线上赌博市场规模、份额、趋势分析报告：按类型、设备、地区、细分预测，2025-2030 年

在线赌博市场的成长和趋势

根据Grand View Research, Inc.的最新报告，全球线上赌博市场规模预计到2030年将达到1535.7亿美元，2025年至2030年期间的复合年增长率为11.9%。

随着博彩应用程式和网站的趋势，线上游戏免费增值模式的出现预计将推动市场成长。免费增值模式透过使用者整合广告产生收益。

智慧型手机和互联网的日益普及也使得赌场游戏平台更容易访问，这也对市场产生了积极的影响。例如，根据 GSMA 的预测，到 2025 年，亚太地区将新增 3.33 亿行动上网用户。此外，在预测期内，具有成本效益的博彩应用程式的可用性预计也将有利于市场成长。根据纽约州政府发布的数据，2021年在手机投注应用程式上创建了超过650,000个独立帐户。

线上赌博开发商正在与线上赌场软体供应商合作，以满足身临其境型赌场游戏的需求。例如，2023 年 2 月，Flutter Entertainment Plc. 的子公司 Sisal 从摩洛哥 La Marcocaine des Jeux et des Sports (MDJS) 获得了在摩洛哥开展线上赌博业务的许可。例如，2023 年 1 月，Flutter Entertainment Plc.子公司 FanDuel 在俄亥俄州推出了一个行动体育博彩平台，并宣布在辛辛那提 Belterra Park 开设体育博彩。

由于人们大部分时间都待在室内，并选择线上游戏作为休閒，因此 COVID-19 疫情在推动线上赌博需求方面发挥了关键作用。例如，2021 年 5 月，布里斯託大学的一项研究发现，经常进行网路赌博的赌徒进行网路赌博的可能性比疫情前高出六倍多。此外，使用安全付款闸道的各种数位付款选项的采用也刺激了线上赌博应用程式的采用。随着数位货币的采用率不断提高以及博彩和赌博公司提供的网站的增多，市场成长预计将进一步加速。

线上赌博市场报告重点

• 到 2024 年，体育博彩类型的细分市场将占据市场主导地位，收益占有率超过 50%。这是由于网路体育博彩的合法化以及游戏内博彩的日益普及。
• 由于身临其境型应用程式的出现以及透过行动装置进行赌博的便利性，预计行动装置领域在预测期内将实现显着的复合年增长率。
• 透过线上代理商、第三方广告伺服器、网路和交易所增加线上赌博网站的广告预计将在未来几年推动市场扩张。
• 2024 年，欧洲占据线上赌博市场的主导地位，收益占有率约为 41.0%。
• 由于智慧型手机使用率的提高、年轻人口的成长以及网路赌博的合法化，预计亚太地区在预测期内将实现显着的复合年增长率。

目录

第一章调查方法与范围

第二章执行摘要

第三章 线上赌博市场变数、趋势与范围

• 市场体系展望
• 市场动态
  • 市场驱动因素分析
  • 市场限制因素分析
  • 技术挑战
• 线上赌博市场分析工具
  • 技术分析—波特五力分析
  • PESTEL分析

第四章 线上赌博市场：产品特定、估计和趋势分析

• 细分仪表板
• 线上赌博市场：2024 年与 2030 年类型趋势分析
• 体育博彩
• 赌场
• 扑克
• 宾果
• 其他的

第五章 线上赌博市场：按设备估算和趋势分析

• 细分仪表板
• 线上赌博市场：2024 年和 2030 年设备趋势分析
• 桌面
• 移动的
• 其他的

第六章：区域、估计与趋势分析

• 2024 年及 2030 年各地区线上赌博市场
• 北美洲
  • 2018-2030 年北美线上博弈市场规模预测
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 2018-2030 年欧洲线上博弈市场估计与预测
  • 英国
  • 德国
  • 法国
• 亚太地区
  • 2018-2030年亚太地区线上博弈市场规模预测
  • 中国
  • 日本
  • 印度
  • 澳洲
• 拉丁美洲
  • 2018-2030年拉丁美洲线上博弈市场估计与预测
  • 巴西
• 中东和非洲
  • 2018-2030 年中东和非洲线上博弈市场估计与预测
  • 土耳其
  • 南非

第七章 竞争态势

• 公司分类
• 公司市场定位
• 公司热图分析
• 公司简介/上市公司
  • 888 Holdings Plc.
  • Bally's Corporation
  • Bet 365 Group Ltd.
  • Betsson AB
  • Entain Plc.
  • FireKeepers
  • Flutter Entertainment Plc.
  • Churchill Downs Inc.
  • Kindred Group
  • Ladbrokes Coral Group Plc

Online Gambling Market Growth & Trends:

The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. The emergence of freemium modes of online gaming following the trend of betting applications and websites is expected to drive market growth. The freemium model generates revenue via users and integrated advertisements.

Increased smartphone and internet penetration and easy access to casino gaming platforms positively influence the market. For instance, according to GSMA, the Asia Pacific region will witness 333 million new mobile internet subscribers by 2025. Moreover, the availability of cost-effective betting applications is expected to favor market growth over the forecast period. According to the data published by the New York state government, over 650,000 unique accounts were created on mobile betting apps in 2021.

Online gambling developers have partnered with online casino software suppliers to cater to the demand for immersive casino games. For instance, in February 2023, the Sisal subsidiary of Flutter Entertainment Plc. got its license for online gambling in Morocco from La Marcocaine des Jeux et des Sports (MDJS). For instance, in January 2023, FanDuel subsidiary of Flutter Entertainment Plc. launched a mobile sports betting platform in Ohio and announced its Sportsbook launch at Belterra Park Cincinnati.

The outbreak of COVID-19 played a crucial role in expediting the online gambling demand as people spent most of their time indoors and opted for online games for leisure. For instance, in May 2021, a study by the University of Bristol showed regular online gamblers were more than six times more likely to gamble online than pre-pandemic. Besides, adopting various options for digital payments with safe payment gateways is also stimulating the adoption of online gambling applications. The increased adoption of digital currency and websites provided by betting and gambling companies will further accelerate market growth.

Online Gambling Market Report Highlights:

• The sports betting type segment dominated the market with a revenue share of over 50% in 2024, attributed to the expanding legalization of internet sports wagering and in-game betting popularity.
• The mobile device segment is expected to record the significant CAGR over the forecast period, due to the emergence of betting immersive applications and the convenience of gambling via mobile devices.
• The increased advertisement of online gambling websites through online agencies, third-party ad servers, and networks and exchanges is expected to drive market expansion over the subsequent years
• Europe dominated the online gambling market in 2024 by accounting for a revenue share of around 41.0%, owing to the legalization of online gambling due to stringent regulations and safe practices in the region
• Asia Pacific is anticipated to register a significant CAGR over the forecast period, with the increased smartphone usage, a larger population of youngsters, and the legalization of online gambling in the region.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Online Gambling Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Technology Challenge
• 3.3. Online Gambling Market Analysis Tools
  • 3.3.1. Technology Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Online Gambling Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Online Gambling Market: Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Sports Betting
  • 4.3.1. Sports Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Casinos
  • 4.4.1. Casinos Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Poker
  • 4.5.1. Poker Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Bingo
  • 4.6.1. Bingo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Online Gambling Market: Device Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Online Gambling Market: Device Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Desktop
  • 5.3.1. Desktop Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Mobile
  • 5.4.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Other
  • 5.5.1. Other Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Regional Estimates & Trend Analysis

• 6.1. Online Gambling Market by Region, 2024 & 2030
• 6.2. North America
  • 6.2.1. North America Online Gambling Market Estimates & Forecasts, 2018 - 2030, (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. Australia
    • 6.4.5.1. Australia Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. Turkey
    • 6.6.2.1. Saudi Arabia Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. South Africa
    • 6.6.3.1. South Africa Online Gambling Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. 888 Holdings Plc.
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. Bally's Corporation
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. Bet 365 Group Ltd.
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. Betsson AB
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. Entain Plc.
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. FireKeepers
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. Flutter Entertainment Plc.
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. Churchill Downs Inc.
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. Kindred Group
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Strategic Initiatives
  • 7.4.10. Ladbrokes Coral Group Plc
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Strategic Initiatives

List of Tables

• Table 1 Online gambling market size estimates & forecasts 2018 - 2030 (USD Million)
• Table 2 Online gambling market, by type 2018 - 2030 (USD Million)
• Table 3 Online gambling market, by device 2018 - 2030 (USD Million)
• Table 4 Sports betting market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 5 Casinos market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 6 iSlot market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 7 iTable market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 8 iDealer market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 9 Other iCasino Gamesmarket estimates & forecasts, 2018 - 2030 (USD Million)
• Table 10 Poker devices market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 11 Bingo market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 12 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 13 Desktop market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 14 Mobile market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 15 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 16 North America online gambling market, by type 2018 - 2030 (USD Million)
• Table 17 North America online gambling market, by device 2018 - 2030 (USD Million)
• Table 18 U.S. online gambling market, by type 2018 - 2030 (USD Million)
• Table 19 U.S. online gambling market, by device 2018 - 2030 (USD Million)
• Table 20 Canada online gambling market, by type 2018 - 2030 (USD Million)
• Table 21 Canada online gambling market, by device 2018 - 2030 (USD Million)
• Table 22 Mexico online gambling market, by type 2018 - 2030 (USD Million)
• Table 23 Mexico online gambling market, by device 2018 - 2030 (USD Million)
• Table 24 Europe online gambling market, by type 2018 - 2030 (USD Million)
• Table 25 Europe online gambling market, by device 2018 - 2030 (USD Million)
• Table 26 Uk online gambling market, by type 2018 - 2030 (USD Million)
• Table 27 Uk online gambling market, by device 2018 - 2030 (USD Million)
• Table 28 Germany online gambling market, by type 2018 - 2030 (USD Million)
• Table 29 Germany online gambling market, by device 2018 - 2030 (USD Million)
• Table 30 France online gambling market, by type 2018 - 2030 (USD Million)
• Table 31 France online gambling market, by device 2018 - 2030 (USD Million)
• Table 32 Asia-pacific online gambling market, by type 2018 - 2030 (USD Million)
• Table 33 Asia-pacific online gambling market, by device 2018 - 2030 (USD Million)
• Table 34 China online gambling market, by type 2018 - 2030 (USD Million)
• Table 35 China online gambling market, by device 2018 - 2030 (USD Million)
• Table 36 Japan online gambling market, by type 2018 - 2030 (USD Million)
• Table 37 Japan online gambling market, by device 2018 - 2030 (USD Million)
• Table 38 India online gambling market, by type 2018 - 2030 (USD Million)
• Table 39 India online gambling market, by device 2018 - 2030 (USD Million)
• Table 40 Australia online gambling market, by type 2018 - 2030 (USD Million)
• Table 41 Australia online gambling market, by device 2018 - 2030 (USD Million)
• Table 42 Latin America online gambling market, by type 2018 - 2030 (USD Million)
• Table 43 Latin America online gambling market, by device 2018 - 2030 (USD Million)
• Table 44 Brazil online gambling market, by type 2018 - 2030 (USD Million)
• Table 45 Brazil online gambling market, by device 2018 - 2030 (USD Million)
• Table 46 Saudi Arabia online gambling market, by type 2018 - 2030 (USD Million)
• Table 47 Saudi Arabia online gambling market, by device 2018 - 2030 (USD Million)
• Table 48 Turkey online gambling market, by type 2018 - 2030 (USD Million)
• Table 49 Turkey online gambling market, by device 2018 - 2030 (USD Million)
• Table 50 South Africa online gambling market, by type 2018 - 2030 (USD Million)
• Table 51 South Africa online gambling market, by device 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Online gambling market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Online gambling market snapshot
• Fig. 7 Online gambling market segment snapshot
• Fig. 8 Online gambling market competitive landscape snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (current & future impact)
• Fig. 11 Market restraint relevance analysis (current & future impact)
• Fig. 12 Online gambling market, by Type, key takeaways
• Fig. 13 Online gambling market, by Type, market share, 2024 & 2030
• Fig. 14 Sports betting market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 15 Casinos market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 16 iSlot market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 17 iTable market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 iDealer market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Other iCasino Gamesmarket estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Poker market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Bingo market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Online gambling market, by Device, key takeaways
• Fig. 24 Online gambling market, by Device, market share, 2024 & 2030
• Fig. 25 Desktop market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Mobile market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 27 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 28 Regional marketplace: key takeaways
• Fig. 29 North America Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 U.S. Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 Canada Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 32 Mexico Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 33 Europe Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 34 UK Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 35 Germany Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 France Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 Asia Pacific Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Japan Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 China Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 India Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 Australia Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Latin America Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 Brazil Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 MEA Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 Turkey Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 South Africa Online Gambling Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 Key company categorization
• Fig. 48 Strategy framework