线上赌博市场－全球产业规模、份额、趋势、机会和预测（按类型、支付方式、设备、地区和竞争情况划分，2020-2030 年预测）

2024 年全球线上赌博市场价值为 788.7 亿美元，预计到 2030 年将达到 1,564 亿美元，预测期内复合年增长率为 11.92%。

市场概况
预测期	2026-2030
2024年市场规模	788.7亿美元
2030年市场规模	1564亿美元
2025-2030年复合年增长率	11.92%
成长最快的领域	加密货币
最大的市场	亚太地区

线上博彩市场是指博彩业的数位领域，个人透过网路平台参与博彩活动，包括线上赌场、体育博彩网站、扑克室和虚拟游戏入口网站。该市场涵盖了各种各样的博彩形式，这些形式透过使用先进的数位技术、即时模拟和用户友好的行动应用程序，重现了现实世界的游戏和博彩体验。

线上博彩市场可望大幅成长，这得益于诸多关键因素。主要驱动因素之一是智慧型手机的普及和高速网路的普及，这些因素共同推动了城乡居民无缝存取线上博彩平台。此外，多个国家（尤其是欧洲、北美和部分亚太经济体）的监管改革和线上博彩合法化，也显着促进了市场规模的扩大。人工智慧、区块链、虚拟实境和安全支付网关等先进技术的整合，进一步提升了用户体验、透明度和安全性，并鼓励更广泛的消费者群体接受线上博弈。

此外，新冠疫情也推动了博彩业数位转型，实体场所被迫关闭，促使营运商和用户转向线上平台。这种行为转变在疫情后依然持续，并得到了游戏化和忠诚度奖励等创新行销策略的进一步支持，这些策略持续吸引并留住了用户。此外，电子竞技博彩和虚拟体育的兴起为市场拓展了新的维度，尤其吸引了年轻群体。

关键市场驱动因素

网路普及率和智慧型手机普及率不断提高

主要市场挑战

跨司法管辖区的监管和法律不确定性

主要市场趋势

整合区块链技术，实现透明度与信任

目录

第一章：服务概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球线上赌博市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（体育博彩、赌场、扑克、宾果游戏、彩票、其他）
  • 按付款方式（信用卡/金融卡、数位钱包、银行转帐、加密货币、其他）
  • 按设备（桌上型电脑、手机、平板电脑）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024 年）
• 市场地图

第六章：北美线上赌博市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲线上赌博市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区线上赌博市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲线上赌博市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲线上赌博市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Flutter Entertainment plc
• Entain plc
• Bet365 Group Ltd.
• Kindred Group plc
• 888 Holdings plc
• William Hill Ltd.
• DraftKings Inc.
• Betsson AB
• LeoVegas AB
• International Game Technology PLC (IGT)

第 14 章：策略建议

第15章调查会社について・免责事项

Global Online Gambling Market was valued at USD 78.87 billion in 2024 and is expected to reach USD 156.40 billion by 2030 with a CAGR of 11.92% during the forecast period.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 78.87 Billion
Market Size 2030	USD 156.40 Billion
CAGR 2025-2030	11.92%
Fastest Growing Segment	Cryptocurrencies
Largest Market	Asia Pacific

The Online Gambling Market refers to the digital segment of the gambling industry where individuals engage in betting activities through internet-enabled platforms, including online casinos, sports betting websites, poker rooms, and virtual gaming portals. This market encompasses a wide array of gambling formats that replicate the real-world experience of gaming and betting through the use of advanced digital technologies, real-time simulations, and user-friendly mobile applications.

The Online Gambling Market is poised for substantial growth owing to various key factors. One of the primary drivers is the increasing adoption of smartphones and the growing availability of high-speed internet, which are collectively enabling seamless access to online gambling platforms across urban and rural regions. Furthermore, regulatory reforms and the legalization of online betting in multiple countries, especially across Europe, North America, and certain Asia Pacific economies, have significantly contributed to expanding the market base. The integration of advanced technologies such as artificial intelligence, blockchain, virtual reality, and secure payment gateways has further enhanced user experience, transparency, and security, encouraging a broader consumer base to adopt online gambling.

Additionally, the COVID-19 pandemic played a catalytic role in driving digital adoption in gambling, with physical venues being shut down, pushing operators and users toward online alternatives. This behavioral shift has sustained post-pandemic and is further supported by innovative marketing strategies, such as gamification and loyalty rewards, which continue to attract and retain users. Moreover, the emergence of esports betting and virtual sports has added new dimensions to the market, appealing particularly to the younger demographic.

Key Market Drivers

Increasing Internet Penetration and Smartphone Adoption

The rapid expansion of internet connectivity and widespread smartphone adoption significantly propel the online gambling market by enabling seamless access to digital betting platforms. With global internet users reaching 5.3 billion in 2022, according to the International Telecommunication Union, the accessibility of high-speed internet has transformed how consumers engage with online gambling services.

Smartphones, now used by over 3 billion people worldwide, offer unparalleled convenience, allowing users to place bets or play casino games from virtually anywhere at any time. This accessibility eliminates the need for physical gambling venues, appealing to a broad demographic seeking instant entertainment. Mobile apps, optimized for user-friendly interfaces and secure transactions, have become the preferred medium for gambling, particularly among younger, tech-savvy audiences.

The proliferation of cost-effective mobile devices and data plans further lowers barriers to entry, enabling even users in emerging markets to participate. For instance, regions like Asia-Pacific and Latin America, with growing mobile penetration, are witnessing a surge in online gambling activity. The integration of features like push notifications and location-based betting enhances user engagement, while the availability of gambling apps on major platforms like Google Play and the Apple App Store broadens market reach. This driver is critical as it taps into the global trend of digital connectivity, making online gambling a convenient and accessible form of entertainment for millions.

In 2022, the International Telecommunication Union reported 5.3 billion internet users globally, with over 90% of the world's population having access to mobile networks. Smartphone users exceeded 3 billion, and approximately 80% of online gambling users access platforms via mobile devices, highlighting the dominance of mobile technology in driving market growth.

Key Market Challenges

Regulatory and Legal Uncertainty Across Jurisdictions

The online gambling market faces a major challenge in the form of complex, inconsistent, and often restrictive regulatory frameworks that vary widely across regions and countries. Unlike physical casinos, online gambling platforms must navigate a decentralized and fragmented legal landscape, where different jurisdictions impose distinct rules on licensing, taxation, advertising, and consumer protection. In many countries, online gambling is either heavily restricted or entirely prohibited, and even in regions where it is permitted, operators must comply with a variety of local laws that may change without prior notice.

For example, while European markets such as the United Kingdom, Malta, and Sweden have established robust regulatory bodies and clear legal pathways, others like India, China, and certain Middle Eastern nations maintain ambiguous or restrictive legislation that deters new entrants.

The inconsistency in legal definitions such as what constitutes a game of skill versus a game of chance further complicates compliance and exposes companies to legal risk. This challenge becomes even more pressing for multinational operators aiming to scale their platforms globally, as they must allocate significant resources to legal counsel, compliance teams, and due diligence measures across multiple regulatory environments.

Furthermore, there is an increasing trend of regulatory tightening, with several governments revisiting online gambling laws to address concerns related to underage gambling, financial fraud, and addiction. These revisions may include stricter licensing requirements, higher taxation, and limitations on promotional activities, all of which could adversely impact profitability and market access.

Another aspect of regulatory uncertainty is the pace at which new technologies, such as cryptocurrencies and blockchain-based gambling, are being adopted without corresponding updates in legislation. This creates legal grey zones that deter responsible operators while giving room to unregulated platforms, thereby distorting fair competition. For investors and stakeholders, this unpredictability translates into operational risk and volatility in revenue streams. Until global or at least regional harmonization of online gambling laws is achieved, operators will need to remain agile and prepared to adapt to frequent and complex regulatory changes, making legal compliance a continuous and costly operational necessity.

Key Market Trends

Integration of Blockchain Technology for Transparency and Trust

One of the most transformative trends in the Online Gambling Market is the increasing integration of blockchain technology to enhance transparency, trust, and security in digital wagering platforms. Blockchain's decentralized ledger system provides an immutable and verifiable record of every transaction, ensuring that all bets, wins, and payouts are permanently recorded and auditable by all participants. This capability addresses long-standing concerns surrounding data manipulation, fairness, and payment processing in the online gambling ecosystem.

Many emerging online gambling platforms have begun adopting blockchain to power decentralized applications and smart contracts that automatically execute betting outcomes based on pre-defined criteria. These smart contracts reduce the need for intermediaries, lower transaction costs, and accelerate the payment process, which is particularly critical in regions where regulatory oversight is fragmented or weak.

Moreover, blockchain allows for provably fair gaming mechanisms. These mechanisms let users verify the randomness and fairness of games through publicly accessible algorithms, significantly improving credibility and customer loyalty. Cryptocurrencies like Bitcoin, Ethereum, and dedicated gambling tokens are also being widely accepted, giving users greater anonymity and access to gambling platforms across borders.

The trend aligns with the broader demand for increased user control, faster withdrawals, and a higher level of assurance against fraudulent practices. It is anticipated that over the forecast period, major players in the Online Gambling Market will invest in blockchain development either through in-house capabilities or through strategic partnerships with fintech companies and decentralized application developers.

As regulatory frameworks begin to recognize and define blockchain-based gambling, this trend is expected to reshape the competitive landscape of the Online Gambling Market by attracting tech-savvy gamblers and improving compliance through traceability.

Key Market Players

• Flutter Entertainment plc
• Entain plc
• Bet365 Group Ltd
• Kindred Group plc
• 888 Holdings plc
• William Hill Ltd
• DraftKings Inc.
• Betsson AB
• LeoVegas AB
• International Game Technology PLC (IGT)

Report Scope:

In this report, the Global Online Gambling Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Gambling Market, By Type:

• Sports Betting
• Casino
• Poker
• Bingo
• Lottery
• Others

Online Gambling Market, By Payment Mode:

• Credit/Debit Cards
• Digital Wallets
• Bank Transfer
• Cryptocurrencies
• Others

Online Gambling Market, By Device:

• Desktop
• Mobile
• Tablet

Online Gambling Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Online Gambling Market.

Available Customizations:

Global Online Gambling Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Service Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Online Gambling Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sports Betting, Casino, Poker, Bingo, Lottery, Others)
  • 5.2.2. By Payment Mode (Credit/Debit Cards, Digital Wallets, Bank Transfers, Cryptocurrencies, Others)
  • 5.2.3. By Device (Desktop, Mobile, Tablet)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Online Gambling Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Payment Mode
  • 6.2.3. By Device
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Online Gambling Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Payment Mode
      • 6.3.1.2.3. By Device
  • 6.3.2. Canada Online Gambling Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Payment Mode
      • 6.3.2.2.3. By Device
  • 6.3.3. Mexico Online Gambling Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Payment Mode
      • 6.3.3.2.3. By Device

7. Europe Online Gambling Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Payment Mode
  • 7.2.3. By Device
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Online Gambling Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Payment Mode
      • 7.3.1.2.3. By Device
  • 7.3.2. France Online Gambling Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Payment Mode
      • 7.3.2.2.3. By Device
  • 7.3.3. United Kingdom Online Gambling Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Payment Mode
      • 7.3.3.2.3. By Device
  • 7.3.4. Italy Online Gambling Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Payment Mode
      • 7.3.4.2.3. By Device
  • 7.3.5. Spain Online Gambling Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Payment Mode
      • 7.3.5.2.3. By Device

8. Asia Pacific Online Gambling Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Payment Mode
  • 8.2.3. By Device
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Online Gambling Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Payment Mode
      • 8.3.1.2.3. By Device
  • 8.3.2. India Online Gambling Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Payment Mode
      • 8.3.2.2.3. By Device
  • 8.3.3. Japan Online Gambling Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Payment Mode
      • 8.3.3.2.3. By Device
  • 8.3.4. South Korea Online Gambling Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Payment Mode
      • 8.3.4.2.3. By Device
  • 8.3.5. Australia Online Gambling Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Payment Mode
      • 8.3.5.2.3. By Device

9. Middle East & Africa Online Gambling Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Payment Mode
  • 9.2.3. By Device
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Online Gambling Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Payment Mode
      • 9.3.1.2.3. By Device
  • 9.3.2. UAE Online Gambling Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Payment Mode
      • 9.3.2.2.3. By Device
  • 9.3.3. South Africa Online Gambling Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Payment Mode
      • 9.3.3.2.3. By Device

10. South America Online Gambling Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Payment Mode
  • 10.2.3. By Device
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Online Gambling Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Payment Mode
      • 10.3.1.2.3. By Device
  • 10.3.2. Colombia Online Gambling Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Payment Mode
      • 10.3.2.2.3. By Device
  • 10.3.3. Argentina Online Gambling Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Payment Mode
      • 10.3.3.2.3. By Device

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Flutter Entertainment plc
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Entain plc
• 13.3. Bet365 Group Ltd.
• 13.4. Kindred Group plc
• 13.5. 888 Holdings plc
• 13.6. William Hill Ltd.
• 13.7. DraftKings Inc.
• 13.8. Betsson AB
• 13.9. LeoVegas AB
• 13.10. International Game Technology PLC (IGT)

14. Strategic Recommendations

15. About Us & Disclaimer