鬍鬚修饰市场规模、份额和成长分析（按产品类型、产品用途、价格分布范围、销售管道、类别、最终用户和地区）－2025-2032 年产业预测

2023 年鬍鬚修饰市场规模价值 286 亿美元，预计将从 2024 年的 307.5 亿美元成长到 2032 年的 548.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.5%。

鬍鬚修饰产品销售的大幅增长表明男性的文化发生了转变，鬍鬚现在被视为一种重要的时尚宣言。这种观念的转变使鬍鬚成为男子气概的象征，从而推动了相关产品的需求。此外，有机美容解决方案的流行趋势也十分明显。有机产品的吸引力在于其纯度和符合严格的全球监管标准，解决了消费者对合成成分的担忧。结果是有机鬍鬚护理产品的采用增加，凸显了当今市场格局中男性气质、时尚和健康意识的交汇。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

鬍鬚修饰市场规模（依产品类型和复合年增长率） (2025-2032)

• 市场概况
• 精油和精华液
• 乳霜和润唇膏
• 凝胶和蜡
• 清洁剂
• 设备和配件
• 其他的

鬍鬚修饰市场规模（依产品用途和复合年增长率） (2025-2032)

• 市场概况
• 药用
• 常规用途

鬍鬚修饰市场规模（按价格分布和复合年增长率） (2025-2032)

• 市场概况
• 经济
• 优质的

鬍鬚修饰市场规模（依销售管道和复合年增长率） (2025-2032)

• 市场概况
• 直接销售
• 间接销售
• 电子商务
• 超级市场/大卖场
• 独立门市
• 其他的

鬍鬚修饰市场规模（按类别划分）及复合年增长率（2025-2032 年）

• 市场概况
• 传统的
• 有机的

鬍鬚修饰市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 适合家庭使用
• 商业的

鬍鬚修饰市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Unilever（Netherlands/United Kingdom）
• Procter & Gamble（P&G）（United States）
• L'Oreal（France）
• Beiersdorf（Germany）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Wahl Clipper Corporation（United States）
• Andis Company（United States）
• Panasonic（Japan）
• Braun（Germany）
• Harry's（United States）
• Dollar Shave Club（United States）
• The Art of Shaving（United States）
• Beardo（India）
• The Man Company（India）
• Beardbrand（United States）
• Honest Amish（United States）

结论和建议

Beard Grooming Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 30.75 billion in 2024 to USD 54.83 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

Sales of beard grooming products have seen a significant uptick, indicative of a cultural transformation where beards are now celebrated as key fashion statements among men. This shift in perception positions beards as icons of masculinity, driving demand for related products. Additionally, there is a marked trend towards organic grooming solutions as consumers increasingly prefer natural alternatives over synthetic options, which are often associated with negative side effects. The appeal of organic products lies in their purity and compliance with stringent global regulatory standards, addressing consumer concerns regarding synthetic ingredients. This has resulted in a growing adoption of organic beard care products, highlighting the intersection of masculinity, fashion, and health consciousness in today's market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beard Grooming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beard Grooming Market Segments Analysis

Global Beard Grooming Market is segmented by Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User and region. Based on Product Type, the market is segmented into Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Equipment and Accessories and Others. Based on Product Purpose, the market is segmented into Medicated and General Purpose. Based on Price Range, the market is segmented into Economic and Premium. Based on Sales Channel, the market is segmented into Direct Sales, Indirect Sales, E-Commerce, Supermarket/Hypermarket, Independent Stores and Others. Based on Category, the market is segmented into Conventional and Organic. Based on End-User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Beard Grooming Market

The rising awareness regarding personal grooming among men is a key factor driving the demand for beard care products. As men place greater emphasis on their grooming habits, the beard care segment sees remarkable expansion within the wider personal grooming sector. This trend is intensified by the powerful impact of social media platforms, effective digital marketing strategies, and endorsements from influential celebrities. As more men recognize the importance of maintaining well-groomed beards, the market for beard grooming products continues to thrive, reflecting the shift in societal norms and attitudes towards male grooming practices.

Restraints in the Beard Grooming Market

The Beard Grooming market faces several restraints that could hamper its growth potential. Factors such as shifting consumer preferences towards alternative grooming methods or products, increasing competition from newer entrants, and regulatory challenges can impact demand. Additionally, economic fluctuations may lead to reduced discretionary spending on grooming products, limiting market expansion. Moreover, the saturation of existing products and a lack of innovative offerings can further restrict growth opportunities. These challenges alongside changing lifestyle trends necessitate manufacturers to adapt quickly to maintain relevance in an increasingly competitive landscape, ultimately affecting the market's performance in the long run.

Market Trends of the Beard Grooming Market

The Beard Grooming market is experiencing a robust upward trend as men increasingly prioritize personal grooming and self-care. This shift in attitude is reflected in a growing commitment to dedicated grooming routines, with men averaging approximately 16 minutes daily on personal grooming. The rising awareness of aesthetics combined with societal influences has fostered a willingness to invest in high-quality grooming products, ranging from oils and balms to specialized combs and styling tools. This trend not only signifies a transformation in men's grooming practices but also highlights the expanding market potential, prompting brands to innovate and cater to the evolving preferences of discerning male consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beard Grooming Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Oil and Serum
• Cream and Balm
• Gel and Wax
• Cleanser
• Equipment and Accessories
• Others

Global Beard Grooming Market Size by Product Purpose & CAGR (2025-2032)

• Market Overview
• Medicated
• General Purpose

Global Beard Grooming Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economic
• Premium

Global Beard Grooming Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Indirect Sales
• E-Commerce
• Supermarket/Hypermarket
• Independent Stores
• Others

Global Beard Grooming Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Beard Grooming Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Beard Grooming Market Size & CAGR (2025-2032)

• North America (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • US
  • Canada
• Europe (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (Netherlands/United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dollar Shave Club (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Art of Shaving (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beardo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Man Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beardbrand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honest Amish (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations