市场调查报告书
商品编码
1561523
2024-2032 年按聚合物(聚氯乙烯、聚丙烯、聚乙烯等)、薄膜类型、印刷技术、最终用途和地区分類的图形薄膜市场报告Graphic Film Market Report by Polymer (Polyvinylchloride, Polypropylene, Polyethylene, and Others), Film Type, Printing Technology, End Use, and Region 2024-2032 |
2023年全球图形薄膜IMARC Group规模达290亿美元。对品牌和行销的需求不断增长、图形薄膜在汽车行业的广泛采用以及图形薄膜在商业和住宅环境中的日益普及是推动市场的一些关键因素。
图形电影,也称为视觉传达或动态图形,是一种结合设计、动画和电影摄影来讲述故事或传达讯息的创意表达方式。它采用多种方法製作,例如传统动画、电脑生成图像 (CGI)、定格动画和真人影片。它可以透过使用视觉效果、文字和动画,以观众可以轻鬆理解的方式传达复杂的想法和情感。此外,它经常用于行销和广告中来宣传商品或服务。广告主可以製作引人注目的广告,吸引观众的注意力,并利用动画和动态图形有效地解释产品或服务的特征和优点。因此,它在全球范围内获得了广泛的关注,因为图形电影是一种有效的视觉表达形式,它结合了设计、动画和电影摄影,製作出具有视觉吸引力和情感吸引力的电影。
对品牌和行销的需求不断增长主要推动了全球市场。社群媒体和数位行销的日益普及可以支持这一点,从而导致对品牌和行销材料的需求显着增加。为了製作用于广告和促销材料的引人注目的图形,许多企业更喜欢图形薄膜而不是其他材料。图形薄膜在广泛用于店面、车辆贴膜和其他类型标誌的定製图形的製造中的广泛使用进一步推动了市场。除此之外,汽车行业广泛采用图形薄膜来生产贴花,因为它非常耐用并且可以列印客製化设计。此外,图形薄膜在商业和住宅环境中越来越受欢迎,透过减少太阳得热和眩光来提高建筑物的能源效率,同时仍允许自然光进入,这对市场起到了显着的支撑作用。除此之外,许多领先的製造商正致力于透过利用可再生材料(例如可生物降解塑胶和可回收材料)开发环保薄膜来创造可持续和环保的产品,从而推动了全球的需求。此外,印刷技术的不断进步,可以在各种材料(包括乙烯基、聚酯和其他塑胶薄膜)上生产高解析度图形,正在创造积极的市场前景。
The global graphic film market size reached US$ 29.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The increasing demand for branding and marketing, the widespread adoption of graphic film in the automotive industry, and the growing popularity of graphic films in both commercial and residential settings are some of the key factors driving the market.
Graphic film, also known as visual communication or motion graphics, is a type of creative expression that combines design, animation, and cinematography to tell a story or convey a message. It is produced utilizing various methods, such as traditional animation, computer-generated imagery (CGI), stop-motion animation, and live-action video. It may communicate complicated ideas and emotions in a way that audiences can easily understand by using visuals, text, and animation. Additionally, it is frequently used in marketing and advertising to advertise goods or services. Advertisers can produce visually arresting advertising that captures viewers' attention and effectively explain the characteristics and benefits of a product or service by utilizing animation and motion graphics. As a result, it is gaining widespread prominence across the globe since graphic film is a potent form of visual expression that combines design, animation, and cinematography to produce visually attractive and emotionally compelling films.
The escalating demand for branding and marketing majorly drives the global market. This can be supported by the rising popularity of social media and digital marketing that leads to a significant increase in demand for branding and marketing materials. In order to produce eye-catching and compelling graphics for use in advertising and promotional materials, many businesses are preferring graphic films over other materials. The market is further driven by the extensive utilization of graphic films in the manufacturing of custom graphics widely used for storefronts, vehicle wraps, and other kinds of signs. Along with this, the widespread adoption of graphic film in the automotive industry for producing decals as it is highly durable and can be printed with custom designs. In addition, the growing popularity of graphic films in both commercial and residential settings to enhance the energy efficiency of buildings by reducing solar heat gain and glare, while still allowing natural light to enter is significantly supporting the market. Apart from this, numerous leading manufacturers are focusing on creating sustainable and environmentally friendly products by developing eco-friendly films from renewable materials, such as biodegradable plastics and recyclable materials are driving the demand on the global level. Furthermore, continual advancements in printing technology to produce high-resolution graphics on a variety of materials, including vinyl, polyester, and other plastic films are creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each sub-segment of the global graphic film market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on polymer, film type, printing technology and end use.
The report has provided a detailed breakup and analysis of the graphic film market based on the polymer. This includes polyvinylchloride (PVC), polypropylene (PP), polyethylene (PE), and others. According to the report, polyvinylchloride (PVC) represented the largest segment.
A detailed breakup and analysis of the graphic film market based on the film type have also been provided in the report. This includes reflective, opaque, transparent, and translucent. Amongst these, opaque represents the largest segment.
The report has provided a detailed breakup and analysis of the graphic film market based on the printing technology. This includes rotogravure, flexography, offset, and digital. According to the report, flexography represented the largest segment.
A detailed breakup and analysis of the graphic film market based on the end use have also been provided in the report. This includes promotional and advertisement, automotive, and others. Amongst these, promotional and advertisement represent the largest segment.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, others); Latin America (Brazil, Mexico, others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for the graphic film. Some of the factors driving Asia-Pacific graphic film market included rapid industrialization, significant growth in the automotive industry, continual technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global graphic film market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered are 3M Company, Achilles Corporation, Arlon Graphics LLC (FLEXcon Company Inc.), Avery Dennison Corporation, CCL Industries Inc., Constantia Flexibles Group, Drytac Corporation, DUNMORE Corporation (API Group), DuPont de Nemours Inc., FDC Graphic Films Inc., Hexis S.A. and Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.