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市场调查报告书
商品编码
1541145
2024-2032 年电信分析市场报告(按组件、部署模式、组织规模、应用程式和区域)Telecom Analytics Market Report by Component, Deployment Mode, Organization Size, Application, and Region 2024-2032 |
IMARC Group年,全球电信分析市场规模达到 58 亿美元。电信资料数量的不断增加、减少客户流失的需求不断增加,以及巨量资料、物联网 (IoT) 和资料科学等先进技术的广泛使用,是推动市场发展的一些主要驱动力。
主要市场驱动因素:公司越来越重视利用电信分析来提取策略决策所需的可行见解,这是支撑全球市场的关键因素之一。此外,电信业日益激烈的竞争正在将重点转移到用户获取和保留上,这也增加了分析解决方案的采用,因为它们提供有针对性的行销活动和个人化服务。
主要市场趋势:预测分析日益普及,因为它使企业能够更准确地监控网路故障、用户行为和需求模式,这是全球电信分析市场的新兴趋势之一。除此之外,机器学习(ML)和人工智慧(AI)技术在电信分析解决方案中的广泛集成,以检测异常、自动化流程、改进服务交付等,也是另一个重要的成长诱导因素。
地理趋势:根据电信分析市场研究报告,北美表现出明显的主导地位,占据最大的市场份额。这可以归因于主要市场参与者的广泛存在以及整个地区电信基础设施的不断扩大。此外,先进技术的使用不断增加进一步刺激了北美电信分析市场份额。
竞争格局:电信分析市场的一些主要参与者包括 Accenture plc、Adobe Inc.、Cisco Systems Inc.、Dell Technologies Inc.、International Business Machines Corporation、Oracle Corporation、SAP SE、SAS Institute、Sisense Inc.、 Tableau Software ( Salesforce.com Inc.)、Teradata Corporation 和TIBCO Software Inc. 等。
挑战与机会:根据电信分析市场概况,个人对资料隐私和安全的日益担忧是阻碍全球市场的主要挑战之一。然而,5G 技术的引入促进了物联网 (IoT) 设备的普及、提高了网路效能、实现了即时资料处理等,将在未来几年继续扩大电信分析市场的前景。
数据货币化程度不断提高
通讯服务提供者 (CSP) 认识到收集比其传统服务具有重大价值的资料的重要性。因此,通讯服务供应商广泛利用电信分析从资料中获取可行的见解,使他们能够为其他行业提供有价值的资讯驱动服务。例如,美国电信供应商 Verizon 在公司内部采用了众多分析解决方案和人工智慧团队。除此之外,通讯服务提供者还可以透过协作和伙伴关係产生新的收入来源。例如,Pod Solutions 和 Subex Limited 建立了合作伙伴关係,为物联网计费和连接服务提供进阶安全性。与 Subex 的合作帮助 Pod Solutions 开发了新颖的安全服务,使客户能够部署、计费和创建具有最大安全性的物联网系统。
不断增长的监管政策和合规性
政府机构推出的促进电信分析使用的优惠政策主要推动了全球市场的发展。例如,2022 年 7 月,美国农业部 (USDA) 宣布投资 4.01 亿美元,为 11 个州的 31,000 名农村居民和企业提供高速网路。除此之外,对监管合规性的日益关注进一步积极推动电信分析市场的成长。一般监管更新,例如《卡里法》和《雷鲍姆法》,可能需要更长的交付时间。因此,公司广泛使用电信业解决方案联盟 (ATIS) 来及时获取有关电信监管要求的通知。
先进软体开发
主要参与者引入基于云端的电信分析解决方案,以消除对基础设施和硬体的大量前期投资的需要,这是推动全球电信分析市场的主要因素之一。例如,2023年2月,诺基亚公司宣布推出AVA客户和行动网路洞察。这种云端原生分析软体解决方案简化了 5G 网路资料分析和收集,并向通讯服务供应商 (CSP) 提供最具成本效益的分析。此外,该解决方案还支援借助人工智慧和机器学习工具,根据 5G 网路资料产生的相关报告,进行自动化和智慧的解决方案决策。除此之外,甲骨文也推出了Oracle建筑智慧云端分析。它解决了将来自众多应用程式的资料整合到专案危险中的问题,并指导建筑和工程公司面临的未来活动,这反过来又帮助他们识别问题并专注于策略,以促进整个资产建设、专案规划、资产管理的持续改善。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据组件、部署模式、组织规模和应用程式对市场进行了分类。
解决方案
服务
解决方案主导市场
该报告根据组成部分提供了详细的市场细分和分析。这包括解决方案和服务。报告称,该解决方案占据了最大的市场份额。
电信分析解决方案包括一系列广泛的软体和工具,旨在从电信生态系统内复杂而庞大的资料集中提取可行的见解。例如,2023 年 3 月,IBM 公司宣布向埃及电信 (TE) 提供智慧自动化软体,为其固定、行动和核心网路上的所有营运支援系统 (OSS) 实施伞式解决方案。除此之外,2023 年 2 月,Bharti Airtel 开始与 NVIDIA 合作开发以人工智慧为基础的解决方案,以增强其联络中心所有呼入呼叫的整体客户体验。
基于云端
本地
基于云端的主导市场
该报告根据部署模式对市场进行了详细的细分和分析。这包括基于云端的和本地的。报告称,基于云端的占据了最大的市场份额。
基于云端的电信分析解决方案越来越受欢迎,因为它们提供了可扩展性和灵活性,从而使通讯服务供应商能够根据需求无缝地调整资源。例如,2023 年 2 月,诺基亚公司宣布开发 AVA Customer and Mobile Network Insights,这是一种云端原生分析软体解决方案,可简化 5G 网路资料收集和分析。此外,甲骨文也推出了甲骨文建筑智慧云端分析。这些解决方案具有成本效益,预计将在预测期内促进该细分市场的电信分析市场的成长。
大型企业
中小企业
大企业主导市场
该报告根据组织规模对市场进行了详细的细分和分析。这包括大型企业和中小企业。报告显示,大型企业占据了最大的市场份额。
电信分析在大型企业中获得了广泛的关注,因为它为他们提供了管理、追踪和优化网路的必要工具。此外,透过分析服务和解决方案,大型企业可以更深入地了解客户偏好,从而帮助他们与个人建立持久的关係。
客户管理
网管
销售和行销管理
风险与合规管理
其他的
网路管理主导市场
该报告根据应用程式提供了详细的市场细分和分析。这包括客户管理、网路管理、销售和行销管理、风险和合规管理等。报告称,网路管理占据了最大的市场份额。
网路管理是电信业的一个重要面向。网路管理不断增长的需求正在推动电信分析解决方案的采用,因为它们使通讯服务供应商 (CSP) 能够预测潜在的中断并优化资源分配。这将在可预见的未来继续刺激该领域的成长。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美表现出明显的主导地位,占据最大的市场份额
市场研究报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。根据该报告,北美拥有最大的电信分析市场。
北美主要参与者(包括 IBM 公司和 Oracle 公司)数量的不断增加,主要推动了该区域市场的发展。与此一致,电信分析产业参与者也正在建立策略伙伴关係和协作,这是另一个重要的成长诱导因素。例如,IBM 收购了 Sanovi Technologies 以提升其云端产品。此外,包括智慧型手机和平板电脑在内的消费性电子产品在美国的广泛采用正在对全国市场的成长产生积极影响。例如,美国人口普查局和消费者技术协会在2022 年1 月报告称,美国智慧型手机销售额从2021 年的730 亿美元增至2022 年的747 亿美元。率上升,增加了整个北美地区对电信分析解决方案的需求。此外,该地区拥有一些世界上最大的蜂窝服务提供商,他们广泛依赖消费者的回馈。因此,北美的通讯服务供应商选择电信分析来高效率地提供更优质的服务。例如,美国电信供应商 Verizon 已在公司周围部署了多个分析解决方案和 AI 团队。同样,数据科学和认知智慧小组专注于在 Verizon 的客户互动中实施认知技术。
顶级电信分析公司正在透过策略性措施来加强市场。这些公司投资先进的研发活动,并不断增强电信分析解决方案的能力。他们与技术合作伙伴合作,整合人工智慧和机器学习等尖端技术,从而实现更准确的见解和预测能力。此外,顶级公司优先考虑客製化、客製化电信分析解决方案,以满足不同通讯服务供应商的独特需求。他们提供全面的培训和支持,以确保这些解决方案的无缝采用和有效利用。此外,这些公司还建立行业合作伙伴关係,分享最佳实践和案例研究,展示电信分析在提高营运效率、客户体验和安全性方面的实际好处。透过在创新、客製化和协作方面处于领先地位,顶尖公司正在推动整个产业更广泛地采用电信分析,巩固其作为塑造电信未来的关键工具的地位。
埃森哲公司
奥多比公司
思科系统公司
戴尔科技公司
国际商业机器公司
甲骨文公司
SAP系统公司
SAS 研究所
西森公司
Tableau 软体(Salesforce.com Inc.)
天睿公司
TIBCO 软体公司
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
2024 年 4 月:Vodafone Idea (Vi) 启动了一项资金注入计划,首先透过发行优先股从 Aditya Birla Group 实体筹集 207.5 亿卢比,这对于其财务振兴至关重要。
2024 年2 月:德国电信、新加坡电信、e& Group、软银和SK Telecom 在MWC 巴塞隆纳2024 上正式成立全球电信人工智慧联盟(GTAA)。计划,透过两家公司将专注于开发专为满足电信公司需求而量身定制的大型语言模型(LLM)。
图片列表
The global telecom analytics market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.1 Billion by 2032, exhibiting a growth rate (CAGR) of 13% during 2024-2032. The rising number of telecom data, the inflating need for minimizing churn, and the widespread usage of advanced technologies, such as big data, the Internet of Things (IoT), and data science, represent some of the primary drivers fueling the market.
Major Market Drivers: The increasing emphasis among companies on leveraging telecom analytics to extract actionable insights for strategic decision-making is one of the key factors bolstering the global market. Furthermore, the growing competition in the telecom industry is shifting the focus on user acquisition and retention, which is also augmenting the adoption of analytics solutions, as they offer targeted marketing campaigns and personalized services.
Key Market Trends: The rising popularity of predictive analytics, as it enables businesses to monitor network failures, user behavior, and demand patterns more accurately, is one of the emerging trends in the global telecom analytics market. Besides this, the inflating integration of machine learning (ML) and artificial intelligence (AI) technologies into telecom analytics solutions to detect anomalies, automate processes, improve service delivery, etc., is also acting as another significant growth-inducing factor.
Geographical Trends: As per the telecom analytics market research report, North America exhibits a clear dominance, accounting for the largest market share. This can be attributed to the wide presence of key market players and the expanding telecom infrastructures across the region. Additionally, the rising usage of advanced technologies is further stimulating the telecom analytics market share in North America.
Competitive Landscape: Some of the prominent key players in the telecom analytics market include Accenture plc, Adobe Inc., Cisco Systems Inc., Dell Technologies Inc., International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute, Sisense Inc., Tableau Software (Salesforce.com Inc.), Teradata Corporation, and TIBCO Software Inc., among many others.
Challenges and Opportunities: According to the telecom analytics market overview, the elevating concerns among individuals towards data privacy and security are among the primary challenges hampering the global market. However, the introduction of 5G technology that facilitates the proliferation of the Internet of Things (IoT) devices, improves network performance, enables real-time data processing, etc., will continue to augment the telecom analytics market outlook in the coming years.
Rising Monetization of Data
Communication service providers (CSPs) recognize the importance of collecting data that holds substantial value beyond their traditional services. Consequently, CSPs are extensively utilizing telecom analytics to gain actionable insights from their data, which, in turn, allows them to provide valuable information-driven services to other industries. For example, Verizon, a telecommunications provider across the United States, has adopted numerous analytic solutions and AI groups around the company. In addition to this, communication service providers can generate new revenue streams via collaborations and partnerships. For instance, Pod Solutions and Subex Limited entered into a partnership to provide advanced security for IoT billing and connectivity services. The collaboration with Subex aided Pod Solutions to develop novel security services, which allowed customers to deploy, bill, and create IoT systems with maximum security.
Growing Regulatory Policies and Compliance
The launch of favorable policies by government bodies to promote the usage of telecom analytics is primarily driving the global market. For instance, in July 2022, the United States Department of Agriculture (USDA) announced an investment of US$ 401 Million to enable access to high-speed internet to 31,000 rural residents and businesses in 11 states. Apart from this, the growing focus on regulatory compliance is further positively propelling the telecom analytics market growth. General regulatory updates, like the Kari's Law and the RAY BAUM's Act, can have longer lead timelines. As a result, companies are extensively using the Alliance for Telecommunications Industry Solutions (ATIS) to get timely notifications on telecom regulatory requirements.
Development of Advanced Software
The introduction of cloud-based telecom analytics solutions by key players to remove the need for substantial upfront investments in infrastructures and hardware represents one of the primary factors fueling the global telecom analytics market. For example, in February 2023, Nokia Corporation announced the launch of AVA Customer and Mobile Network Insights. This cloud-native analytics software solution simplifies 5G network data analysis and collection and delivers the most cost-effective analytics to communications service providers (CSPs). Moreover, the solution supports automated and intelligent solution decision-making based on correlated reports generated from data across 5G networks with the help of AI and machine learning tools. In addition to this, Oracle introduced Oracle Construction Intelligence Cloud Analytics. It addressed the issue of integrating data from numerous applications to project dangers and guide future activities faced by construction and engineering companies, which, in turn, assists them in identifying problems and focusing on strategies to promote continuous improvement throughout asset building, project planning, asset operation, etc.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, organization size, and application.
Solution
Services
Solution dominates the market
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, the solution accounted for the largest market share.
Telecom analytics solutions comprise a wide array of software and tools designed to extract actionable insights from complex and vast data sets within the telecommunications ecosystem. For example, in March 2023, IBM Corporation announced to provide intelligent automation software to Telecom Egypt (TE) to implement an umbrella solution for all its operations support systems (OSS) on fixed, mobile, and core networks. In addition to this, in February 2023, Bharti Airtel started to develop an AI-based solution by collaborating with NVIDIA to enhance the overall customer experience for all inbound calls to its contact center.
Cloud-based
On-premises
Cloud-based dominates the market
The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, the cloud-based accounted for the largest market share.
The inflating popularity of cloud-based telecom analytics solutions, as they offer scalability and flexibility, thereby allowing CSPs to adjust resources according to demand seamlessly. For example, in February 2023, Nokia Corporation announced the development of AVA Customer and Mobile Network Insights, a cloud-native analytics software solution that simplifies 5G network data collection and analysis. Moreover, Oracle introduced Oracle Construction Intelligence Cloud Analytics. These solutions provide cost-effectiveness, which is projected to augment the growth of the telecom analytics market in this segmentation over the forecasted period.
Large Enterprises
Small and Medium-sized Enterprises
Large enterprises dominate the market
The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium-sized enterprises. According to the report, large enterprises accounted for the largest market share.
Telecom analytics is gaining extensive traction among large enterprises, as it provides them with the necessary tools to manage, track, and optimize their network. Additionally, with analytical services and solutions, large enterprises have greater insight into customer preferences, which, in turn, helps them to build lasting relationships with individuals.
Customer Management
Network Management
Sales and Marketing Management
Risk and Compliance Management
Others
Network management dominates the market
The report has provided a detailed breakup and analysis of the market based on the application. This includes customer management, network management, sales and marketing management, risk and compliance management, and others. According to the report, network management accounted for the largest market share.
Network management is an important aspect of the telecommunications industry. The rising need for network management is bolstering the adoption of telecom analytics solutions, as they enable communication service providers (CSPs) to predict potential outages and optimize resource allocation. This will continue to stimulate the segment's growth over the foreseeable future.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America holds the largest market for telecom analytics.
The rising number of key players in North America, including IBM Corporation and Oracle Corporation, is primarily propelling the regional market. In line with this, telecom analytics industry players are also entering strategic partnerships and collaborations, which is acting as another significant growth-inducing factor. For example, IBM acquired Sanovi Technologies to elevate its cloud offerings. Furthermore, the widespread adoption of consumer electronics products, including smartphones and tablets, in the U.S. is positively influencing the market growth across the country. For example, the U.S. Census Bureau and Consumer Technology Association reported in January 2022 that sales of smartphones in the U.S. increased from US$ 73 Billion in 2021 to US$ 74.7 Billion in 2022. The rising number of smartphone users is elevating the incidences of fraud, which is augmenting the need for telecom analytics solutions across North America. Moreover, the region has some of the world's largest cellular service providers, who rely extensively on consumer feedback. Consequently, CSPs in North America are opting for telecom analytics to offer better quality service at high efficiency. For example, Verizon, a telecommunications provider in the United States, has deployed several analytic solutions and AI groups around the company. Similarly, the Data Science and Cognitive Intelligence group focuses on implementing cognitive technology in Verizon's customer interactions.
Top telecom analytics companies are strengthening the market through strategic initiatives. These companies invest in advanced R&D activities to continuously enhance the capabilities of telecom analytics solutions. They collaborate with technology partners to integrate cutting-edge technologies like AI and machine learning, enabling more accurate insights and predictive capabilities. Moreover, top firms prioritize customization, tailoring telecom analytics solutions to meet different communication service providers' unique needs. They offer comprehensive training and support to ensure seamless adoption and effective utilization of these solutions. Furthermore, these companies engage in industry partnerships, sharing best practices and case studies demonstrating the tangible benefits of telecom analytics in enhancing operational efficiency, customer experiences, and security. By leading the way in innovation, customization, and collaboration, top companies are driving wider adoption of telecom analytics across the industry, fortifying their position as a crucial tool for shaping the future of telecommunications.
Accenture plc
Adobe Inc.
Cisco Systems Inc.
Dell Technologies Inc.
International Business Machines Corporation
Oracle Corporation
SAP SE
SAS Institute
Sisense Inc.
Tableau Software (Salesforce.com Inc.)
Teradata Corporation
TIBCO Software Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: Vodafone Idea (Vi) has initiated a fund infusion plan, starting with a preferential share issue to raise Rs 2,075 Crore from an Aditya Birla Group entity, essential for its financial revitalization.
February 2024: Deutsche Telekom, Singtel, e& Group, SoftBank, and SK Telecom officially launched the Global Telco AI Alliance (GTAA) at MWC Barcelona 2024. Moreover, during the launch event, the telcos further announced plans to establish a joint venture, via which the companies will focus on developing Large Language Models (LLMs) specifically tailored to the needs of telecommunications companies.
List of Figures