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市场调查报告书
商品编码
1540900

2024-2032 年按产品、部署模式、应用程式、最终用户和区域分類的 Web 分析市场报告

Web Analytics Market Report by Offering, Deployment Mode, Application, End User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 146 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球网路分析市场规模达到 58 亿美元。用于自动和详细效能追踪的预测分析和搜寻引擎优化 (SEO) 解决方案的开发主要促进了市场的成长。

网路分析市场分析：

主要市场驱动因素：快速数位化以及行销自动化的提高是推动市场成长的关键因素。此外，线上零售和社交媒体平台的激增正在推动市场的成长。

主要市场趋势：用于自动和详细效能追踪的预测分析和搜寻引擎优化 (SEO) 解决方案的开发也导致数位流量显着增加，从而促进了网路分析市场需求。

竞争格局：市场上一些知名的公司包括AdAdobe Inc.、AT Internet、Google LLC (Alphabet Inc.)、International Business Machines Corporation、Microsoft Corporation、MicroStrategy Incorporated、SAS Institute Inc.、Splunk Inc.、Tableau Software LLC (Salesforce.com Inc.)、Teradata Corporation 和 Webtrends Inc. 等。

地理趋势：根据网路分析市场动态，北美主导整个市场。随着各行业的企业进行数位转型，人们更加重视了解客户行为、优化用户体验和增强数位行销策略。

挑战与机会：资料隐私和合规性以及整合复杂性正在阻碍市场成长。然而，跨产业持续的数位转型为网路分析供应商提供了帮助企业了解客户行为、优化数位体验和推动成长的解决方案的机会。

网路分析市场趋势：

自动化技术的采用不断增加

自动化工具将机器学习和人工智慧演算法等先进分析技术整合到网路分析平台中。这些技术可以自动检测模式、预测趋势，并从复杂的资料集中发现可操作的见解，而手动分析这些资料是具有挑战性的。例如，2024 年 3 月，SAP SE 推出了颠覆性的资料突破，帮助客户充分利用资料的力量，在人工智慧时代创造更深入的见解、更快的成长和更高的效率。 SAP Datasphere 的新功能，包括新的生成式 AI 功能，正在透过简化资料环境并使资料互动更加直观来改变企业规划。这些因素进一步推动网路分析市场的成长。

网上购物的成长趋势

线上购物的新兴趋势极大地推动了网路分析市场的成长。例如，根据 Optin Monster 发表的一篇文章，2022 年，美国约有 2.68 亿网购者。预计到 2025 年，这一数字将增至约 2.85 亿网路购物者。它使组织能够深入了解网站效能、用户参与度和转换率。这些因素进一步积极影响网路分析产业的预测。

增加电子商务平台

传统的网路分析提供历史资料见解。然而，技术进步现在可以实现即时资料处理和分析。此功能使企业能够立即监控和回应使用者行为、优化活动、侦测问题并即时改善使用者体验。例如，2024 年 2 月，思科在思科可观察性平台上推出了许多令人着迷的新解决方案，这些解决方案根据业务环境得到了增强。由于应用程式几乎成为每个组织的前门，并且提供完美的应用程式体验是 IT 团队主要关心的问题，因此最新的升级将帮助公司提供安全、高效能的使用者和应用程式体验。思科的新 DEM 应用程式具有真实使用者监控 (RUM) 和会话重播模组，可深入了解浏览器和行动应用程式效能并有效修復会话级问题。这些因素进一步提高了网路分析市场占有率。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球网路分析市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依产品分类

  • 解决方案
    • 市场趋势
    • 关键环节
      • 搜寻引擎追踪和排名
      • 热图分析
      • 行销自动化
      • 基于行为的定位
      • 其他的
    • 市场预测
  • 服务
    • 市场趋势
    • 关键环节
      • 专业服务
      • 支援与维护
    • 市场预测

第 7 章：市场区隔：依部署模式

  • 本地
    • 市场趋势
    • 市场预测
  • 基于云端
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：按应用

  • 社群媒体管理
    • 市场趋势
    • 市场预测
  • 目标定位和行为分析
    • 市场趋势
    • 市场预测
  • 展示广告优化
    • 市场趋势
    • 市场预测
  • 多通路活动分析
    • 市场趋势
    • 市场预测
  • 网路行销
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按最终用户

  • BFSI
    • 市场趋势
    • 市场预测
  • 零售
    • 市场趋势
    • 市场预测
  • 卫生保健
    • 市场趋势
    • 市场预测
  • 政府
    • 市场趋势
    • 市场预测
  • 旅游和酒店业
    • 市场趋势
    • 市场预测
  • 资讯科技和电信
    • 市场趋势
    • 市场预测
  • 媒体和娱乐
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adobe Inc.
    • AT Internet
    • Google LLC (Alphabet Inc.)
    • International Business Machines Corporation
    • Microsoft Corporation
    • MicroStrategy Incorporated
    • SAS Institute Inc.
    • Splunk Inc.
    • Tableau Software LLC (Salesforce.com Inc.)
    • Teradata Corporation
    • Webtrends Inc.
Product Code: SR112024A4365

The global web analytics market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 22.3 Billion by 2032, exhibiting a growth rate (CAGR) of 15.7% during 2024-2032. The development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are primarily contributing to the market growth.

Web Analytics Market Analysis:

Major Market Drivers: Rapid digitization, along with increasing marketing automation, represents key factors driving the market growth. Moreover, the proliferation of online retail and social media platforms is providing a thrust to the growth of the market.

Key Market Trends: The development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking is also causing a significant increase in the digital traffic, thereby contributing to the web analytics market demand.

Competitive Landscape: Some of the prominent companies in the market include Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation, and Webtrends Inc., among many others.

Geographical Trends: According to the web analytics market dynamics, North America is dominating the overall market. As businesses across various sectors undergo digital transformation, there is a heightened emphasis on understanding customer behavior, optimizing user experiences, and enhancing digital marketing strategies.

Challenges and Opportunities: Data privacy and compliances, and integration complexities are hampering the market growth. However, the ongoing digital transformation across industries creates opportunities for web analytics providers to offer solutions that help businesses understand customer behavior, optimize digital experiences, and drive growth.

Web Analytics Market Trends:

Rising Adoption of Automation Technologies

Automation tools integrate advanced analytics techniques, such as machine learning and AI algorithms, into web analytics platforms. These technologies can automatically detect patterns, predict trends, and uncover actionable insights from complex datasets that would be challenging to analyze manually. For instance, in March 2024, SAP SE launched disruptive data breakthroughs that assist clients in leveraging the full power of their data to create deeper insights, faster growth, and greater efficiency in the AI era. SAP Datasphere's new capabilities, including new generative AI features, are transforming enterprise planning by simplifying data landscapes and making data interaction more intuitive. These factors are further driving the web analytics market growth.

Growing Trend of Online Shopping

The emerging trend of online shopping is significantly driving the growth in the web analytics market. For instance, according to an article published by Optin Monster, in 2022, the United States had around 268 million internet shoppers. This figure is expected to rise to about 285 million internet shoppers by 2025. Web analytics is the process of collecting, analyzing, and interpreting information about website visitors. It enables organizations to acquire insight into website performance, user engagement, and conversion rates. These factors are further positively influencing the web analytics industry forecast.

Increasing E-Commerce Platforms

Traditional web analytics provided historical data insights. However, technological advancements now enable real-time data processing and analysis. This capability allows businesses to monitor and respond to user behavior instantly, optimizing campaigns, detecting issues, and improving user experience on-the-fly. For instance, in February 2024, Cisco launched a number of fascinating new solutions on the Cisco Observability Platform that are enhanced by business context. With applications serving as the front door to practically every organization and delivering a faultless application experience being a major concern for IT teams, the most recent upgrades will assist companies in delivering safe and performant user and application experiences. Cisco's new DEM application features Real User Monitoring (RUM) and Session Replay modules for deep insights into browser and mobile application performance and the efficient remediation of session-level issues. These factors are further contributing to the web analytics market share.

Global Web Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global web analytics market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on offering, deployment mode, application, and end user.

Breakup by Offering:

Solution

Search Engine Tracking and Ranking

Heat Map Analytics

Marketing Automation

Behavior Based Targeting

Others

Service

Professional Services

Support and Maintenance

Solution holds the largest market share

The report has provided a detailed breakup and analysis of the web analytics market based on the offering. This includes solution (search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting, and others), and service (professional services, and support and maintenance). According to the report, solution holds the largest market share.

According to the web analytics market outlook, as businesses undergo digital transformation, there is an increasing reliance on web analytics solutions to understand and optimize digital interactions with customers. Companies are investing in analytics to track website traffic, user behavior, and engagement metrics to improve online experiences and drive conversions.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises currently exhibit a clear dominance in the market

A detailed breakup and analysis of the web analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises currently exhibit a clear dominance in the market.

As per the web analytics market outlook, industries with stringent regulatory requirements or concerns about data privacy often prefer on-premises deployments. Keeping data within their own infrastructure gives organizations greater control over security measures, data access, and compliance with industry-specific regulations.

Breakup by Application:

Social Media Management

Targeting and Behavioral Analysis

Display Advertising Optimization

Multichannel Campaign Analysis

Online Marketing

Others

Targeting and behavioral analysis currently account for the majority of the global market share

The report has provided a detailed breakup and analysis of the web analytics market based on the application. This includes social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others. According to the report, targeting and behavioral analysis account for the majority of the global market share.

Targeting involves identifying and reaching specific audiences with tailored messages, content, or advertisements. Web analytics platforms use data such as demographics, interests, browsing history, and previous interactions to create detailed customer profiles. Behavioral analysis focuses on understanding how users interact with digital platforms, including websites, mobile apps, and online services. Web analytics tools track user behavior, including navigation paths, click patterns, session durations, and actions taken (e.g., purchases, form submissions).

Breakup by End User:

BFSI

Retail

Healthcare

Government

Travel and Hospitality

IT and Telecommunications

Media and Entertainment

Others

Currently, the retail sector holds the largest market share

The report has provided a detailed breakup and analysis of the web analytics market based on the end user. This includes BFSI, retail, healthcare, government, travel and hospitality, IT and telecommunications, media and entertainment, and others. According to the report, the retail sector holds the largest market share.

Retailers use web analytics to track and analyze the entire customer journey, from initial website visits to final purchases. Analytics tools provide insights into how customers discover products, navigate through the website, and interact with different content and features. Understanding the customer journey helps retailers identify friction points, optimize conversion funnels, and improve overall user experience.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America was the largest market for web analytics

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America currently dominates the global market.

According to the web analytics market statistics, the region's rapid adoption of digital technologies across industries, including retail, finance, healthcare, and media, fuels the demand for web analytics solutions. Businesses leverage analytics to understand customer behavior, optimize digital experiences, and drive revenue growth in an increasingly digital economy. For instance, in February 2024, EY Canada, a consulting and accounting firm, launched the EY Climate Stress Testing and Scenario Analysis solution, a Microsoft Azure-based service designed to help protect Canada's financial industry from the effects of climate change.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global web analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered are:

Adobe Inc.

AT Internet

Google LLC (Alphabet Inc.)

International Business Machines Corporation

Microsoft Corporation

MicroStrategy Incorporated

SAS Institute Inc.

Splunk Inc.

Tableau Software LLC (Salesforce.com Inc.)

Teradata Corporation

Webtrends Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Web Analytics Market Recent Developments:

April 2024: Salesforce launched the Zero Copy Partner Network, a group of technology companies dedicated to improving how businesses access and use consumer data.

April 2024: Visa collaborated with Allium Labs to launch an Online Analytics Dashboard for stablecoins to ease data access and interpretation. The dashboard focuses on four stablecoins across nine blockchains and filters out noise for reliable insights.

March 2024: Accenture launched its LearnVantage, a comprehensive technology learning and training service that will assist clients in reskilling and upskilling their employees in technology, data, and AI in order to reinvent their organizations and increase business value.

Key Questions Answered in This Report

  • 1. What was the size of the global web analytics market in 2023?
  • 2. What is the expected growth rate of the global web analytics market during 2024-2032?
  • 3. What are the key factors driving the global web analytics market?
  • 4. What has been the impact of COVID-19 on the global web analytics market?
  • 5. What is the breakup of the global web analytics market based on the offering?
  • 6. What is the breakup of the global web analytics market based on the deployment mode?
  • 7. What is the breakup of the global web analytics market based on the application?
  • 8. What is the breakup of the global web analytics market based on the end user?
  • 9. What are the key regions in the global web analytics market?
  • 10. Who are the key players/companies in the global web analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Web Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Offering

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Search Engine Tracking and Ranking
      • 6.1.2.2 Heat Map Analytics
      • 6.1.2.3 Marketing Automation
      • 6.1.2.4 Behavior Based Targeting
      • 6.1.2.5 Others
    • 6.1.3 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Professional Services
      • 6.2.2.2 Support and Maintenance
    • 6.2.3 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Social Media Management
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Targeting and Behavioral Analysis
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Display Advertising Optimization
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Multichannel Campaign Analysis
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Online Marketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by End User

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Government
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Travel and Hospitality
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 IT and Telecommunications
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Media and Entertainment
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AT Internet
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Google LLC (Alphabet Inc.)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 SWOT Analysis
    • 15.3.4 International Business Machines Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Microsoft Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 MicroStrategy Incorporated
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 SAS Institute Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 SWOT Analysis
    • 15.3.8 Splunk Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Tableau Software LLC (Salesforce.com Inc.)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Teradata Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Webtrends Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio

List of Figures

  • Figure 1: Global: Web Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Web Analytics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Web Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Web Analytics Market: Breakup by Offering (in %), 2023
  • Figure 5: Global: Web Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 6: Global: Web Analytics Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Web Analytics Market: Breakup by End User (in %), 2023
  • Figure 8: Global: Web Analytics Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Web Analytics (Solution) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Web Analytics (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Web Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Web Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Web Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Web Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Web Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Web Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Web Analytics (Social Media Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Web Analytics (Social Media Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Web Analytics (Targeting and Behavioral Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Web Analytics (Targeting and Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Web Analytics (Display Advertising Optimization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Web Analytics (Display Advertising Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Web Analytics (Multichannel Campaign Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Web Analytics (Multichannel Campaign Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Web Analytics (Online Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Web Analytics (Online Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Web Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Web Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Web Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Web Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Web Analytics (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Web Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Web Analytics (Healthcare ) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Web Analytics (Healthcare ) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Web Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Web Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Web Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Web Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Web Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Web Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Web Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Web Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Web Analytics (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Web Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: North America: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: North America: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: United States: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: United States: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Canada: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Canada: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Asia-Pacific: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Asia-Pacific: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: China: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: China: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Japan: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Japan: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: India: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: India: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: South Korea: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: South Korea: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Australia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Australia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Indonesia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Indonesia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Europe: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Europe: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Germany: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Germany: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: France: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: France: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: United Kingdom: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: United Kingdom: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Italy: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Italy: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Spain: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Spain: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Russia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Russia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Latin America: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Latin America: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Brazil: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Brazil: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Mexico: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Mexico: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Middle East and Africa: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Middle East and Africa: Web Analytics Market: Breakup by Country (in %), 2023
  • Figure 93: Middle East and Africa: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Global: Web Analytics Industry: SWOT Analysis
  • Figure 95: Global: Web Analytics Industry: Value Chain Analysis
  • Figure 96: Global: Web Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Web Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Web Analytics Market Forecast: Breakup by Offering (in Million US$), 2024-2032
  • Table 3: Global: Web Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 4: Global: Web Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Web Analytics Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 6: Global: Web Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Web Analytics Market: Competitive Structure
  • Table 8: Global: Web Analytics Market: Key Players