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衣服眼镜

市场调查报告书

商品编码

1664827

运动太阳眼镜市场机会、成长动力、产业趋势分析和 2024 - 2032 年预测

Sports Sunglasses Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年12月02日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023 年全球运动太阳眼镜市场价值为 33.4 亿美元，预计 2024 年至 2032 年期间的复合年增长率为 6.6%。太阳眼镜的技术进步，包括增强的紫外线防护和提高的耐用性，进一步刺激了市场的需求。

影响市场的一个显着趋势是人们对偏光镜片的偏好日益增长，因为它可以显着提高视觉清晰度并减少眩光。这些镜片因其能够最大限度地减少眼睛疲劳并提高性能而特别受到户外运动爱好者的青睐。此外，随着消费者环保意识的增强，该行业正在经历向环保材料的转变，促使製造商探索可持续的生产选择。

市场范围
起始年份	2023
预测年份	2024-2032
起始值	33.4 亿美元
预测值	61.9 亿美元
复合年增长率	6.6%

市场按类型分为偏光太阳眼镜和非偏光太阳眼镜。偏光太阳眼镜由于其能够提高户外可视度、减少眼睛疲劳，因此销量显着增长。它们的日益普及反映了消费者对功能增强的高端、高性能产品的日益关注。製造商正在加入防刮、防雾涂层和先进的紫外线防护等功能来满足这一需求，从而推动该领域的扩张。

在分销通路方面，市场分为大卖场/超市、专业店、品牌店和线上平台。大卖场和超市在 2023 年占据了约 36.4% 的市场份额，预计从 2024 年到 2032 年的复合年增长率为 7.4%。此外，这些门市的促销活动、折扣和独家系列也增强了它们的主导地位。同时，由于购物更加便利以及产品种类更加丰富，线上平台正以预测期内 6.7% 的复合年增长率不断发展。

美国引领北美运动太阳眼镜市场，2023 年价值为 9.456 亿美元，预计到 2032 年复合年增长率为 7.3%。製造商正在利用创新设计、轻质材料和环保生产方法来满足不断变化的消费者期望，而策略行销努力正在提高品牌知名度和忠诚度。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
供应商概况
利润率分析
技术概览
重要新闻及倡议
监管格局
衝击力
- 成长动力
  - 户外运动和休閒活动越来越受欢迎
  - 太阳眼镜技术的进步
  - 对环保和永续材料的需求不断增长
- 产业陷阱与挑战
  - 成熟企业与新创企业之间竞争激烈
  - 原材料成本波动和供应链中断
成长潜力分析
消费者购买行为分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按类型，2021-2032 年

主要趋势
偏振
非极化

第 6 章：市场估计与预测：按应用，2021 年至 2032 年

主要趋势
户外运动和旅游
水上运动
滑雪运动
其他的

第 7 章：市场估计与预测：按最终用途，2021-2032 年

主要趋势
男性
女性
男女通用的

第 8 章：市场估计与预测：按配销通路，2021-2032 年

主要趋势
在线的
大卖场/超市
专卖店
品牌专卖店
在线的

第 9 章：市场估计与预测：按地区，2021 年至 2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
亚太地区
- 中国
- 日本
- 印度
- 韩国
- 澳洲
- 马来西亚
- 印尼
拉丁美洲
- 巴西
- 墨西哥
中东及非洲
- 阿联酋
- 沙乌地阿拉伯
- 南非

第十章：公司简介

Adidas Group
Christopher Cloos
Columbia Sportswear Company
Decathlon Group
EssilorLuxottica Group
Liberty Sports Inc.
Nike Inc.
Panda Optics
POC Sports
Rudy Project SpA
Safilo Group SpA
Taizhou Baiyu Eyewear Co. Ltd.
Titan Company Limited
Under Armour Inc.
Yiwu Conchen Glasses Co. Ltd.

简介目录

Product Code: 12466

The Global Sports Sunglasses Market was valued at USD 3.34 billion in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2032. This growth is driven by the rising participation in outdoor sports and recreational activities, alongside increased awareness about the importance of eye protection. Technological advancements in sunglasses, including enhanced UV protection and improved durability, are further fueling demand in the market.

A notable trend shaping the market is the growing preference for polarized lenses, which significantly improve visual clarity and reduce glare. These lenses are especially favored by outdoor enthusiasts for their ability to minimize eye strain and enhance performance. Additionally, the industry is witnessing a shift toward eco-friendly materials as consumers become more environmentally conscious, prompting manufacturers to explore sustainable production options.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$3.34 Billion
Forecast Value	$6.19 Billion
CAGR	6.6%

The market is segmented by type into polarized and non-polarized sunglasses. Polarized sunglasses have experienced notable growth due to their ability to improve visibility and reduce eye fatigue in outdoor settings. Their increasing adoption reflects the growing consumer focus on premium, high-performance products that enhance functionality. Manufacturers are incorporating features such as scratch resistance, anti-fog coatings, and advanced UV protection to cater to this demand, thereby driving the segment's expansion.

In terms of distribution channels, the market is divided into hypermarkets/supermarkets, specialty stores, brand outlets, and online platforms. Hypermarkets and supermarkets accounted for approximately 36.4% of the market share in 2023 and are expected to grow at a CAGR of 7.4% from 2024 to 2032. The convenience of offering diverse brands and styles in one location has made this channel a preferred choice for consumers. Additionally, promotional campaigns, discounts, and exclusive collections in these outlets have contributed to their dominance. Meanwhile, online platforms are gaining traction with a projected CAGR of 6.7% during the forecast period, driven by the ease of shopping and access to a wider product range.

The United States leads the North America sports sunglasses market, valued at USD 945.6 million in 2023 and anticipated to grow at a CAGR of 7.3% through 2032. Lifestyle shifts and growing awareness of eye health have fueled demand for advanced eyewear solutions. Manufacturers are leveraging innovative designs, lightweight materials, and environmentally friendly production methods to meet evolving consumer expectations, while strategic marketing efforts are enhancing brand recognition and loyalty.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technological overview
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Increasing popularity of outdoor sports and recreational activities
  - 3.7.1.2 Advancements in sunglass technology
  - 3.7.1.3 Growing demand for eco-friendly and sustainable materials
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 High competition among established and new players
  - 3.7.2.2 Fluctuating raw material costs and supply chain disruptions
3.8 Growth potential analysis
3.9 Consumer buying behavior analysis
3.10 Porter’s analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Million) (Thousand Units)

5.1 Key trends
5.2 Polarized
5.3 Non-polarized

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Million) (Thousand Units)

6.1 Key trends
6.2 Outdoor sporting and traveling
6.3 Water sports
6.4 Ski sports
6.5 Others

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2032 (USD Million) (Thousand Units)

7.1 Key trends
7.2 Male
7.3 Female
7.4 Unisex

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Thousand Units)

8.1 Key trends
8.2 Online
8.3 Hypermarket/supermarket
8.4 Specialty store
8.5 Brand outlets
8.6 Online

Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Thousand Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 UAE
- 9.6.2 Saudi Arabia
- 9.6.3 South Africa