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封面
市场调查报告书
商品编码
1541545

按内容类型（随选视讯、线上视讯、直播）、科技（IPTV、OTT、卫星等）、服务类型（免费广播服务、付费电视服务）、应用程式（商业、个人）和地区 2024-2032

Mobile TV Market Report by Content Type (Video-on-Demand, Online Video, Live Streaming), Technology (IPTV, OTT, Satellite, and Others), Service Type (Free-to-Air Services, Pay TV Services), Application (Commercial, Personal), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 136 Pages | 商品交期: 2-3个工作天内

价格

2023年全球行动电视IMARC Group规模达135亿美元。智慧型手机普及率的不断提高、透过 4G 和 5G 技术增强的网路存取、OTT 平台的日益普及以及行动资料计划成本的下降是推动市场成长的一些因素。

行动电视市场分析：

主要市场驱动因素：由于智慧型手机的广泛使用、4G和5G网路的改进以及行动娱乐需求的不断增长，市场正在经历适度增长。此外，可支配收入水准的提高和具有成本效益的资料包的可用性正在促进市场的成长。

主要市场趋势：向串流媒体服务的转变、本地化内容的更高生产以及人工智慧 (AI) 等先进技术的整合以实现个人化观看体验是一些主要趋势。

地理趋势：由于快速的城市化、互联网接入的改善、智慧型设备的可承受性的提高以及对网路基础设施开发的大量投资，亚太地区引领市场。

竞争格局：该行业的一些主要市场参与者包括 Asianet Satellite、AT&T Inc.、Bell Canada (BCE Inc.)、Bharti Airtel Limited、Charter Communications Inc.、Comcast Corporation、Consolidated Communications、Cox Communications Inc.、MobiTV Inc. .、SPB TV AG、Tata Sky Ltd. (TOF)、United States Cellular（电话和资料系统）和Verizon Communications Inc.

挑战与机会：网路拥塞、对资料隐私的担忧以及定期技术进步的必要性正在影响市场。儘管如此，仍有机会扩大农村市场覆盖范围，透过人工智慧改善用户体验，并利用对个人化和在地化内容不断增长的需求。

行动电视市场趋势：

智慧型手机普及率和网路存取不断上升

随着智慧型手机价格的不断提高和功能的增强，越来越多的人能够享受行动娱乐。改进的行动网路系统，例如 4G 和 5G 技术的实施，提供更快、更值得信赖的网路连接，使高品质视讯串流变得更容易。根据全球行动供应商协会（GSA）2023年11月发布的5G市场简介，173个国家的578家营运商已对5G技术进行了投资，而114个国家的300家营运商已经推出了符合3GPP标准的5G服务。 GSA 共发现 2,148 台 5G 设备，其中 1,756 台可供购买，与去年相比显着增加。轻鬆存取功能强大的装置和强大的网路连线使用户可以随时随地观看媒体，从而推动了对行动电视 (TV) 服务的需求。随时随地轻鬆存取娱乐与个人的现代生活方式非常吻合，使行动电视成为一个有吸引力的选择。

OTT 平台日益普及

OTT (OTT) 服务提供广泛的内容，例如电影、电视节目、纪录片和独家原创节目，可在行动装置上轻鬆访问，无需传统的有线或卫星订阅。这种直接面向消费者 (DTC) 的方式提供了无与伦比的便利，允许订阅者透过应用程式在智慧型手机和平板电脑上存取和观看内容。订阅等级和广告支援的免费版本等有竞争力的定价模式降低了进入门槛，使更多受众能够负担得起这些服务。此外，OTT 平台不断发展，推荐互动和沈浸式内容，例如直播和个人化建议，从而提高用户参与度。 OTT 平台的灵活性、多样化的内容提供和以用户为中心的功能使其极具吸引力，随着越来越多的人转向行动和点播观看偏好，从而推动了其受欢迎程度。 2024年，Dish TV推出了“Dish TV Smart+”，它将OTT服务与传统电视订阅相结合，让Dish TV和直接到户(D2H)用户可以在所有萤幕上存取电视和OTT内容，无需任何额外费用。

提高行动数据计划的可负担性

电信公司正在竞相提供更便宜、大容量的资料套餐，让人们在智慧型手机上观看影片更加经济。负担能力的提高使新用户更容易加入，尤其是在价格意识更为重要的发展中市场。包括行动资料计划和行动电视服务订阅的组合套餐鼓励个人使用行动串流媒体。更慷慨且经济可行的资料规划趋势正在导致行动电视服务的可及性更高，从而使更广泛的观众能够享受流畅的串流体验。行动资料的民主化有助于创造更具包容性的数位生态系统，支持市场的成长。 2024 年 7 月，Vodafone Idea (Vi) 推出了“Vi One”，这是一项套餐交易，其中包括光纤互联网、预付费移动以及 Disney+ Hotstar 和 ZEE5 等 OTT 订阅，包含在一个全包计划中。

行动电视市场细分：

IMARC Group提供了每个细分市场的主要趋势分析，以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据内容类型、技术、服务类型和应用程式对市场进行了分类。

按内容类型细分：

视讯点播

线上影片

直播

该报告根据内容类型对市场进行了详细的细分和分析。这包括视讯点播、线上视讯和直播。

视讯点播 (VoD) 使用户可以随时选择和观看视讯内容，而不是局限于设定的广播时间表。该细分市场因其多功能性和广泛的内容（例如电影、连续剧和纪录片）而受到关注。对客製化观看体验和追剧机会的渴望推动了对视讯点播的需求。 2023 年，1&1 与 Zattoo 和 Rakuten TV 合作推出了视讯点播服务“1&1 Cinema”，为其宽频用户提供了 6,000 多部影片。该产品透过将 Rakuten TV 的交易视讯点播 (T​​VOD) 整合到 Zattoo 的平台中，将免费和付费内容合併在一起。

线上影片包括影响者、独立创作者製作的内容以及用户生成的短影片。该细分市场以其广泛和快速的使用率而闻名，通常透过鼓励用户互动和参与的平台进行存取。线上影片的兴起是由社交媒体平台和影片分享网站的增加所推动的，简短而引人入胜的内容可以迅速流行起来。这个细分市场非常有吸引力，特别是对于年轻观众来说，由于製作成本较低且易于访问，他们喜欢多样化和动态的内容。

直播涉及直播即时事件，包括体育赛事、音乐会、新闻和其他现场表演。由于行动技术的进步和高速互联网的普及，这个细分市场变得越来越受欢迎。观众之所以被直播所吸引，是因为它的即时性以及与内容即时互动的机会。该细分市场受益于即时聊天和民意调查等互动功能的集成，增强了观众的参与度和参与度。

按技术划分：

网路电视

奥特

卫星

其他的

OTT占据产业最大份额

报告还提供了基于该技术的详细市场细分和分析。这包括 IPTV、OTT、卫星等。报告显示，OTT占据了最大的市场份额。

OTT 以透过网路提供视讯内容而闻名，无需使用有线或卫星电视等传统方法，在市场上处于领先地位。此细分市场的主导地位是由高速互联网可用性的不断提高和智慧型装置的不断使用所推动的，从而可以轻鬆灵活地存取 OTT 内容。 OTT 服务吸引了观众，因为它们能够按需提供内容、提供广泛的内容并允许在各种装置上进行串流媒体。基于订阅的串流媒体服务的兴起以及独家优质内容的创建进一步推动了对 OTT 平台的需求。 2024年3月，Africell Angola与Perception Group合作推出AfriTV，这是一项OTT行动电视服务，为行动资料用户提供44个直播电视频道和电视回看服务。该计画旨在改善安哥拉用户的娱乐选择多样性。

按服务类型细分：

免费广播服务

付费电视服务

付费电视服务代表领先的细分市场

该报告根据服务类型对市场进行了详细的细分和分析。这包括免费广播服务和付费电视服务。报告称，付费电视服务占最大部分。

付费电视服务占最大的市场份额，包括观众付费观看各种电视节目的订阅模式。该部分包括传统的有线/卫星订阅以及现代串流媒体服务，提供独家频道、优质内容和点播观看选项。付费电视服务的吸引力在于其庞大的内容集合、一流的节目以及享受无广告观看的选项。此外，对高清和 4K 内容、捆绑服务包以及数位录影机 (DVR) 功能和多设备存取等增值功能的需求不断增长，正在支持市场成长。随着人们寻求更个人化和高品质的观看体验，付费电视服务继续吸引大量的用户群。 2024 年，Verizon 为家庭网路用户推出了「myHome」计划，该计划提供折扣串流服务，并可以选择 YouTube TV 作为付费电视选项，从而提供整合的行动和电视串流媒体选择。

按应用划分：

商业的

个人的

个人展品市场主导地位明显

报告还提供了基于应用程式的详细市场细分和分析。这包括商业和个人。报告显示，个人占据了最大的市场份额。

由于行动装置广泛用于个人娱乐目的，个人在市场上占据主导地位。该细分市场包括各种应用程序，用户可以在这些应用程式中串流视讯内容以供个人使用，例如观看电视节目、电影、体育直播和用户生成的内容。个人市场的主导地位是由智慧型手机和平板电脑的可近性和可用性不断提高，以及支援快速串流媒体的行动网路基础设施的改进所推动的。此外，串流媒体服务提供的客製化选项，例如客製化建议和个人化内容集合，增加了行动电视对个人使用的吸引力。随时随地访问娱乐的便利性继续吸引了大量用户进入这一细分市场。

按地区划分：

北美洲

美国

加拿大

亚太地区

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

亚太地区引领市场，占据最大的行动电视市场份额

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，亚太地区是行动电视最大的区域市场。

亚太地区因其庞大且精通技术的人口、快速的城市化以及智慧型手机的高使用率而在市场上占据主导地位。该地区不断壮大的中产阶级和不断增长的可支配收入正在推动对行动娱乐服务的需求。根据预测，印度中产阶级人口将从 2020-21 年的 4.32 亿增加到 2030-31 年的 7.15 亿（占人口的 47%），然后在 2030-31 年印度估计人口 16.6 亿中达到 10.2 亿。印度品牌资产基金会(IBEF) 提供的资料，2047 年。此外，该地区还见证了对 4G 和 5G 网路基础设施的投资不断增加，这正在提高行动电视内容的可用性和卓越性。此外，具有成本效益的资料包的兴起以及对本地和区域内容不断增长的需求也促进了市场的成长。

竞争格局：

市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。该行业的一些主要市场参与者包括 Asianet Satellite、AT&T Inc.、Bell Canada (BCE Inc.)、Bharti Airtel Limited、Charter Communications Inc.、Comcast Corporation、Consolidated Communications、Cox Communications Inc.、MobiTV Inc.、SPB TV AG、Tata Sky Ltd. (TOF)、United States Cellular（电话和资料系统）、Verizon Communications Inc 等。

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

该行业的主要参与者正致力于增加其内容产品，并透过个人化建议和一流的串流媒体服务来提高用户满意度。他们正在对独特的原创内容进行投资，以吸引和留住订阅者。为了利用技术进步，这些公司正在整合人工智慧和机器学习来增强内容交付和使用者互动。此外，他们还与电信公司建立策略合作，提供打包服务并扩大在发展中市场的影响力。行动电视供应商还采用自适应串流技术，以确保在各种网路条件和装置上的流畅观看体验。 2024 年 5 月，Vi 透露与 Netflix 合作，推出两款无限量预付费套餐，其中包含 Netflix 基本订阅，让用户可以在手机和电视萤幕上享受一系列内容。 Vi还强调了额外的福利，包括为使用84天有效期计划充值的用户提供资料享受和週末资料滚动。

行动电视市场新闻：

2024 年 6 月：CTV Inc. 和贝尔加拿大公司为 CTV News 和 ROBTv 推出了新的行动视讯新闻服务，使人们能够仅在 Bell Mobility 设备上存取定期更新的新闻和商业报告。该计画旨在为加拿大各地的行动使用提供及时、全面的新闻报导。

2024 年4 月：康卡斯特公司推出了“NOW”，这是一个提供价格实惠的互联网、移动和电视服务的新品牌，其中包括“NOW TV”，该服务使Xfinity 互联网订户能够访问直播和点播内容。

2024年4月：Doordarshan在印度推出行动电视服务，允许16个城市的观众使用智慧型手机、平板电脑和整合数位电视的DVB-T2适配器，无需网路即可观看DD频道。该计画旨在在公共和私人交通以及公共场所提供免费、值得信赖的电视广播，鼓励提高可访问性和本地内容创作。

本报告回答的关键问题：

  • 迄今为止，全球行动电视市场表现如何，未来几年又将如何表现？
  • 全球市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球市场有何影响？
  • 主要区域市场有哪些？
  • 哪些国家代表了最具吸引力的市场？
  • 根据内容类型分類的市场是怎么样的？
  • 市场上最具吸引力的内容类型是什么？
  • 基于技术的市场区隔是什么？
  • 市场上最有吸引力的技术是什么？
  • 根据服务类型分類的市场是怎样的？
  • 市场上最具吸引力的服务类型是什么？
  • 基于应用的市场区隔是什么？
  • 市场上最有吸引力的应用是什么？
  • 市场竞争结构如何？
  • 全球行动电视市场的主要参与者/公司有哪些？

本报告回答的关键问题：

  • 迄今为止，全球行动电视市场表现如何，未来几年又将如何表现？
  • 全球市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球市场有何影响？
  • 主要区域市场有哪些？
  • 哪些国家代表了最具吸引力的市场？
  • 根据内容类型分類的市场是怎么样的？
  • 市场上最具吸引力的内容类型是什么？
  • 基于技术的市场区隔是什么？
  • 市场上最有吸引力的技术是什么？
  • 根据服务类型分類的市场是怎样的？
  • 市场上最具吸引力的服务类型是什么？
  • 基于应用的市场区隔是什么？
  • 市场上最有吸引力的应用是什么？
  • 市场竞争结构如何？
  • 全球行动电视市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球行动电视市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依内容类型

  • 视讯点播
    • 市场趋势
    • 市场预测
  • 线上影片
    • 市场趋势
    • 市场预测
  • 直播
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依技术

  • 网路电视
    • 市场趋势
    • 市场预测
  • 奥特
    • 市场趋势
    • 市场预测
  • 卫星
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依服务类型

  • 免费广播服务
    • 市场趋势
    • 市场预测
  • 付费电视服务
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按应用

  • 商业的
    • 市场趋势
    • 市场预测
  • 个人的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Asianet Satellite
    • AT&T Inc.
    • Bell Canada (BCE Inc.)
    • Bharti Airtel Limited
    • Charter Communications Inc.
    • Comcast Corporation
    • Consolidated Communications
    • Cox Communications Inc.
    • MobiTV Inc.
    • SPB TV AG
    • Tata Sky Ltd. (TOF)
    • United States Cellular (Telephone and Data Systems)
    • Verizon Communications Inc.
Product Code: SR112024A2155

The global mobile TV market size reached US$ 13.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.2 Billion by 2032, exhibiting a growth rate (CAGR) of 7.4% during 2024-2032. The growing smartphone penetration, enhanced internet access through 4G and 5G technologies, increasing popularity of over-the-top (OTT) platforms, and decreasing cost of mobile data plans are some of the factors impelling the market growth.

Mobile TV Market Analysis:

Major Market Drivers: The market is experiencing moderate growth owing to the extensive use of smartphones, improvements in 4G and 5G networks, and the rising demand for mobile entertainment. Furthermore, the increasing levels of disposable income and the availability of cost-effective data packages are contributing to the growth of the market.

Key Market Trends: The shift towards streaming services, higher production of localized content, and the integration of advanced technologies like artificial intelligence (AI) for personalized viewing experiences are some of the key trends.

Geographical Trends: Asia Pacific leads the market because of rapid urbanization, improved internet accessibility, increasing affordability of smart devices, and notable investment in network infrastructure development.

Competitive Landscape: Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), and Verizon Communications Inc.

Challenges and Opportunities: Network congestion, concerns about data privacy, and the necessity for regular technological advancements are influencing the market. Nevertheless, there are opportunities to expand rural market reach, improve user experience with AI, and capitalize on the growing demand for personalized and localized content.

Mobile TV Market Trends:

Rising Smartphone Penetration and Internet Access

With the increasing affordability and feature enhancements of smartphones, more people are able to enjoy mobile entertainment. Improved mobile network systems, such as the implementation of 4G and 5G technologies, offer quicker and more trustworthy internet connections, making high-quality video streaming easier. According to the 5G-Market Snapshot November 2023 by Global Mobile Suppliers Association (GSA), 578 operators across 173 nations had made investments in 5G technology, while 300 operators in 114 countries had already rolled out 3GPP-compliant 5G services. GSA found 2,148 5G devices, with 1,756 being available for purchase, showing a notable increase compared to last year. The easy access to powerful devices and strong internet connections allows users to watch media wherever they are, driving the demand for mobile television (TV) services. The ease of accessing entertainment anytime and anywhere aligns well with the modern lifestyles of individuals, making mobile TV an attractive option.

Growing Popularity of Over-The-Top (OTT) Platforms

Over-the-top (OTT) services provide a wide range of content, such as movies, TV shows, documentaries, and exclusive original programming, which can be easily accessed on mobile devices without requiring traditional cable or satellite subscriptions. This direct-to-consumer (DTC) approach offers unmatched convenience, allowing subscribers to access and watch content on their smartphones and tablets via apps. Competitive pricing models like subscription levels and ad-supported free versions make these services affordable to a wider audience by decreasing entry barriers. Moreover, OTT platforms are consistently evolving by recommending interactive and immersive content such as live streaming and personalized suggestions, which elevate user involvement. The flexibility, diverse content offerings, and user-centric features of OTT platforms make them highly attractive, driving their popularity as more people shift towards mobile and on-demand viewing preferences. In 2024, Dish TV launched 'Dish TV Smart+', which combines OTT services with traditional TV subscriptions, giving Dish TV and direct-to-home (D2H) users access to TV and OTT content on all screens without any additional fees.

Increasing Affordability of Mobile Data Plans

Telecommunication companies are competing to provide cheaper and high-volume data plans, making it more economical for people to watch videos on their smartphones. This increased affordability makes it easier for new users to join, especially in developing markets where price awareness is more crucial. Combined packages that include mobile data plans along with subscriptions to mobile TV services encourage individuals to use mobile streaming. The trend of data plans that are both more generous and economically feasible is leading to higher accessibility to mobile TV services, allowing a broader range of viewers to enjoy smooth streaming experiences. The democratization of mobile data helps create a digital ecosystem that is more inclusive, support the growth of the market. In July 2024, Vodafone Idea (Vi) introduced 'Vi One,' a package deal that includes fiber internet, prepaid mobile, and OTT subscriptions like Disney+ Hotstar and ZEE5 in one all-inclusive plan.

Mobile TV Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on content type, technology, service type, and application.

Breakup by Content Type:

Video-on-Demand

Online Video

Live Streaming

The report has provided a detailed breakup and analysis of the market based on the content type. This includes video-on-demand, online video, and live streaming.

Video-on-demand (VoD) enables users to choose and view video content whenever they prefer instead of being limited to a set broadcast schedule. This segment is gaining attention because of its versatility and wide range of content, such as films, series, and documentaries. The demand for VoD is driven by the desire for customized viewing experiences and the opportunity to binge-watch shows. In 2023, 1&1 introduced "1&1 Cinema," a VOD service, in collaboration with Zattoo and Rakuten TV, providing more than 6,000 titles to its broadband subscribers. This offering merged no-cost and paid material by incorporating Rakuten TV's transactional video-on-demand (TVOD) into Zattoo's platform.

Online video includes content produced by influencers, independent creators, and user-generated short videos. This segment is renowned for its wide range and fast usage rate, typically accessed through platforms that encourage user interaction and participation. The rise of online video is driven by the increase of social media platforms and video-sharing websites, where short and engaging content can quickly gain popularity. This segment is very appealing, especially to younger audiences who enjoy diverse and dynamic content due to lower production costs and easy accessibility.

Live streaming involves broadcasting real-time events, including sports, concerts, news, and other live performances. This segment is becoming popular because of the progress in mobile technology and the rising access to high-speed internet. Viewers are drawn to live streaming because of its immediacy and the chance to interact with the content in real-time. The segment benefits from the integration of interactive features such as live chats and polls enhancing viewer engagement and participation.

Breakup by Technology:

IPTV

OTT

Satellite

Others

OTT holds the largest share of the industry

A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes IPTV, OTT, satellite, and others. According to the report, OTT accounted for the largest market share.

OTT, which is known for providing video content over the internet without using traditional methods like cable or satellite television, leads the market. The dominance of this segment is driven by the increasing availability of high-speed internet and the growing use of smart devices, enabling easy and flexible access to OTT content. Viewers are attracted to OTT services because of their ability to provide content on demand, offer a wide range of content, and allow for streaming on various devices. The rise of subscription-based streaming services and the creation of exclusive, high-quality content are further driving the demand for OTT platforms. In March 2024, Africell Angola collaborated with Perception Group to introduce AfriTV, an OTT mobile TV service providing 44 live TV channels and catch-up TV for mobile data users. This project aims to improve the variety of entertainment choices available to users in Angola.

Breakup by Service Type:

Free-to-Air Services

Pay TV Services

Pay TV services represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the service type. This includes free-to-air services and pay TV services. According to the report, pay TV services represented the largest segment.

Pay TV services hold the biggest market share, including subscription-based models in which viewers pay a fee to watch a variety of television programs. This segment consists of conventional cable/satellite subscriptions along with contemporary streaming services, providing exclusive channels, premium content, and on-demand viewing choices. The appeal of pay TV services is found in their vast content collections, top-notch programming, and the option to enjoy ad-free viewing. Additionally, the increasing demand for high-definition and 4K content, bundled service packages, and the inclusion of value-added features such as digital video recorder (DVR) capabilities and multi-device access are supporting the market growth. As people seek more tailored and high-quality viewing experiences, pay TV services continues to attract a notable user base. In 2024, Verizon introduced the "myHome" plan for home internet users, which offers discounted streaming services bundled with the option to choose YouTube TV for their pay-TV, providing integrated mobile and TV streaming choices.

Breakup by Application:

Commercial

Personal

Personal exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes commercial and personal. According to the report, personal accounted for the largest market share.

Personal dominates the market due to the extensive use of mobile devices for individual entertainment purposes. This segment includes a diverse range of applications where users stream video content for personal usage, such as watching TV shows, movies, live sports, and user-generated content. The dominance of the personal segment is driven by the rising accessibility and availability of smartphones and tablets, along with the improvement of mobile network infrastructure that enables fast streaming. Furthermore, customization options provided by streaming services, such as tailored suggestions and individualized content collections, increase the attractiveness of mobile TV for personal usage. The convenience of accessing entertainment anytime and anywhere continues to attract a large number of users to this segment.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest mobile TV market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for mobile tv.

Asia Pacific dominates the market due to its large and tech-savvy population, rapid urbanization, and high smartphone usage. The growing middle class and rising disposable income in the region are driving the need for mobile entertainment services. It is predicted that the middle-class population in India will increase from 432 million people in 2020-21 to 715 million (or 47% of the population) in 2030-31 and then reach 1.02 billion out of India's estimated population of 1.66 billion in 2047, as per the data provided by the India Brand Equity Foundation (IBEF). Furthermore, the region is also witnessing increasing investments in 4G and 5G network infrastructures, which are improving the availability and excellence of mobile TV content. Moreover, the rise of cost-effective data packages and the increasing demand for local and regional content are contributing to the market growth.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), Verizon Communications Inc etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Major players in the industry are concentrating on increasing their content offerings and improving user satisfaction with personalized suggestions and top-notch streaming services. They are making investments in unique and original content to attract and retain subscribers. To take advantage of technological progress, these firms are incorporating AI and ML to enhance content delivery and user interaction. In addition, they are establishing strategic collaborations with telecommunication companies to provide packaged services and broadening their presence in developing markets. Mobile TV providers are also embracing adaptive streaming technologies to guarantee smooth viewing experiences on various network conditions and devices. In May 2024, Vi revealed a collaboration with Netflix to introduce two unlimited prepaid packs featuring a Netflix basic subscription, allowing users to enjoy a range of content on mobile and TV screens. Vi also emphasized extra perks, including data delight and weekend data roll-over for users who recharge with the 84-day validity plan.

Mobile TV Market News:

June 2024: CTV Inc. and Bell Canada introduced new mobile video news services for CTV News and ROBTv, giving people the ability to access regularly updated news and business reports only on Bell Mobility devices. This project aimed to offer timely and thorough news coverage designed for mobile usage throughout Canada.

April 2024: Comcast Corporation unveiled "NOW," a new brand that provides affordable Internet, mobile, and TV services, including "NOW TV," a service that gives Xfinity Internet subscribers access to both live and on-demand content.

April 2024: Doordarshan launched mobile TV services in India, allowing audiences in 16 cities to watch DD channels without needing internet by using DVB-T2 dongles for smartphones, tablets, and integrated digital TVs. This project sought to offer no-cost, trustworthy TV broadcasts in public and private transport and public locations, encouraging increased accessibility and local content creation.

Key Questions Answered in This Report:

  • How has the global mobile TV market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global market?
  • What is the impact of each driver, restraint, and opportunity on the global market?
  • What are the key regional markets?
  • Which countries represent the most attractive market?
  • What is the breakup of the market based on the content type?
  • Which is the most attractive content type in the market?
  • What is the breakup of the market based on the technology?
  • Which is the most attractive technology in the market?
  • What is the breakup of the market based on the service type?
  • Which is the most attractive service type in the market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global mobile TV market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Content Type

  • 6.1 Video-on-Demand
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Online Video
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Live Streaming
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Technology

  • 7.1 IPTV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 OTT
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Satellite
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Service Type

  • 8.1 Free-to-Air Services
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pay TV Services
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Commercial
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Personal
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Asianet Satellite
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AT&T Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Bell Canada (BCE Inc.)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Bharti Airtel Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Charter Communications Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Comcast Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Consolidated Communications
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Cox Communications Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 MobiTV Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 SPB TV AG
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Tata Sky Ltd. (TOF)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 United States Cellular (Telephone and Data Systems)
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Verizon Communications Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile TV Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2023
  • Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2023
  • Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2023
  • Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: North America: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: United States: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Canada: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: China: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Japan: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: India: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: South Korea: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Australia: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Others: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Europe: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Germany: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: France: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Italy: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Spain: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Russia: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Latin America: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Brazil: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Mexico: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Global: Mobile TV Industry: SWOT Analysis
  • Figure 80: Global: Mobile TV Industry: Value Chain Analysis
  • Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile TV Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million US$), 2024-2032
  • Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million US$), 2024-2032
  • Table 4: Global: Mobile TV Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Mobile TV Market Structure
  • Table 8: Global: Mobile TV Market: Key Players