbanization, inflating disposable income levels, busy and hectic lifestyles, increasing penetration of the internet, and the growing sales of smartphones are some of the significant factors that are driving the market in the Asia Pacific. Apart from this, there is an escalating demand for international cuisines and rising preferences for food delivery over dine-in is offering a favorable market outlook.
Companies are actively innovating and diversifying their offerings. Additionally, many of them are enhancing their digital platforms to ensure the delivery of a user-friendly experience to customers placing online orders. Apart from this, they are fine-tuning their operations, focusing on making kitchens more efficient to cater to the high volume of orders. Some companies are experimenting with artificial intelligence (AI) and machine learning (ML) to forecast demand accurately, enabling them to prepare dishes in advance and reduce waiting times. Furthermore, leading players are also focusing on expanding partnerships with established food delivery platforms to increase their reach and customer base. Moreover, many cloud kitchen companies are analyzing customer data diligently to understand dining habits and preferences better. This data-driven approach is helping them customize their menus effectively and boosting customer satisfaction.
CloudKitchens
DoorDash Inc.
Kitchen United
Kitopi Catering Services LLC
Lightspeed Commerce Inc.
PAR Technology Corporation
POSist Technologies Private Limited
Rebel Foods
Starbucks Coffee Company
Swiggy Platform
Toast Inc.
In November 2017, Swiggy Platform launched Swiggy Access, which aimed at helping restaurants to operate delivery-only kitchens in India.
In Aug-2021, Kitchen United joined hands with Kroger to make takeout and delivery food under some of its grocery stores. In the partnership, Kitchen United would open ghost kitchens at engaging Kroger locations and provide up to six local, regional, and national restaurant brands.
In July 2023, Rebel Foods entered the Saudi Arabian market by opening two cloud kitchens in Riyadh. It is also planning to establish 60 internet restaurants in the city within the next year.