市场调查报告书
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1541640
2024-2032 年运动太阳眼镜市场报告(按类型(偏光、非偏光)、性别(男、女、中性)、配销通路(超市和大卖场、专卖店、品牌专卖店、线上商店)和地区Sports Sunglasses Market Report by Type (Polarized, Non-Polarized), Gender (Male, Female, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Brand Outlets, Online Stores), and Region 2024-2032 |
2023年全球运动太阳眼镜IMARC Group规模达31亿美元。户外活动参与度的增加、电子商务领域的扩大以及户外爱好者对眼睛保护重要性的认识不断增强,主要推动了市场的成长。
主要市场驱动因素:全球体育相关活动参与度的增加是推动市场成长的关键因素之一。此外,大众对户外运动安全意识的不断提高也推动了市场的成长。
主要市场趋势:各种产品创新,例如防碎、轻质聚碳酸酯和尼龙变体的推出,预计将推动市场成长。此外,消费者支出能力的不断提高,以及对优质和品牌运动服的日益偏好,预计将增加运动太阳眼镜市场的需求。
竞争格局:市场上一些知名的公司包括阿迪达斯公司、哥伦比亚运动服饰公司、迪卡侬公司、EssilorLuxottica SA、耐吉公司、PUMA SE、Rudy Project SpA、Safilo Group SpA 和 Under Armour Inc. 等。
地理趋势:根据运动太阳眼镜市场动态,北美地区主导整体市场。该地区参与户外运动和娱乐活动的趋势日益明显。跑步、骑自行车、高尔夫、滑雪和水上运动等活动需要专门的眼镜来提供保护,免受阳光、眩光和环境因素的影响,这推动了对运动太阳眼镜的需求。
挑战与机会:主要参与者之间的激烈竞争、需求波动和价格敏感度正在阻碍市场成长。然而,人们对紫外线防护和眼睛健康重要性的认识不断增强,正在扩大运动太阳眼镜的潜在客户群。向消费者宣传高品质户外活动眼镜的好处,为市场成长提供了许多机会。
对有害影响的认知不断提高
消费者越来越意识到紫外线辐射对眼睛健康的有害影响。例如,根据约翰霍普金斯大学医学院发表的一篇文章,紫外线照射会导致持续的后果,例如角膜损伤、白内障和黄斑部病变,最终会导致视力受损。紫外线损伤会导致干燥、皱纹、明显的皮肤皱纹、下垂、失去弹性和色素沉着不均匀。具有紫外线防护功能的运动太阳眼镜对于降低白内障、黄斑部病变和光性角膜炎等眼部疾病的风险至关重要,从而推动了对防护眼镜的需求。这些因素进一步推动运动太阳眼镜市场的成长。
增加体育活动
随着越来越多人从事跑步、骑乘、网球、滑雪、水上运动等的体育活动,对运动太阳眼镜等专用装备的需求也随之增加。根据 SFIA 2021 年的资料,美国约有 2,262 万人打网球。此外,各种游戏在球迷中的受欢迎也激发了孩子们参与运动的热情。运动太阳眼镜对于提高表现、抵御环境因素和提高安全性至关重要。这些因素进一步积极影响运动太阳眼镜产业的预测。
技术进步
技术进步正在推动运动太阳眼镜市场的成长。采用宝丽来镜片可以减少来自水、雪和道路等表面的眩光,提高能见度并减少户外活动时的眼睛疲劳。例如,2024 年 7 月,线上眼镜零售商 Zenni Optical 与美国排球协会 (USAV) 及其最新大使合作,推出了创新的运动性能太阳眼镜系列。这些眼镜配备偏光镜片,可减少闪亮物体的眩光,提高户外活动的对比度和可见度,从而有助于提高运动太阳眼镜的市场份额。
The global sports sunglasses market size reached US$ 3.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2.7% during 2024-2032. The rising participation in outdoor activities, expanding e-commerce sector, and the growing awareness among outdoor enthusiasts regarding the importance of eye protection is primarily escalating the market growth.
Major Market Drivers: The increasing participation in sports-related activities across the globe is among the key factors driving the growth of the market. Moreover, the rising awareness among the masses regarding maintaining safety during outdoor sports is providing a thrust to the market growth.
Key Market Trends: Various product innovations, such as the launch of shatter-resistant and lightweight polycarbonate and nylon-based variants, are anticipated to propel the market growth. Moreover, the rising expenditure capacities of the consumers, along with the increasing preference for premium-quality and branded sportswear, are anticipated to escalate the sports sunglasses market demand.
Competitive Landscape: Some of the prominent companies in the market include Adidas AG, Columbia Sportswear Company, Decathlon S.A., EssilorLuxottica SA, NIKE Inc, PUMA SE, Rudy Project S.p.A., Safilo Group S.p.A., and Under Armour Inc., among many others.
Geographical Trends: According to the sports sunglasses market dynamics, North America region is dominating the overall market. There is a growing trend of participation in outdoor sports and recreational activities across the region. Activities such as running, cycling, golfing, skiing, and water sports require specialized eyewear that provides protection from sunlight, glare, and environmental elements, which are driving the demand for sports sunglasses.
Challenges and Opportunities: High competition among key players, fluctuation in demand, and price sensitivity are hampering the market growth. However, the increasing awareness of UV protection and the importance of eye health is expanding the potential customer base for sports sunglasses. Educating consumers about the benefits of high-quality eyewear for outdoor activities presents numerous opportunities for market growth.
Rising Awareness towards Harmful Effects
There is growing awareness among consumers about the harmful effects of UV radiation on eye health. For instance, according to an article published by Johns Hopkins Medicine, UV exposure can cause persistent consequences, such as corneal damage, cataracts, and macular degeneration, which can eventually lead to impaired eyesight. UV damage causes dryness, wrinkles, pronounced skin furrows, sagging, loss of elasticity, and uneven pigmentation. Sports sunglasses with UV protection capabilities are essential for reducing the risk of eye conditions, such as cataracts, macular degeneration, and photokeratitis, driving the demand for protective eyewear. These factors are further driving the sports sunglasses market growth.
Increasing Sports Activities
As more individuals engage in sports activities like running, cycling, tennis, skiing, and water sports, there is a corresponding increase in the demand for specialized equipment such as sports sunglasses. According to SFIA data for 2021, around 22.62 million individuals in the United States played tennis. Moreover, the popularity of various games among fans inspires children to participate in sports. Sports sunglasses are essential for enhancing performance, protecting against environmental elements, and improving safety. These factors are further positively influencing the sports sunglasses industry forecast.
Technological Advancements
Technological advancements are driving the growth of the sports sunglasses market. The adoption of polaroid lenses reduces glare from surfaces such as water, snow, and roads, enhancing visibility and reducing eye strain during outdoor activities. For instance, in July 2024, Zenni Optical, an online eyewear retailer, collaborated with USA Volleyball (USAV) and its latest ambassadors, to launch an innovative collection of Sports Performance Sunglasses. These glasses are equipped with polarized lenses that reduce glare from shiny objects, improving contrast and visibility for outdoor activities, thereby contributing to the sports sunglasses market share.
IMARC Group provides an analysis of the key trends in each segment of the global sports sunglasses market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, gender and distribution channel.
Polarized
Non-Polarized
Polarized holds the majority of the total market share
The report has provided a detailed breakup and analysis of the sports sunglasses market based on the type. This includes polarized, and non-polarized. According to the report, polarized holds the majority of the total market share.
According to the sports sunglasses market outlook, polarized lenses effectively reduce glare from reflective surfaces such as water, snow, and roads. This feature is particularly beneficial for athletes and outdoor enthusiasts engaged in activities like skiing, snowboarding, fishing, and water sports, where glare can impair vision and cause eye strain. For instance, in March 2023, Roshambo Eyewear, a manufacturer of children's eyewear, launched the Ludicrous Speed sports eyewear collection. The series included two styles: a kid's snow goggles line with magnetic lens shield attachments and a polarized wrap-around "blade" frame.
Male
Female
Unisex
Male currently exhibits a clear dominance in the market
A detailed breakup and analysis of the sports sunglasses market based on the gender has also been provided in the report. This includes male, female, and unisex. According to the report, male exhibits a clear dominance in the market.
As per the sports sunglasses market outlook, males have had higher participation rates in various sports and outdoor activities compared to females. This higher engagement in activities like cycling, running, skiing, golfing, and water sports drives the demand for sports-specific eyewear such as sunglasses. For instance, according to Statista, in 2023, male involvement in sports and other activities was 20.7% more than female participation (18%). Moreover, male consumers often prioritize performance and functionality when choosing sports sunglasses. They seek eyewear that enhances visibility, reduces glare, provides UV protection, and withstands the rigors of outdoor activities, aligning with their active lifestyles.
Supermarkets and Hypermarkets
Specialty Stores
Brand Outlets
Online Stores
Currently, specialty stores account for the largest market share
The report has provided a detailed breakup and analysis of the sports sunglasses market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, brand outlets, and online stores. According to the report, specialty stores account for the largest market share.
Specialty stores focus exclusively on sports and outdoor gear, including sports sunglasses. They often employ knowledgeable staff who can provide expert advice on product features, fit, and suitability for specific sports and activities. This expertise helps consumers make informed purchasing decisions, driving sales.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America currently dominates the global market.
According to the sports sunglasses market statistics, there is a rising trend of participation in outdoor sports and recreational activities across region. For instance, according to an article published by the Outdoor Industry Association, in 2022, the number of outdoor recreation participants increased by 2.3% to a record nearly 168 million, accounting for 55% of the U.S. population aged six and above. Moreover, activities such as running, cycling, skiing, golfing, and water sports require specialized eyewear that provides protection from sunlight, glare, and other environmental elements, thereby driving the demand for sports sunglasses.
Adidas AG
Columbia Sportswear Company
Decathlon S.A.
EssilorLuxottica SA
NIKE Inc
PUMA SE
Rudy Project S.p.A.
Safilo Group S.p.A.
Under Armour Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
July 2024: Zenni Optical, an online eyewear retailer, collaborated with USA Volleyball (USAV) and its latest ambassadors, launch an innovative collection of Sports Performance Sunglasses.
April 2024: Article One and Ciele Athletics collaborated to launch GTGlass 2.0. The GTGlass 2.0 has hexetate frames and CR-39 polarized lenses that efficiently filter damaging UVA/UVB rays while reducing road glare.
January 2024: VALLON Sunglasses launched Watchtowers, a modern eyewear for cycling.