市场调查报告书
商品编码
1519780
2024-2032 年鬍鬚美容产品市场报告(按产品、类型、年龄层、配销通路、最终用户和地区划分)Beard Grooming Products Market Report by Product, Type, Age Group, Distribution Channel, End-User, and Region 2024-2032 |
IMARC Group年,全球鬍鬚美容产品市场规模达到293亿美元。
鬍鬚修饰产品是指各种脸部毛髮生长和保养产品。它们主要用于刷牙、控制和促进鬍鬚的健康生长以及填充稀疏的脸部毛髮。鬍鬚生长是一个基因驱动的过程,受到体内睪固酮和二氢睪固酮 (DHT) 水平的影响。
一些常用的鬍鬚美容产品包括鬍鬚油、香膏、洗髮精、软化剂、凝胶和精华液。鬍鬚油是一种轻质且营养丰富的溶液,可以软化头髮并防止皮肤出现皮疹和瘙痒。这款香膏含有天然油、奶油和蜡,使其具有鬍鬚造型和雕刻所需的重量。鬍鬚清洁剂或洗髮精可以去除头髮中积聚的多余油脂和污垢,并彻底清洁脸部。这些产品通常使用基础油、人造或天然香料和精油製造。它们还富含其他营养素,如硼、生物素、锌、镁和维生素 A、B、D 和 E,以增强营养。有些产品添加了专门的米诺地尔溶液,已知该溶液有益于雄性激素毛髮的生长。其他产品,如鬍鬚梳、鬍鬚捲髮器和剪刀,用于拉直每根髮丝、激活休眠的脸部毛囊并帮助皮肤吸收产品。长期使用鬍鬚护理产品还可以滋润皮肤,并有助于改善头髮的质地,使鬍鬚易于造型。它们还有助于保持用户的整体卫生和外观。
男性个人美容意识的提高为市场创造了积极的前景
随着全球城市化的快速发展和时尚潮流的不断变化,消费者(尤其是男性)对个人修饰的意识日益增强。这是推动市场成长的主要因素之一。多年来,男性对自己的外表和外表变得更加在意,因此,他们投资购买高品质服装,进行体育活动以看起来更瘦、更健康,并使用创新的美容产品。留鬍子似乎可以增强男性的信心,让他们看起来更成熟。为了实现这一目标,消费者正在使用创新的鬍鬚来修饰产品,例如配备了基本到高级造型功能的刮鬍刀和刮鬍刀。他们还使用油、洗髮精、凝胶和保湿霜来清洁、刷洗和保持鬍鬚的整体外观。这些产品还有助于防止头髮看起来片状和灰尘。美容专业人士正在对现有和传统的鬍鬚风格进行创新,开发出对年轻人更具吸引力的新颖时尚的风格。这种风格需要专门的鬍鬚修饰工具和产品,用于长时间保持鬍鬚的形状和纹理。
转向有机产品变体以有利于市场成长
随着人们越来越认识到在个人护理产品中使用合成化学品和人造成分的相关风险,鬍鬚美容产品製造商越来越多地使用有机和天然原材料来生产油、洗髮精和鬍鬚软化剂。他们利用植物萃取、精油和草药成分,如摩洛哥坚果、荷荷巴油、杏仁、蓖麻油、酪梨和椰子油、芦荟凝胶和咖啡萃取物。这些天然成分可最大限度地降低皮肤发生过敏反应的风险,过敏反应可能导致皮疹、搔痒或出血。它们还有助于改善脸部毛髮的质地、平滑和增强光泽。例如,乳木果油用于增加鬍鬚的柔软度,蜂蜡用于控制和管理毛囊或小发斑,大麻籽用于为鬍鬚增添宜人的香味。这些产品还富含维生素 A、B、C 和 E、生物素、烟碱酸、核黄素、叶酸和锯棕榈。为此,产品製造商正在开发植物性保湿霜,为皮肤提供增强的水合作用,并且不含硫酸盐和石油基产品。有机鬍鬚美容产品也适合所有皮肤类型,并且未经动物测试,可安全用于人类。此外,製造商正在投资广泛的研发 (R&D) 活动,以开发效率更高、效果持久的有机产品。
社群媒体平台的激增和产品的优质化促进了市场成长
产品製造商在各种社交媒体平台上积极的促销活动进一步推动了市场。他们正在采用高效的数位行销策略来推广他们的品牌和产品。与此一致的是,千禧世代和X世代(Gen X)被认为是鬍鬚美容产品的最大消费者之一,并且深受社群媒体人物的影响。产品供应商正在使用创新的行销策略,透过有影响力的名人和运动名人来推广这些产品,以接触和吸引更广泛的消费者群体。他们也利用美观和创新的包装解决方案来吸引目标受众的注意力,并透过高品质和优质的产品为他们提供真实和奢华的体验。此外,线上零售平台和高效配送系统的发展也有利于市场成长。这些服务使消费者能够在家中方便地透过智慧型手机和笔记型电脑下订单。此外,它们还允许产品製造商和供应商接触到偏远地区的消费者。
对鬍鬚移植手术的偏好不断增加
鬍鬚移植是指一种旨在扭转鬍鬚脱落并使脸部毛髮永久增厚的医疗程序。它涉及从头皮后部去除微小的单个毛囊,并将其移植到鬍鬚或鬓角上的任何秃斑上。儘管移植是微创(MI),但也可能会出现一些暂时的副作用,例如供体区域肿胀、毛髮向内生长、轻微瘀伤、发红和敏感。因此,人们在手术后使用各种鬍鬚美容产品来加速恢復,最大程度地减少不适并促进头髮再生,这进一步促进了市场的成长。
The global beard grooming products market size reached US$ 29.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032.
Beard grooming products refer to various facial hair growth and maintenance products. They are primarily used for brushing, controlling and promoting the healthy growth of beard and filling patches of thin facial hair. Beard growth is a genetically driven process and is impacted by the levels of testosterone and dihydrotestosterone (DHT) present in the body.
Some of the commonly used beard grooming products include beard oil, balm, shampoo, softener, gel and serum. Beard oil is a light-weight nutrient-rich solution that softens the hair and prevents rashes and itching on the skin. The balm contains natural oils, butter and waxes, which give it the necessary weight for beard styling and sculpting. The beard wash or shampoo removes the excess oil and grime that gets accumulated in the hair and thoroughly cleanse the face. These products are usually manufactured using carrier oils, artificial or natural fragrances and essential oils. They are also enriched with other nutrients, such as boron, biotin, zinc, magnesium and vitamin A, B, D and E for enhanced nourishment. Some products are fortified with a specialized minoxidil solution that is known to be beneficial for the growth of androgenic hair. Other products, such as beard comb, roller and scissors, are used for straightening the individual hair strands, activating dormant facial hair follicles and assisting in the absorption of the product by the skin. Over prolonged use, beard care products also hydrate the skin and aid in improving the texture of the hair that makes the beard easy to style. They also aid in maintaining the overall hygiene and physical appearance of the user.
Increased Awareness among Men for Personal Grooming Creating a Positive Outlook for the Market
With rapid urbanization and evolving style statements across the globe, there is an increasing awareness among consumers, especially men, for personal grooming. This represents one of the primary factors driving the market growth. Over the years, men have become more conscious regarding their looks and appearances and consequently, they are investing in high-quality apparel, indulging in physical activities to look much leaner and fitter and using innovative grooming products. Wearing a beard seems to elevate confidence in men and provides them with a more mature look. In order to achieve this, consumers are using innovative beard grooming products, such as shavers and razors that are equipped with basic to advanced styling features. They are also using oils, shampoos, gels and moisturizers to clean, brush and maintain the overall look of the beard. These products also assist in preventing the hair from looking flaky and dusty. Grooming professionals are innovating with the existing and traditional beard styles to develop novel and trendy styles that are more attractive to the young population. Such styles require specialized beard grooming tools and products, which are used for maintaining the shape and texture of the beard for an extended period.
Shifting Preference Toward Organic Product Variants to Favor the Market Growth
With the growing awareness regarding the risks associated with the use of synthetic chemicals and artificial ingredients in personal care products, beard grooming product manufacturers are increasingly using organic and natural raw material for the production of oils, shampoos and beard softeners. They are utilizing plant extracts, essential oils and herbal ingredients, such as argan, jojoba, almond, castor, avocado and coconut oil, aloe vera gel and coffee extracts. These natural ingredients minimize the risks of developing allergic reactions on the skin that might cause rashes, itching or bleeding. They also assist in improving the texture, smoothening and enhancing the sheen of the facial hair. For instance, shea butter is used for adding softness to the beard, beeswax is used for controlling and managing hair follicles or small hair patches and hemp seed is used for adding a pleasant fragrance to the beard. These products are also enriched with vitamins A, B, C and E, biotin, niacin, riboflavin, folic acid and saw palmetto. In line with this, product manufacturers are creating plant-based moisturizers that provide enhanced hydration to the skin and are free from sulphates and petroleum-based products. Organic beard grooming products are also compatible with all skin types and are not tested on animals to be made safe for human use. Furthermore, manufacturers are investing in extensive research and development (R&D) activities to develop organic products with higher efficiency and long-lasting results.
Proliferation of Social Media Platforms and Premiumization of Products Contributing to the Market Growth
The market is further driven by the aggressive promotional activities by product manufacturers on various social media platforms. They are adopting highly effective digital marketing strategies to promote their brands and products. In line with this, millennials and generation X (Gen X) are considered to be among the largest consumers of beard grooming products and are highly influenced by the social media personalities. Product vendors are using innovative marketing strategies to promote these products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also utilizing aesthetically appealing and innovative packaging solutions to grab the attention of their target audience and provide them with an authentic and luxurious experience through high-quality and premium products. Furthermore, the development of online retail platforms and efficient delivery systems have also favored the market growth. These services have enabled consumers to place orders through their smartphones and laptops in the convenience of their homes. Moreover, they also allow product manufacturers and vendors to reach the consumers present in remote locations.
Increasing Preference for Beard Transplant Procedures
A beard transplant refers to a medical procedure that is conducted to reverse beard loss and thicken facial hair permanently. It involves the removal of tiny individual hair follicles from the back of the scalp and transplanted into any bald patches on the beard or sideburns. Even though the transplant is minimally invasive (MI), there might be some temporary side effects, such as swelling, ingrown hair, mild bruising, redness and sensitivity in the donor area. As a result, individuals use various beard grooming products post-operation to speed up the recovery, minimize discomfort and promote hair regrowth, which is further contributing to the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global beard grooming products market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product, type, age group, distribution channel and end-user.
Beard Oil
Beard Wax
Beard Shampoo
Others
Conventional
Organic
Millennials
Gen X
Baby Boomer
Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores
Others
Personal
Commercial
Europe
Germany
France
United Kingdom
Italy
Spain
Poland
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Others
Middle East and Africa
Saudi Arabia
Iran
Turkey
United Arab Emirates
Others
Latin America
Brazil
Mexico
Others
The competitive landscape of the industry has also been examined, with some of the key players being The Famous Beard Oil Company, The Man Company (Helios Lifestyle Private Limited), Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Quallis Brands LLC (Scotch Porter), Honest Amish and Murdock Limited (Murdock London).