美国线上赌博市场规模、份额、趋势分析报告：按类型、设备、竞争分析、细分预测，2025-2030 年

美国线上赌博市场规模与趋势：

预计 2024 年美国线上赌博市场规模将达到 126.8 亿美元，预计 2025 年至 2030 年的复合年增长率为 9.8%。

由于对即时互动和真实体验的需求不断增长，美国线上赌博业正在向真人荷官游戏和身临其境型形式转变。透过高画质视讯串流、即时聊天功能和专业荷官，真人娱乐场旨在重建传统的娱乐场环境，提高用户参与度和信任度。

这些形式吸引了寻求优质、社交和互动赌博体验的高价值用户。营运商正在与技术提供商合作，增加真人荷官工作室的容量并升级其串流媒体基础设施，以支援无缝、高品质的用户体验。高接触互动和广泛的宽频存取相结合继续支持该领域的持续成长。

在智慧型手机广泛普及和高速网路普及的推动下，市场正在转向行动平台。营运商现在优先考虑行动优先策略，整合生物识别登入、人工智慧个人化、即时投注功能等。推播通知和应用程式内促销透过提供有针对性的参与度和提高忠诚度对于用户保留至关重要。新泽西州和宾夕法尼亚州等主要州正在简化合规程序，以实现更快的行动部署和业务扩展。随着行动体验变得更加无缝和直观，预计该行业将看到每个用户终身价值的增加和市场收益的持续增长。

俄亥俄州、麻萨诸塞州和马里兰州等州的合法化浪潮为美国线上赌博业带来了新的机会。政府对增加课税的兴趣正在加快立法核准的步伐。不断变化的监管环境将鼓励营运商扩展到新的合法市场并刺激竞争活动。各种州级法律的拼凑正在鼓励营运商开发适应其各自合规义务的可扩展模型。随着越来越多的州上网，州际和跨境伙伴关係正在增加市场准入并促进长期成长。

去中心化金融正在为美国线上赌博业带来重大变化，从而推动区块链技术的采用。加密货币正在成为更年轻、更精通技术的用户的首选支付方式，提供快速、安全和私密的交易。智能合约正在接受自动支付和透明游戏的测试，以降低诈骗风险并增强用户信心。围绕加密货币的监管不确定性仍然存在，但在银行基础设施有限的地区，采用加密货币的情况正在增长。 Web3 技术的兴起将改变业界的信任、安全和使用者获取策略。

尤其是在加州等州，儘管尚未全面合法化，但创新正在快速发展。消费者对个人化、游戏化和快速互动的需求正在推动新兴企业和现有企业投资人工智慧工具和先进的使用者介面。儘管加州尚未将网路赌博合法化，但它已成为影响国家创新战略的重要研发中心。创业投资正涌入硅谷的赌博新兴企业，显示投资者相信该地区的颠覆性潜力。这个西海岸创新引擎在塑造全国各行业的未来方面发挥着至关重要的作用。

社交赌博正在市场上兴起，使用者除了传统博彩外，还寻求社群主导的体验。该平台融合了多人锦标赛、社交排行榜和即时聊天等功能，以复製实体赌场的社交氛围。这些工具透过同侪互动和共用里程碑来增加会话持续时间并提高使用者保留率。营运商正在探索与有影响力人士的伙伴关係和直播投注，以在年轻人群中建立真正的互动。随着游戏和赌博之间的界线变得越来越模糊，社交功能对于在竞争激烈的市场中区分服务变得至关重要。

目录

第一章调查方法与范围

第二章执行摘要

第三章美国线上赌博市场的变数、趋势和范围

• 市场展望
• 市场价值链分析
• 市场动态
  • 市场驱动因素分析
  • 市场限制因素分析
  • 市场机会分析
  • 市场问题分析
• 美国线上赌博市场分析工具
  • 技术分析-波特五力分析
  • PESTEL分析

第四章：美国线上赌博市场：按类型估算和趋势分析

• 细分仪表板
• 美国线上博弈市场：2024 年和 2030 年各类型趋势分析
• 体育博彩
• 赌场
• 扑克
• 宾果
• 其他的

第五章美国线上赌博市场：按设备估算和趋势分析

• 细分仪表板
• 美国线上赌博市场：基于设备的趋势分析（2024 年和 2030 年）
• 桌面
• 移动的
• 其他的

第六章 竞争态势

• 公司分类
• 公司市场定位
• 公司热图分析
• 公司简介/上市公司
  • 888 Holdings PLC
  • Cherry Gold Casino
  • Churchill Downs
  • DraftKings
  • Eldorado Resorts Inc.
  • FanDuel
  • Flutter Entertainment
  • Golden Nugget
  • MGM Resorts International
  • PokerStars
  • Rivers Casino

U.S. Online Gambling Market Size & Trends:

The U.S. online gambling market size was estimated at USD 12.68 billion in 2024 and is expected to grow at a CAGR of 9.8% from 2025 to 2030. The U.S. online gambling industry is increasingly shifting toward live dealer games and immersive formats, driven by rising demand for real-time interaction and authentic experiences. Live casino offerings aim to replicate traditional casino environments through high-definition video streaming, real-time chat features, and professional dealers, enhancing user engagement and trust.

These formats appeal to high-value users seeking premium and socially interactive gambling experiences. Operators collaborate with technology providers to enhance live dealer studio capacity and upgrade streaming infrastructure to support seamless, high-quality user experiences. The combination of humanized interaction and widespread broadband access continues to support the sustained growth of this segment.

The market is shifting toward mobile platforms, fueled by widespread smartphone usage and high-speed internet availability. Operators now prioritize mobile-first strategies by integrating biometric logins, AI-powered personalization, and real-time betting features. Push notifications and in-app promotions are becoming essential for user retention, offering targeted engagement and enhancing loyalty. Streamlined compliance in progressive states like New Jersey and Pennsylvania enables faster mobile deployment and operational growth. As mobile experiences become more seamless and intuitive, the industry sees rising lifetime value per user and sustained market revenue growth.

The legalization wave in states such as Ohio, Massachusetts, and Maryland is unlocking new opportunities across the U.S. online gambling industry. Government interest in generating taxable revenue is accelerating the pace of legislative approvals. This evolving regulatory landscape encourages competitive activity, with operators expanding into new legal markets. A diverse patchwork of state-level laws prompts operators to develop scalable models that adapt to individual compliance mandates. As more states come online, interstate frameworks and cross-border partnerships are boosting market accessibility and fostering long-term growth.

Decentralized finance is driving major changes within the U.S. online gambling industry, with operators increasingly adopting blockchain technologies. Cryptocurrency is becoming a preferred payment option for younger and more tech-savvy users, offering fast, secure, and private transactions. Smart contracts are being tested for automated payouts and transparent gaming, which reduces fraud risks and boosts user trust. While regulatory uncertainty around crypto persists, adoption is growing in regions with limited banking infrastructure. The rise of Web3 technologies is set to transform the industry's approach to trust, security, and user acquisition strategies.

The industry is witnessing a surge in technological innovation, particularly in states like California, even in the absence of full legalization. Consumer demand for personalization, gamification, and rapid interactions pushes startups and established firms to invest in AI-powered tools and advanced user interfaces. California is emerging as a key R&D hub, influencing national innovation strategies despite lacking legal online gambling operations. Venture capital is flowing into Silicon Valley gambling tech startups, showcasing investor belief in the region's disruptive potential. This West Coast innovation engine is playing a pivotal role in shaping the future of the industry nationwide.

The market is experiencing a rise in social gambling, where users seek community-driven experiences alongside traditional betting. Platforms are incorporating features like multiplayer tournaments, social leaderboards, and live chat to replicate the social atmosphere of physical casinos. These tools increase session durations and enhance user retention through peer interaction and shared milestones. Operators are exploring influencer partnerships and live-streamed betting to build authentic engagement among younger demographics. As the line between gaming and gambling blurs, social features are becoming essential for differentiating offerings in a highly competitive market.

U.S. Online Gambling Market Report Segmentation

The report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. online gambling market report based on type, and device:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Sports Betting
• Casinos
  • iSlots
  • iTable
  • iDealer
  • Other iCasino Games
• Poker
• Bingo
• Others
• Device Outlook (Revenue, USD Billion, 2018 - 2030)
• Desktop
• Mobile
• Others

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Online Gambling Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunity Analysis
  • 3.3.4. Market Challenge Analysis
• 3.4. U.S. Online Gambling Market Analysis Tools
  • 3.4.1. Technology Analysis - Porter's
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political Landscape
    • 3.4.2.2. Economic Landscape
    • 3.4.2.3. Social Landscape
    • 3.4.2.4. Technology Landscape
    • 3.4.2.5. Environmental Landscape
    • 3.4.2.6. Legal Landscape

Chapter 4. U.S. Online Gambling Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. U.S. Online Gambling Market: Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Sports Betting
  • 4.3.1. Sports Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Casinos
  • 4.4.1. Casinos Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.1. iSlot
      • 4.4.1.1.1. iSlot Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.2. iTable
      • 4.4.1.2.1. iTable Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.3. iDealer
      • 4.4.1.3.1. iDealer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.4. Other
      • 4.4.1.4.1. Other Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Poker
  • 4.5.1. Poker Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Bingo
  • 4.6.1. Bingo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. U.S. Online Gambling Market: Device Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. U.S. Online Gambling Market: Device Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Desktop
  • 5.3.1. Desktop Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Mobile
  • 5.4.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. Other
  • 5.5.1. Other Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Competitive Landscape

• 6.1. Company Categorization
• 6.2. Company Market Positioning
• 6.3. Company Heat Map Analysis
• 6.4. Company Profiles/Listing
  • 6.4.1. 888 Holdings PLC
    • 6.4.1.1. Participant's Overview
    • 6.4.1.2. Financial Performance
    • 6.4.1.3. Product Benchmarking
    • 6.4.1.4. Strategic Initiatives
  • 6.4.2. Cherry Gold Casino
    • 6.4.2.1. Participant's Overview
    • 6.4.2.2. Financial Performance
    • 6.4.2.3. Product Benchmarking
    • 6.4.2.4. Strategic Initiatives
  • 6.4.3. Churchill Downs
    • 6.4.3.1. Participant's Overview
    • 6.4.3.2. Financial Performance
    • 6.4.3.3. Product Benchmarking
    • 6.4.3.4. Strategic Initiatives
  • 6.4.4. DraftKings
    • 6.4.4.1. Participant's Overview
    • 6.4.4.2. Financial Performance
    • 6.4.4.3. Product Benchmarking
    • 6.4.4.4. Strategic Initiatives
  • 6.4.5. Eldorado Resorts Inc.
    • 6.4.5.1. Participant's Overview
    • 6.4.5.2. Financial Performance
    • 6.4.5.3. Product Benchmarking
    • 6.4.5.4. Strategic Initiatives
  • 6.4.6. FanDuel
    • 6.4.6.1. Participant's Overview
    • 6.4.6.2. Financial Performance
    • 6.4.6.3. Product Benchmarking
    • 6.4.6.4. Strategic Initiatives
  • 6.4.7. Flutter Entertainment
    • 6.4.7.1. Participant's Overview
    • 6.4.7.2. Financial Performance
    • 6.4.7.3. Product Benchmarking
    • 6.4.7.4. Strategic Initiatives
  • 6.4.8. Golden Nugget
    • 6.4.8.1. Participant's Overview
    • 6.4.8.2. Financial Performance
    • 6.4.8.3. Product Benchmarking
    • 6.4.8.4. Strategic Initiatives
  • 6.4.9. MGM Resorts International
    • 6.4.9.1. Participant's Overview
    • 6.4.9.2. Financial Performance
    • 6.4.9.3. Product Benchmarking
    • 6.4.9.4. Strategic Initiatives
  • 6.4.10. PokerStars
    • 6.4.10.1. Participant's Overview
    • 6.4.10.2. Financial Performance
    • 6.4.10.3. Product Benchmarking
    • 6.4.10.4. Strategic Initiatives
  • 6.4.11. Rivers Casino
    • 6.4.11.1. Participant's Overview
    • 6.4.11.2. Financial Performance
    • 6.4.11.3. Product Benchmarking
    • 6.4.11.4. Strategic Initiatives

List of Tables

• Table 1 U.S. Online Gambling market size estimates & forecasts 2018 - 2030 (USD Billion)
• Table 2 U.S. Online Gambling market, by type 2018 - 2030 (USD Billion)
• Table 3 U.S. Online Gambling market, by device 2018 - 2030 (USD Billion)
• Table 4 Sports betting market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 5 Casinos market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 6 iSlot market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 7 iTable market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 8 iDealer market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 9 Other iCasino Games market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 10 Poker devices market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 11 Bingo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 12 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 13 Desktop market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 14 Mobile market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 15 Others market estimates & forecasts, 2018 - 2030 (USD Billion)

List of Figures

• Fig. 1 U.S. Online Gambling market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 U.S. Online Gambling market snapshot
• Fig. 7 U.S. Online Gambling market segment snapshot
• Fig. 8 U.S. Online Gambling market competitive landscape snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (Current & future impact)
• Fig. 11 Market restraint relevance analysis (current & future impact)
• Fig. 12 U.S. Online Gambling market, by Type, key takeaways
• Fig. 13 U.S. Online Gambling market, by Type, market share, 2024 & 2030
• Fig. 14 Sports betting market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 15 Casinos market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 16 iSlot market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 17 iTable market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 18 iDealer market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 19 Other iCasino Games market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 20 Poker market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 21 Bingo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 23 U.S. Online Gambling market, by Device, key takeaways
• Fig. 24 U.S. Online Gambling market, by Device, market share, 2024 & 2030
• Fig. 25 Desktop market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 26 Mobile market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 27 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 28 Key company categorization
• Fig. 29 Strategy framework