市场调查报告书
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全球美白产品市场研究报告 - 2023 年至 2030 年行业分析、规模、份额、增长、趋势和预测Global Skin Lightening Products Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
全球美白产品市场需求预计将从 2022 年的 112.9 亿美元增至 2030 年的近 189.7 亿美元,2023-2030 年研究期间复合年增长率为 6.7%。
皮肤美白产品,也称为皮肤美白或皮肤提亮产品,是一种通过减少黑色素(决定肤色的色素)生成来淡化或均匀肤色的化妆品。这些产品用于解决各种皮肤问题,例如色素沉着过度、黑斑、痤疮疤痕和肤色不均。
消费者对均匀肤色、减少色素沉着过度的渴望以及社会美容规范促进了对亮肤产品的需求。人们对护肤和美容产品的认识不断提高,加上美容行业的全球增长,推动了这些产品的激增。化妆品公司的营销和产品创新进一步推动了消费者的兴趣和采用。城市化和与污染相关的皮肤损伤促使人们寻求美白产品作为日常护肤的一部分。通过社交媒体推广护肤品的影响者和名人也会影响消费者的购买行为。电子商务平台的发展使得美白产品在全球范围内更容易获得。解决色素沉着过度问题和白皙皮肤的吸引力有助于市场的扩张。然而,负责任的营销、道德实践以及对与某些成分相关的潜在风险的认识是消费者的基本考虑因素。
该研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具还对全球美白产品市场的各个细分市场进行了包容性评估。皮肤美白产品行业的增长和趋势为本研究提供了整体方法。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲的皮肤美白产品市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。亮肤产品市场的主要参与者包括欧莱雅、拜尔斯道夫股份公司、资生堂有限公司、宝洁公司、联合利华、喜马拉雅全球控股有限公司、嘉娜宝化妆品公司、Lotus Herbals Pvt.。有限公司、VLCC 医疗保健有限公司、雅芳产品公司。本部分包含竞争格局的整体视图,包括各种战略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Skin Lightening Products Market is presumed to reach the market size of nearly USD 18.97 BN by 2030 from USD 11.29 BN in 2022 with a CAGR of 6.7% under the study period 2023 - 2030.
Skin lightening products, also known as skin whitening or skin brightening products, are cosmetic products designed to lighten or even out the skin tone by reducing melanin production, the pigment responsible for skin colour. These products are used to address various skin concerns, such as hyperpigmentation, dark spots, acne scars, and uneven skin tone.
Consumer desire for an even skin tone, reduction of hyperpigmentation, and societal beauty norms contribute to the demand for skin lightening products. Increasing awareness of skincare and beauty products, coupled with the global growth of the beauty industry, fuels the proliferation of these products. Marketing and product innovations by cosmetic companies further drive consumer interest and adoption. Urbanization and pollution-related skin damage prompt individuals to seek skin lightening products as part of their skincare routine. Influencers and celebrities promoting skincare products through social media also influence consumer purchasing behaviour. The growth of e-commerce platforms makes skin lightening products more accessible worldwide. Addressing hyperpigmentation concerns and the appeal of fairer skin contribute to the market's expansion. However, responsible marketing, ethical practices, and awareness of potential risks associated with certain ingredients are essential considerations for consumers.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of skin lightening products. The growth and trends of skin lightening products industry provide a holistic approach to this study.
This section of the skin lightening products market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Skin Lightening Products market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Skin Lightening Products market include L'Oreal S.A., Beiersdorf AG, Shiseido Co., Ltd., Procter & Gamble, Unilever, Himalaya Global Holdings Ltd., Kanebo Cosmetics Inc., Lotus Herbals Pvt. Ltd., VLCC Health Care Limited, Avon Products, Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.