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市场调查报告书
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1541452

2024-2032 年按类型、组件、位置、应用和区域分類的眼动追踪市场报告

Eye Tracking Market Report by Type, Component, Location, Application, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 146 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球眼动追踪市场规模达到 11.271 亿美元。眼动追踪技术与虚拟实境（VR）和扩增实境（AR）平台的整合、医疗保健领域产品利用率的提高以及研发活动投资的增加推动了市场的发展。

眼动追踪市场分析：

主要市场驱动因素：穿戴式科技的进步、辅助通讯设备需求的增加、消费性电子产品、医疗保健应用的使用不断增加以及人机互动的增强推动了眼动追踪市场。此外，眼动追踪在市场研究和广告分析中的日益普及正在推动市场扩张。

主要市场趋势：眼动追踪与虚拟实境(VR) 和扩增实境(AR) 应用的整合是眼动追踪需求不断升级的一个重要因素，同时开发了更准确、更经济的眼动追踪解决方案以供更广泛的采用。眼动追踪技术在使用者体验研究和认知工作量评估中的使用越来越多也值得注意。

地理趋势：北美是最大的市场，因为其先进的技术基础设施、大量的研发投资、各行业的高采用率以及主要市场参与者的强大影响力。该地区强劲的医疗保健和汽车行业进一步巩固了其市场主导地位。

竞争格局：一些主要的眼动追踪公司包括 Ergoneers GmbH、Eyegaze Inc.、EyeTech Digital Systems Inc.、EyeTracking Inc.、Gazepoint Research Inc.、iMotions A/S、Mirametrix Inc.、Seeing Machines、Smart Eye AB、SR Research Ltd 和Tobii AB 等。

挑战与机会：挑战包括高成本和隐私问题，而机会则在于扩大游戏、汽车、医疗诊断和教育领域的应用，推动创新和市场成长。技术提供者和最终用户之间不断增长的伙伴关係和协作也创造了新的市场机会。

眼动追踪市场趋势：

与虚拟和扩增实境集成

眼动追踪技术越来越多地与虚拟实境 (VR) 和扩增实境 (AR) 平台集成，以增强用户体验和互动。这种整合可以在游戏、培训和模拟应用程式中提供更身临其境和响应更快的环境。例如，眼动追踪支援 VR 中的注视点渲染，将处理能力集中在使用者的直接视线上，从而显着提高图形效能并减少延迟。根据国际数据公司 (IDC) 的报告，到 2023 年，全球 AR/VR 支出预计将达到 1,600 亿美元，这表明这些平台内的眼动追踪技术拥有庞大的市场。这一增长是由于 VR/AR 在外科手术培训的医疗保健、虚拟试穿的零售以及互动式学习体验的教育等领域的广泛使用所推动的。

医疗保健应用的进步

眼动追踪技术在医疗保健领域的诊断和治疗应用中越来越受欢迎。它用于评估神经系统状况、追踪认知发展以及帮助脑损伤患者康復。例如，眼球追踪可以透过分析眼球运动模式来帮助检测阿兹海默症的早期迹象。美国国立卫生研究院 (NIH) 强调，眼动追踪已成为了解自闭症谱系障碍 (ASD) 患者视觉注意力和认知功能的重要工具。该技术使医疗保健提供者能够提供更个人化的治疗计划并改善患者的治疗结果。随着全球神经系统疾病盛行率的增加，医疗保健领域对眼动追踪解决方案的需求预计将会上升，这为该领域的创新和发展提供了重大机会。

消费性电子产品领域的扩张

消费性电子市场正在见证眼球追踪技术的应用激增，特别是在智慧型手机、平板电脑和笔记型电脑等设备中。眼动追踪透过实现免持控制、改善残障人士的可访问性以及提供新的内容消费方式来增强用户互动。例如，基于凝视的滚动和眼控导航等功能正变得越来越普遍。此外，国家电信和资讯管理局报告称，行动宽频的使用对于未来至关重要，全球行动装置的使用量将大幅增加。人们对智慧家庭设备和穿戴式装置日益增长的兴趣进一步推动了这一趋势，其中眼动追踪在创建更直观和用户友好的介面方面可以发挥至关重要的作用。随着消费者对更智慧、反应速度更快的设备的需求不断增长，眼动追踪市场前景良好，这表明眼动追踪技术将成为下一代消费性电子产品的标准功能。

眼动追踪市场区隔：

IMARC Group提供了每个细分市场的主要趋势分析，以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据类型、组件、位置和应用对市场进行了分类。

按类型划分：

眼附着追踪

光学追踪

眼电图

光学追踪占据大部分市场份额

该报告根据类型提供了详细的市场细分和分析。这包括眼附着追踪、光学追踪和眼电描记术。根据该报告，光学追踪占据了最大的细分市场。

光学追踪因其高精度且在各种设备中广泛应用，增强了用户体验和可访问性，成为眼动追踪市场中最大的细分市场。该技术对于免持控制和互动特别有效。根据 World Metrics 的数据，2013 年全球各种智慧型手机用户超过 16 亿，并且还在持续成长，这表明消费性电子产品中先进眼动追踪功能的市场正在不断增长。这些眼球追踪市场动态进一步推动了光学追踪技术在智慧型设备中的采用，并促进了该行业的成长。

按组件划分：

硬体

软体

硬体占据产业最大份额

报告还提供了基于组成部分的详细市场细分和分析。这包括硬体和软体。报告显示，硬体占据了最大的市场份额。

由于专用相机、感测器和处理器在准确捕捉和分析眼球运动方面发挥重要作用，硬体是眼球追踪市场中最大的组成部分。这些组件越来越多地整合到消费性电子产品中，推动了该领域的成长。据ResearchGate称，2020年全球智慧型手机保有量预计为56.45亿部，发展中国家的智慧型手机保有量持续增加，这意味着智慧型手机的使用量显着增加，凸显了对支援眼动追踪等先进功能的复杂硬体的需求不断增长。这一趋势强调了硬体在增强眼动追踪系统功能和效能方面的至关重要性。

按地点划分：

偏僻的

移动的

远端代表领先的细分市场

该报告根据地点提供了详细的市场细分和分析。这包括远程和移动。根据该报告，远端代表了最大的部分。

在可用性测试、市场研究和虚拟实境方面的广泛应用的推动下，远端细分市场是眼动追踪市场中最大的部分，占 2021 年眼动追踪市场收入的 62% 以上。美国政府强调广泛使用远端眼动追踪进行远端通讯和协作，这在冠状病毒 (COVID-19) 大流行期间变得越来越重要。该技术无需实体附件即可提供对用户行为的详细洞察，使其成为医疗保健、零售和消费性电子等各个领域的理想选择。这种广泛的采用凸显了该领域的主导地位并预计将持续成长。

按应用划分：

卫生保健

零售

研究

汽车

消费性电子产品

其他的

医疗保健在市场上表现出明显的主导地位

报告还提供了基于应用程式的详细市场细分和分析。这包括医疗保健、零售、研究、汽车、消费性电子产品等。报告显示，医疗保健占据了最大的市场份额。

根据眼动追踪市场研究报告，医疗保健是最大的细分市场，因其在诊断和治疗神经和精神疾病方面的广泛应用而受到推动。 2021年，医疗保健占超过25%的市场。眼动追踪技术有助于研究和治疗自闭症、注意力不足过动症和阿兹海默症等疾病，为患者行为和认知功能提供重要见解。美国国立卫生研究院 (NIH) 表示，眼动追踪在医学研究和远距医疗中的日益融合进一步支持了其成长。该技术能够提供非侵入性、精确的诊断并增强患者护理，凸显了其在眼动追踪市场的领先地位。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美市场领先，占据最大的眼动追踪市场份额

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美是眼球追踪最大的区域市场。

根据眼动追踪市场洞察，北美是眼动追踪市场最大的地区，这得益于广泛的研发活动以及医疗保健、汽车和消费性电子等各领域的高采用率。北美占据了最大的市场份额，其中美国由于智慧感测器和非接触式生物识别系统的广泛使用而处于领先地位。美国国立卫生研究院 (NIH) 强调眼动追踪技术在医学研究和诊断中的重要作用，进一步推动了该地区的需求。这种强大的基础设施，加上不断的技术进步，巩固了北美在眼动追踪市场的主导地位。

竞争格局：

市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。眼动追踪产业的一些主要市场参与者包括 Ergoneers GmbH、Eyegaze Inc.、EyeTech Digital Systems Inc.、EyeTracking Inc.、Gazepoint Research Inc.、iMotions A/S、Mirametrix Inc.、Seeing Machines、Smart Eye AB、 SR Research Ltd. 和Tobii AB。

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

眼动追踪市场竞争激烈，Tobii AB、Smart Eye AB 和 Seeing Machines 等主要参与者在技术创新和市场覆盖范围方面处于领先地位。 Ergoneers GmbH 和 Eyegaze Inc. 分别专注于汽车和辅助通讯领域的专业应用。 EyeTech Digital Systems Inc. 和 EyeTracking Inc. 为研究和可用性测试提供多功能解决方案。 Gazepoint Research Inc. 为学术用途提供经济高效的系统。最近，他们赞助了2024年ACM眼动追踪研究与应用研讨会（ETRA），这是该领域的领先会议，强调他们致力于支持眼动追踪技术的前沿研究和应用。 iMotions A/S 将眼动追踪与生物辨识感测器整合在一起，形成综合研究平台。 Mirametrix Inc. 增强消费性电子产品中的使用者互动。 SR Research Ltd. 在科学研究应用领域表现突出，为眼动追踪市场的显着成长做出了贡献。

眼动追踪市场新闻：

2024 年 3 月，中国智慧型手机巨头荣耀推出了名为「Magic Capsule」的 AI 视觉追踪功能，让用户可以透过查看萤幕来控制智慧型手机。该技术可以区分扫视和有意的注视，从而使手机无需触摸即可执行操作。

2024 年 2 月，Lumen Research 获得了眼动追踪资料收集平台的专利，使其能够透过行动和桌面装置上的网路摄影机收集网页上的兴趣点。

本报告回答的关键问题

  • 2023年全球眼动追踪市场规模有多大
  • 2024-2032年全球眼动追踪市场的预期成长率是多少
  • COVID-19 对全球眼动追踪市场有何影响
  • 推动全球眼动追踪市场的关键因素是什么
  • 全球眼动追踪市场按类型划分是怎样的
  • 基于组件的全球眼动追踪市场区隔如何
  • 基于位置的全球眼动追踪市场有何细分
  • 基于应用的全球眼动追踪市场区隔如何
  • 全球眼动追踪市场的重点区域有哪些
  • 10. 全球眼动追踪市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 2023 年全球眼动追踪市场规模有多大？ 2024-2032年全球眼动追踪市场的预期成长率是多少？
  • COVID-19 对全球眼动追踪市场有何影响？
  • 推动全球眼球追踪市场的关键因素是什么？
  • 全球眼动追踪市场按类型划分是怎样的？
  • 基于组件的全球眼动追踪市场的细分情况如何？
  • 全球眼动追踪市场基于位置的细分情况如何？
  • 基于应用的全球眼动追踪市场的细分情况如何？
  • 全球眼动追踪市场的重点区域有哪些？
  • 全球眼球追踪市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球眼动追踪市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按类型

  • 眼附着追踪
    • 市场趋势
    • 市场预测
  • 光学追踪
    • 市场趋势
    • 市场预测
  • 眼电图
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：按组成部分

  • 硬体
    • 市场趋势
    • 市场预测
  • 软体
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依地点

  • 偏僻的
    • 市场趋势
    • 市场预测
  • 移动的
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按应用

  • 卫生保健
    • 市场趋势
    • 市场预测
  • 零售
    • 市场趋势
    • 市场预测
  • 研究
    • 市场趋势
    • 市场预测
  • 汽车
    • 市场趋势
    • 市场预测
  • 消费性电子产品
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Ergoneers GmbH
    • Eyegaze Inc.
    • EyeTech Digital Systems Inc.
    • EyeTracking Inc.
    • Gazepoint Research Inc.
    • iMotions A/S
    • Mirametrix Inc.
    • Seeing Machines
    • Smart Eye AB
    • SR Research Ltd.
    • Tobii AB
Product Code: SR112024A3846

The global eye tracking market size reached US$ 1,127.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 8,077.6 Million by 2032, exhibiting a growth rate (CAGR) of 23.7% during 2024-2032. The market is propelled by the integration of eye tracking technology with virtual reality (VR) and augmented reality (AR) platforms, increasing product utilization in the healthcare sector, and rising investments in research and development activities.

Eye Tracking Market Analysis:

Major Market Drivers: The eye tracking market is driven by advancements in wearable technology, increased demand for assistive communication devices, growing use in consumer electronics, healthcare applications, and enhanced human-computer interactions. Additionally, the rising popularity of eye-tracking in market research and advertising analytics is fueling market expansion.

Key Market Trends: Integration of eye tracking with virtual reality (VR) and augmented reality (AR) applications is a prominent factor escalating the eye tracking demand, along with the development of more accurate and affordable eye tracking solutions for broader adoption. The increasing use of eye-tracking technology in user experience research and cognitive workload assessment is also notable.

Geographical Trends: North America is the largest segment due to its advanced technology infrastructure, significant investments in research and development, high adoption rates in various industries, and a strong presence of key market players. The region's robust healthcare and automotive sectors further contribute to its market dominance.

Competitive Landscape: Some of the major eye tracking companies include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB, among many others.

Challenges and Opportunities: Challenges include high costs and privacy concerns, while opportunities lie in expanding applications in gaming, automotive, medical diagnostics, and education sectors, driving innovation and market growth. Growing partnerships and collaborations among technology providers and end-users are also creating new market opportunities.

Eye Tracking Market Trends:

Integration with Virtual and Augmented Reality

Eye-tracking technology is increasingly being integrated with virtual reality (VR) and augmented reality (AR) platforms to enhance user experience and interaction. This integration allows for more immersive and responsive environments in gaming, training, and simulation applications. For instance, eye-tracking enables foveated rendering in VR, which focuses processing power on the user's direct line of sight, significantly improving graphical performance and reducing latency. According to a report by the International Data Corporation (IDC), the global spending on AR/VR is expected to reach $160 billion by 2023, indicating a substantial market for eye-tracking technology within these platforms. This growth is driven by the expanding use of VR/AR in sectors such as healthcare for surgical training, in retail for virtual try-ons, and in education for interactive learning experiences.

Advancements in Healthcare Applications

Eye-tracking technology is gaining traction in healthcare for diagnostic and therapeutic applications. It is used in assessing neurological conditions, tracking cognitive development, and aiding in the rehabilitation of patients with brain injuries. For example, eye-tracking can help detect early signs of Alzheimer's disease by analyzing eye movement patterns. The National Institutes of Health (NIH) highlights that eye-tracking has become a valuable tool in understanding the visual attention and cognitive functions in patients with autism spectrum disorders (ASD). This technology enables healthcare providers to offer more personalized treatment plans and improve patient outcomes. As the prevalence of neurological disorders increases globally, the demand for eye-tracking solutions in healthcare is projected to rise, offering significant opportunities for innovation and development in this field.

Expansion in Consumer Electronics

The consumer electronics market is witnessing a surge in the incorporation of eye-tracking technology, particularly in devices such as smartphones, tablets, and laptops. Eye-tracking enhances user interaction by enabling hands-free control, improving accessibility for individuals with disabilities, and providing new ways for content consumption. For instance, features like gaze-based scrolling and eye-controlled navigation are becoming more common. Additionally, the National Telecommunications and Information Administration reports that mobile broadband usage is vital for the future, with a significant rise in mobile device usage globally. This trend is further bolstered by the growing interest in smart home devices and wearables, where eye-tracking can play a crucial role in creating more intuitive and user-friendly interfaces. With the growing consumer demand for smarter and more responsive devices, there has been a favorable eye tracking market outlook that indicates that eye-tracking technology is set to become a standard feature in the next generation of consumer electronics.

Eye Tracking Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, component, location, and application.

Breakup by Type:

Eye Attached Tracking

Optical Tracking

Electrooculography

Optical tracking accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.

Optical tracking was the largest segment in the eye-tracking market due to its high precision and widespread application in various devices, enhancing user experience and accessibility. This technology is particularly effective for hands-free control and interaction. According to World Metrics, various smartphone users worldwide exceeded 1.6 billion in 2013 and continues to rise, indicating a growing market for advanced eye-tracking features in consumer electronics. These eye tracking market dynamics further fuel the adoption of optical tracking technology in smart devices and enhance the industry's growth.

Breakup by Component:

Hardware

Software

Hardware holds the largest share of the industry

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.

Hardware was the largest segment by component in the eye-tracking market due to the essential role of specialized cameras, sensors, and processors in capturing and analyzing eye movements accurately. The increasing integration of these components into consumer electronics drives the segment's growth. According to ResearchGate, smartphone ownership in 2020 was estimated to be 5.645 billion worldwide, and smartphone ownership is continuously increasing in developing countries which signifies that smartphone usage has significantly increased, highlighting the rising demand for sophisticated hardware that supports advanced features like eye-tracking. This trend underscores the critical importance of hardware in enhancing the functionality and performance of eye-tracking systems.

Breakup by Location:

Remote

Mobile

Remote represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the location. This includes remote and mobile. According to the report, remote represented the largest segment.

The remote segment was the largest in the eye-tracking market, accounting for over 62% of the eye tracking market revenue in 2021, driven by its broad applications in usability testing, market research, and virtual reality. The U.S. government emphasizes the extensive use of remote eye tracking for remote communication and collaboration, which became increasingly vital during the coronavirus (COVID-19) pandemic. The technology's ability to provide detailed insights into user behavior without requiring physical attachments makes it ideal for various sectors, including healthcare, retail, and consumer electronics. This widespread adoption underscores the segment's dominance and projected continued growth.

Breakup by Application:

Healthcare

Retail

Research

Automotive

Consumer Electronics

Others

Healthcare exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.

As per the eye tracking market research report, the healthcare was the largest segment driven by its extensive applications in diagnosing and treating neurological and psychiatric conditions. In 2021, healthcare accounted for over 25% of the market share. Eye tracking technology aids in the study and treatment of conditions like autism, ADHD, and Alzheimer's, providing critical insights into patient behavior and cognitive functions. According to the National Institutes of Health (NIH), the increasing integration of eye tracking in medical research and telemedicine further supports its growth. This technology's ability to offer non-invasive, precise diagnostics and enhance patient care underscores its leading position in the eye tracking market.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest eye tracking market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for eye tracking.

According to the eye tracking market insights, North America was the largest region in the eye tracking market, driven by extensive research and development activities and high adoption across various sectors, including healthcare, automotive, and consumer electronics. North America accounted for the largest market share, with the U.S. leading due to the widespread use of smart sensors and contactless biometric systems. The National Institutes of Health (NIH) emphasizes the significant role of eye-tracking technology in medical research and diagnostics, further boosting its demand in the region. This robust infrastructure, coupled with continuous technological advancements, has solidified North America's dominant position in the eye tracking market.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the eye tracking industry include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., and Tobii AB.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The eye tracking market is highly competitive, with key players such as Tobii AB, Smart Eye AB, and Seeing Machines leading in technological innovation and market reach. Ergoneers GmbH and Eyegaze Inc. focus on specialized applications in automotive and assistive communication, respectively. EyeTech Digital Systems Inc. and EyeTracking Inc. offer versatile solutions for research and usability testing. Gazepoint Research Inc. provides cost-effective systems for academic use. Recently, they sponsored the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), a leading conference in the field, emphasizing their commitment to supporting cutting-edge research and applications in eye-tracking technology. While iMotions A/S integrates eye tracking with biometric sensors for comprehensive research platforms. Mirametrix Inc. enhances user interaction in consumer electronics. SR Research Ltd. is prominent in scientific research applications, contributing to significant eye tracking market growth.

Eye Tracking Market News:

In March 2024, Chinese smartphone goliath Honor introduced an AI vision tracking feature called 'Magic Capsule,' allowing users to control their smartphones by looking at the screen. The technology can distinguish between a glance and an intentional look, allowing the phone to act without needing touch.

In February 2024, Lumen Research won a patent for its eye-tracing data collection platform, enabling it to collect points of interest on web pages via webcams on mobile and desktop devices.

Key Questions Answered in This Report

  • 1. What was the size of the global eye tracking market in 2023?
  • 2. What is the expected growth rate of the global eye tracking market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global eye tracking market ?
  • 4. What are the key factors driving the global eye tracking market ?
  • 5. What is the breakup of the global eye tracking market based on the type ?
  • 6. What is the breakup of the global eye tracking market based on the component ?
  • 7. What is the breakup of the global eye tracking market based on the location ?
  • 8. What is the breakup of the global eye tracking market based on the application ?
  • 9. What are the key regions in the global eye tracking market ?
  • 10. Who are the key players/companies in the global eye tracking market ?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Eye Tracking Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Eye Attached Tracking
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Optical Tracking
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Electrooculography
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Hardware
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Software
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Location

  • 8.1 Remote
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Mobile
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Healthcare
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Research
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Automotive
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Consumer Electronics
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Ergoneers GmbH
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Eyegaze Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 EyeTech Digital Systems Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 EyeTracking Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Gazepoint Research Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 iMotions A/S
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Mirametrix Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Seeing Machines
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Smart Eye AB
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 SR Research Ltd.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Tobii AB
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials

List of Figures

  • Figure 1: Global: Eye Tracking Market: Major Drivers and Challenges
  • Figure 2: Global: Eye Tracking Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Eye Tracking Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Eye Tracking Market: Breakup by Component (in %), 2023
  • Figure 6: Global: Eye Tracking Market: Breakup by Location (in %), 2023
  • Figure 7: Global: Eye Tracking Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Eye Tracking Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Eye Tracking (Eye Attached Tracking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Eye Tracking (Eye Attached Tracking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Eye Tracking (Optical Tracking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Eye Tracking (Optical Tracking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Eye Tracking (Electrooculography) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Eye Tracking (Electrooculography) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Eye Tracking (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Eye Tracking (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Eye Tracking (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Eye Tracking (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Eye Tracking (Remote) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Eye Tracking (Remote) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Eye Tracking (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Eye Tracking (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Eye Tracking (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Eye Tracking (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Eye Tracking (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Eye Tracking (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Eye Tracking (Research) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Eye Tracking (Research) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Eye Tracking (Automotive) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Eye Tracking (Automotive) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Eye Tracking (Consumer Electronics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Eye Tracking (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Eye Tracking (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Eye Tracking (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: North America: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: North America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: United States: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: United States: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Canada: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Canada: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Asia-Pacific: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Asia-Pacific: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: China: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: China: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Japan: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Japan: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: India: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: India: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: South Korea: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: South Korea: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Australia: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Australia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Indonesia: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Indonesia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Others: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Europe: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Europe: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Germany: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Germany: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: France: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: France: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: United Kingdom: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: United Kingdom: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Italy: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Italy: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Spain: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Spain: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Russia: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Russia: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Others: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Latin America: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Latin America: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Brazil: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Brazil: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Mexico: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Mexico: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Middle East and Africa: Eye Tracking Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Middle East and Africa: Eye Tracking Market: Breakup by Country (in %), 2023
  • Figure 83: Middle East and Africa: Eye Tracking Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Global: Eye Tracking Industry: SWOT Analysis
  • Figure 85: Global: Eye Tracking Industry: Value Chain Analysis
  • Figure 86: Global: Eye Tracking Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Eye Tracking Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Eye Tracking Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Eye Tracking Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 4: Global: Eye Tracking Market Forecast: Breakup by Location (in Million US$), 2024-2032
  • Table 5: Global: Eye Tracking Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Eye Tracking Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Eye Tracking Market: Competitive Structure
  • Table 8: Global: Eye Tracking Market: Key Players