查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1541483

2024-2032 年发精华液市场报告（依性质、产品类型、配销通路和地区划分）

Hair Serum Market Report by Nature, Product Type, Distribution Channel, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球护髮素市场规模达到12.322亿美元。

护髮素是液体护髮产品，用于保护和改善头髮的质地、品质和光泽。它们具有浓稠的凝胶状稠度，由硅、神经酰胺和各种氨基酸製成。硅作为一种闪亮成分，可渗透头皮，为头髮提供额外的光泽、光滑度和无毛躁特性。将精华素涂抹在头髮上，从髮根到髮梢。它通常有有机和合成变体，pH 值较低，可防止头皮肿胀和干燥。精华液有助于梳理和抚平头髮，减少毛躁和损伤，增加头髮光泽并保护头髮免受环境污染。它们也广泛用于头髮造型和护理应用。

护髮素市场趋势：

全球护髮素市场主要是由越来越多的消费者遭受过度脱髮和脱髮相关问题的推动。此外，大众对护髮精华相对于传统使用的化学护髮产品的好处的认识不断提高，这也推动了市场的成长。护髮精华在头髮上添加一层保护层，防止暴露于紫外线、污垢和其他污染物，从而更长时间地保持头皮清洁。此外，各种产品创新，例如注入天然坚果油的不含对羟基苯甲酸酯、硫酸盐和人工着色剂的变体的推出，也是其他生长诱导因素。与此一致，产品製造商透过社群媒体平台上的名人代言积极的促销活动以及透过线上零售管道提供便利的产品也有利于市场成长。其他因素，包括消费者支出能力的提高，以及男性和女性对其外表的意识不断增强，预计将推动市场成长。

本报告回答的关键问题：

  • 迄今为止，全球护髮素市场表现如何，未来几年又将如何表现？
  • COVID-19 对全球护髮素市场有何影响？
  • 主要区域市场有哪些？
  • 市场的分解是基于什么性质？
  • 依产品类型分類的市场是怎么样的？
  • 基于配销通路的市场区隔是什么？
  • 产业价值链的各个阶段是什么？
  • 该行业的关键驱动因素和挑战是什么？
  • 全球护髮素市场的结构如何？
  • 产业竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球护髮素市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场分化：本质上

  • 有机的
    • 市场趋势
    • 市场预测
  • 传统的
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依产品类型

  • 头髮护理精华液
    • 市场趋势
    • 市场预测
  • 头髮定型精华液
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：按配销通路

  • 超级市场和大卖场
    • 市场趋势
    • 市场预测
  • 专卖店
    • 市场趋势
    • 市场预测
  • 药局和药局
    • 市场趋势
    • 市场预测
  • 网上商店
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amka Products (Pty) Ltd.
    • Avon Products Inc.
    • Giovanni Cosmetics Inc.
    • Henkel AG & Co. KGaA
    • HerStyler
    • John Paul Mitchell Systems
    • Kao Corporation
    • L'Oreal SA
    • Mirta de Perales
    • The Procter & Gamble Company
    • Unilever plc
Product Code: SR112024A4285

The global hair serum market size reached US$ 1,232.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,338.9 Million by 2032, exhibiting a growth rate (CAGR) of 7.2% during 2024-2032.

Hair serums are liquid-based hair care products used for protecting and improving the texture, quality and shine of the hair. They have thick gel-like consistency and are manufactured using silicon, ceramides and various amino acids. The silicon acts as a sparkling ingredient that penetrates the scalp and provides additional shine, smoothness and frizz-free properties to the hair. The serum is applied to the hair from the roots to the tips. It is commonly available in organic and synthetic variants with low pH levels that prevent swelling and dryness in the scalp. Serums aid in detangling and smoothening of hair, minimizing frizz and damage, increasing shine and protecting the hair from environmental pollution. They are also widely used for hair styling and treatment applications.

Hair Serum Market Trends:

The global hair serum market is primarily driven by the increasing number of consumers suffering from excessive hair loss and hair fall-related problems. Moreover, rising awareness among the masses regarding the benefits of hair serums over traditionally used chemical-based hair care products is providing a thrust to the market growth. Hair serums add a protective layer on the hair that prevents exposure to ultraviolet (UV) rays, dirt and other pollutants, thereby maintaining a clean scalp for longer durations. Additionally, various product innovations, such as the launch of paraben-, sulfate- and artificial colorant-free variants infused with naturally sourced nut oils, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by product manufacturers through celebrity endorsements on social media platforms and convenient product availability through online retail channels, are also favoring the market growth. Other factors, including rising expenditure capacities of the consumers, along with the increasing consciousness among both males and females regarding their physical appearance, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair serum market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on nature, product type and distribution channel.

Breakup by Nature:

Organic

Conventional

Breakup by Product Type:

Hair Treatment Serum

Hair Styling Serum

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Pharmacy and Drug Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oreal S.A., Mirta de Perales, The Procter & Gamble Company and Unilever plc.

Key Questions Answered in This Report:

  • How has the global hair serum market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global hair serum market?
  • What are the key regional markets?
  • What is the breakup of the market based on the nature?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global hair serum market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair Serum Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Nature

  • 6.1 Organic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Conventional
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Product Type

  • 7.1 Hair Treatment Serum
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Hair Styling Serum
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Specialty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Pharmacy and Drug Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Amka Products (Pty) Ltd.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Avon Products Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Giovanni Cosmetics Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Henkel AG & Co. KGaA
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 HerStyler
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 John Paul Mitchell Systems
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Kao Corporation
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 L'Oreal S.A.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Mirta de Perales
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 The Procter & Gamble Company
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Unilever plc
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials

List of Figures

  • Figure 1: Global: Hair Serum Market: Major Drivers and Challenges
  • Figure 2: Global: Hair Serum Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Hair Serum Market: Breakup by Nature (in %), 2023
  • Figure 5: Global: Hair Serum Market: Breakup by Product Type (in %), 2023
  • Figure 6: Global: Hair Serum Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Hair Serum Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Hair Serum (Organic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Hair Serum (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Hair Serum (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Hair Serum (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Hair Serum (Hair Treatment Serum) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Hair Serum (Hair Treatment Serum) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Hair Serum (Hair Styling Serum) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Hair Serum (Hair Styling Serum) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Hair Serum (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Hair Serum (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Hair Serum (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Hair Serum (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Hair Serum (Pharmacy and Drug Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Hair Serum (Pharmacy and Drug Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Hair Serum (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Hair Serum (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Hair Serum (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Hair Serum (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: North America: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: North America: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: United States: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: United States: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Canada: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Canada: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Asia-Pacific: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Asia-Pacific: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: China: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: China: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Japan: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Japan: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: India: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: India: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: South Korea: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: South Korea: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Australia: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Australia: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Indonesia: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Indonesia: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Others: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Europe: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Europe: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Germany: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Germany: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: France: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: France: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United Kingdom: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United Kingdom: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Italy: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Italy: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Spain: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Spain: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Russia: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Russia: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Others: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Latin America: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Latin America: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Brazil: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Brazil: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Mexico: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Mexico: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Middle East and Africa: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Middle East and Africa: Hair Serum Market: Breakup by Country (in %), 2023
  • Figure 74: Middle East and Africa: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Global: Hair Serum Industry: SWOT Analysis
  • Figure 76: Global: Hair Serum Industry: Value Chain Analysis
  • Figure 77: Global: Hair Serum Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair Serum Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Hair Serum Market Forecast: Breakup by Nature (in Million US$), 2024-2032
  • Table 3: Global: Hair Serum Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 4: Global: Hair Serum Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Hair Serum Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Hair Serum Market: Competitive Structure
  • Table 7: Global: Hair Serum Market: Key Players