2024-2032 年日本线上博彩市场报告（按游戏类型（体育博彩、赌场等）、设备（桌上型电脑、行动装置等）和地区）

2023 年，日本线上博彩IMARC Group规模达到 77 亿美元。线上体育博彩和虚拟赌场的日益普及、技术和行动可访问性的进步以及某些线上赌博活动的合法化是推动市场成长的关键因素。

网路赌博是指透过网路参与各种投注、游戏活动的行为。它允许个人透过电脑、智慧型手机或其他支援网路的装置存取的线上平台进行投注、玩赌场游戏、扑克、宾果游戏或参与体育博彩。玩家可以在机会或技巧游戏中下注真实货币或虚拟货币，结果由随机数产生器或真人赌场游戏中的真人荷官决定。线上赌博提供了便利性和可及性，使人们能够在家中舒适地或在旅途中享受赌博娱乐，但它也需要负责任的游戏实践，以防止潜在的成瘾和经济损失风险。

监管的放鬆和某些线上赌博活动的合法化促进了此类活动在日本的普及。此外，线上体育博彩和虚拟赌场在日本消费者中的日益普及正在对市场成长产生积极影响。除此之外，众多技术进步，包括改进的行动可访问性，使线上赌博变得更加方便，对更广泛的受众更具吸引力，从而推动了市场的成长。此外，一些公司为用户提供透过行动应用程式玩真钱线上赌场游戏的设施，这也促进了市场的成长。除此之外，可透过行动装置轻鬆存取的线上赌博应用程式的开发是另一个主要的成长因素。此外，虚拟实境（VR）在赌博中的整合创造了环境模拟，从而改善了消费者体验，也促进了市场的成长。其他因素，包括对智慧型手机的依赖日益增加、消费者可支配收入的增加以及线上赌博的出现，预计也将进一步推动市场发展。

日本线上博彩市场趋势/驱动因素：

加强合法化和监管发展

日本线上赌博活动的逐步合法化和监管的放鬆有助于推动市场成长。随着政府拥抱潜在的经济效益并满足消费者对线上投注和游戏选择的需求，它为国内和国际营运商进入该市场打开了大门。这种有利的监管环境为营运商提供更广泛的线上赌博服务、吸引更多玩家并刺激市场扩张提供了安全稳定的基础。此外，随着监管的明确性和消费者保护措施的到位，玩家在参与线上赌博活动时会感到更加自信和安全，从而培养信任感并鼓励持续参与。

科技的快速进步

日本精通技术的人口迅速增长，先进技术不断涌现，推动了线上赌博平台和服务的采用。高速网路的日益普及和智慧型手机的广泛使用使线上赌博变得更加方便，对消费者也更具吸引力，使他们能够随时随地享受投注和游戏体验。技术进步也丰富了线上赌博体验，具有现场赌场游戏、虚拟实境投注和个人化游戏内容等互动和沈浸式功能。尖端技术和用户友好介面的无缝整合提高了玩家的参与度和满意度，对新手和经验丰富的赌徒产生了强大的吸引力，最终推动了日本线上赌博市场的成长。

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 数据来源
  • 主要来源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第 5 章：日本线上博弈市场

• 市场概况
• 市场表现
• COVID-19 的影响
• 市场预测

第 6 章：市场区隔：按游戏类型

• 体育博彩
  • 市场趋势
  • 主要类型
    • 足球
    • 赛马
    • 电竞
    • 其他的
  • 市场预测
• 赌场
  • 市场趋势
  • 主要类型
    • 真人娱乐场
    • 百家乐
    • 二十一点
    • 扑克
    • 老虎机
    • 其他的
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第 7 章：市场区隔：按设备

• 桌面
  • 市场趋势
  • 市场预测
• 移动的
  • 市场趋势
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第 8 章：SWOT 分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 9 章：价值链分析

第 10 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 11 章：价格分析

第 12 章：政策与监管环境

第13章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介

The Japan online gambling market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The rising popularity of online sports betting and virtual casinos, advancements in technology and mobile accessibility, and legalization of certain online gambling activities, are among the key factors driving the market growth.

Online gambling refers to the practice of participating in various betting and gaming activities over the internet. It allows individuals to place bets, play casino games, poker, bingo, or engage in sports betting through online platforms accessible via computers, smartphones, or other internet-enabled devices. Players can wager real money or virtual currency on games of chance or skill, and the outcomes are determined by random number generators or live dealers in the case of live casino games. Online gambling provides convenience and accessibility, enabling people to enjoy gambling entertainment from the comfort of their homes or on the go, but it also requires responsible gaming practices to prevent potential risks of addiction and financial loss.

The easing of regulations and the legalization of certain online gambling activities has contributed to their uptake in Japan. Moreover, the rising popularity of online sports betting and virtual casinos among Japanese consumers is positively influencing the market growth. Apart from this, numerous technological advancements, including improved mobile accessibility, have made online gambling more convenient and attractive to a broader audience, thereby propelling the market growth. Additionally, several companies offering users with the facility of playing online casino games for real money through mobile apps has catalyzed the market growth. Besides this, the development of online gambling applications that can be easily accessed through mobile devices is another major growth-inducing factor. Furthermore, the integration of virtual reality (VR) in gambling creating the simulation of surroundings, thus improving the consumer experience is contributing to the market growth. Other factors, including rising reliance on smart phones, inflating consumer disposable incomes, and the advent of online gambling are also anticipated to drive the market further.

Japan Online Gambling Market Trends/Drivers:

Increasing legalization and regulatory developments

The progressive legalization and relaxation of regulations surrounding online gambling activities in Japan have been instrumental in driving the market growth. As the government embraces the potential economic benefits and addresses consumer demand for online betting and gaming options, it opens doors for both domestic and international operators to enter the market. This favorable regulatory environment provides a secure and stable foundation for operators to offer a wider array of online gambling services, attracting more players and stimulating market expansion. Additionally, with regulatory clarity and consumer protection measures in place, players feel more confident and secure when participating in online gambling activities, fostering a sense of trust and encouraging sustained engagement.

Rapid Technological Advancements

Japan's rapidly expanding tech-savvy population and the proliferation of advanced technologies have propelled the adoption of online gambling platforms and services. The increasing accessibility of high-speed internet and the widespread use of smartphones have made online gambling more convenient and attractive to consumers, enabling them to enjoy betting and gaming experiences on the go. Technological advancements have also enriched the online gambling experience, with interactive and immersive features like live casino games, virtual reality betting, and personalized gaming content. This seamless integration of cutting-edge technology and user-friendly interfaces enhances player engagement and satisfaction, establishing a strong appeal for both novice and seasoned gamblers, ultimately fueling the growth of the online gambling market in Japan.

Japan Online Gambling Industry Segmentation:

Breakup by Game Type:

Sports Betting

Football

Horse Racing

E-Sports

Others

Casino

Live Casino

Baccarat

Blackjack

Poker

Slots

Others

Others

Sports betting (horse racing) represents the most popular game type

Sports betting, particularly in horse racing, plays a crucial role in driving the Japan online gambling market. Horse racing is deeply ingrained in Japanese culture and has a long history of popularity and excitement. The online platform offers a convenient and accessible way for enthusiasts to place bets on their favorite horse races from the comfort of their homes or on the go. Furthermore, the widespread adoption of advanced technologies and mobile accessibility further accelerates the adoption of online horse race betting, attracting a broader audience. With the easing of regulations surrounding online gambling, Japanese consumers can now enjoy a wide range of betting options and interactive features on reputable online platforms. Apart from this, rising thrill of horse race betting, coupled with the convenience and innovations of the online gambling market, contributes significantly to the market's growth and continued expansion in Japan.

Breakup by Device:

Desktop

Mobile

Others

Desktop accounts for the majority of the market share

Desktop as a device plays a significant role in driving the Japan online gambling market. Despite the rise of mobile devices, desktop computers remain popular among Japanese consumers, providing a larger screen size and enhanced user experience for online gambling activities. The desktop platform offers a stable and reliable environment for accessing various online gambling websites and platforms, ensuring smooth gameplay and uninterrupted betting experiences. This is particularly important for complex casino games or live betting, where a larger screen allows players to enjoy the intricacies and details of the games.

Moreover, desktop computers offer better processing power and internet connectivity, enabling seamless streaming of live casino games and facilitating multiple betting actions simultaneously. As a result, the continued usage of desktop devices in the Japan online gambling market maintains a significant influence, appealing to a wide range of players seeking immersive and high-quality gambling experiences.

Competitive Landscape:

The key players in the market have made several innovations and advancements to meet the evolving demands of consumers and businesses. Market players have integrated blockchain technology and cryptocurrencies. This disruptive trend aims to enhance transparency, security, and efficiency in online transactions, ensuring a fair and tamper-proof gambling experience for players. Blockchain-powered platforms offer decentralized systems that eliminate the need for intermediaries, providing faster payment processing and reducing transaction fees. Additionally, the use of cryptocurrencies as betting currencies allows for increased privacy and anonymity, attracting a broader range of players. Furthermore, key players have introduced smart contract enable automated and trustless execution of wagers, ensuring that payouts are automatically processed based on predefined conditions.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

• 1. What was the size of the Japan online gambling market in 2023?
• 2. What is the expected growth rate of the Japan online gambling market during 2024-2032?
• 3. What are the key factors driving the Japan online gambling market?
• 4. What has been the impact of COVID-19 on the Japan online gambling market?
• 5. What is the breakup of the Japan online gambling market based on the game type?
• 6. What is the breakup of the Japan online gambling market based on the device?
• 7. What are the key regions in the Japan online gambling market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Online Gambling Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Game Type

• 6.1 Sports Betting
  • 6.1.1 Market Trends
  • 6.1.2 Major Types
    • 6.1.2.1 Football
    • 6.1.2.2 Horse Racing
    • 6.1.2.3 E-Sports
    • 6.1.2.4 Others
  • 6.1.3 Market Forecast
• 6.2 Casino
  • 6.2.1 Market Trends
  • 6.2.2 Major Types
    • 6.2.2.1 Live Casino
    • 6.2.2.2 Baccarat
    • 6.2.2.3 Blackjack
    • 6.2.2.4 Poker
    • 6.2.2.5 Slots
    • 6.2.2.6 Others
  • 6.2.3 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Device

• 7.1 Desktop
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mobile
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 SWOT Analysis

• 8.1 Overview
• 8.2 Strengths
• 8.3 Weaknesses
• 8.4 Opportunities
• 8.5 Threats

9 Value Chain Analysis

10 Porters Five Forces Analysis

• 10.1 Overview
• 10.2 Bargaining Power of Buyers
• 10.3 Bargaining Power of Suppliers
• 10.4 Degree of Competition
• 10.5 Threat of New Entrants
• 10.6 Threat of Substitutes

11 Price Analysis

12 Policy and Regulatory Landscape

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Online Gambling Market: Major Drivers and Challenges
• Figure 2: Japan: Online Gambling Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Japan: Online Gambling Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Japan: Online Gambling Market: Breakup by Game Type (in %), 2023
• Figure 5: Japan: Online Gambling Market: Breakup by Device (in %), 2023
• Figure 6: Japan: Online Gambling (Sports Betting) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 7: Japan: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 8: Japan: Online Gambling (Casino) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Japan: Online Gambling (Casino) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Japan: Online Gambling (Other Game Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Japan: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Japan: Online Gambling (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Japan: Online Gambling (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Japan: Online Gambling (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Japan: Online Gambling (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Japan: Online Gambling (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Japan: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Japan: Online Gambling Industry: SWOT Analysis
• Figure 19: Japan: Online Gambling Industry: Value Chain Analysis
• Figure 20: Japan: Online Gambling Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Online Gambling Market: Key Industry Highlights, 2023 and 2032
• Table 2: Japan: Online Gambling Market Forecast: Breakup by Game Type (in Million US$), 2024-2032
• Table 3: Japan: Online Gambling Market Forecast: Breakup by Device (in Million US$), 2024-2032
• Table 4: Japan: Online Gambling Market: Competitive Structure
• Table 5: Japan: Online Gambling Market: Key Players