市场调查报告书
商品编码
1521250
2024-2032 年按技术(气调包装、活性包装、智慧包装)、垂直产业(食品和饮料、汽车、医疗保健、个人护理等)和地区分類的智慧包装市场报告Smart Packaging Market Report by Technology (Modified Atmosphere Packaging, Active Packaging, Intelligent Packaging), Industry Vertical (Food and Beverages, Automotive, Healthcare, Personal care, and Others), and Region 2024-2032 |
IMARC Group年全球智慧包装市场规模达359亿美元。三维(3D)列印在智慧包装设计中的使用不断增加、对永续资源的偏好不断增加以及对线上购物管道的日益依赖是推动该市场的一些主要因素。
智慧包装是指将技术整合到包装系统中,以在产品与消费者或供应链之间建立智慧连接。它透过提供监控、追踪、追溯和通讯等功能来增强传统包装。它允许包装、产品和用户之间的通讯。它增强了防伪措施,确保产品的真实性,并检测篡改或变质。它在食品和饮料 (F&B) 行业中用于监控新鲜度、提供营养成分资讯并确保品质控制。除此之外,它还透过提供额外的产品资讯并透过互动元素吸引消费者来增强购物体验。
医疗保健和药品领域对患者依从性、剂量追踪和防伪措施的需求不断增长,正在推动智慧包装技术在这些领域的采用。除此之外,食品和饮料 (F&B) 行业对份量控制和新鲜度指标的需求不断增长,正在对市场产生积极影响。此外,物联网 (IoT) 的整合可实现远端监控和分析等进阶功能。此外,全通路零售的兴起,人们可以透过线上平台、行动应用程式和实体店等各种管道购买产品,有利于市场成长。
对永续解决方案的需求不断增长
日益增长的环境问题和个人对永续解决方案重要性的认识不断提高,正在对市场产生积极影响。此外,向永续资源的转变正在推动可回收和可生物降解材料在智慧包装中的使用,这有助于市场成长。智慧包装可以更好地追踪产品的新鲜度和质量,并有助于减少不必要的浪费。此外,领先的市场参与者正在推出绿色包装解决方案,以最大限度地减少有害排放并促进环境健康,这正在加强市场的成长。除此之外,提供附加产品资讯的二维码和 NFC 技术的便利性也吸引了精通技术的消费者。
先进技术的融合
三维 (3D) 列印在智慧包装设计中的应用不断增加,可实现快速原型设计和客製化。此外,扩增实境(AR)在智慧包装中的整合提供了身临其境的消费者体验并提升了品牌互动。同时,人工智慧 (AI) 在包装中越来越多地用于预测分析,改善了库存管理并减少了浪费,从而加强了市场的成长。除此之外,在智慧包装解决方案中采用区块链技术有助于追踪和追踪,提高透明度和真实性。此外,利用巨量资料进行智慧包装的洞察和分析正在提高供应链的效率。
全球化和电子商务行业的快速成长
人们对网上购物的日益青睐正在刺激对智慧包装等高效包装的需求,因为它提供物流解决方案,包括即时跟踪,并确保高效运输。此外,个人越来越依赖线上购物管道来获得令人兴奋的优惠和折扣、送货上门服务和各种支付方式,这为市场创造了积极的前景。智慧包装有助于遵守各种国际贸易法规,简化全球业务运作。此外,不断扩大的全球网路正在推动对满足不同地区需求的多功能包装解决方案的需求。此外,包装公司、线上零售通路和技术提供者之间的合作正在加强市场的成长。
The global smart packaging market size reached US$ 35.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 60.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.05% during 2024-2032. The rising utilization of three-dimensional (3D) printing in smart packaging design, increasing preferences for sustainable resources, and the growing reliance on online shopping channels are some of the major factors propelling the market.
Smart packaging refers to the integration of technology within packaging systems to create an intelligent connection between the product and the consumer or supply chain. It enhances traditional packaging by providing functionalities like monitoring, tracking, tracing, and communication. It allows communication between the package, the product, and the user. It enhances anti-counterfeiting measures, ensures product authenticity, and detects tampering or deterioration. It is used in the food and beverage (F&B) industry to monitor freshness, provide information on nutritional content, and ensure quality control. Besides this, it enhances the shopping experience by providing additional product information and engaging consumers through interactive elements.
The rising need for patient adherence, dosage tracking, and anti-counterfeiting measures in healthcare and pharmaceuticals is driving the adoption of smart packaging technologies in these sectors. Apart from this, the increasing need for portion control and freshness indicators in the food and beverage (F&B) sector is positively influencing the market. Additionally, the integration of Internet of Things (IoT) allows advanced functionalities, such as remote monitoring and analytics. Furthermore, the rise of omnichannel retailing, wherein people can buy products through various channels like online platforms, mobile apps, and physical stores is favoring market growth.
The increasing demand for sustainable solutions
The growing environmental concerns and rising awareness among individuals about the importance of sustainable solutions are positively influencing the market. Additionally, the shift towards sustainable resources is driving the use of recyclable and biodegradable materials in smart packaging, which is contributing to market growth. Smart packaging enables better tracking of product freshness and quality and aids in reducing unnecessary waste. Furthermore, the leading market players are introducing green packaging solutions to minimize harmful emissions and promote environmental health, which is strengthening the growth of the market. Apart from this, the convenience of QR codes and NFC technology that provide additional product information is attracting tech-savvy consumers.
Integration of advanced technologies
The rising utilization of three-dimensional (3D) printing in smart packaging design is allowing for rapid prototyping and customization. Additionally, the integration of augmented reality (AR) in smart packaging is offering an immersive consumer experience and elevating brand interaction. Along with this, the rising use of artificial intelligence (AI) for predictive analytics in packaging is improving inventory management and reducing waste, which is strengthening the growth of the market. Apart from this, the adoption of blockchain technology in smart packaging solutions helps in tracking and tracing increases transparency and authenticity. Furthermore, leveraging big data for insights and analytics in smart packaging is enhancing efficiency in the supply chain.
Rapid globalization and growth in the e-commerce industry
The rising preference for online shopping is catalyzing the demand for efficient packaging like smart packaging as it offers logistic solutions, including real-time tracking, and ensures efficient transportation. Additionally, the increasing reliance of individuals on online shopping channels to avail exciting deals and discounts, home delivery services, and various payment methods, is creating a positive outlook for the market. Smart packaging assists in complying with varied international trade regulations, simplifying global business operations. Additionally, expanding global networks is driving the need for versatile packaging solutions that cater to different regional needs. Moreover, collaborations between packaging firms, online retail channels, and technology providers are strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global smart packaging market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on technology and industry vertical.
Modified Atmosphere Packaging
Active Packaging
Antimicrobial
Gas Scavengers
Moisture Control
Corrosion Control
Intelligent Packaging
Indicators
Tracking Devices
Modified atmosphere packaging holds the majority of the market share
A detailed breakup and analysis of the market based on the technology has also been provided in the report. This includes modified atmosphere packaging, active packaging (antimicrobial, gas scavengers, moisture control, and corrosion control), and intelligent packaging (indicators and tracking devices). According to the report, modified atmosphere packaging accounted for the largest market share. Modified atmosphere packaging helps in extending the shelf life of perishable food products by altering the internal atmospheric composition. Additionally, it enhances food preservation without the need for added preservatives, aligning with consumer preferences for more natural products. Apart from this, as it contributes to waste reduction by preventing premature spoilage, the demand for modified atmosphere packaging is increasing across the globe. Furthermore, advancements in packaging technology are making modified atmosphere packaging more accessible and effective. Moreover, regulatory bodies of various countries are emphasizing food safety and quality, which is driving its demand.
Food and Beverages
Automotive
Healthcare
Personal care
Others
Food and beverages dominate the market
The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes food and beverages, automotive, healthcare, personal care, and others. According to the report, food and beverages represented the largest segment. The increasing consumer preference for convenience in food preparation and consumption is catalyzing the demand for ready-to-eat (RTE) meals and on-the-go beverages, which is positively influencing the market. Smart packaging offers numerous features like resealable packages, portion control, and easy-to-open designs. Apart from this, the implementation of stringent food safety regulations is driving the need for precise monitoring and control over food products. Smart packaging technologies comply with these regulations by providing detailed tracking and monitoring. Furthermore, by providing real-time information about the freshness and expiration of products, smart packaging helps in reducing food waste. Moreover, rising concerns associated with counterfeiting are catalyzing the demand for smart packaging solutions as they offer authentication features that ensure product genuineness and safety.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest smart packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share as the region has a well-established and rapidly growing e-commerce sector, which requires efficient packaging solutions that provide tracking, monitoring, and enhanced user experiences. Additionally, North America, especially the United States, is home to numerous technology hubs and leading innovation centers. This supports the development of cutting-edge technologies that can be integrated into smart packaging, giving the region a competitive edge. Apart from this, the sophisticated supply chain and logistics networks in the region are well-suited for the integration of smart packaging technologies. Moreover, many leading companies in the smart packaging domain are headquartered in North America.
Companies are investing in research and development (R&D) activities to create cutting-edge solutions in smart packaging. This includes integrating technologies like the Internet of Things (IoT), NFC, blockchain, and augmented reality (AR) to enhance product tracking, consumer engagement, and security. Additionally, they are using eco-friendly materials and designing packaging that reduces waste, aligning with environmental regulations and consumer preferences. Apart from this, various leading companies are offering tailored solutions to various industries, such as food and beverages (F&B), pharmaceuticals, and consumer electronics. This industry-specific approach enables them to meet unique needs and regulatory requirements. Moreover, many smart packaging firms are exploring opportunities in emerging markets and adapting their products to meet regional preferences and regulations.
Amcor plc
American Thermal Instruments
Avery Dennison Corporation
Berry Global Inc.
Crown Holdings Inc.
Dupont De Nemours Inc.
Linde plc
Multisorb Technologies Inc. (Filtration Group Corporation)
Point Five Packaging LLC
R.R. Donnelley & Sons Company
SEE
WestRock Company
Zebra Technologies Corporation
In May 2023, Amcor plc announced that it signed a definitive agreement to acquire ModaSystems, the manufacturer of state-of-the-art automated protein packaging machines.
In February 2022, Avery Dennison Corporation announced its first partnerships with startups for an accelerator program called ADStretch to solve the ecological harms of the packaging industry by developing materials that generate a positive ecological impact.