网路分析市场规模、份额、成长分析、按产品、按配置、按公司类型、按应用、按行业、按地区 - 行业预测，2024-2031 年

2022 年，全球网路分析市场规模为 43 亿美元，从 2023 年的 50.7 亿美元成长到 2031 年的 187.8 亿美元，在预测期内（2024-2031 年）预计将以 17.80 的复合年增长率增长。 %。

全球网路分析市场预计在未来几年将显着成长，将其定位为企业分析和增强线上形象的重要工具。网路分析软体可以深入了解网站上的使用者互动，使发布商能够评估关键指标，例如访客数量、流量来源、搜寻引擎查询、页面停留时间和点击率。该细分市场包括场外和现场分析。场外分析评估更广泛的互联网指标，而现场分析则透过提供对特定网站内用户行为的详细洞察来帮助企业改进其数位策略。网路分析的多功能性扩展到各种应用，包括商业和市场研究、线上广告、行为定位、全球流量管理、数位版权管理、线上诈骗检测和个人化。推动网路分析市场扩张的主要因素是企业迫切需要加强行销并在饱和状态的数位环境中保持竞争力。随着对资料主导策略的优化线上表现的依赖不断增加，对高级网路分析解决方案的需求不断增长，从而使企业能够监控网站有效性并有效改进行销策略。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 价值链分析
• 案例研究分析
• PESTEL分析
• 市场吸引力指数
• 供应链分析

按产品分類的网路分析市场规模

• 市场概况
• 解决方案
  • 热图分析
  • 搜寻引擎追踪和排名
  • 行销自动化
  • 行为模式的定位
  • 其他的
• 服务

按配置的 Web 分析市场规模

• 市场概况
• 本地
• 云

按公司类型分類的网路分析市场规模

• 市场概况
• 小型企业
• 大公司

网路分析市场规模：按应用划分

• 市场概况
• 移动分析
• 数位行销
• 电子邮件行销
• 社群媒体分析
• 目标和行为分析
• 展示广告优化
• 其他的

网路分析市场规模：按产业划分

• 市场概况
• BFSI
• 零售/电子商务
• 卫生保健
• 政府
• 资讯科技和通讯
• 製造业
• 其他的

网路分析市场规模：按地区划分

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Google LLC
• IBM Corporation
• Facebook Inc.
• Amplitude Inc.
• Adobe Systems Incorporated.
• Yahoo Inc.（Verizon）
• Microsoft Inc.
• comScore Inc.
• Glassbox Ltd.
• MicroStrategy Incorporated
• Tableau Software（Salesforce.com Inc.）
• SAS Institute
• Matomo.org
• Contentsquare
• Teradata Corporation
• Mouseflow, Inc
• Hootsuite Inc.
• SimilarWeb Ltd
• Crazy Egg, Inc.
• Sandstorm Analytics Inc.（kissmetrics）

结论和建议

Global Web Analytics Market size was valued at USD 4.30 billion in 2022 and is poised to grow from USD 5.07 billion in 2023 to USD 18.78 billion by 2031, growing at a CAGR of 17.80% during the forecast period (2024-2031).

The global web analytics market is poised for substantial growth in the coming years, positioning itself as a crucial tool for businesses to analyze and enhance their online presence. Web analytics software provides insights into user interactions on websites, enabling publishers to assess critical metrics such as visitor counts, traffic sources, search engine queries, time spent on pages, and click-through rates. This market segment encompasses both off-site and on-site analytics; off-site analysis evaluates broader internet metrics, while on-site analytics provides in-depth insights into user behavior within a specific website, thus helping businesses refine their digital strategies. The versatility of web analytics extends across various applications, including business and market research, online advertising, behavioral targeting, global traffic management, digital rights management, online fraud detection, and personalization. A key driver fueling the expansion of the web analytics market is the pressing need for companies to enhance their marketing efforts and maintain competitiveness in a saturated digital landscape. As organizations increasingly rely on data-driven strategies to optimize their online performance, the demand for advanced web analytics solutions will continue to rise, enabling businesses to monitor site effectiveness and improve marketing tactics effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Web Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Web Analytics Market Segmental Analysis

Global Web Analytics Market is segmented into Offering, Deployment, Enterprise Type, Application, Industry, and region. By Offering, the market is classified into Solution, and Services. Depending on the Deployment, it is categorized into On-premises, and Cloud. According to Enterprise Type, the market is divided into Small & Medium Enterprises, and Large Enterprises. Based on Application, the market is segmented into Mobile Analytics, Online Marketing, Email Marketing, Social Media Analytics, Target & Behavioral Analysis, Display Advertising Optimization, and Others. Based on Industry, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, IT & Telecommunication, Manufacturing, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Web Analytics Market

A significant driving force behind the global web analytics market is the growing emphasis on making data-driven decisions. As businesses increasingly recognize the advantages of utilizing web analytics tools to gain insights into customer behavior, website performance, and marketing effectiveness, investments in advanced analytics solutions have surged. The rapid expansion of online content and e-commerce further amplifies this demand, compelling companies to enhance user engagement, improve conversion rates, and maximize return on investment (ROI). By harnessing the power of data collection, analysis, and interpretation, organizations can strategically navigate their digital landscapes, thereby propelling the need for effective web analytics tools in the marketplace.

Restraints in the Global Web Analytics Market

The Global Web Analytics market encounters significant restraints, particularly stemming from data privacy regulations and compliance issues. As stringent legal frameworks like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) come into play, organizations are compelled to adhere to intricate rules surrounding data collection and usage. These regulations often necessitate obtaining explicit consent from users prior to collecting their information, which can limit both the volume and precision of data available for analysis. As a result, businesses might struggle to implement effective web analytics strategies, consequently hindering market growth as compliance takes precedence over comprehensive data collection.

Market Trends of the Global Web Analytics Market

The Global Web Analytics market is witnessing a significant trend driven by the rising adoption of artificial intelligence (AI) and machine learning (ML) technologies. Businesses are leveraging these advanced analytics solutions to enhance their data analysis capabilities, enabling them to uncover hidden patterns and insights within vast datasets. The integration of AI and ML algorithms not only improves the accuracy of analytics but also augments predictive analytics, allowing organizations to make data-driven decisions with greater confidence. This trend is poised to redefine customer engagement strategies, optimize marketing campaigns, and drive overall business growth, thereby shaping the future of the web analytics landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis

Global Web Analytics Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Solution
  • Heatmap Analytics
  • Search Engine Tracking and Ranking
  • Marketing Automation
  • Behavior-based targeting
  • Others
• Services

Global Web Analytics Market Size by Deployment & CAGR (2024-2031)

• Market Overview
• On-premises
• Cloud

Global Web Analytics Market Size by Enterprise Type & CAGR (2024-2031)

• Market Overview
• Small & Medium Enterprises
• Large Enterprises

Global Web Analytics Market Size by Application & CAGR (2024-2031)

• Market Overview
• Mobile Analytics
• Digital Marketing
• Email Marketing
• Social Media Analytics
• Target & Behavioral Analysis
• Display Advertising Optimization
• Others

Global Web Analytics Market Size by Industry & CAGR (2024-2031)

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• IT & Telecommunication
• Manufacturing
• Others

Global Web Analytics Market Size & CAGR (2024-2031)

• North America, (Offering, Deployment, Enterprise Type, Application, Industry)
  • US
  • Canada
• Europe, (Offering, Deployment, Enterprise Type, Application, Industry)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Deployment, Enterprise Type, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Deployment, Enterprise Type, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Deployment, Enterprise Type, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yahoo Inc. (Verizon)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• comScore Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glassbox Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (Salesforce.com Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matomo.org
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mouseflow, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SimilarWeb Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crazy Egg, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sandstorm Analytics Inc. (kissmetrics)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation