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市场调查报告书
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1541492

2024-2032 年按组件、串流媒体类型、收入模式、最终用户和地区分類的视讯串流市场报告

Video Streaming Market Report by Component, Streaming Type, Revenue Model, End User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 149 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球视讯串流市场规模达到 889 亿美元。由于串流媒体功能的不断增强、虚拟实境（VR）和扩增实境（AR）的不断整合以改善用户体验以及行动装置对串流媒体内容的利用率不断提高，该市场正在经历稳定增长。

视讯串流市场分析：

市场成长与规模：在数位技术的日益采用和观众偏好变化的推动下，视讯串流市场正在经历强劲成长。

主要市场驱动因素：主要驱动因素包括技术进步、观众行为向点播内容的转变以及高速网路的普及。内容库的扩张以及各大平台对原创内容製作的投资也是市场成长的重要贡献者。

技术进步：网路技术的进步（例如 5G 的推出）正在增强串流功能，从而实现更流畅、更高解析度的内容。用于个人化推荐的云端运算和人工智慧 (AI) 创新在改善用户体验方面发挥着至关重要的作用。

行业应用：视讯串流越来越多地应用于各个行业，用于企业培训、教育内容、行销和活动直播等目的，显示其多功能性不断增强。

主要市场趋势：值得注意的趋势包括原创内容製作、个人化使用者体验以及扩增实境 (AR) 和虚拟实境 (VR) 等先进技术的整合。

地理趋势：由于人们越来越关注增强内容製作和智慧型装置的使用，北美在市场上占据主导地位。然而，由于越来越关注迎合当地语言和偏好的内容，亚太地区正在成为一个快速成长的市场。

竞争格局：市场的特点是竞争激烈，主要参与者专注于创新、併购（M&A）以及扩大全球足迹。这些策略旨在实现投资组合多元化、满足特定产业需求并应对市场挑战。

挑战与机会：视讯串流市场的挑战包括应对不同的区域监管环境、管理不断增加的内容製作成本以及在饱和市场中保持竞争力。儘管如此，进入新兴市场、利用技术增强用户体验以及探索混合订阅和广告支援订阅等新的收入模式预计将克服这些挑战。

视讯串流市场趋势：

技术进步

视讯串流市场的主要驱动力之一是技术的快速进步。随着网路速度的提高，特别是 5G 网路的推出，串流高品质视讯内容变得更加可行和高效。串流功能的增强可以提供更流畅的观看体验、减少缓衝和更高解析度的内容，这对于用户满意度至关重要。此外，云端运算的进步使串流媒体平台能够提供几乎可以从任何地方存取的大量内容库。这些技术改进不仅改善了使用者体验，还实现了虚拟实境 (VR) 和扩增实境 (AR) 整合等创新功能，为沉浸式内容消费开闢了新途径。

更改观看者偏好

观众行为向点播娱乐的转变是推动市场成长的重要因素。传统的广播电视 (TV) 正在逐渐被串流媒体服务取代，串流媒体服务提供了随时随地观看内容的便利，不受固定时间表的限制。这种转变在更喜欢串流媒体平台的年轻观众中尤其明显，因为他们能够个性化内容、提供多样化的节目并整合社交媒体功能以获得更具互动性的体验。此外，行动装置作为内容消费主要手段的崛起正在放大这一趋势，因为串流媒体服务通常针对行动观看进行最佳化，提供符合许多人现代行动生活方式的客製化使用者体验。

内容库和原创作品的扩展

内容库的扩展和多样化是支持市场成长的关键因素。串流媒体平台正在大力投资购买各种内容，包括国际电影和电视节目，以满足不同口味的不同观众的需求。这种内容的全球化不仅吸引了更广泛的受众，而且有助于平台在竞争激烈的市场中脱颖而出。此外，对原创作品的大量投资正在成为许多串流媒体服务的策略重点。原创内容不仅可以作为吸引新订阅者的独特卖点，而且还可以透过提供在其他地方找不到的独家、高品质内容来帮助保留现有订阅者。这种原创内容製作的趋势也鼓励了行业的创新和创造力，导致广受好评的系列和电影增加了这些平台的受欢迎程度。

混合动力车款越来越受欢迎

混合盈利模式将基于订阅的计划与广告支援的内容相结合，迎合更广泛的受众群体。事实证明，这种方法可以有效地实现收入最大化。广告支援的内容因其精确的定位能力而对广告主特别有吸引力，这可以为串流媒体平台带来更高的广告参与度和收入。

采用个人化演算法

个人化演算法分析使用者行为、偏好和观看历史记录，以提供量身定制的内容推荐。这提高了用户参与度和满意度，并降低了流失率。个人化在降低客户流失率方面发挥着至关重要的作用。透过不断向用户提供相关且有吸引力的内容，串流媒体平台可以更长时间地保留订阅者，从而实现收入最大化。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球视讯串流市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按组成部分

  • 解决方案
    • 市场趋势
    • 关键环节
      • 网路电视
      • 过顶
      • 付费电视
    • 市场预测
  • 服务
    • 市场趋势
    • 关键环节
      • 咨询
      • 託管服务
      • 培训和支持
    • 市场预测

第 7 章：市场区隔：依串流媒体类型

  • 即时/线性视讯串流
    • 市场趋势
    • 市场预测
  • 非线性视讯串流
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依收入模式

  • 订阅
    • 市场趋势
    • 市场预测
  • 交易性
    • 市场趋势
    • 市场预测
  • 广告
    • 市场趋势
    • 市场预测
  • 杂交种
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按最终用户

  • 个人的
    • 市场趋势
    • 市场预测
  • 商业的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Akamai Technologies Inc.
    • Amazon Inc.
    • Brightcove Inc.
    • Comcast Corporation
    • Google LLC (Alphabet Inc)
    • Hulu LLC (The Walt Disney Company)
    • Iflix (Tencent Holdings Ltd.)
    • International Business Machines Corporation
    • Kaltura Inc.
    • Microsoft Corporation
    • Netflix Inc.
Product Code: SR112024A4211

The global video streaming market size reached US$ 88.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 388.8 Billion by 2032, exhibiting a growth rate (CAGR) of 17.3% during 2024-2032. The market is experiencing steady growth driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.

Video Streaming Market Analysis:

Market Growth and Size: The video streaming market is experiencing robust growth, driven by the increasing adoption of digital technologies and changing viewer preferences.

Major Market Drivers: Key drivers include technological advancements, shifts in viewer behavior towards on-demand content, and the proliferation of high-speed internet. The expansion of content libraries and investment in original content production by major platforms are also significant contributors to market growth.

Technological Advancements: Advancements in internet technology, such as the roll-out of 5G, are enhancing streaming capabilities, enabling smoother and higher-resolution content. Innovations in cloud computing and artificial intelligence (AI) for personalized recommendations are playing a crucial role in improving user experiences.

Industry Applications: Video streaming is increasingly used in various industries for purposes like corporate training, educational content, marketing, and live broadcasting of events, indicating its growing versatility.

Key Market Trends: Notable trends include original content production, personalized user experiences, and integration of advanced technologies like augmented reality (AR) and virtual reality (VR).

Geographical Trends: North America dominates the market due to the rising focus on enhanced content production and the use of smart devices. However, Asia Pacific is emerging as a fast-growing market, driven by the increasing focus on content catering to local languages and preferences.

Competitive Landscape: The market is characterized by intense competition with key players focusing on innovation, mergers and acquisitions (M&A), and expanding their global footprint. These strategies aim to diversify portfolios, meet specific industry needs, and address the challenges of the market.

Challenges and Opportunities: Challenges in the video streaming market, include addressing diverse regional regulatory environments, managing increasing content production costs, and staying competitive in a saturated market. Nonetheless, tapping into emerging markets, leveraging technology for enhanced user experiences, and exploring new revenue models like hybrid and ad-supported subscriptions are projected to overcome these challenges.

Video Streaming Market Trends:

Technological Advancements

One of the primary drivers of the video streaming market is the rapid advancement in technology. With increasing internet speeds, particularly the roll-out of 5G networks, streaming high-quality video content is becoming more feasible and efficient. This enhancement in streaming capabilities is allowing for smoother viewing experiences, reduced buffering, and higher-resolution content, which are vital for user satisfaction. Moreover, advancements in cloud computing are enabling streaming platforms to offer vast libraries of content that are accessible from virtually anywhere. These technological improvements are not only improving the user experience but also allowing for innovative features like virtual reality (VR) and augmented reality (AR) integrations, opening new avenues for immersive content consumption.

Changing Viewer Preferences

The shift in viewer behavior towards on-demand entertainment is a significant factor propelling the growth of the market. Traditional broadcast television (TV) is gradually losing ground to streaming services, which offer the convenience of watching content anytime, anywhere, without the constraints of a fixed schedule. This shift is particularly pronounced among younger audiences who prefer streaming platforms due to their ability to personalize content, offer diverse programming, and integrate social media features for a more interactive experience. Furthermore, the rise of mobile devices as a primary means of content consumption is amplifying this trend, as streaming services are often optimized for mobile viewing, offering a tailored user experience that aligns with the modern, on-the-go lifestyle of many people.

Expansion of Content Libraries and Original Productions

The expansion and diversification of content libraries are crucial factors supporting the market growth. Streaming platforms are investing heavily in acquiring a wide range of content, including international films and TV shows, to cater to diverse audiences with varied tastes. This globalization of content not only attracts a broader audience but also helps platforms to stand out in a competitive market. Additionally, significant investment in original productions is becoming a strategic priority for many streaming services. Original content not only serves as a unique selling point to attract new subscribers but also helps in retaining existing ones by offering exclusive, high-quality content that cannot be found elsewhere. This trend toward original content production is also encouraging innovation and creativity in the industry, leading to critically acclaimed series and movies that are increasing the popularity of these platforms.

Increasing Popularity of Hybrid Models

Hybrid monetization models combine subscription-based plans with ad-supported content, catering to a wider audience spectrum. This approach is proving to be effective in maximizing revenue. Ad-supported content is particularly attractive to advertisers due to its precise targeting capabilities, which result in higher ad engagement and revenue for streaming platforms.

Adoption of Personalization Algorithms

Personalization algorithms analyze user behavior, preferences, and viewing history to provide tailored content recommendations. This enhances user engagement and satisfaction, reducing churn rates. Personalization plays a crucial role in reducing churn rates. By continuously providing users with content, they find relevant and engaging, streaming platforms can retain subscribers for longer periods, thereby maximizing revenue.

Video Streaming Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, streaming type, revenue model, and end user.

Breakup by Component:

Solution

IPTV

Over-the-top

Pay TV

Services

Consulting

Managed Services

Training and Support

Solution accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (IPTV, over-the-top, and pay TV) and services (consulting, managed services, and training and support). According to the report, solution represented the largest segment.

The solution segment comprises internet protocol television (IPTV), over-the-top (OTT) platforms, and pay TV. IPTV, delivered over a dedicated network, offers high-quality, reliable broadcast experiences, often with the ability to integrate interactive features and video-on-demand (VOD) services. OTT platforms, on the other hand, are gaining immense popularity by offering streaming services directly over the internet, bypassing traditional distribution channels. Pay TV still holds a significant market share, especially in regions with less developed internet infrastructure. It includes traditional cable and satellite television services, offering bundled content packages. The dominance of the solutions segment is attributed to the vast viewer base that prefers diverse and accessible content offerings provided by these platforms.

Services encompass various support and maintenance services that ensure the smooth functioning of streaming platforms. This includes content management, platform support, maintenance, and other technical services that are essential for providing a seamless streaming experience to the end-users. Additionally, this segment also covers consulting and training services for content creators and distributors, aiding them in effectively utilizing the streaming platforms and technologies.

Breakup by Streaming Type:

Live/Linear Video Streaming

Non-Linear Video Streaming

Live/linear video streaming holds the largest share in the industry

A detailed breakup and analysis of the market based on the streaming type have also been provided in the report. This includes live/linear video streaming and non-linear video streaming. According to the report, live/linear video streaming accounted for the largest market share.

Live/linear video streaming refers to the real-time broadcasting of events or scheduled television content over the internet. This type of streaming is akin to traditional television (TV) broadcasts but delivered through internet protocols. The growing popularity of live streaming is driven by its ability to offer real-time engagement and immediacy, making it highly attractive for sports events, live concerts, news, and special live broadcasts. The increased adoption of this format by social media platforms and dedicated live-streaming services is propelling its growth. Additionally, the integration of interactive features like live chats and instant feedback is enhancing viewer engagement, making live/linear streaming a preferred choice for events requiring real-time participation.

Non-linear video streaming, on the other hand, allows users to access content on-demand, irrespective of a predefined broadcast schedule. This segment includes services that offer a library of content, including movies, TV shows, documentaries, and other videos, that users can watch at their convenience. The flexibility and control over the viewing experience offered by non-linear streaming is making it immensely popular, especially among audiences who prefer binge-watching and personalized content consumption.

Breakup by Revenue Model:

Subscription

Transactional

Advertisement

Hybrid

Subscription represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription, transactional, advertisement, and hybrid. According to the report, subscription represented the largest segment.

The subscription revenue model operates on a basis where users pay a recurring fee to access the content library of a platform. Its popularity stems from its value proposition of providing extensive content at a predictable cost, eliminating the need for individual purchases. Additionally, the recurrent revenue stream of the model provides platforms with a stable financial base, facilitating further investment in content acquisition and technology enhancements. This model appeals to people seeking a comprehensive and continuous entertainment experience without the interruption of advertisements.

The transactional revenue model, also known as pay-per-view or video on demand (VOD), involves people paying for individual pieces of content. This model is particularly popular for new releases, special events, or premium content that is not available in subscription-based libraries. It offers flexibility to viewers who prefer not to commit to a regular subscription and instead pay only for what they watch. This model is often favored for specific types of content, such as movies shortly after their theatrical release or exclusive sporting events.

The advertisement-based model is where content is provided free to people but with embedded advertisements. It is particularly appealing to a segment of viewers who are more price-sensitive and willing to trade their time watching ads for free access to content. This model benefits advertisers by offering targeted advertising opportunities, and platforms gain through ad revenues.

The hybrid revenue model combines elements of subscription, transactional, and advertisement models. This model offers flexibility and has been gaining traction as it caters to diverse preferences and maximizes revenue streams for providers. It is exemplified by platforms that offer different tiers of subscriptions, where higher tiers provide ad-free experiences or additional content access.

Breakup by End User:

Personal

Commercial

Personal exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes personal and commercial. According to the report, personal accounted for the largest market share.

The personal segment includes individual viewers who use video streaming services for entertainment and personal use. This segment's dominance is driven by the growing demand for on-demand entertainment, facilitated by the widespread availability of high-speed internet and the proliferation of smart devices like smartphones, tablets, and smart TVs. Personal users typically subscribe to or use video streaming platforms to access a wide range of content, including movies, TV shows, documentaries, and user-generated content. The appeal of this segment lies in the convenience, flexibility, and personalized content it offers, allowing users to watch their preferred content anytime and anywhere.

The commercial segment of the video streaming market includes businesses and organizations that utilize streaming services for various professional purposes. This can range from corporate training and educational content to marketing and advertising efforts using video platforms. Additionally, the commercial segment encompasses the use of streaming services for public broadcasts, live events, conferences, and professional content distribution.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest video streaming market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North America cloud backup market is largely characterized by high penetration rates of streaming services, driven by the presence of major players. The rising focus on content diversification and original production is strengthening the market growth. Technological advancements and high internet speeds support the consumption of high-definition and 4K content. The trend towards cord-cutting, where people move away from traditional cable television (TV) to online streaming options, is also prominent in this region. Additionally, there is an increasing interest in niche and specialized streaming services catering to specific interests or demographics.

Asia Pacific stands as another key region in the market, driven by the region's investments in efficient mobile streaming. The region is characterized by a diverse range of content preferences, leading to a mix of local and international content offerings.

Europe maintains a strong presence in the market, with a focus on providing comprehensive on-demand entertainment, along with high-speed internet.

Latin America exhibits growing potential in the cloud backup market, fueled by increasing demand for affordable streaming options among the masses.

The Middle East and Africa region shows a developing market for video streaming, primarily driven by the growing demand for video streaming services, influenced by a young population and increasing internet and smartphone penetration.

Leading Key Players in the Video Streaming Industry:

Key players in the video streaming market are actively engaging in strategies to enhance user experience and expand their market presence. This includes investing heavily in original content production to offer exclusive and diverse programming, which is crucial for attracting and retaining subscribers. Additionally, top companies are leveraging advanced technologies like artificial intelligence (AI) and machine learning (ML) for personalized content recommendations, improving user engagement. There's also a focus on expanding global reach, with platforms increasingly offering content tailored to regional tastes and languages. Partnerships with content creators, telecom operators, and hardware manufacturers are common to enhance distribution and accessibility. Moreover, top companies are experimenting with different pricing models and subscription plans to cater to a broader range of viewers, including offering ad-supported versions or mobile-only subscriptions in price-sensitive markets. This multifaceted approach reflects the dynamic and competitive nature of the video streaming industry.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Akamai Technologies Inc.

Amazon Inc.

Brightcove Inc.

Comcast Corporation

Google LLC (Alphabet Inc)

Hulu LLC (The Walt Disney Company)

Iflix (Tencent Holdings Ltd.)

International Business Machines Corporation

Kaltura Inc.

Microsoft Corporation

Netflix Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

May 203: Hulu LLC announced the addition of new channels to its core Live TV lineup, including PBS kids, local PBS affiliates, and Magnolia Network.

June 2021: Kaltura Inc. was selected by Canada's NREN Partners as Education Video Cloud Provider of Choice to offer Online Learning Solutions for Schools across Canada

Key Questions Answered in This Report

  • 1. What was the size of the global video streaming market in 2023?
  • 2. What is the expected growth rate of the global video streaming market during 2024-2032?
  • 3. What are the key factors driving the global video streaming market?
  • 4. What has been the impact of COVID-19 on the global video streaming market?
  • 5. What is the breakup of the global video streaming market based on the component?
  • 6. What is the breakup of the global video streaming market based on the streaming type?
  • 7. What is the breakup of the global video streaming market based on the revenue model?
  • 8. What is the breakup of the global video streaming market based on the end user?
  • 9. What are the key regions in the global video streaming market?
  • 10. Who are the key players/companies in the global video streaming market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Video Streaming Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 IPTV
      • 6.1.2.2 Over-the-top
      • 6.1.2.3 Pay TV
    • 6.1.3 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Consulting
      • 6.2.2.2 Managed Services
      • 6.2.2.3 Training and Support
    • 6.2.3 Market Forecast

7 Market Breakup by Streaming Type

  • 7.1 Live/Linear Video Streaming
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Non-Linear Video Streaming
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Revenue Model

  • 8.1 Subscription
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Transactional
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Advertisement
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Hybrid
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Personal
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Commercial
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Akamai Technologies Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Amazon Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Brightcove Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Comcast Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Google LLC (Alphabet Inc)
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 SWOT Analysis
    • 15.3.6 Hulu LLC (The Walt Disney Company)
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Iflix (Tencent Holdings Ltd.)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 International Business Machines Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Kaltura Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Microsoft Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Netflix Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Video Streaming Market: Major Drivers and Challenges
  • Figure 2: Global: Video Streaming Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Video Streaming Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Video Streaming Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Video Streaming Market: Breakup by Streaming Type (in %), 2023
  • Figure 6: Global: Video Streaming Market: Breakup by Revenue Model (in %), 2023
  • Figure 7: Global: Video Streaming Market: Breakup by End User (in %), 2023
  • Figure 8: Global: Video Streaming Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Video Streaming (Solution) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Video Streaming (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Video Streaming (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Video Streaming (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Video Streaming (Live/Linear Video Streaming) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Video Streaming (Live/Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Video Streaming (Non-Linear Video Streaming) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Video Streaming (Non-Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Video Streaming (Subscription) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Video Streaming (Subscription) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Video Streaming (Transactional) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Video Streaming (Transactional) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Video Streaming (Advertisement) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Video Streaming (Advertisement) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Video Streaming (Hybrid) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Video Streaming (Hybrid) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Video Streaming (Personal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Video Streaming (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Video Streaming (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Video Streaming (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: North America: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: North America: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: United States: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: United States: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Canada: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Canada: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Asia-Pacific: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Asia-Pacific: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: China: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: China: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Japan: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Japan: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: India: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: India: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: South Korea: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: South Korea: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Australia: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Australia: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Indonesia: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Indonesia: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Others: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Europe: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Europe: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Germany: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Germany: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: France: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: France: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: United Kingdom: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: United Kingdom: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Italy: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Italy: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Spain: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Spain: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Russia: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Russia: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Latin America: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Latin America: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Brazil: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Brazil: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Mexico: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Mexico: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Others: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Middle East and Africa: Video Streaming Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Middle East and Africa: Video Streaming Market: Breakup by Country (in %), 2023
  • Figure 77: Middle East and Africa: Video Streaming Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Global: Video Streaming Industry: SWOT Analysis
  • Figure 79: Global: Video Streaming Industry: Value Chain Analysis
  • Figure 80: Global: Video Streaming Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Video Streaming Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Video Streaming Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Video Streaming Market Forecast: Breakup by Streaming Type (in Million US$), 2024-2032
  • Table 4: Global: Video Streaming Market Forecast: Breakup by Revenue Model (in Million US$), 2024-2032
  • Table 5: Global: Video Streaming Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 6: Global: Video Streaming Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Video Streaming Market: Competitive Structure
  • Table 8: Global: Video Streaming Market: Key Players