市场调查报告书
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2024-2032 年按类型、技术、价格、配销通路、最终用户和地区分類的自行车市场报告Bicycle Market Report by Type, Technology, Price, Distribution Channel, End User, and Region 2024-2032 |
2023年全球自行车IMARC Group规模达798亿美元。政府机构推出优惠政策以尽量减少车辆碳排放水平,再加上电动自行车的发展,主要是提高了市场份额。
电动自行车的普及率不断提高
燃料价格不断上涨和交通拥堵加剧,特别是在城市和大都市地区,正在增加消费者对电动自行车的偏好。除此之外,由于有大量的机会和便利的交通,越来越多的人正在转移到城市,这将进一步导致更多的交通拥堵。根据联合国经济和社会事务部预测,到2050年,全球68%的人口将居住在城市地区。此外,电动自行车使更广泛的人群更容易骑自行车,包括那些因身体限製或健身水平而可能无法使用传统自行车的人。电动辅助可帮助骑士行驶更远的距离并轻鬆应对山丘,使其成为城市通勤和休閒骑行的实用交通选择。因此,政府当局正在采取有利措施促进自行车的使用,预计这将在预测期内促进市场成长。例如,世界卫生组织 (WHO) 和联合国 (UN) 宣布 6 月 3 日为世界自行车日,以表彰自行车对经济实惠且环保的交通机制的贡献。
不断增加的政府倡议
根据最近的自行车市场前景,政府当局正在大力投资自行车基础设施的发展,例如专用自行车道、自行车共享计画和安全的自行车停车设施。这些基础设施的改善使骑自行车变得更安全、更方便,鼓励更多人骑自行车。此外,实施促进自行车运动的立法和政策,例如自行车友善城市规划、确保骑自行车者安全的法规以及鼓励企业支持员工骑自行车的激励措施。这些措施为自行车运动创造了更有利的环境。例如,根据观察者研究基金会最近发布的一份报告,政府机构已在西孟加拉邦和比哈尔邦启动了各种为女学生提供自行车的倡议,其结果因缩小中等教育中的性别差距而受到讚扬。同样,西孟加拉邦监管机构发起的 Saboojsathi 计画因其对学童的社会影响而荣获 2019 年资讯社会世界高峰会 (WSIS) 电子化政府类别奖。此外,各国政府也提供财政激励措施来鼓励骑自行车,例如购买自行车或电动自行车的补贴、骑自行车者的税收减免以及自行车基础设施项目的补助等。这些激励措施有助于减少与骑自行车相关的成本障碍。例如,苏格兰政府推出了一项计划,向买不起自行车的学龄儿童免费分发自行车。
日益关注健康与保健
骑自行车有助于提高健身水平、增强肌肉和燃烧卡路里。随着人们越来越注重健康,他们开始转向骑自行车等活动来保持活跃和健康。例如,德里的 Samagra Shiksha 成立了一个健康俱乐部,为公立学校 9 至 12 年级的学生提供有关健康生活的教育。除此之外,随着心血管疾病盛行率的增加,越来越多的人开始骑自行车来改善健康并降低风险。例如,根据世界卫生组织最近发布的报告,心血管疾病继续困扰着全球超过 5 亿人,到 2021 年将导致 2,050 万人死亡。
自行车赛事数量不断增加
人们越来越倾向于冒险活动,这使得自行车在健行和休閒活动中的使用增多,从而促进了市场的成长。此外,各种公众人物、名人也纷纷参与和推广自行车运动,这使得对自行车的需求不断增加。此外,这些活动透过鼓励人们设定目标并针对特定活动进行训练来促进健康和健身。参与者在完成活动后通常会体验到健康程度的提升和成就感。例如,根据 Allgemeiner Deutscher Fahrrad-Club (ADFC) 在 2022 年进行的研究,大约 96% 的受访者表示「他们在德国骑自行车。」此外,根据爱尔兰体育委员会的数据,2022 年爱尔兰体育局向爱尔兰自行车运动拨款约52 万欧元,旨在激励消费者参与该国一系列与自行车相关的活动。的倡议支持了自行车市场份额。
The global bicycle market size reached US$ 79.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 115.8 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032. The launch of favorable policies by government bodies to minimize carbon emissions levels that are released from vehicles, coupled with the development of electric bicycles, is primarily bolstering the market share.
Growing Adoption of E-Bikes
The escalating prices of fuel and the rising traffic congestion, especially in urban and metropolitan areas, are increasing the preferences of consumers towards electric bicycles. Besides this, the growing number of individuals are shifting to cities, owing to the availability of numerous opportunities and ease in access to transport, which will further lead to more traffic congestion. According to the United Nations Department of Economic and Social Affair, 68% of the global population will live in urban areas by 2050. This is expected to increase the number of vehicles on the road, thereby causing difficulty in mobility. Moreover, e-bikes make cycling more accessible to a wider range of people, including those who may not be able to use traditional bikes due to physical limitations or fitness levels. The electric assistance helps riders travel longer distances and tackle hills with ease, making them a practical transportation option for urban commuting and recreational riding. Consequently, government authorities are taking favorable measures to promote the use of bicycles, which is expected to augment the market growth over the forecasted period. For example, the World Health Organization (WHO) and the United Nations (UN) declared 3rd June as World Bicycle Day to recognize the contribution of bicycles towards affordable and eco-friendly transport mechanisms.
Rising Government Initiatives
According to the recent bicycle market outlook, government authorities are investing significantly in the development of cycling infrastructures, such as dedicated bike lanes, bike-sharing programs, and secure bike parking facilities. These infrastructural improvements make cycling safer and more convenient, encouraging more individuals to take up cycling. Moreover, the implementation of legislation and policies to promote cycling, such as bike-friendly urban planning, regulations to ensure cyclist safety, and incentives for businesses to support cycling among employees. These measures create a more supportive environment for cycling. For instance, according to a recent report published by the Observer Research Foundation, various initiatives by government bodies to provide schoolgirls bicycles have been started in West Bengal and Bihar, and the results have been praised for closing the gender gap in secondary education. Similarly, the Saboojsathi program launched by regulatory bodies in West Bengal won the World Summit on the Information Society (WSIS) Award in 2019, under the e-governance category, on account of its social impact among school going children. Moreover, governments of various countries offer financial incentives to encourage cycling, such as subsidies for purchasing bicycles or e-bikes, tax breaks for cyclists, and grants for cycling infrastructure projects. These incentives help to reduce the cost barrier associated with cycling. For instance, the government in Scotland introduced a scheme to distribute free bicycles to school-age children who cannot afford them.
Growing Focus on Health and Wellness
Cycling aids in improving fitness levels, strengthening muscles, and burning calories. As individuals become more health-conscious, they are turning to activities like cycling to stay active and maintain their fitness. For instance, Samagra Shiksha in Delhi has launched a wellness club to educate students in government-run schools in classes 9 through 12 about leading healthy lives. Besides this, as the prevalence of cardiovascular diseases increases, more people are turning to cycling to improve their health and reduce their risk. For instance, according to a recent report published by the World Health Federation, cardiovascular illnesses continued to afflict over half a billion people worldwide, accounting for 20.5 million deaths in 2021. As a result, bicycles find extensive applications for fitness purposes across the globe.
Growing Number of Cycling Events
The increasing inclination towards adventurous activities is inflating the adoption of bicycles in trekking and recreational events, thereby proliferating the growth of the market. Moreover, various public figures and celebrities are participating and promoting cycling, which is escalating the demand for bicycles. Moreover, these events promote health and fitness by encouraging people to set goals and train for a specific event. Participants often experience improved fitness levels and a sense of accomplishment upon completing the event. For example, according to the study done in 2022 by the Allgemeiner Deutscher Fahrrad-Club (ADFC), around 96% of the respondents said that" they rode the bikes in Germany.'' Furthermore, as per the Irish Sports Council, in 2022, Sport Ireland allocated around €520,000 to Cycling Ireland with the aim of motivating customers to engage in a range of cycling-related activities in the country. The ultimate objective of the event was to enhance the city's acceptance of bicycles and raise awareness of them. Such awareness-raising initiatives support the bicycle market share.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, technology, price, distribution channel, and end user.
The report has provided a detailed breakup and analysis of the market based on the type. This includes road bicycle, mountain bicycle, hybrid bicycle, others.
Mountain bicycles are extensively used in trekking, owing to the rising penetration towards adventure activities. Moreover, the majority of the population is switching towards the road and hybrid bicycles to commute shorter distances. This diverse range of product variants allows retailers and manufacturers to target specific consumer segments, thereby meeting the unique demands of numerous cycling enthusiasts.
The report has provided a detailed breakup and analysis of the market based on the technology. This includes electric and conventional.
Conventional bicycles provide an excellent means of exercise, which helps to improve cardiovascular health, muscle strength, overall fitness, etc. Furthermore, e-bikes can reach higher speeds with less effort, which can make commuting faster and more convenient.
The report has provided a detailed breakup and analysis of the market based on the price. This includes premium, mid-range, and low-range.
The demand for bicycles across premium, mid, and low ranges vary based on several factors, including economic conditions, consumer preferences, and trends in cycling.
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores.
The sale of bicycles is increasing in both online and offline stores, as they cater to the needs of the consumers depending upon their preferences. Online bicycle stores offer the convenience of browsing and purchasing bikes from the comfort of home, 24/7, without the need to visit a physical store. Moreover, the growing penetration of high-speed internet is encouraging vendors to sell their products via online platforms, including Amazon, Ali Express, Flipkart, etc. On the other hand, offline stores allow customers to physically inspect and test ride bicycles before making a purchase, providing a tactile shopping experience.
The report has provided a detailed breakup and analysis of the market based on the end-user. This includes men, women, and kids.
The elevating usage of bicycles among men, women, and kids is based on various factors including comfort, safety, trends, commuting and transportation choices, etc. As such, the number of men riding bicycles is higher than women and kids. According to the statistical data presented by the Department for Transport U.K., in 2019, on average, the U.K. male population made 25 cycling trips in a year than 10 cycling trips by the women in the same year.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
Countries, including Japan, Singapore, China, etc., are emphasizing on building necessary infrastructures to support and encourage bicycle commutation. Some of the cities in Japan, such as Tokyo, are known for their lowest accident rates and are hence considered ideal cities for urban bicycling. Moreover, bicycle-sharing companies in China are extensively targeting countries, such as Australia and India, to expand their operations, which is expected to bolster the demand for bicycles over the forecasted period.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)