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市场调查报告书
商品编码
1662889
2030 年处方太阳眼镜市场预测:按镜片类型、镜片材质、镜框材质、镜框样式、视力矫正、分销管道和地区进行全球分析Prescription Sunglass Market Forecasts to 2030 - Global Analysis By Lens Type, Lens Material, Frame Material, Frame Style, Vision Correction, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球处方太阳眼镜市场规模预计在 2024 年达到 72 亿美元,到 2030 年将达到 107 亿美元,预测期内的复合年增长率为 6.8%。
处方太阳眼镜是一种具有滤光、防紫外线和视力矫正功能的专用眼镜产品。太阳眼镜框架内建有特殊的处方镜片,可保护配戴者的眼睛免受有害紫外线的伤害,同时确保清晰的视野。这些眼镜消除了在普通眼镜和太阳眼镜之间交替使用的需要,使其特别适合驾驶、运动和户外活动。
根据视力委员会 2022 年的一项调查,40 岁以上的成年人占处方眼镜消费者的 60%。
眼部疾病增多
萤幕时间的增加和数位设备的使用导致全球视力障碍病例的增加。此外,人们对紫外线防护及其在预防白内障和黄斑部病变等疾病方面的作用的认识不断提高,进一步推动了需求。处方太阳眼镜既能矫正视力,又能防紫外线,满足积极生活方式人士的需求,同时解决日益严重的健康问题。
与替代品的竞争
夹式太阳眼镜和变色镜片等替代品的出现,限制了处方太阳眼镜市场的发展。对于已经配戴处方眼镜的消费者来说,这些选择通常更实惠且更方便。此外, LASIK等矫正眼科手术的进步也彻底减少了对处方眼镜的依赖。这些因素导致潜在客户不再购买处方太阳眼镜,儘管其具有功能优势,但仍限制了市场的成长。
电子商务的兴起
线上平台为消费者提供便利、有竞争力的价格以及更多元的产品。虚拟试戴工具等技术进步让顾客直观地看到镜架戴上后的效果,从而改善了网路购物体验。这一趋势对于年轻且精通科技的人尤其有吸引力,并有助于推动实体店有限的地区的市场渗透。
仿冒品
仿冒品损害了消费者信任和品牌声誉,对处方太阳眼镜市场构成了重大威胁。这些仿冒品通常不符合安全标准,缺乏适当的紫外线防护和耐用性。网路市场仿冒品的氾滥,不仅影响合法製造商的收益,也对消费者的健康构成风险。
新冠疫情扰乱了供应链,减少了眼镜零售商的客流量,并对处方太阳眼镜的销售产生了负面影响。然而,隔离期间看萤幕时间的增加导致眼睛疲劳相关问题激增,从而增加了对矫正眼镜产品的需求。在此期间,电子商务成为重要的销售管道,虚拟试穿技术也开始流行。随着限制措施的放宽和户外活动的恢復,对结合视力矫正和紫外线防护的处方太阳眼镜的需求增加。
预计在预测期内,单一焦点部分将是最大的。
单焦点眼镜预计将在预测期内占据最大的市场占有率,因为它广泛用于矫正近视和远视等特定视力问题。这些镜片可在单一距离内提供清晰的视野,非常适合户外驾驶或阅读等日常活动。由于价格便宜、使用简便,受到那些寻求有效解决个人视力问题的消费者的青睐。
预计预测期内线上通路将以最高的复合年增长率成长。
由于消费者对便利购物体验的偏好日益增加,预计预测期内线上通路部分将呈现最高的成长率。电子商务平台提供丰富的产品选择、有竞争力的价格以及虚拟试穿等简化决策的高级功能。线上管道对于寻求个人化选择和无缝送货服务的年轻群体尤其有吸引力。此外,智慧型手机和网路的广泛使用正在加速这一趋势。
在预测期内,北美预计将占据最大的市场占有率,因为它拥有较高的可支配收入和支援眼保健解决方案的先进医疗保健基础设施。该地区人口老化,与老龄化相关的视力问题发病率不断增加,大大增加了对处方太阳眼镜的需求。此外,人们日益增强的紫外线防护意识和强大的零售网路确保了该地区的销售稳定成长。
由于人口众多且儿童和青少年近视盛行率不断上升,预计亚太地区在预测期内将呈现最高的复合年增长率。都市化和可支配收入的增加正在推动中国和印度等国家对高品质眼镜产品解决方案的需求。该地区的电子商务平台正在迅速扩张,进一步改善了处方太阳眼镜的取得管道,支持了市场的强劲成长。
According to Stratistics MRC, the Global Prescription Sunglass Market is accounted for $7.2 billion in 2024 and is expected to reach $10.7 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Prescription sunglasses are specialty eyewear with light-filtering, UV protection, and vision correction features. They have specialized prescription lenses built into the frames of sunglasses, protecting users' eyes from damaging UV rays while enabling clear vision. These glasses eliminate the need to alternate between regular glasses and sunglasses, which are especially useful for driving, sports, and outdoor activities.
According to the Vision Council's 2022 study, adults over the age of 40 make up 60% of the consumer base for prescription glasses.
Growing prevalence of eye disorders
Rising screen time and digital device usage have escalated cases of visual impairments globally. Additionally, heightened awareness about UV protection and its role in preventing conditions like cataracts and macular degeneration further boosts demand. Prescription sunglasses offer both vision correction and UV protection, catering to the needs of individuals with active lifestyles while addressing growing health concerns.
Competition from alternatives
The availability of alternatives, such as clip-on sunglasses or photochromic lenses, poses a restraint to the prescription sunglass market. These options are often more affordable and convenient for consumers who already wear prescription glasses. Additionally, advancements in corrective eye surgeries like LASIK have reduced the reliance on prescription eyewear altogether. Such factors divert potential customers away from prescription sunglasses, limiting market growth despite their functional advantages.
E-commerce expansion
Online platforms offer consumers convenience, competitive pricing, and access to a wide variety of products. Technological advancements like virtual try-on tools enhance the online shopping experience by allowing customers to visualize how frames will look on them. This trend is particularly appealing to younger, tech-savvy demographics and facilitates market penetration into regions with limited access to physical retail stores.
Counterfeit products
Counterfeit products pose a significant threat to the prescription sunglass market by undermining consumer trust and brand reputation. These fake products often fail to meet safety standards, lacking proper UV protection and durability. The proliferation of counterfeits in online marketplaces not only affects legitimate manufacturers' revenues but also risks consumer health.
The COVID-19 pandemic disrupted supply chains and reduced foot traffic in optical retail stores, negatively impacting sales of prescription sunglasses. However, increased screen time during lockdowns led to a surge in eye strain-related issues, driving demand for corrective eyewear. E-commerce emerged as a crucial channel for sales during this period, with virtual try-on technologies gaining popularity. As restrictions eased, outdoor activities resumed, boosting demand for prescription sunglasses that combine vision correction with UV protection.
The single vision segment is expected to be the largest during the forecast period
The single vision segment is expected to account for the largest market share during the forecast period due to its widespread use for correcting specific vision issues like myopia or hyperopia. These lenses provide clear vision at a single distance, making them ideal for daily activities such as driving or reading outdoors. Their affordability and simplicity contribute to their popularity among consumers seeking effective solutions for individual visual impairments.
The online channels segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online channels segment is predicted to witness the highest growth rate due to increasing consumer preference for convenient shopping experiences. E-commerce platforms offer extensive product ranges, competitive pricing, and advanced features like virtual try-ons that simplify decision-making. Online channels are particularly appealing to younger demographics seeking personalized options and seamless delivery services. Additionally, the growing adoption of smartphones and internet penetration further accelerates this trend.
During the forecast period, the North America region is expected to hold the largest market share due to high disposable incomes and advanced healthcare infrastructure supporting eye care solutions. The region's aging population contributes significantly to demand for prescription sunglasses as age-related vision impairments rise. Additionally, increased awareness about UV protection and strong retail networks ensure steady sales growth in this region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to its large population base and rising prevalence of myopia among children and young adults. Urbanization and increasing disposable incomes drive demand for high-quality eyewear solutions in countries like China and India. The rapid expansion of e-commerce platforms in this region further enhances accessibility to prescription sunglasses, supporting robust market growth.
Key players in the market
Some of the key players in Prescription Sunglass Market include EssilorLuxottica SA, Safilo Group SpA, Zeiss Group, Maui Jim, Marchon Eyewear, De Rigo Vision, Warby Parker, Zenni Optical, Rodenstock GmbH, CooperVision Limited, Specsavers Optical Group, Silhouette International, Johnson & Johnson Vision Care, Fielmann AG, Marcolin Group, Charmant Group, Oakley and VSP Global.
In January 2025, ATP is proud to announce Polaroid Eyewear as the ATP Tour's Official Eyewear Partner, through 2027. The iconic brand will activate at a selection of ATP Tour events and has announced top ATP player Lorenzo Musetti as Polaroid Eyewear Ambassador for 2025.
In January 2024, for the first time, EssilorLuxottica will exhibit at the Consumer Electronics Show (CES) in Las Vegas January 9-12 2024, showcasing the Company's bold moves in consumer technology.
In February 2023, Barrow, the Italian brand devoted to digital natives launched in 2020 by a team of creative talents with an international background in fashion and the digital sphere, announces its debut in the eyewear sector alongside the De Rigo Group, one of the world leaders in this field.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.