2024-2032 年日本探险旅游市场报告（按类型、活动、年龄层、销售管道和地区）

预计 2024 年至 2032 年日本探险旅游市场的成长率 (CAGR) 将达到 13.90%。该市场的推动因素包括国外旅游活动的成长趋势、提高可及性的重大技术改进以及吸引寻求独一无二体验的冒险旅行者的先进基础设施。

日本探险旅游市场分析：

• 主要市场驱动因素：该市场由日本丰富的文化遗产、多样化的消费者基础和先进的基础设施所驱动，吸引着寻求独一无二的体验的冒险旅行者。此外，政府的旅游倡议以及户外活动和健康旅行的日益普及也有助于市场的扩大。
• 主要市场趋势：根据日本探险旅游市场范围，健行、骑自行车和生态旅游等户外活动的日益普及以及可持续和体验旅行的趋势正在影响市场成长。此外，人们对人迹罕至的体验的渴望日益增长，促使旅游公司提供客製化的冒险项目。
• 竞争格局：日本主要的探险旅游产业包括 Bamba Travel、Exodus Travels Limited、Intrepid Travel、INTRO Travel、Saiyu Travel Co., Ltd.、The Dragon Trip、World Expeditions Travel Group 等。
• 挑战与机会：挑战包括与环境相关的复杂性、偏远地区基础设施有限以及来自附近地区的竞争。此外，根据日本冒险旅游的预测，在服务利基市场、利用技术提供更身临其境的体验以及与当地社区合作促进永续发展等方面都存在机会。

日本探险旅游市场趋势：

国内旅游业的崛起

日本冒险旅游市场的成长是由日本公民对国内冒险和独特体验的渴望所推动的。日本观光局发布的调查显示，预计2.73亿人在日本国内旅游。这相当于 2023 年相应数字的 97.2%，占 2019 年总数的 93.6%。预计人均花费为43,200日元，是2023年花费金额的100.0%，是2019年花费总额的113.4%。国内旅行消费总额为 117,900 亿日元，占 2023 年消费总额的 97.1%。在日本阿尔卑斯山健行。因此，国内对探险旅游的兴趣有助于当地经济并扩大日本的旅游产品，使其成为国家长期旅游计画中可行的产业。

技术进步

根据日本探险旅游市场洞察，探险旅游业在科技的帮助下经历了大幅成长。此外，由于智慧型手机应用程式、虚拟实境体验和线上预订平台等技术进步，寻求定位和参与冒险活动的游客现在有了更简单的方法。例如，根据IMARC Group的一份报告，日本线上住宿市场规模预计从 2024 年到 2032 年将呈现 7.56% 的年复合成长率(CAGR)。来的便利性计划、安排和个性化他们的冒险经历。同时，由于交通技术的发展，例如电动自行车和环保汽车，使旅行者能够永续地访问偏僻和环境脆弱的地方，对冒险旅行的需求也有所增加。

增加国际旅行活动

国际旅游活动的增加极大地促进了日本冒险旅游市场的成长。随着全球旅行限制的放鬆和国际流动性恢復到大流行前的水平，日本渴望冒险和文化沉浸的外国游客正在復苏。例如，根据《日本时报》报道，2023年，日本接待了2500万游客，这是自2019年以来的最高游客数量。并显着提振了日本经济国家。日本国家旅游局的资料显示，访日游客人数较2022年的380万人次大幅增加。因此，对旅游推广的各种投资也有助于提高国内外对日本冒险旅游机会的认识，从而推动市场成长。

日本探险旅游市场区隔：

IMARC Group提供了每个细分市场的主要趋势的分析，以及 2024-2032 年国家和地区层面的预测。我们的报告根据类型、活动、年龄层和销售管道对市场进行了分类。

按类型划分：

• 艰难的冒险
• 软冒险

该报告根据类型提供了详细的市场细分和分析。这包括硬冒险和软冒险。

艰苦的冒险活动深受寻求刺激者和肾上腺素爱好者的欢迎，因为它们通常需要大量的体力、危险和专业知识。其中包括跳伞和蹦极等极限运动，以及攀岩和激流泛舟等户外活动。此外，艰苦的冒险旅行者寻求能够提供强烈肾上腺素激增和成功感的体验，他们被在困难和苛刻的环境中突破自己的极限的挑战和兴奋所吸引，从而改变了日本冒险旅游市场的前景。

软冒险体验吸引了许多人，因为它们提供了一种更悠閒和平易近人的冒险旅游方式。例如，健行、动物探险、独木舟和文化沉浸等软冒险活动，强调发现、欣赏自然世界和跨文化交流。此外，虽然软冒险游客的目标是与自然世界和当地社区建立有意义的联繫，但他们往往高度重视沉浸式体验、环境永续性和个人发展机会。他们也希望在日本多采多姿的风景中进行难忘且有益的冒险，从而增加日本冒险旅游的需求。

按活动划分：

• 陆上活动
• 水上活动
• 空中活动

报告还提供了基于活动的详细市场细分和分析。这包括陆上活动、水上活动和空中活动。

陆上活动吸引了各种寻求刺激的人和环境爱好者。其中包括以日本多样化的自然环境为基础的活动，从骑山地自行车穿过古老的森林到徒步富士山崎岖的山坡。冒险家可以享受攀岩、露营和动物狩猎等活动，这些活动适合经验丰富的冒险家和初学者，他们希望在美丽的风景中寻求刺激，同时沉浸在国家的文化遗产中。

水上活动吸引冒险家探索和潜入日本令人惊嘆的海岸线的水生奇观世界。此外，衝浪者涌向湘南和千叶等着名海滩寻找理想的波浪，而皮划艇爱好者则沿着冲绳和宫古岛的原始海岸寻找僻静的海湾和海蚀洞。此外，浮潜和水肺潜水可以让您深入了解日本丰富多彩的水下生态系统，这里充满了多样化的海洋生物和完美的珊瑚礁，使该地区成为宁静度假和水上体验的完美场所。

日本的空中冒险旅游部门提供了欣赏该国令人惊嘆的自然美景的独特视角。乘坐热气球飞越奈良老城和京都岚山竹林等着名景点，从空中俯瞰日本的自然和文化财富。同时，滑翔伞和跳伞冒险活动以雄伟的山脉和广阔的乡村为背景，提供令人肾上腺素飙升的刺激体验，吸引寻求刺激的游客，他们希望翱翔到新的高度，从不同的角度体验日本的风景。无论是探索陆地、潜入大海或翱翔天空，日本的冒险旅游市场为各种类型的冒险家提供了无数的体验。

按年龄组别划分：

• 30岁以下
• 30-41岁
• 42-49岁
• 50岁以上

该报告根据年龄组对市场进行了详细的细分和分析。其中包括 30 岁以下、30-41 岁、42-49 岁以及 50 岁以上。

日本为 30 岁的年轻人提供刺激肾上腺素的活动，例如从历史悠久的龙神桥上蹦极或在冲绳与鲸鲨一起潜水。他们寻求新奇和刺激，往往倾向于非传统的冒险活动，这些冒险活动提供了值得在 Instagram 上分享的独特时刻。同时，30-41 岁年龄层的人寻求冒险和文化沉浸的结合，选择在中山道健行等体验，同时享受传统的日式旅馆住宿。这些旅客重视能够与日本丰富的遗产有更深入联繫的体验，同时满足他们对冒险的渴望。

至于42-49岁年龄层的人，他们喜欢稍微轻鬆一点的冒险活动，例如骑自行车游览乡村风景或探索乡村隐密的温泉。他们寻求兴奋与平静之间的平衡，通常优先考虑促进放鬆和恢復活力的体验。此外，50 岁及以上的人群更喜欢悠閒的冒险活动，例如在国家公园中带导游的自然漫步或日本美食热点的美食之旅。他们重视舒适、安全和丰富的文化，更喜欢能够悠閒地品味日本之美的体验，同时与志同道合的旅行者一起创造持久的回忆。

按销售管道划分：

• 旅行社
• 直接的

报告还根据销售管道对市场进行了详细的细分和分析。这包括旅行社和直接旅行社。

冒险家透过旅行社寻求便利和专业知识来制定行程。他们依靠代理商的知识和人脉来获得独家体验并确保旅程顺利。这些旅客优先考虑无忧安排和个人化协助，重视由专业人员处理物流和预订的便利性。

除此之外，直接部分还包括喜欢亲自动手计划冒险的冒险家。这些人优先考虑自主性和灵活性，并享受根据自己的喜好客製化旅行的自由。他们寻求与旅游业者和服务提供者直接互动，利用线上平台和直接预订来获得广泛的选择，并可能透过绕过中介费用来节省成本。

按地区划分：

• 关东地区
• 关西/近畿地区
• 中部/中部地区
• 九州·冲绳地区
• 东北部地区
• 中国地区
• 北海道地区
• 四国地区

该报告也对该地区所有主要市场进行了全面分析，包括关东地区、关西/近畿地区、中部/中部地区、九州冲绳地区、东北地区、中国地区、北海道地区和四国地区。

以东京为中心的关东地区是日本繁华的冒险旅游中心，以其丰富多彩的活动吸引寻求刺激的游客。此外，从东京的城市探索和高科技体验到富士山和日光国家公园等周边地区的户外探险，关东地区可以满足各种类型的冒险家的需求。因此，主要参与者正在支持社区，以满足由于旅行活动不断增长而不断增长的需求。除此之外，2023 年 7 月，总部位于东京品川的日本航空株式会社 (JAL) 与总部位于东京目黑的 Kammui Inc. 宣布建立战略合作伙伴关係，旨在促进航空业的发展入境优质探险旅游市场。总体目标是振兴当地社区并支持区域发展措施。

在关西/近畿地区，包括京都、大阪和奈良等城市，探险旅游呈现出一种文化气息。游客可以探索古老的寺庙、参加传统的茶道，甚至穿着和服度过一天，沉浸在日本丰富的历史中。此外，该地区还提供户外探险的机会，例如在纪伊山脉健行或沿着风景优美的路线骑自行车。

除此之外，中部/中部地区还拥有各种各样的冒险旅游机会，从崎岖的日本阿尔卑斯山到宁静美丽的日本乡村。户外运动爱好者纷纷前往立山黑部高山路线等目的地进行徒步旅行和雪上运动，而寻求文化体验的人可以参观高山等历史悠久的城镇或探索充满艺术的金泽市。

除此之外，在九州冲绳地区，冒险旅游呈现出热带氛围，在冲绳群岛上有潜水、浮潜和海滩活动的机会。同时，在九州大陆，游客可以探索火山景观，在温泉中放鬆身心，并品嚐该地区独特的美食。

东北地区为探险家提供了探索日本狂野一面的机会，这里有崎岖的海岸线、原始森林和高耸的山脉。此外，从北上河的激流漂流到山形古老的朝圣路线健行，东北将自然美景与户外活动完美融合。

中国地区以其历史古蹟和自然奇观而闻名，提供冒险旅游机会，包括徒步着名的岛波海道自行车路线、探索宫岛标誌性的严岛神社以及惊嘆隐岐群岛的崎岖美景。

北海道是日本最北端的岛屿，全年都是冒险爱好者的天堂。在冬季，游客涌入其世界一流的滑雪胜地，而夏季则提供了在广阔的国家公园远足、骑自行车和观赏野生动物的机会。此外，北海道独特的阿伊努文化为任何冒险体验增添了丰富的文化维度。

四国地区拥有宁静的氛围和令人惊嘆的自然美景，非常适合那些寻求更人迹罕至的冒险之旅的人。游客可以徒步四国朝圣之路，浸泡在僻静的温泉中，或探索风景如画的海岸线，那里点缀着迷人的渔村，为远离喧嚣的城市生活提供宁静的场所。

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

• 目前，市场主要参与者正在实施扩大日本探险旅游市场份额的策略。他们正在投资当地基础设施并与国际旅行社合作以扩大市场范围。他们专注于透过数位行销策略推广区域景点，并打造迎合不同喜好的客製化冒险套餐。此外，与政府旅游计划的合作有助于提高其在全球受众中的知名度和可及性。例如，2023 年 9 月，以负责任旅游承诺而闻名的 Intrepid Travel 宣布将推出 2024 年旅行系列，其中包括 100 多个新鲜行程，令人印象深刻。这些新旅程反映出我们有意转向简单而深刻的旅游体验，重新构想热门目的地，并且更加强调当地沉浸感和变革性的邂逅。

日本探险旅游市场新闻：

• 2023 年 7 月：日本航空 (JAL) 被选为日本北海道冒险旅行世界高峰会 (ATWS2023) 的首要合作伙伴，该高峰会被认为是全球冒险旅游领域最大的活动。根据ATWS2023的赞助协议，日航积极宣传冒险旅行的刺激，并透过机上杂誌和视讯节目突出当地导游的努力。此外，日航也策划了以阿伊努文化为中心的特别旅游，展示北海道及其主办地区的丰富遗产。作为主要合作伙伴，日航致力于将探险旅游 (AT) 提升为日本旅游业的重要部门。这为旅客提供了新颖的体验价值，并促进了将永续发展目标（SDG）和区域资产融入旅游业的倡议，以促进成长和永续性。
• 2024 年 3 月：Intrepid 连续第五次被 Fast Company 评为全球最具创新力的公司之一，突显了其对创新的持续承诺。在旅游、休閒和酒店类别中，Intrepid 因其开创性的碳标籤计划而获得认可。 2023 年，Intrepid 在其网站上的 500 多个旅行页面上引入了碳标籤，提供了有关每位旅行者每天旅行产生的二氧化碳总排放量的宝贵资讯。该计划旨在让旅客深入了解其旅行选择对环境的影响，体现了无畏号对永续发展和负责任旅游的承诺。这项认可使 Intrepid 成为一家受人尊敬的公司，与 Google、Mattel 和 Matador Network 等行业巨头齐名。
• 2024 年 5 月：Oku Japan 是一家总部位于京都的着名旅游业者，专注于可持续且丰富文化的旅行探险。该公司同样重视支持其服务的社区以及参加其导游和自助徒步旅行的旅行者。它包含了一系列社区会议，旨在使企业主能够更自信地与英语使用者互动。这些课程涵盖的主题包括让参与者熟悉常用短语和了解文化细微差别，以有效地应对文化差异和规范。

本报告回答的关键问题：

• 到目前为止，日本探险旅游市场表现如何，未来几年又会如何表现？
• COVID-19 对日本探险旅游市场有何影响？
• 日本探险旅游市场按类型划分是怎样的？
• 日本探险旅游市场依活动划分是怎样的？
• 日本探险旅游市场依年龄层划分是怎样的？
• 日本探险旅游市场的销售管道细分是怎么样的？
• 日本探险旅游市场价值链的各个阶段是什么？
• 日本探险旅游市场的关键驱动因素和挑战是什么？
• 日本探险旅游市场的结构如何？
• 日本探险旅游市场的竞争程度如何？

本报告回答的关键问题：

• 到目前为止，日本探险旅游市场表现如何，未来几年又会如何表现？
• COVID-19 对日本探险旅游市场有何影响？
• 日本探险旅游市场按类型划分是怎样的？
• 日本探险旅游市场依活动划分是怎样的？
• 日本探险旅游市场依年龄层划分是怎样的？
• 日本探险旅游市场的销售管道细分是怎么样的？
• 日本探险旅游市场价值链的各个阶段是什么？
• 日本探险旅游市场的关键驱动因素和挑战是什么？
• 日本探险旅游市场的结构如何？
• 日本探险旅游市场的竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 数据来源
  • 主要来源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：日本探险旅游市集 - 简介

• 概述
• 市场动态
• 产业动态
• 竞争情报

第 5 章：日本探险旅游市场格局

• 历史与当前市场趋势（2018-2023）
• 市场预测（2024-2032）

第 6 章：日本探险旅游市场 - 细分：按类型

• 艰难的冒险
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）
• 软冒险
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）

第 7 章：日本探险旅游市场 - 细分：依活动划分

• 陆上活动
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）
• 水上活动
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）
• 空中活动
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）

第 8 章：日本探险旅游市场 - 细分：依年龄段

• 30岁以下
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）
• 30-41岁
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）
• 42-49岁
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）
• 50岁以上
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）

第 9 章：日本探险旅游市场 - 细分：依销售管道

• 旅行社
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）
• 直接的
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场预测（2024-2032）

第 10 章：日本探险旅游市场 - 细分：按地区

• 关东地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）
• 关西/近畿地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）
• 中部/中部地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）
• 九州·冲绳地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）
• 东北部地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）
• 中国地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）
• 北海道地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）
• 四国地区
  • 概述
  • 历史与当前市场趋势（2018-2023）
  • 市场区隔：按类型
  • 市场区隔：依活动
  • 市场区隔：依年龄段
  • 市场区隔：按销售管道
  • 关键参与者
  • 市场预测（2024-2032）

第 11 章：日本探险旅游市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争仪表板
• 公司评估象限

第 12 章：关键参与者简介

• Bamba Travel
• Business Overview
• Services Offered
• Business Sbntrategies
• SWOT Analysis
• Major News and Events
• Exodus Travels Limited
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Intrepid Travel
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• INTRO Travel
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Saiyu Travel Co., Ltd.
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• The Dragon Trip
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• World Expeditions Travel Group
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events

请注意，这只是关键参与者的部分列表，报告中提供了完整列表。

第 13 章：日本探险旅游市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 司机
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 14 章：附录

The Japan adventure tourism market is projected to exhibit a growth rate (CAGR) of 13.90% during 2024-2032. The market is driven by the growing trend of foreign travel activities, substantial technical improvements improving accessibility, and an and sophisticated infrastructure that draws adventure travelers looking for one-of-a-kind experiences.

Japan Adventure Tourism Market Analysis:

• Major Market Drivers: The market is driven by the rich cultural legacy of Japan, varied consumer base, and sophisticated infrastructure that draws adventure travelers looking for one-of-a-kind experiences. In addition, government tourism initiatives and the rising popularity of outdoor activities and wellness travel also contribute to the expansion of market.
• Key Market Trends: As per the Japan adventure tourism market scope, the growing popularity of outdoor activities such as hiking, cycling, and ecotourism and the trend toward sustainable and experience travel is influencing the market growth. Additionally, the growing desire for experiences off the beaten path is pushing tour companies to provide customized adventure programs.
• Competitive Landscape: Some of the major Japan adventure tourism industry include Bamba Travel, Exodus Travels Limited, Intrepid Travel, INTRO Travel, Saiyu Travel Co., Ltd., The Dragon Trip, World Expeditions Travel Group, among many others.
• Challenges and Opportunities: Challenges include complications associated with the environment, limited infrastructure in isolated regions, and competition from nearby locations. Moreover, as per the Japan adventure tourism forecast opportunities are found in serving niche markets, utilizing technology to provide more immersive experiences, and working with local communities to promote sustainable development.

Japan Adventure Tourism Market Trends:

Rising Domestic Tourism

The Japan adventure tourism market growth is driven by the desire of Japanese citizens for adventure and distinctive experiences within their nation. According to a survey released by the Japan Tourist Bureau, 273 million people are estimated to travel domestically in Japan. This amounts to 97.2% of the equivalent 2023 figure and 93.6% of the 2019 total. An estimated ¥43,200 will be spent on average per traveler, which is 100.0% of the amount spent in 2023 and 113.4% of the total sum spent in 2019. These figures indicate that high prices are anticipated to be steady throughout the year. At ¥11,790 billion, the total amount consumed on domestic travel accounts for 97.1% of the total amount spent in 2023. Also, social movements that prioritize experiences above regulatory possessions inspire individuals to assist in a variety of daring and exciting activities, such as surfing in Okinawa or trekking in the Japanese Alps. As a result, domestic interest in adventure tourism contributes to local economies and broadens Japan's tourist offers, making it a viable industry in the nation's long-term tourism plan.

Technological Advancements

As per the Japan adventure tourism market insights, the adventure tourism sector has experienced substantial growth with the aid of technology. Additionally, tourists seeking to locate and partake in adventure activities now have an easier way due to technology advancements like smartphone applications, virtual reality experiences, and online booking platforms. For instance, according to a report by IMARC Group Japan online accommodation market size is anticipated to demonstrate a compound annual growth rate (CAGR) of 7.56% from 2024 to 2032. This increase may be ascribed to the easy accessibility due to the technology offering travelers to plan, schedule, and personalize their adventure experiences. Along with this, the need for adventure travel has also increased owing to the developments in transportation technology, such as electric bicycles and environmentally friendly cars, which allow travelers to visit isolated and environmentally delicate locations sustainably.

Increasing International Travel Activities

The increasing international travel activities significantly contribute to the growth of Japan's adventure tourism market. As global travel restrictions ease and international mobility returns to pre-pandemic levels, Japan is experiencing a resurgence in foreign visitors eager for adventure and cultural immersion. For instance, in 2023, as per the JAPAN TIMES, Japan recorded 25 million visitors, its highest number of visitors since 2019. This rise was ascribed to the weakening of the yen, which attracted post-pandemic tourists and significantly boosted the economy of the nation. As per the data from the Japan National Tourism Organization, there was a sharp increase in the number of visitors arriving from 3.8 million in 2022. In addition, December had the highest number of international visitors surpassing 2 million visits for the seventh consecutive month. Thus, various investment in tourism promotion also contributes to the rising awareness of Japan's adventure tourism opportunities domestically and internationally, driving market growth.

Japan Adventure Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on type, activity, age group, and sales channel.

Breakup by Type:

• Hard Adventure
• Soft Adventure

The report has provided a detailed breakup and analysis of the market based on the type. This includes hard adventure and soft adventure.

Hard adventure activities are popular among thrill-seekers and adrenaline aficionados, as they usually require a great degree of physical effort, danger, and expertise. These include extreme sports like skydiving and bungee jumping, and outdoor pursuits like climbing and white-water rafting. Moreover, hard adventure travelers seek experiences that provide a strong surge of adrenaline and a sense of success, and they are drawn to the challenge and excitement of pushing their limitations in difficult and demanding surroundings, thus changing Japan adventure tourism market outlook.

Soft adventure experiences are appealing to numerous individuals, as they provide a more laid-back and approachable approach to adventure tourism. For instance, hiking, animal safaris, kayaking, and cultural immersions are some soft adventure activities that emphasize discovery, appreciation of the natural world, and cross-cultural exchanges. Additionally, while aiming to forge meaningful connections with the natural world and local communities, soft adventure tourists often place a high value on immersive experiences, environmental sustainability, and chances for personal development. They also aim to have memorable and rewarding adventures in the varied scenery of Japan, increasing Japan adventure tourism demand.

Breakup by Activity:

• Land-based Activity
• Water-based Activity
• Air-based Activity

A detailed breakup and analysis of the market based on the activity have also been provided in the report. This includes land-based activity, water-based activity, and air-based activity.

Land-based activities draw in diverse thrill-seekers and environment enthusiasts. This includes activities that are firmly based in the diverse natural settings of Japan, from riding mountain bikes through old forests to trekking the rough slopes of Mount Fuji. Adventurers may enjoy activities like rock climbing, camping, and animal safaris, which cater to experienced adventurers and beginners looking for an adrenaline rush among beautiful scenery, while also immersing themselves in the nation's cultural legacy.

Water-based activities entice adventurers to explore and dive into a world of aquatic wonders with Japan's stunning coastline. Additionally, surfers swarm to famous beaches like Shonan and Chiba in search of the ideal wave while kayakers seek secluded coves and sea caves along the untamed shores of Okinawa and Miyakojima. Moreover, snorkeling and scuba diving offer insights into Japan's colorful underwater ecosystems, brimming with diverse marine life and immaculate coral reefs, which make this area perfect for tranquil getaways and aquatic experiences.

Japan's air-based adventure tourism sector provides an exceptional viewpoint of the stunning natural beauty of the nation. A hot air balloon flight over famous sites like the old city of Nara and Kyoto's Arashiyama Bamboo Grove offers an aerial perspective of Japan's natural and cultural riches. Meanwhile, paragliding and skydiving adventures offer adrenaline-pumping thrills against the backdrop of majestic mountains and sprawling countryside, attracting thrill-seekers looking to soar to new heights and experience Japan's landscapes from a different angle. Whether exploring the land, diving into the sea, or soaring through the sky, Japan's adventure tourism market offers a myriad of experiences for adventurers of all types.

Breakup by Age Group:

• Below 30 Years
• 30-41 Years
• 42-49 Years
• 50 Years and Above

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30-41 years, 42-49 years, and 50 years and above.

30-year-olds, Japan offers adrenaline-pumping activities like bungee jumping off the historic Ryujin Bridge or diving with whale sharks in Okinawa. They seek novelty and thrills, often gravitating toward unconventional adventures that offer unique Instagram-worthy moments. Meanwhile, individuals between the 30-41 age bracket seek a blend of adventure and cultural immersion, opting for experiences like hiking the Nakasendo Trail while indulging in traditional ryokan stays. These travelers value experiences that provide a deeper connection to Japan's rich heritage while satisfying their thirst for adventure.

As for the 42-49 age group, they prefer slightly more relaxed adventures such as cycling tours through rural landscapes or exploring hidden hot springs in the countryside. They seek a balance between excitement and serenity, often prioritizing experiences that promote relaxation and rejuvenation. Furthermore, the 50 and above segment favors leisurely-paced adventures like guided nature walks in national parks or culinary tours through Japan's gastronomic hotspots. They value comfort, safety, and cultural enrichment, preferring experiences that allow them to savor Japan's beauty at a leisurely pace while creating lasting memories with like-minded travelers.

Breakup by Sales Channel:

• Travel Agent
• Direct

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes travel agents and direct.

Adventurers seek convenience and expertise in crafting their itineraries through travel agents. They rely on the knowledge and connections of agents to access exclusive experiences and ensure a smooth journey. These travelers prioritize hassle-free arrangements and personalized assistance, valuing the convenience of having professionals handle logistics and bookings.

Besides this, the direct segment comprises adventurers who prefer a hands-on approach to planning their adventures. These individuals prioritize autonomy and flexibility, relishing the freedom to customize their trips according to their preferences. They seek direct interaction with tour operators and service providers, leveraging online platforms and direct bookings to access a wide range of options and potentially save costs by bypassing intermediary fees.

Breakup by Region:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The report has also provided a comprehensive analysis of all the major markets in the region, which include Kanto region, Kansai/Kinki region, Central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region.

The Kanto region, centered around Tokyo, is a bustling hub of adventure tourism in Japan, attracting thrill-seekers with its diverse range of activities. Additionally, from urban exploration and high-tech experiences in Tokyo to outdoor adventures in the surrounding areas like Mount Fuji and Nikko National Park, the Kanto region offers something for every type of adventurer. Hence, key players are supporting communities with their increasing needs due to growing travel activities. Besides this, in July 2023, Japan Airlines Co., Ltd. (JAL), headquartered in Shinagawa, Tokyo, and Kammui Inc., under the leadership of based in Meguro, Tokyo, unveiled a strategic partnership aimed at fostering the growth of the inbound premium adventure tourism market. The overarching objective is to rejuvenate local communities and bolster regional development initiatives.

In the Kansai/Kinki region, which includes cities like Kyoto, Osaka, and Nara, adventure tourism takes on a cultural flair. Travelers can immerse themselves in the rich history of Japan by exploring ancient temples, participating in traditional tea ceremonies, or even dressing in kimono for a day. Additionally, this region also offers opportunities for outdoor adventures such as hiking in the Kii Mountains or cycling along scenic routes.

Besides this, the Central/Chubu region boasts a diverse array of adventure tourism opportunities, ranging from the rugged Japanese Alps to the serene beauty of the Japanese countryside. Outdoor enthusiasts flock to destinations like the Tateyama Kurobe Alpine Route for hiking and snow sports, while those seeking cultural experiences can visit historic towns like Takayama or explore the art-filled city of Kanazawa.

Apart from this, in the Kyushu-Okinawa region, adventure tourism takes on a tropical vibe, with opportunities for diving, snorkeling, and beach activities on the islands of Okinawa. Meanwhile, on the mainland of Kyushu, visitors can explore volcanic landscapes, relax in hot springs, and sample the region's unique cuisine.

The Tohoku region offers adventure seekers a chance to explore Japan's wild side, with rugged coastlines, pristine forests, and towering mountains. In addition, from white-water rafting in the Kitakami river to hiking the ancient pilgrimage routes of Yamagata, Tohoku provides a perfect blend of natural beauty and outdoor excitement.

The Chugoku region, known for its historic sites and natural wonders, offers adventure tourism opportunities that include hiking the famous Shimanami Kaido cycling route, exploring the iconic Itsukushima Shrine on Miyajima Island, and marveling at the rugged beauty of the Oki Islands.

Hokkaido, Japan's northernmost island, is a haven for adventure enthusiasts year-round. In winter, visitors flock to its world-class ski resorts, while summer offers opportunities for hiking, cycling, and wildlife watching in its vast national parks. Additionally, Hokkaido's unique Ainu culture adds an enriching cultural dimension to any adventure experience.

The Shikoku region, with its tranquil atmosphere and stunning natural beauty, is perfect for those seeking a more off-the-beaten-path adventure. Travelers can hike the Shikoku Pilgrimage trail, soak in secluded hot springs, or explore the picturesque coastline dotted with charming fishing villages, offering a serene escape from the hustle and bustle of urban life.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the major market players in the Japan adventure tourism industry include Bamba Travel, Exodus Travels Limited, Intrepid Travel, INTRO Travel, Saiyu Travel Co., Ltd., The Dragon Trip, and World Expeditions Travel Group.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• At present, key players in the market are implementing strategies to expand Japan adventure tourism market share. They are investing in local infrastructure and partnering with international travel agencies to broaden market reach. They focus on promoting regional attractions through digital marketing strategies and creating tailored adventure packages that cater to diverse preferences. Additionally, collaborations with government tourism initiatives help amplify their visibility and accessibility to a global audience. For instance, in September 2023, Intrepid Travel, renowned for its commitment to responsible tourism, announced that it will unveil its 2024 trip collection, featuring an impressive array of over 100 fresh itineraries. These new journeys reflect a deliberate pivot toward uncomplicated yet profound travel experiences, reimagining popular destinations with a stronger emphasis on local immersion and transformative encounters.

Japan Adventure Tourism Market News:

• July 2023: Japan Airlines (JAL) was selected as the premier partner for the Adventure Travel World Summit Hokkaido Japan (ATWS2023), recognized as the largest event in Adventure Tourism globally. Under the sponsorship agreement for ATWS2023, JAL actively promoted the thrill of adventure travel and highlighted the endeavors of local guides through inflight magazines and video programs. Moreover, JAL curated special tours centered around the Ainu culture, showcasing the rich heritage of Hokkaido, and the hosting region. As the leading partner, JAL is committed to elevating adventure tourism (AT) as a vital sector within Japan's tourism industry. This offers travelers novel experiential value and also fosters initiatives that integrate sustainable development goals (SDGs) and regional assets into tourism, to foster growth and sustainability.
• March 2024: Intrepid has been named one of the World's Most Innovative Companies for the fifth consecutive time by Fast Company, underscoring its ongoing commitment to innovation. In the travel, leisure, and hospitality categories, Intrepid received recognition for its pioneering carbon labeling program. In 2023, Intrepid introduced carbon labels to over 500 trip pages on its website, providing valuable information on the total CO2 emissions generated per traveler per day of the trip. This initiative was designed to empower travelers with insights into the environmental impact of their travel choices, reflecting Intrepid's commitment to sustainability and responsible tourism. The recognition places Intrepid in an esteemed company alongside industry giants such as Google, Mattel, and Matador Network.
• May 2024: Oku Japan, a prominent tour operator headquartered in Kyoto, specializes in sustainable and culturally enriching travel adventures. The company places equal emphasis on supporting the communities it serves and the travelers who participate in its guided and self-guided walking tours. It incorporated a range of community sessions aimed at empowering business owners to interact more confidently with English speakers. These sessions cover topics such as familiarizing participants with common phrases and understanding cultural nuances to effectively navigate cultural differences and norms.

Key Questions Answered in This Report:

• How has the Japan adventure tourism market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan adventure tourism market?
• What is the breakup of the Japan adventure tourism market on the basis of type?
• What is the breakup of the Japan adventure tourism market on the basis of activity?
• What is the breakup of the Japan adventure tourism market on the basis of age group?
• What is the breakup of the Japan adventure tourism market on the basis of sales channels?
• What are the various stages in the value chain of the Japan adventure tourism market?
• What are the key driving factors and challenges in the Japan adventure tourism market?
• What is the structure of the Japan adventure tourism market, and who are the key players?
• What is the degree of competition in the Japan adventure tourism market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Adventure Tourism Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Adventure Tourism Market Landscape

• 5.1 Historical and Current Market Trends (2018-2023)
• 5.2 Market Forecast (2024-2032)

6 Japan Adventure Tourism Market - Breakup by Type

• 6.1 Hard Adventure
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2018-2023)
  • 6.1.3 Market Forecast (2024-2032)
• 6.2 Soft Adventure
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2018-2023)
  • 6.2.3 Market Forecast (2024-2032)

7 Japan Adventure Tourism Market - Breakup by Activity

• 7.1 Land-based Activity
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2018-2023)
  • 7.1.3 Market Forecast (2024-2032)
• 7.2 Water-based Activity
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2018-2023)
  • 7.2.3 Market Forecast (2024-2032)
• 7.3 Air-based Activity
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2018-2023)
  • 7.3.3 Market Forecast (2024-2032)

8 Japan Adventure Tourism Market - Breakup by Age Group

• 8.1 Below 30 Years
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2018-2023)
  • 8.1.3 Market Forecast (2024-2032)
• 8.2 30-41 Years
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2018-2023)
  • 8.2.3 Market Forecast (2024-2032)
• 8.3 42-49 Years
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2018-2023)
  • 8.3.3 Market Forecast (2024-2032)
• 8.4 50 Years and Above
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2018-2023)
  • 8.4.3 Market Forecast (2024-2032)

9 Japan Adventure Tourism Market - Breakup by Sales Channel

• 9.1 Travel Agent
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2018-2023)
  • 9.1.3 Market Forecast (2024-2032)
• 9.2 Direct
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2018-2023)
  • 9.2.3 Market Forecast (2024-2032)

10 Japan Adventure Tourism Market - Breakup by Region

• 10.1 Kanto Region
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2018-2023)
  • 10.1.3 Market Breakup by Type
  • 10.1.4 Market Breakup by Activity
  • 10.1.5 Market Breakup by Age Group
  • 10.1.6 Market Breakup by Sales Channel
  • 10.1.7 Key Players
  • 10.1.8 Market Forecast (2024-2032)
• 10.2 Kansai/Kinki Region
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2018-2023)
  • 10.2.3 Market Breakup by Type
  • 10.2.4 Market Breakup by Activity
  • 10.2.5 Market Breakup by Age Group
  • 10.2.6 Market Breakup by Sales Channel
  • 10.2.7 Key Players
  • 10.2.8 Market Forecast (2024-2032)
• 10.3 Central/ Chubu Region
  • 10.3.1 Overview
  • 10.3.2 Historical and Current Market Trends (2018-2023)
  • 10.3.3 Market Breakup by Type
  • 10.3.4 Market Breakup by Activity
  • 10.3.5 Market Breakup by Age Group
  • 10.3.6 Market Breakup by Sales Channel
  • 10.3.7 Key Players
  • 10.3.8 Market Forecast (2024-2032)
• 10.4 Kyushu-Okinawa Region
  • 10.4.1 Overview
  • 10.4.2 Historical and Current Market Trends (2018-2023)
  • 10.4.3 Market Breakup by Type
  • 10.4.4 Market Breakup by Activity
  • 10.4.5 Market Breakup by Age Group
  • 10.4.6 Market Breakup by Sales Channel
  • 10.4.7 Key Players
  • 10.4.8 Market Forecast (2024-2032)
• 10.5 Tohoku Region
  • 10.5.1 Overview
  • 10.5.2 Historical and Current Market Trends (2018-2023)
  • 10.5.3 Market Breakup by Type
  • 10.5.4 Market Breakup by Activity
  • 10.5.5 Market Breakup by Age Group
  • 10.5.6 Market Breakup by Sales Channel
  • 10.5.7 Key Players
  • 10.5.8 Market Forecast (2024-2032)
• 10.6 Chugoku Region
  • 10.6.1 Overview
  • 10.6.2 Historical and Current Market Trends (2018-2023)
  • 10.6.3 Market Breakup by Type
  • 10.6.4 Market Breakup by Activity
  • 10.6.5 Market Breakup by Age Group
  • 10.6.6 Market Breakup by Sales Channel
  • 10.6.7 Key Players
  • 10.6.8 Market Forecast (2024-2032)
• 10.7 Hokkaido Region
  • 10.7.1 Overview
  • 10.7.2 Historical and Current Market Trends (2018-2023)
  • 10.7.3 Market Breakup by Type
  • 10.7.4 Market Breakup by Activity
  • 10.7.5 Market Breakup by Age Group
  • 10.7.6 Market Breakup by Sales Channel
  • 10.7.7 Key Players
  • 10.7.8 Market Forecast (2024-2032)
• 10.8 Shikoku Region
  • 10.8.1 Overview
  • 10.8.2 Historical and Current Market Trends (2018-2023)
  • 10.8.3 Market Breakup by Type
  • 10.8.4 Market Breakup by Activity
  • 10.8.5 Market Breakup by Age Group
  • 10.8.6 Market Breakup by Sales Channel
  • 10.8.7 Key Players
  • 10.8.8 Market Forecast (2024-2032)

11 Japan Adventure Tourism Market - Competitive Landscape

• 11.1 Overview
• 11.2 Market Structure
• 11.3 Market Player Positioning
• 11.4 Top Winning Strategies
• 11.5 Competitive Dashboard
• 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

• 12.1 Bamba Travel
  • 12.1.1 Business Overview
  • 12.1.2 Services Offered
  • 12.1.3 Business Sbntrategies
  • 12.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 12.2 Exodus Travels Limited
  • 12.2.1 Business Overview
  • 12.2.2 Services Offered
  • 12.2.3 Business Strategies
  • 12.2.4 SWOT Analysis
  • 12.2.5 Major News and Events
• 12.3 Intrepid Travel
  • 12.3.1 Business Overview
  • 12.3.2 Services Offered
  • 12.3.3 Business Strategies
  • 12.3.4 SWOT Analysis
  • 12.3.5 Major News and Events
• 12.4 INTRO Travel
  • 12.4.1 Business Overview
  • 12.4.2 Services Offered
  • 12.4.3 Business Strategies
  • 12.4.4 SWOT Analysis
  • 12.4.5 Major News and Events
• 12.5 Saiyu Travel Co., Ltd.
  • 12.5.1 Business Overview
  • 12.5.2 Services Offered
  • 12.5.3 Business Strategies
  • 12.5.4 SWOT Analysis
  • 12.5.5 Major News and Events
• 12.6 The Dragon Trip
  • 12.6.1 Business Overview
  • 12.6.2 Services Offered
  • 12.6.3 Business Strategies
  • 12.6.4 SWOT Analysis
  • 12.6.5 Major News and Events
• 12.7 World Expeditions Travel Group
  • 12.7.1 Business Overview
  • 12.7.2 Services Offered
  • 12.7.3 Business Strategies
  • 12.7.4 SWOT Analysis
  • 12.7.5 Major News and Events

Please note that this is only a partial list of the key players, and the complete list is provided in the report.

13 Japan Adventure Tourism Market - Industry Analysis

• 13.1 Drivers, Restraints, and Opportunities
  • 13.1.1 Overview
  • 13.1.2 Drivers
  • 13.1.3 Restraints
  • 13.1.4 Opportunities
• 13.2 Porters Five Forces Analysis
  • 13.2.1 Overview
  • 13.2.2 Bargaining Power of Buyers
  • 13.2.3 Bargaining Power of Suppliers
  • 13.2.4 Degree of Competition
  • 13.2.5 Threat of New Entrants
  • 13.2.6 Threat of Substitutes
• 13.3 Value Chain Analysis

14 Appendix