线上赌博市场规模、份额和成长分析（按类型、设备、组件和地区）- 2025-2032 年行业预测

预计到 2023 年全球线上赌博市场规模将达到 653 亿美元，从 2024 年的 732 亿美元成长到 2032 年的 1825.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.1%。

受互联网可访问性的提高以及公共和家庭中行动电话游戏使用量的增加的推动，在线赌博市场正在经历强劲增长。文化接受、支持线上赌博的法律体制、名人代言和企业赞助都在推动这项扩张。低成本行动应用程式的出现预计将推动市场成长。此外，包括线上赌场的兴起在内的数位技术的进步也增强了人们对该行业的信心。虚拟实境（VR）等创新解决方案提供身临其境型体验，让玩家即时与环境和其他使用者互动。这些技术进步不仅改善了音质和游戏设计，还创造了新的成长机会并极大地丰富了整体赌博体验。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

线上赌博市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 体育博彩
• 赌场
  • iSlots
  • iTable
  • iDealer
  • 其他 iCasino 游戏
• 扑克
• 宾果
• 其他的

线上赌博市场规模（按设备划分）及复合年增长率（2025-2032 年）

• 市场概况
• 桌面
• 智慧型手机
• 其他的

线上赌博市场规模（按组成部分和复合年增长率） (2025-2032)

• 市场概况
• 软体
• 服务

线上赌博市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Flutter Entertainment（Ireland）
• Entain plc（UK）
• Bet365 Group Ltd（UK）
• Kindred Group（Sweden）
• 888 Holdings（Gibraltar）
• William Hill（UK）
• PointsBet Holdings Limited（Australia）
• DraftKings（US）
• Penn Entertainment（US）
• Caesars Entertainment, Inc.（US）
• MGM Resorts International（US）
• Rush Street Interactive（US）
• GAN Limited（UK）
• Playtech plc（Isle of Man）
• Evolution Gaming（Sweden）
• Scientific Games Corporation（US）
• Betsson AB（Sweden）

结论和建议

Global Online Gambling Market size was valued at USD 65.3 billion in 2023 and is poised to grow from USD 73.2 billion in 2024 to USD 182.54 billion by 2032, growing at a CAGR of 12.1% during the forecast period (2025-2032).

The Online Gambling market is experiencing robust growth fueled by increased mobile phone usage for gaming in both public and home settings, coupled with rising internet accessibility. Cultural acceptance, legal frameworks supporting online gambling, celebrity endorsements, and corporate sponsorships further drive this expansion. The availability of low-cost mobile applications is expected to accelerate market growth. Additionally, advancements in digital technology, including the rise of online casinos, enhance trust within the sector. Innovative solutions like virtual reality (VR) provide immersive experiences, allowing players to engage with environments and other users in real time. This technological evolution is not only improving sound quality and game design but also creating new growth opportunities, significantly enriching the overall gambling experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Gambling market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Gambling Market Segments Analysis

Global Online Gambling Market is segmented by Type, Device, Component and region. Based on Type, the market is segmented into Sports Betting, Casinos, Poker, Bingo and Others. Based on Device, the market is segmented into Desktop, Mobile and Others. Based on Component, the market is segmented into Software and Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Gambling Market

The Global Online Gambling market is significantly driven by the growing adoption of digital and mobile payment options, which have streamlined transaction processes for users and online gamers alike. These online payment solutions not only offer a secure and reliable method for conducting financial transactions but also enhance their acceptance in the online gaming sector. As payment methods become more accessible and user-friendly, they encourage greater participation from players, leading to increased engagement within the gambling industry. This trend reflects a broader shift towards convenience and security in the digital landscape, further propelling the expansion of online gambling.

Restraints in the Global Online Gambling Market

As of October 2023, global online gambling remains subject to a complex web of regulations and restrictions, varying significantly across jurisdictions. Many countries enforce stringent laws to protect consumers and prevent issues like addiction and fraud, leading to legal gray areas for operators and players alike. Licensing requirements, age restrictions, and taxation policies further complicate the landscape, with some nations prohibiting online betting entirely while others embrace regulated markets. These disparities can impact accessibility, ensuring responsible gambling practices, and driving players towards unregulated sites, highlighting the ongoing challenge of creating a unified framework for safe, fair, and transparent online gambling worldwide.

Market Trends of the Global Online Gambling Market

The Global Online Gambling market is witnessing a robust trend towards technological innovation, with virtual gambling companies increasingly harnessing artificial intelligence (AI) to enhance user experiences. The integration of AI enables developers to analyze gaming preferences and player behavior effectively, allowing for personalized game recommendations that resonate with individual interests. This strategic investment in advanced technologies not only improves player engagement but also fosters customer loyalty in the highly competitive mobile gambling sector. As companies prioritize user-centric features and functionalities, they are likely to attract a broader audience, ultimately driving market growth and shaping the future landscape of online gaming.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Gambling Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sports Betting
• Casinos
  • iSlots
  • iTable
  • iDealer
  • Other iCasino Games
• Poker
• Bingo
• Others

Global Online Gambling Market Size by Device & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile
• Others

Global Online Gambling Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Online Gambling Market Size & CAGR (2025-2032)

• North America (Type, Device, Component)
  • US
  • Canada
• Europe (Type, Device, Component)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Device, Component)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Device, Component)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Device, Component)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Flutter Entertainment (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penn Entertainment (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Street Interactive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GAN Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playtech plc (Isle of Man)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolution Gaming (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scientific Games Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations