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市场调查报告书
商品编码
1541344
2024-2032 年按组件、企业规模、产业和地区分類的通讯平台即服务市场报告Communication Platform as a Service Market Report by Component, Enterprise Size, Industry, and Region 2024-2032 |
2023 年,全球通讯平台即服务 (CPaaS) 市场规模达到 101 亿美元。 展望未来, IMARC Group预计到 2032 年,市场规模将达到 644 亿美元,2024 年复合年增长率 (CAGR) 为 22.17%。 .
通讯平台即服务 (CPaaS) 是一种基于云端的服务,可让开发人员在其应用程式、服务和业务流程中添加即时通讯功能,例如语音、视讯和讯息传递。这反过来又可以帮助组织丰富客户沟通管道、自动提醒、管理约会以及推广应用程式内通话和广播。 CPaaS 还提供增强的可扩展性、多租户、改进的扩展以及减少的开发时间和整体成本。因此,它在医疗保健、酒店、教育、物流以及银行、金融服务和保险 (BFSI) 行业中得到了广泛的应用。
该解决方案在全球零售和电子商务领域的广泛采用正在为市场创造积极的前景。 CPaaS 允许零售商将音讯、视讯和简讯通讯整合到其网站、行动应用程式和社交媒体管道,以增强客户参与度。与此一致的是,对个人化推荐的需求不断增长,以增强所有管道的购物和服务体验,这是另一个推动成长的因素。此外,广泛利用虚拟、语音助理和聊天机器人来提高生产力和效率,为市场成长提供了相当大的推动力。此外,人工智慧(AI)和机器学习(ML)在语音辨识、自动化、代理增强、情绪分析和呼叫分析方面的整合也为市场成长提供了动力。此外,教育产业越来越多地采用数位通讯来协助线上教育工作者进行视讯通话、萤幕分享和通话录音,这有利于市场的成长。其他因素,包括鼓励采用先进技术的各种政府倡议的实施,以及医疗保健行业对用于管理预约、咨询和远距医疗的经济高效的基于云端的解决方案的需求不断增加,预计将推动市场成长。
The global communication platform as a service (CPaaS) market size reached US$ 10.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 64.4 Billion by 2032, exhibiting a growth rate (CAGR) of 22.17% during 2024-2032.
Communication platform as a service (CPaaS) is a cloud-based service that allows developers to add real-time communication capabilities, such as voice, video, and messaging, to their applications, services, and business processes. This, in turn, helps organizations enrich customer communication channels, automate reminders, manage appointments, and promote in-app calling and broadcast. CPaaS also offers enhanced scalability, multi-tenancy, improved outreach, and reduced development time and overall costs. As a result, it finds extensive applications across the healthcare, hospitality, education, logistics, and banking, financial services, and insurance (BFSI) industries.
The widespread adoption of the solution in the retail and e-commerce sectors across the globe is creating a positive outlook for the market. CPaaS allows retailers to integrate audio, video, and SMS communication to their websites, mobile application, and social media channels to enhance customer engagement. In line with this, the rising demand for personalized recommendations that enhance the shopping and service experience across all the channels is acting as another growth-inducing factor. Furthermore, the extensive utilization of virtual, voice assistants, and chatbots to increase productivity and efficiency is providing a considerable boost to the market growth. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) for speech recognition, automation, agent augmentation, emotion analysis, and call analytics is providing an impetus to the market growth. Moreover, the increasing adoption of digital communication in the education industry to assist online educators with video calling, screen sharing, and call recording is favoring the market growth. Other factors, including the implementation of various government initiatives encouraging the adoption of advanced technologies and the increasing demand for cost-effective cloud-based solutions in the healthcare industry for managing appointments, consultations, and telehealth, are anticipated to drive the market toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global CPaaS market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, enterprise size and industry.
Software
Services
Small and Medium-Size Enterprises
Large Enterprises
BFSI
Government
IT and Telecom
Healthcare and Life Sciences
Retail
Education
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being 8x8 Inc., Avaya Inc., Bandwidth Inc., Infobip, Intelepeer Cloud Communications LLC, Mavenir Systems Inc. (Mavenir plc), MessageBird B.V., Plivo Inc., Ringcentral Inc., Telnyx LLC, Twilio Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) and Voxvalley Technologies Pvt. Ltd.