市场调查报告书
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2024-2032 年基于位置的服务市场报告(按组件、技术、位置类型、应用程式、最终用户和地区)Location-Based Services Market Report by Component, Technology, Location Type, Application, End User, and Region 2024-2032 |
2023年全球位置服务(LBS)IMARC Group规模达400亿美元。智慧型手机和平板电脑的使用不断增加,即时资料和分析的采用不断增加,以及地理围栏在各种住宅和非住宅区域发送警报的日益普及,是推动市场的一些主要因素。
基于位置的服务(LBS)是指使用地理资料和资讯来提供基于使用者位置的服务的软体应用程式。它们有多种形式,包括资讯、娱乐、效率和安全服务。它们有助于导航,为用户提供准确、即时的方向,无论是步行还是乘车。它们用于特定位置的天气更新、附近餐厅、酒店或地标的推荐,以及透过社交网路平台定位朋友或家人。他们还在紧急情况下进行资产追踪和管理或寻找失踪或处于危险中的人员。
目前,LBS的需求不断增长,因为其准确、有效、可根据特定需求进行个人化定制,正在推动市场的成长。除此之外,企业越来越多地利用 LBS 透过推播通知、警报或互动式内容与客户即时互动,这也促进了市场的成长。此外,越来越多的人使用LBS将位置资讯添加到社交媒体贴文、照片和评论中,为他人创造更身临其境、资讯丰富的社交体验,这提供了良好的市场前景。除此之外,地理围篱在各种住宅区和非住宅区越来越受欢迎,用于在附近送货时发送警报或监控工作场所内员工的活动,这支持了市场的成长。
智慧型手机的使用率不断上升
智慧型手机正在全球增加获取技术的机会。它们提供了一个平台,透过该平台,很大一部分人口可以访问LBS,从而扩大了市场。智慧型手机配备了高精度的全球定位系统 (GPS)。准确性的提高有利于基于位置的服务,增强使用者体验和服务的整体品质。除此之外,智慧型手机还会产生大量位置资料。这些资料对于提供 LBS 的企业来说非常有价值,因为它使他们能够改善服务、更有效地定位行销并详细了解用户行为。此外,智慧型手机透过分析推荐演算法,增加了更个人化的 LBS 体验。
越来越多地采用基于位置的营销
目前,基于位置的行销的采用有所增加,因为它准确且可以进行高度针对性的广告。企业可以接触特定地理区域的目标客户,或根据客户的位置客製化行销讯息。这种精确度提高了行销活动的有效性,并推动了对复杂 LBS 的需求。基于位置的行销还可以带来更高的转换率,因为行销讯息是根据客户的位置以及他们可能的需求和兴趣量身定制的。这种有效性使 LBS 对企业更有价值,并为这些服务的提供者带来更高的收入。此外,LBS 可以提供有关消费者行为的宝贵见解,例如他们经常访问的位置及其移动模式。这些见解可为行销策略提供资讯并带来更成功的行销活动,使 LBS 成为许多企业的重要工具。
对即时资料和分析的需求不断增长
即时位置资料和分析提高了各行业的决策能力,包括零售、物流、医疗保健等。随着企业认识到准确、即时资料在提高营运效率和策略规划方面的价值,这推动了对 LBS 的需求。借助即时资料,企业可以根据客户的位置为其提供个人化服务。这包括提供即时报价、支援动态配送路线优化或建议附近的服务,从而增强客户体验,从而增加对 LBS 的需求。此外,紧急应变人员可以使用即时位置资料来联繫有需要的人。这推动了公共安全和健康领域中 LBS 的采用。此外,即时追踪可以实现更好的资源管理、更快的回应时间和更有效率的营运。
The global location-based services (LBS) market size reached US$ 40.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 164.6 Billion by 2032, exhibiting a growth rate (CAGR) of 16.7% during 2024-2032. The growing utilization of smartphones and tablets, rising adoption of real-time data and analysis, and increasing popularity of geofencing in various residential and non-residential areas for sending alerts are some of the major factors propelling the market.
Location-based services (LBS) refer to software applications that use geographic data and information to provide services based on user location. They are available in several forms, including services for information, entertainment, efficiency, and safety. They aid in navigation, providing users with accurate and real-time directions, whether on foot or in vehicles. They are used for location-specific weather updates, recommendations for nearby restaurants, hotels, or landmarks, and locating friends or family members through social networking platforms. They are also employed in emergencies for asset tracking and management or finding people who are lost or in danger.
At present, the increasing demand for LBS, as they are accurate, effective, and can be personalized according to specific needs, is impelling the growth of the market. Besides this, the rising utilization of LBS by businesses to engage with customers in real time through push notifications, alerts, or interactive content is contributing to the growth of the market. In addition, the growing employment of LBS to add location information to social media posts, photos, and reviews, creating a more immersive and informative social experience for others, is offering a favorable market outlook. Apart from this, the increasing popularity of geofencing in various residential and non-residential areas for sending alerts when delivery is nearby or monitoring the movements of employees within a work site is supporting the growth of the market.
Rising utilization of smartphones
Smartphones are increasing access to technology on a global scale. They provide a platform through which a large portion of the population can access LBS, thereby expanding the market. Smartphones are equipped with highly accurate global positioning system (GPS) systems. This increased accuracy is beneficial for location-based services, enhancing the user experience, and the overall quality of the service. Apart from this, smartphones generate a huge amount of location data. This data is valuable for businesses that offer LBS, as it allows them to refine their services, target their marketing more effectively, and understand user behavior in detail. Furthermore, smartphones add a more personalized experience with LBS by analyzing recommendation algorithms.
Increasing adoption of location-based marketing
At present, there is an increase in the adoption of location-based marketing as it is accurate and allows for highly targeted advertising. Businesses can reach out to targeted customers in a specific geographical area or tailor their marketing messages based on the location of the customer. This precision increases the effectiveness of marketing campaigns and drives demand for sophisticated LBS. Location-based marketing also results in higher conversion rates, as marketing messages are tailored to the locations of customers and, consequently, their likely needs and interests. This effectiveness makes LBS more valuable to businesses and leads to higher revenues for providers of these services. Moreover, LBS can provide valuable insights into consumer behavior, such as the locations they frequently visit and their movement patterns. These insights inform marketing strategies and lead to more successful campaigns, making LBS an essential tool for many businesses.
Growing demand for real-time data and analysis
Real-time location data and analysis improve decision-making capabilities in various sectors, including retail, logistics, healthcare, and more. This is driving demand for LBS as businesses recognize the value of accurate, real-time data in enhancing operational efficiency and strategic planning. With real-time data, businesses can offer personalized services to their customers based on their location. This includes providing real-time offers, supporting dynamic route optimization for deliveries, or suggesting nearby services, which enhance the customer experience and thereby increasing the demand for LBS. Moreover, emergency responders can use real-time location data to reach people in need. This is driving the adoption of LBS in the public safety and health sectors. Furthermore, real-time tracking allows for better resource management, quicker response times, and more efficient operations.
IMARC Group provides an analysis of the key trends in each segment of the global location-based services (LBS) market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, technology, location type, application and end user.
Hardware
Software
Services
Hardware dominates the market
The report has provided a detailed breakup and analysis of the market based on the component type. This includes hardware, software, and services. According to the report, hardware represented the largest segment.
Hardware is a fundamental cornerstone in the realm of location-based services (LBS), underpinning the seamless and accurate delivery of geographically relevant information to users. LBS relies on the global positioning system (GPS) receivers, omnipresent in smartphones, tablets, and wearables, deftly harnessing satellite signals to pinpoint the precise geographic coordinates of devices. Complementing this, cellular and wireless fidelity (Wi-Fi) radios enable communication with nearby towers and access points, supporting techniques like triangulation and Wi-Fi fingerprinting to further refine location determination. Bluetooth technology also plays a pivotal role, facilitating proximity-based interactions by detecting nearby beacons and other Bluetooth-enabled devices. Additionally, near-field communication (NFC) provides contactless engagement with location-specific services through the detection of NFC tags or devices.
GPS
Assisted GPS (A-GPS)
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference (E-OTD)
Observed Time Difference
Cell ID
Wi-Fi
Others
Assisted GPS (A-GPS) holds the largest share of the market
A detailed breakup and analysis of the market based on the technology has also been provided in the report. This includes GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference (E-OTD), observed time difference, cell ID, Wi-Fi, and others. According to the report, assisted GPS (A-GPS) accounted for the largest market share.
Assisted GPS (A-GPS) is a location-based technology that improves the speed and accuracy of global positioning system (GPS) receivers in mobile devices. A-GPS-capable devices download assistance data from a network server. This data includes information about the location of nearby satellites, the expected Doppler shifts of their signals, and the precise time the signals were transmitted. By having this information readily available, the GPS receiver can dramatically reduce the search space and acquire satellite signals much faster. A-GPS-enabled devices use cellular networks or internet connections to download the assistance data and communicate with A-GPS servers. This additional connectivity allows the device to retrieve the necessary data quickly and efficiently.
Indoor
Outdoor
Outdoor holds the biggest share of the market
A detailed breakup and analysis of the market based on the location type have also been provided in the report. This includes indoor and outdoor. According to the report, outdoor accounted for the largest market share.
Outdoor location-based services (LBS) refer to a category of location-aware applications and services that utilize the geographic position of a user in outdoor environments to deliver relevant information, content, or experiences. These services take advantage of technologies, such as global positioning system (GPS), cellular networks, and other outdoor positioning methods to determine the location of the user accurately. Outdoor LBS offers a wide range of applications and benefits, enhancing navigation, social interactions, marketing, tourism, and more. These services are immensely valuable for travelers, commuters, and tourists exploring unfamiliar areas. Outdoor LBS are utilized in fitness apps to track routes, distances, and activities during outdoor exercises like running, hiking, or cycling.
Emergency Services
Tracking Services
Navigation Services
Social Media Services
Information Services
Gaming and Entertainment Services
Advertising and Promotion Services
Others
Navigation services hold the maximum share in the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes emergency services, tracking services, navigation services, social media services, information services, gaming and entertainment services, advertising and promotion services, and others. According to the report, navigation services accounted for the largest market share.
Navigation services encompass a diverse array of location-based applications and technologies designed to guide users from one point to another efficiently and accurately. These services leverage cutting-edge technologies, such as global positioning system (GPS), geographic information systems (GIS), and real-time data to provide turn-by-turn directions, route optimization, and other valuable information for travelers, commuters, and outdoor enthusiasts. For urban dwellers and travelers, navigation services are becoming an indispensable tool, facilitating seamless commutes and explorations. GPS-enabled map applications, integrated into smartphones and car navigation systems, empower users with real-time visual representations of their surroundings and deliver step-by-step directions to their chosen destination. These applications account for traffic conditions, road closures, and accidents, dynamically adjusting routes to ensure the fastest and most efficient journey.
Banking, Financial Services, and Insurance (BFSI)
IT and Telecom
Retail
Transportation and Logistics
Government
Healthcare and Life Services
Manufacturing
Others
Transportation and logistics hold the biggest share in the market
A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes banking, financial services, and insurance (BFSI), IT and telecom, retail, transportation and logistics, government, healthcare and life services, manufacturing, and others. According to the report, transportation and logistics accounted for the largest market share.
Transportation and logistics heavily rely on location-based services (LBS) to streamline operations, optimize routes, and enhance overall efficiency. LBS provides real-time location data and valuable insights, enabling transportation and logistics companies to make informed decisions and deliver better services. It also enables better route planning, reducing idle time and fuel consumption, leading to cost savings and environmental benefits. LBS enables the creation of geofences and virtual boundaries around specific locations. Logistics companies can use geofencing to trigger automated actions when a vehicle enters or exits a designated area. LBS also aids in optimizing last-mile routes, ensuring packages are delivered efficiently to the correct addresses.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest location-based services (LBS) market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific represented the largest market.
Asia Pacific held the biggest market share due to the rising number of e-commerce platforms offering ride-hailing, food delivery, and grocery delivery. Besides this, increasing advancements in mobile and location-based technologies are supporting the growth of the market. Apart from this, the increasing popularity of mobile advertising and marketing among businesses to offer personalized promotions and advertisements, leading to increased engagement and revenue, is contributing to the growth of the market in the region.
North America is estimated to expand further in this domain due to the increasing utilization of social networking and location-sharing applications. Besides this, the improvement in GPS accuracy and availability of faster networks is bolstering the market growth.
Key market players are investing in research operations to stay at the forefront of LBS technology. They are also working on improving location accuracy, optimizing algorithms, and enhancing user experience. Top companies are expanding their geographic coverage by increasing the availability of their services in more regions and countries. They are leveraging location data and user preferences to offer customized recommendations, targeted advertising, and location-based notifications. Leading companies are strengthening their data protection measures to gain the trust of users and comply with relevant regulations. They are also collaborating with other businesses, such as e-commerce platforms, ride-hailing services, and social media networks, to create synergistic services and expand their user base.
ALE International SAS (China Huaxin Post and Telecom Technologies Co., Limited)
Apple Inc.
Creativity Software Ltd (SS8 Networks Inc.)
Esri India Technologies Private Limited
GL Communications Inc.
Google LLC (Alphabet Inc.)
HERE Technologies
Intel Corporation
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Qualcomm Incorporated
Teldio Corporation
Zebra Technologies Corporation
In February 2023, SS8 Networks Inc announced that it would be delivering high-accuracy emergence caller locations in Latin America to deliver highly accurate emergency caller location.
In May 2023, Esri India Technologies Private Limited announced that it is collaborating with ideaForge to allow users to deploy drone solutions integrated with geographic information system (GIS) to solve complex issues in AEC, forestry, agriculture, transportation, and defense.