市场调查报告书
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2024-2032 年按产品、服务、部署类型、技术、垂直产业和地区分類的视讯墙市场报告Video Wall Market Report by Product, Service, Deployment Type, Technology, Vertical, and Region 2024-2032 |
2023年全球视讯墙IMARC Group规模达179亿美元。对有效广告工具的需求不断增长、直播活动数量不断增加以及学校视讯墙安装的增加是推动市场的一些关键因素。
视讯墙是一个大型显示器,由多个萤幕或面板组成,这些萤幕或面板排列在一起以创建单个图像。它可以使用传统的视讯投影机、电视机、LCD 或 LED 面板、立方体、瓷砖或投影萤幕来建造。它可以组织在传统的正方形或矩形框架中,也可以组织在创意形状的演示中,萤幕以相对不太传统的方式排列。它可以从中央位置进行控制,这使得跨多个萤幕或位置管理和更新内容变得容易。它具有不同的分辨率,取决于面板的数量及其各自的分辨率。它提供均匀的亮度、高影像解析度和对比度、即时内容共享以及改进的触控萤幕互动性。它通常用于公共场所、控制室和其他需要大型高解析度显示器来娱乐、广告和传达讯息的环境。
全球不同环境中越来越多地采用视讯墙,包括购物中心、博物馆、餐厅、公共场所和企业空间,以提供寻路、讯息、行销和户外广告。它们用于为众多产品做广告并吸引路人的注意。再加上对有效广告工具不断增长的需求,这是推动全球市场成长的主要因素之一。此外,越来越多的直播活动(例如允许远端观看和参与的音乐会、体育比赛和音乐节)正在对市场产生积极影响。此外,零售业也越来越多地使用视讯墙,因为它们有助于显示详尽的产品目录并增强客户的购物体验,有利于市场的成长。除此之外,学校和其他学术机构中视讯墙的安装越来越多,因为其具有众多优势,例如灵活性和允许用户根据需要在布局之间切换,正在推动市场的成长。此外,主要参与者正在推出视讯墙软体,该软体可以将内容跨越各种配置的多个不同的显示器。他们还推出了采用雷射投影技术的视讯墙,可提供改进的响应时间、高对比度和防眩光萤幕,有助于提高可读性。
The global video wall market size reached US$ 17.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 94.0 Billion by 2032, exhibiting a growth rate (CAGR) of 19.6% during 2024-2032. The increasing demand for effective advertisement tools, rising number of live streaming events, and the growing installation of video walls in schools represent some of the key factors driving the market.
A video wall is a large display that consists of multiple screens or panels arranged together to create a single image. It can be built using traditional video projectors, television sets, LCD or LED panels, cubes, tiles, or projection screens. It can be organized in a traditional square or rectangular framework or a creatively shaped presentation with screens arranged in a relatively less conventional manner. It can be controlled from a central location, which makes it easy to manage and update content across multiple screens or locations. It has different resolutions depending on the number of panels and their individual resolutions. It provides uniform brightness, high image resolution and contrast, and real-time content sharing with improved touchscreen interactivity. It is generally used in public spaces, control rooms, and other settings wherein a large, high-resolution display is needed for entertainment, advertising and conveying information.
There is an increase in the adoption of video walls in different settings, including shopping malls, museums, restaurants, public spaces, and corporate spaces, worldwide to offer wayfinding, messaging, marketing, and outdoor advertising. They are used for advertising numerous products and grabbing the attention of passers-by. This, coupled with the rising demand for effective advertisement tools, represents one of the major factors bolstering the market growth around the world. Moreover, the growing number of live streaming events, such as concerts, sports games, and music festivals that allow remote view and engagement, is influencing the market positively. In addition, the increasing use of video walls in the retail sector, as they help display exhaustive product catalogs and enhance the shopping experience of the customers, is favoring the growth of the market. Apart from this, the rising installation of video walls in schools and other academic institutions on account of their numerous advantages, such as flexibility and allowing users to switch between layouts whenever needed, is propelling the growth of the market. Furthermore, key players are launching video wall software that can span content across multiple and diverse displays in various configurations. They are also introducing video walls with laser projection technology that offer improved response time, high contrast ratio, and anti-glare screens and help in increasing readability.
IMARC Group provides an analysis of the key trends in each sub-segment of the global video wall market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product, service, deployment type, technology and vertical.
LCD Display System
LED Display System
LPD Display System
Others
The report has provided a detailed breakup and analysis of the video wall market based on the product. This includes LCD display system, LED display system, LPD display system, and others. According to the report, LED display system represented the largest segment.
Housing
Installation
Content Management
A detailed breakup and analysis of the video wall market based on the service has also been provided in the report. This includes housing, installation, and content management. According to the report, housing accounted for the largest market share.
Touch Based
Touch Less
Multi Touch
Others
The report has provided a detailed breakup and analysis of the video wall market based on the deployment type. This includes touch based, touch less, multi touch, and others.
Rear Projection Display
Narrow Bezel Display
A detailed breakup and analysis of the video wall market based on the technology has also been provided in the report. This includes rear projection display and narrow bezel display. According to the report, narrow bezel display accounted for the largest market share.
Retail
IT and Telecommunication
Government and Defense
Media and Entertainment
Others
The report has provided a detailed breakup and analysis of the video wall market based on the vertical. This includes retail, IT and telecommunication, government and defense, media and entertainment, and others. According to the report, media and entertainment represented the largest segment.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Europe was the largest market for video wall. Some of the factors driving the video wall market in Europe included product innovations, market strategies, technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global video wall market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Daktronics, Inc. (ADFLOW Networks), AU Optronics Corp., Samsung Electronics Co., Ltd., LG Display Co. Ltd., Barco NV, Acer Inc., Christie Group plc, Panasonic Corporation, Sony Corporation, Koninklijke Philips N.V, NEC Display Solutions, Planar Systems, Inc., Sharp Corporation, Toshiba Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.