查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1519416

2024-2032 年按数位管道、最终用途产业和地区分類的数位行销市场报告

Digital Marketing Market Report by Digital Channel, End Use Industry, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

2023年全球IMARC Group行销市场规模达3,661亿美元。连接设备的日益普及、高速互联网的便捷访问以及持续的技术进步是推动市场的一些主要因素。

数位行销市场分析：

市场成长与规模：由于越来越重视企业的线上展示和数位品牌，全球数位行销市场正在经历强劲成长，从而导致对数位行销策略的投资。

主要市场驱动因素：关键因素包括社交媒体使用量的不断增长以及全球互联网服务渗透率的不断提高。

主要市场趋势：扩增实境 (AR)、虚拟实境 (VR) 和聊天机器人等新兴技术在数位行销策略中的整合正在为沉浸式使用者体验设定新基准。

地理趋势：由于互联网普及率高、大型科技公司的存在以及先进的数位基础设施的推动，北美在市场上占据主导地位。然而，由于数位用户群不断扩大和技术采用不断增长，亚太地区正在成为一个快速成长的市场。

竞争格局：随着公司旨在扩大产品范围并增强市场地位，合作和策略伙伴关係很常见，通常会导致对利基细分市场或创新技术整合的关注。

挑战与机会：挑战包括资料隐私问题、数位行销工具不断发展的性质以及企业跟上快速技术变革的需要。儘管如此，创新的机会，例如开发更安全的资料处理实践以及行销技术的不断发展以满足不断变化的用户偏好和监管要求，预计将克服这些挑战。

数位行销市场趋势/驱动因素：

网路普及率提高

网路的广泛采用彻底改变了人们联繫、交流和消费资讯的方式。随着全球网路使用者数量的不断增长，数位行销已成为企业有效接触目标受众的重要策略。网路普及率的提高扩大了潜在客户群，使行销人员能够利用社交媒体、搜寻引擎、电子邮件和网站等各种线上平台与用户互动并推广产品和服务。这反过来又改变了行销格局，促使企业将更多资源分配给数位行销工作，以在数位时代保持竞争力。此外，行动互联网使用量的成长进一步推动了数位行销产业的成长，因为行动装置成为存取网路和消费线上内容的主要媒介，为接触行动消费者提供了新的途径。

快速转向网上购物

电子商务通路的出现重塑了消费者行为，越来越多的人选择网路购物而不是传统的实体零售体验。消费者现在寻求便利、广泛的产品和有竞争力的价格，所有这些都可以在线上购物环境中轻鬆获得。因此，企业开始认识到拥有强大的数位存在对于吸引潜在买家的注意力的重要性。透过有针对性的数位行销活动，企业可以展示其产品、提供个人化推荐并创造无缝的购物体验。随着企业努力利用不断增长的线上消费者基础并透过各种数位管道推动销售，这种向线上购物的转变导致了对线上广告、社交媒体行销、影响者合作和其他数位行销策略的投资增加。数位行销行业概况反映了线上用户参与度和数位广告投资增加的转向。

数据驱动行销的出现

数位环境每天都会根据使用者互动、行为模式和偏好产生大量资料。收集、分析和解释这些资料的能力已经成为行销领域的游戏规则改变者。数据驱动的行销使企业能够获得有关客户人口统计、兴趣、购买历史和参与度指标的宝贵见解。有了这些知识，行销人员就可以创建高度针对性和个人化的行销活动，与特定受众群体产生共鸣。透过利用数据驱动的行销策略，企业可以优化广告支出、最大化投资回报 (ROI)，并根据即时绩效指标完善行销工作。这将行销从偶然的方法转变为更具策略性和结果导向的学科，使企业能够更有效地与受众建立联繫，并更精确和高效地实现其行销目标。数位行销产业分析揭示了向以数据为中心的策略的转变，提高了定位精度和投资回报率。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球数位行销市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按数位管道

  • 电子邮件行销
    • 市场走向
    • 市场预测
  • 搜寻引擎优化（SEO）
    • 市场走向
    • 市场预测
  • 互动消费者网站
    • 市场走向
    • 市场预测
  • 线上/展示广告
    • 市场走向
    • 市场预测
  • 部落格和播客（包括微博）
    • 市场走向
    • 市场预测
  • 社群网路行销
    • 市场走向
    • 市场预测
  • 行动行销
    • 市场走向
    • 市场预测
  • 病毒式行销
    • 市场走向
    • 市场预测
  • 数位户外媒体
    • 市场走向
    • 市场预测
  • 网路影片行销
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：依最终用途产业

  • 汽车
    • 市场走向
    • 市场预测
  • BFSI
    • 市场走向
    • 市场预测
  • 教育
    • 市场走向
    • 市场预测
  • 政府
    • 市场走向
    • 市场预测
  • 卫生保健
    • 市场走向
    • 市场预测
  • 媒体与娱乐
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 9 章：驱动因素、限制与机会

  • 概述
  • 司机
  • 限制
  • 机会

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第13章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • 97th Floor
    • Cuker
    • Disruptive Advertising
    • Ignite Visibility
    • Location3 Media
    • PB&J Promotions LLC
    • Rise Interactive (Quad)
    • Split Reef LLC
    • Thrive Internet Marketing Agency
    • TopSpot Internet Marketing
    • WebFX
    • Webimax
Product Code: SR112024A7572

The global digital marketing market size reached US$ 366.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,029.7 Billion by 2032, exhibiting a growth rate (CAGR) of 11.8% during 2024-2032. The increasing penetration of connected devices, easy access to high-speed internet, and ongoing technological advancements are some of the major factors propelling the market.

Digital Marketing Market Analysis:

Market Growth and Size: The global digital marketing market is experiencing strong growth, on account of the increasing emphasis on online presence of businesses and digital branding, leading to investments in digital marketing strategies.

Major Market Drivers: Key factors include the growing social media usage and the rising penetration of internet services worldwide.

Key Market Trends: The integration of emerging technologies like augmented reality (AR), virtual reality (VR), and chatbots in digital marketing strategies is setting new benchmarks for immersive user experiences.

Geographical Trends: North America dominates the market, driven by high internet penetration, the presence of major tech companies, and advanced digital infrastructure. However, Asia Pacific is emerging as a fast-growing market on account of the expanding digital user base and growing technological adoption.

Competitive Landscape: Collaboration and strategic partnerships are common as companies aim to expand their offerings and enhance their market position, often leading to a focus on niche segments or innovative technology integration.

Challenges and Opportunities: Challenges include data privacy concerns, the constantly evolving nature of digital marketing tools, and the need for businesses to keep pace with rapid technological changes. Nonetheless, opportunities for innovation, such as the development of more secure data handling practices and the continuous evolution of marketing technologies to meet the changing landscape of user preferences and regulatory requirements are projected to overcome these challenges.

Digital Marketing Market Trends/Drivers:

Increase in internet penetration rates

The widespread adoption of the internet has revolutionized the way people connect, communicate, and consume information. With an ever-growing number of internet users across the globe, digital marketing has become an essential strategy for businesses to reach their target audiences effectively. The increase in internet penetration rates has expanded the potential customer base, allowing marketers to leverage various online platforms such as social media, search engines, email, and websites to engage with users and promote products and services. This in turn has transformed the marketing landscape, prompting businesses to allocate more resources to digital marketing efforts to stay competitive in the digital era. Additionally, the rise of mobile internet usage further fuels the digital marketing industry growth, as mobile devices become a primary medium for accessing the internet and consuming online content, presenting new avenues for reaching consumers on the go.

Rapid shift toward online shopping

The advent of e-commerce channels has reshaped consumer behavior, with a growing number of people opting for online shopping over traditional brick-and-mortar retail experiences. Consumers now seek convenience, a wide range of products, and competitive pricing, all of which are readily available in the online shopping environment. As a result, businesses have started recognizing the significance of having a strong digital presence to capture the attention of potential buyers. Through targeted digital marketing campaigns, businesses can showcase their products, offer personalized recommendations, and create a seamless shopping experience. This shift toward online shopping has led to increased investments in online advertising, social media marketing, influencer collaborations, and other digital marketing strategies, as businesses strive to tap into the growing online consumer base and drive sales through various digital channels. The digital marketing industry overview reflects a pivot to online user engagement and increased digital advertising investment.

Advent of data-driven marketing

The digital landscape generates vast amounts of data daily from user interactions, behavior patterns, and preferences. The ability to collect, analyze, and interpret this data has become a game-changer in the world of marketing. Data-driven marketing empowers businesses to gain valuable insights into customer demographics, interests, purchase history, and engagement metrics. With this knowledge, marketers can create highly targeted and personalized campaigns that resonate with specific audience segments. By utilizing data-driven marketing strategies, businesses can optimize their ad spend, maximize return on investment (ROI), and refine their marketing efforts based on real-time performance metrics. This has transformed marketing from a hit-and-miss approach to a more strategic and results-oriented discipline, enabling businesses to connect with their audiences more effectively and achieve their marketing objectives with more precision and efficiency. Digital marketing industry analysis unveils a shift towards data-centric strategies enhancing precision in targeting and ROI.

Digital Marketing Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital marketing market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on the digital channel and end use industry.

Breakup by Digital Channel:

Email Marketing

Search Engine Optimization (SEO)

Interactive Consumer Website

Online/Display Advertising

Blogging and Podcasting (Including Microblogging)

Social Network Marketing

Mobile Marketing

Viral Marketing

Digital OOH Media

Online Video Marketing

Others

Social network marketing dominates the market

The report has provided a detailed breakup and analysis of the market based on the digital channel. This includes email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital OOH media, online video marketing, and others. According to the report, social network marketing represented the largest segment.

Social network marketing boasts an immense reach, engagement potential, and targeted advertising capabilities in the modern digital landscape. With billions of users active on different social media platforms, businesses can reach a vast and diverse audience to promote their products and services. Social media allows direct interactions with customers, fostering brand loyalty and establishing a humanized brand image. The ability to share content on social networks to enhance brand visibility and expand its online presence is propelling the growth of this segment.

Social media also provides valuable data on user behavior and preferences, enabling businesses to refine their marketing strategies and deliver personalized content to specific audience segments. The rise of influencer marketing on social platforms further amplifies its impact, as influencers can effectively endorse products to their highly engaged followers. As social network marketing continues to evolve, businesses are increasingly allocating resources to leverage its potential, making it a key factor driving the growth of the digital marketing market.

Breakup by End Use Industry:

Automotive

BFSI

Education

Government

Healthcare

Media and Entertainment

Others

A detailed breakup and analysis of the market based on the end use industry has also been provided in the report. This includes automotive, BFSI, education, government, healthcare, media and entertainment, and others.

The automotive industry leverages online advertising, social media campaigns, and interactive content to showcase new car models, engage with potential buyers, and promote innovative features and technologies. The BFSI (Banking, Financial Services, and Insurance) sector heavily relies on digital marketing to attract and retain customers, employing strategies such as personalized email marketing, social media customer support, and content marketing to educate clients about financial products and services. Similarly, the education industry utilizes digital marketing to reach prospective students through targeted online ads, social media outreach, and search engine optimization to promote courses, attract enrollments, and engage with students through online platforms.

Government agencies also leverage digital marketing for launching public awareness campaigns, using social media, email newsletters, and digital content distribution to disseminate important information, enhance citizen engagement, and promote initiatives. The healthcare sector employs digital marketing to connect with patients through content marketing, social media engagement, and search engine advertising, offering valuable health information, promoting medical services, and strengthening patient-doctor relationships. The media and entertainment industry utilizes digital marketing to build online audiences through social media campaigns, video marketing, and influencer partnerships, fostering fan engagement, and driving content consumption across various digital platforms, thereby augmenting the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the digital marketing industry report, North America accounted for the largest market share.

North America held the biggest share in the market due to its robust technological infrastructure, widespread internet access, and thriving digital economy. The region is also home to a vast base of tech-savvy consumers and businesses that heavily rely on digital channels for communication, entertainment, and commerce. With a highly competitive and dynamic business landscape, North American companies are actively investing in digital marketing strategies to gain a competitive edge and reach their target audiences effectively. Another major contributing aspect is the presence of major tech giants and social media platforms in the region, which drives innovation in digital marketing tools and techniques.

Moreover, North America's advanced analytics capabilities, data-driven decision-making, and early adoption of emerging technologies make it a trendsetter in the global digital marketing landscape, shaping best practices and setting benchmarks for the industry worldwide.

Competitive Landscape:

The market is experiencing steady growth in recent years due to the rise of artificial intelligence (AI) and machine learning (ML) algorithms, which allow marketers to analyze vast amounts of data and gain valuable insights into consumer behavior, preferences, and trends. Advancements in augmented reality (AR) and virtual reality (VR) technologies have enabled key players to offer immersive and interactive experiences for consumers. Marketers can now create virtual showrooms, product demos, and engaging AR filters to boost brand engagement and conversion rates. Moreover, constant innovations in programmatic advertising have revolutionized online ad buying and placement, optimizing ad targeting and budget allocation in real-time. Additionally, chatbots and conversational marketing have become essential tools for providing instant customer support and fostering personalized interactions. Furthermore, the leading players are leveraging the popularity and reach of social media influencers to endorse products and services. This approach allows businesses to tap into the influencer's loyal following and build authentic connections with their target audience. We also expect the market to witness a rise in strategic collaborations and partnerships, new product launches, and technological advancements by key players to drive healthy competition within the digital marketing domain.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

97th Floor

Cuker

Disruptive Advertising

Ignite Visibility

Location3 Media

PB&J Promotions LLC

Rise Interactive (Quad)

Split Reef LLC

Thrive Internet Marketing Agency

TopSpot Internet Marketing

WebFX

Webimax

Recent Developments:

In Jan 2023, Cuker, a leading digital marketing and design agency, formed a strategic partnership with Wild Mike's Ultimate Pizza, a renowned brand in the pizza industry. This collaboration aims to revolutionize Wild Mike's online presence and digital marketing efforts, taking the brand to new heights in the competitive pizza market. As part of the partnership, Cuker will deploy its expertise in digital marketing, web design, and e-commerce to craft a cutting-edge online platform for Wild Mike's Ultimate Pizza.

In July 2023, Rise Interactive (Quad), a leading marketing experience company, along with its creative and digital agencies, Periscope and Rise Interactive, announced that it is adding Nielsen-Massey Vanillas, nationwide producer of the world's finest pure vanilla and flavors, to its growing roster of clients who are opting for the company's integrated marketing offering to help them reimagine their brand-building efforts and drive sustainable growth. Led by Quad's award-winning creative agency, Periscope, the business win includes brand and creative development that will be supported with the performance marketing capabilities of Quad's digital agency, Rise Interactive.

In Aug 2021, TopSpot Internet Marketing, a leading digital marketing agency, expanded its service offerings to include corporate and industrial video production, enhancing its comprehensive suite of digital marketing and web development solutions. With this strategic move, the company aims to provide its clients with a powerful medium to engage audiences and deliver compelling brand messages. The addition of corporate and industrial video production services allows TopSpot to create visually captivating and professionally produced videos tailored to each client's unique needs.

Key Questions Answered in This Report

  • 1. What was the size of the global digital marketing market in 2023?
  • 2. What is the expected growth rate of the global digital marketing market during 2024-2032?
  • 3. What are the key factors driving the global digital marketing market?
  • 4. What has been the impact of COVID-19 on the global digital marketing market?
  • 5. What is the breakup of the global digital marketing market based on the digital channel?
  • 6. What are the key regions in the global digital marketing market?
  • 7. Who are the key players/companies in the global digital marketing market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital Marketing Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Digital Channel

  • 6.1 Email Marketing
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Search Engine Optimization (SEO)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Interactive Consumer Website
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Online/Display Advertising
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Blogging and Podcasting (Including Microblogging)
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Social Network Marketing
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Mobile Marketing
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Viral Marketing
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast
  • 6.9 Digital OOH Media
    • 6.9.1 Market Trends
    • 6.9.2 Market Forecast
  • 6.10 Online Video Marketing
    • 6.10.1 Market Trends
    • 6.10.2 Market Forecast
  • 6.11 Others
    • 6.11.1 Market Trends
    • 6.11.2 Market Forecast

7 Market Breakup by End Use Industry

  • 7.1 Automotive
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 BFSI
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Education
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Government
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Healthcare
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Media and Entertainment
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast
  • 7.7 Others
    • 7.7.1 Market Trends
    • 7.7.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 97th Floor
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Cuker
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Disruptive Advertising
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Ignite Visibility
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Location3 Media
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 PB&J Promotions LLC
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Rise Interactive (Quad)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Split Reef LLC
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Thrive Internet Marketing Agency
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 TopSpot Internet Marketing
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 WebFX
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
    • 13.3.12 Webimax
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

  • Figure 1: Global: Digital Marketing Market: Major Drivers and Challenges
  • Figure 2: Global: Digital Marketing Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Digital Marketing Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Digital Marketing Market: Breakup by Digital Channel (in %), 2023
  • Figure 5: Global: Digital Marketing Market: Breakup by End Use Industry (in %), 2023
  • Figure 6: Global: Digital Marketing Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Digital Marketing (Email Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Digital Marketing (Email Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Digital Marketing (Search Engine Optimization (SEO)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Digital Marketing (Search Engine Optimization (SEO)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Digital Marketing (Interactive Consumer Website) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Digital Marketing (Interactive Consumer Website) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Digital Marketing (Online/Display Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Digital Marketing (Online/Display Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Digital Marketing (Blogging and Podcasting (Including Microblogging)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Digital Marketing (Blogging and Podcasting (Including Microblogging)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Digital Marketing (Social Network Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Digital Marketing (Social Network Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Digital Marketing (Mobile Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Digital Marketing (Mobile Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Digital Marketing (Viral Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Digital Marketing (Viral Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Digital Marketing (Digital OOH Media) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Digital Marketing (Digital OOH Media) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Digital Marketing (Online Video Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Digital Marketing (Online Video Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Digital Marketing (Other Digital Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Digital Marketing (Other Digital Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Digital Marketing (Automotive) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Digital Marketing (Automotive) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Digital Marketing (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Digital Marketing (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Digital Marketing (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Digital Marketing (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Digital Marketing (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Digital Marketing (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Digital Marketing (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Digital Marketing (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Digital Marketing (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Digital Marketing (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Digital Marketing (Other End Use Industries) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Digital Marketing (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: North America: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: North America: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: United States: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: United States: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Canada: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Canada: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Asia-Pacific: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Asia-Pacific: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: China: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: China: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Japan: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Japan: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: India: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: India: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: South Korea: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: South Korea: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Australia: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Australia: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Indonesia: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Indonesia: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Others: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Others: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Europe: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Europe: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Germany: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Germany: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: France: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: France: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: United Kingdom: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: United Kingdom: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Italy: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Italy: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Spain: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Spain: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Russia: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Russia: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Latin America: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Latin America: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Brazil: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Brazil: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Mexico: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Mexico: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Others: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Others: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Middle East and Africa: Digital Marketing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Middle East and Africa: Digital Marketing Market: Breakup by Country (in %), 2023
  • Figure 91: Middle East and Africa: Digital Marketing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Global: Digital Marketing Industry: Drivers, Restraints, and Opportunities
  • Figure 93: Global: Digital Marketing Industry: Value Chain Analysis
  • Figure 94: Global: Digital Marketing Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Digital Marketing Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Digital Marketing Market Forecast: Breakup by Digital Channel (in Million US$), 2024-2032
  • Table 3: Global: Digital Marketing Market Forecast: Breakup by End Use Industry (in Million US$), 2024-2032
  • Table 4: Global: Digital Marketing Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Digital Marketing Market: Competitive Structure
  • Table 6: Global: Digital Marketing Market: Key Players