市场调查报告书
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1451890
2024-2032 年按产品、性质、性别、配销通路和地区分類的美白产品市场报告Skin Lightening Products Market Report by Product, Nature, Gender, Distribution Channel, and Region 2024-2032 |
2023年,全球美白产品市场规模达到105亿美元。展望未来, IMARC Group预计到2032年市场规模将达到185亿美元,2024-2032年复合年增长率(CAGR)为6.31%。大众对美白产品的需求不断增长,创新产品配方和先进技术的出现,以及有效和更安全的美白产品的开发是推动市场的一些关键因素。
皮肤美白产品包括用于透过降低黑色素的产生来改变皮肤颜色和色调的化妆品,黑色素是负责赋予皮肤自然颜色的色素。它们通常被称为皮肤漂白或美白产品,旨在淡化黑斑,均匀肤色,使肤色更白。它们通常含有活性化学物质,包括对苯二酚、曲酸、熊果苷、类维生素A和维生素C,它们的作用是防止黑色素的形成或促进皮肤表层剥落,露出下面更亮、更年轻的皮肤细胞。虽然有些人可能会选择使用皮肤美白产品来解决特定的皮肤问题,例如色素沉着过度或黄褐斑,但其他人可能会因为文化或社会影响而使用它们来获得更浅的肤色。此外,遵守某些美容标准的社会压力使肤色歧视长期存在,并强化了与浅肤色相关的有害优越感。
大众对美白产品不断增长的需求主要推动了全球市场。不断变化的美容标准、对浅肤色的文化偏好以及对获得完美肤色的渴望都支持了这一点。同时,护肤品产业见证了创新产品配方和先进技术的兴起,这极大地支持了市场。此外,许多製造商正致力于开发更有效、更安全的美白产品,融入天然成分、植物萃取物和抗氧化剂,以满足消费者对更安全、更永续的选择不断增长的需求。这一趋势与人们对清洁、有机和环保美容产品的意识和偏好不断提高相一致,因为消费者寻求符合其永续发展和环境意识价值观的有效产品,从而对市场产生影响。除此之外,社群媒体和网路对美容趋势和产品意识日益增长的影响力也对市场做出了贡献。此外,线上平台作为强大的行销管道的广泛采用,可以接触更广泛的受众并开展有针对性的活动,这正在推动对皮肤美白产品的需求。此外,美白产品的知名度和可及性不断提高,正在创造积极的市场前景。推动市场的其他一些因素包括快速城市化和群众可支配收入水准的提高。
The global skin lightening products market size reached US$ 10.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.5 Billion by 2032, exhibiting a growth rate (CAGR) of 6.31% during 2024-2032. The growing demand for skin lightening products among the masses, the emergence of innovative product formulations and advanced technologies, and the development of effective and safer skin lightening products represent some of the key factors driving the market.
Skin lightening products comprise cosmetics used to change the color and tone of the skin by lowering the production of melanin, the pigment in charge of giving our skin its natural color. They are commonly referred to as skin bleaching or whitening products and are formulated to lighten dark spots, even out skin tone, and achieve a lighter complexion. They frequently include active chemicals, including hydroquinone, kojic acid, arbutin, retinoids, and vitamin C, which function by preventing the development of melanin or by encouraging the exfoliation of the top layers of skin to expose lighter, younger skin cells beneath. While some individuals may choose to use skin lightening products to address specific skin concerns, such as hyperpigmentation or melasma, others may use them to achieve a lighter skin tone due to cultural or societal influences. Moreover, the societal pressure to conform to certain beauty standards perpetuates colorism and reinforces harmful notions of superiority associated with lighter skin tones.
The escalating demand for skin lightening products among the masses majorly drives the global market. This can be supported by the changing beauty standards, cultural preferences for lighter skin tones, and the desire to attain a flawless complexion. Along with this, the skincare industry has witnessed a rise in innovative product formulations and advanced technologies, which is significantly supporting the market. In addition, numerous manufacturers are focusing on developing more effective and safer skin lightening products, incorporating natural ingredients, botanical extracts, and antioxidants to cater to the rising consumer demand for safer and more sustainable options. This trend aligns with the rising awareness and preference for clean, organic, and eco-friendly beauty products, as consumers seek efficacious products aligned with their sustainability and environmental consciousness values, thus impacting the market. Besides this, the growing influence of social media and the internet on beauty trends and product awareness is also contributing to the market. Also, the widespread adoption of online platforms as powerful marketing channels to reach a wider audience and create targeted campaigns is driving the demand for skin lightening products. Furthermore, the increasing visibility and accessibility of skin lightening products are creating a positive market outlook. Some of the other factors driving the market include rapid urbanization and inflating disposable income levels of the masses.
IMARC Group provides an analysis of the key trends in each segment of the global skin lightening products market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product, nature, gender, and distribution channel.
Creams
Cleanser
Mask
Others
The report has provided a detailed breakup and analysis of the skin lightening products market based on the product. This includes creams, cleanser, mask, and others. According to the report, creams represented the largest segment.
Synthetic
Natural
Organic
A detailed breakup and analysis of the skin lightening products market based on the nature has also been provided in the report. This includes synthetic, natural, and organic. According to the report, synthetic accounted for the largest market share.
Men
Women
The report has provided a detailed breakup and analysis of the skin lightening products market based on the gender. This includes men and women. According to the report, women represented the largest segment.
Hypermarkets and Supermarkets
Specialty Stores
Pharma and Drug Stores
Online Sales Channel
Others
A detailed breakup and analysis of the skin lightening products market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, specialty stores, pharma and drug stores, online sales channel, and others. According to the report, hypermarkets and supermarkets accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for skin lightening products. Some of the factors driving the Asia Pacific skin lightening products market included the changing beauty standards, inflating disposable income levels, rapid urbanization, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global skin lightening products market. The detailed profiles of all major companies have been provided. Some of the companies covered include Avon Products Inc. (Natura & Co), Beiersdorf AG, E.T. Browne Drug Co. Inc., Kao Corporation, L'Oreal S.A., Lotus Herbals Pvt. Ltd., Procter & Gamble Company, Shiseido Co. Ltd., The Estee Lauder Companies Inc., Unilever plc, VLCC Health Care Limited, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.