2025 年至 2033 年日本线上赌博市场规模、份额、趋势及按游戏类型、设备和地区分類的预测

2024 年，日本线上赌博市场规模价值 81 亿美元。展望未来， IMARC Group估计到 2033 年市场规模将达到 129 亿美元，2025 年至 2033 年的复合年增长率为 5.3%。市场主要受到广泛的数位连接、区块链等技术创新、青睐行动平台的不断扩大的用户群、对互动投注选项的日益增长的偏好、客户对线上游戏态度的改变以及确保安全和消费者参与的加强监管措施的推动。

日本市场主要受到智慧型手机普及率和高速网路存取的推动，这使得线上游戏体验变得更加容易。根据《卫报》2024年9月10日发表的新闻报道，日本註册的线上赌场玩家已超过200万人。这意味着，在日本 1.2 亿人口中，每 100 人中就有 1 人是註册的线上赌场玩家。文章也强调了日本玩家对线上赌场的偏好，包括多样化的游戏选择、安全的网站和创意的奖金。除此之外，人们对游戏的文化态度的转变使得游戏客户群在年轻人群中不断扩大，从而促进了市场的成长。

真人荷官选项等创新游戏功能的吸引力增加了玩家的兴奋感，从而进一步推动了市场扩张。虽然日本刑法禁止大多数形式的赌博，但也有例外。例如，赛马、自行车、摩托艇和摩托车比赛的投注是政府允许和批准的。例如，根据Play Today 2024年5月27日发表的文章，赛马、弹珠机等赌博游戏在日本依然盛行，仅赛马一项就收入3.25兆日圆。到2021年，弹珠机市场的规模将达到14.6兆日圆。此外，政府推出了有效的政策和法规来控制和监控线上游戏网站，增强了消费者的信心，并确保了负责任的游戏行为。

日本线上赌博市场趋势：

加密货币赌博的出现

由于匿名性和易用性，日本线上赌徒越来越多地采用比特币等加密货币进行交易。对隐私的日益增长的需求以及基于区块链的平台的去中心化特性支持了这一趋势。加密货币的整合也吸引了那些重视安全和即时支付的技术娴熟的用户。加密货币资产的兴起趋势及其在线上游戏网站上的实施反映了日本人对数位货币的兴趣。例如，《日本新闻》于 2024 年 6 月 19 日发表的一篇文章指出，实体赌场和线上赌场正在采用数位货币进行交易，为玩家提供更高的便利性和隐私性。文章也提到，自2018年以来，日本当局放宽了对比特币交易的具体限制，促成了这一趋势。

技术进步和移动无障碍

持续的技术创新和行动可访问性极大地增加了日本的线上赌博。智慧型手机和高速网路的使用使得网路赌博更加方便，从而吸引了更广泛的受众。人工智慧 (AI) 等先进技术透过推荐和客製化游戏提供个人化体验。例如，《秋叶原新闻》于 2024 年 9 月 23 日发表的一篇题为《科技塑造线上轮盘赌的未来》的文章分析了行动科技、人工智慧 (AI)、虚拟实境 (VR) 和区块链在日本线上轮盘赌体验中所扮演的重要角色。其中包括透过手机提高可访问性、透过人工智慧演算法个人化体验、使用虚拟实境耳机创造沉浸式环境，同时透过区块链技术增强公平性和透明度。这些创新正在改善用户体验并提高参与度，从而提高参与度。

社群媒体影响力日益增强

日本博彩业者正在利用社群媒体透过客製化广告向特定受众推销产品。包含现场游戏、奖金和锦标赛的引人入胜的广告正在提高用户参与度。日本的几家游戏公司正在与社会有影响力的人合作来推广他们的服务。影响者专门从事游戏或体育博彩，并分享他们对这些服务的经验和评论，在他们的追随者中建立一种信任感。本·吉布森（Ben Gibson）于2024年11月13日发表的一篇文章反映了社交媒体对体育博彩行为的巨大影响。文章显示，在观看体育比赛时，70%的Z世代和68%的千禧世代会使用社群媒体，这表明体育消费正在转变为数位平台。本文也探讨了影响者和情报提供者在决定投注选择中所扮演的角色。透过将社交媒体与体育和博彩相结合，营运商可以进入更大的市场并提高线上网站的娱乐价值。

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：简介

• 概述
• 主要行业趋势

第五章：日本线上赌博市场

• 市场概览
• 市场表现
• COVID-19的影响
• 市场预测

第六章：市场区隔：依游戏类型

• 体育博彩
  • 主要类型
    • 足球
    • 赛马
    • 电竞
    • 其他的
• 赌场
  • 主要类型
    • 真人娱乐场
    • 百家乐
    • 二十一点
    • 扑克
    • 插槽
    • 其他的
• 其他的

第七章：市场区隔：依设备

• 桌面
• 移动的
• 其他的

第 8 章：SWOT 分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第九章：价值链分析

第 10 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 11 章：价格分析

第 12 章：政策与监管格局

第 13 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介

The Japan online gambling market size was valued at USD 8.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.9 Billion by 2033, exhibiting a CAGR of 5.3% from 2025-2033. The market is primarily driven by widespread digital connectivity, technological innovations like blockchain, an expanding user base favoring mobile platforms, a rising preference for interactive betting options, changing customer attitudes toward online gaming, and enhanced regulatory measures ensuring safety and consumer engagement.

The market in Japan is mainly driven by increased smartphone penetration and high-speed internet access, which has made online gaming experiences easier. According to a news article published by The Guardian on September 10, 2024, more than 2 million online casino players have been registered in Japan. This translates to the fact that one in every 100 persons in Japan, with its population of 120 million, is a registered online casino player. The article also underscores the preferences of Japanese players in online casinos, and this includes varied choices of games, secure sites, and creative bonuses. In addition to this, shifting cultural attitudes toward gaming have made the customer base expansive among younger populations, which gives a boost to the growth of the market.

The appeal of innovative gaming features, such as live dealer options, adds excitement for players, which further fuels market expansion. Although most forms of gambling are prohibited under Japan's Penal Code, exceptions are made. For example, betting on horse racing, cycling, motorboat racing, and motorcycle racing is allowed and sanctioned by the government. For instance, according to an article released on May 27, 2024 by Play Today, gambling games such as horse racing and Pachinko are still widely engaged in Japan, and horse racing alone is raking in ¥3.25 trillion. The Pachinko market will be at ¥14.6 trillion in 2021. Furthermore, the introduction of effective government policies and regulations that control and monitor online gaming websites has built confidence in the consumers' minds and ensures responsible gaming practices.

Japan Online Gambling Market Trends:

Emergence of Cryptocurrency Gambling

Japanese online gamblers are adopting cryptocurrencies such as Bitcoin increasingly for transactions due to the anonymity and ease of usage. The increasing demand for privacy and the decentralized nature of blockchain-based platforms supports this trend. Integration of cryptocurrencies also attracts technology-savvy users who place value on secure and instant payments. The rising trend towards cryptographic monetary assets and their implementation on online gaming sites reflects Japanese interest in digital currencies. For example, an article by News on Japan published June 19, 2024, points out that physical and online casinos are adopting digital currencies for transactions, offering players enhanced convenience and privacy. The article also mentions how, since 2018, Japanese authorities have eased specific restrictions on Bitcoin transactions, thus facilitating this trend.

Technological Advancements and Mobile Accessibility

Continual technological innovations and mobile accessibility have greatly increased online gambling in Japan. The usage of smartphones and high-speed internet has made online gambling more convenient, thereby attracting a broader audience. Advanced technologies such as artificial intelligence (AI) provide personalized experiences with recommendations and tailored gameplay. For instance, an article published by Akihabara News on September 23, 2024, titled "Technology Shapes Future of Online Roulette," analyzed the role that mobile technology, artificial intelligence (AI), virtual reality (VR), and blockchain play a vital role in the online roulette experience in Japan. It includes increasing accessibility through mobile phones, personalizing experience through AI algorithms, and creating immersive environments with VR headsets while enhancing fairness and transparency through blockchain technology. These innovations are improving the user experience and increasing engagement, leading to higher involvement.

Rising Influence of Social Media

Japanese gambling operators are using social media to market products to specific audiences through customized advertisements. Engaging ads with live games, bonuses, and tournaments is raising user engagement. Several gaming companies in Japan are partnering with social influencers to promote their services. The influencers exclusively deal with gaming or sports betting and share their experiences and reviews about the services, creating a sense of trust among their followers. An article published on November 13, 2024 by Ben Gibson reflects the great influence of social media on sports betting behaviors. The article reveals that while watching sports, 70% of Generation Z and 68% of millennials engage with social media, which indicates shifting toward digital platforms for sports consumption. This article also explores the role of influencers and tipsters in determining betting choices. By integrating social media with sports and gambling, operators access a larger market and increase the entertainment value of online sites.

Japan Online Gambling Industry Segmentation:

Analysis by Game Type:

• Sports Betting
  • Football
  • Horse Racing
  • E-Sports
  • Others
• Casino
  • Live Casino
  • Baccarat
  • Blackjack
  • Poker
  • Slots
  • Others
• Others

Sports betting, especially horse racing, is majorly influencing Japan's online gambling market. Horse racing is an exciting and competitive activity that has become a major growth driver in the market due to its long-standing cultural and historical association with the sport. Moreover, the availability of online platforms is attracting younger, tech-savvy demographics and traditional bettors, thereby increasing the scope of horse racing betting. Moreover, the usage of mobile apps and live-streaming services increases user interaction, thus making betting more convenient and interactive. Apart from this, strict regulatory policies support responsible gaming, which is also providing an impetus to the market. With the growing number of players taking part in virtual horse racing and extended betting options, the Japan horse racing segment is expected to grow further. Also, the unmatched blend of tradition, innovation, and an expansive digital landscape keeps driving the online gambling market expansion in Japan.

Analysis by Device:

• Desktop
• Mobile
• Others

Desktop devices play a crucial role in the Japan online gambling market due to their ability to provide a stable and immersive gameplay experience. Several online gambling platforms are focusing on desktop interfaces due to their superior screen size, performance, and better user interaction, thus attracting serious and seasoned gamblers who would like a more detailed and uninterrupted experience. Desktops also enable better graphics, smoother gameplay, and multi-tasking capabilities, which makes them ideal for users who engage in complex betting or require advanced analytical tools. In addition to this, high-speed internet and sophisticated software incorporation also make the experience from a desktop more efficient and powerful. While mobile devices are gaining popularity, desktops remain the go-to option for many, particularly for long gaming sessions and professional gamblers. The continued reliance on desktops contributes to sustained market expansion and reinforces its ongoing significance in Japan's online gambling market.

Competitive Landscape:

Japan's online gambling market is very dynamic in its competitive landscape, with the influence of offshore platforms increasing exponentially as domestic restrictions on online casinos continue to tighten. Online platforms for players in Japan have been focused on localized features, including language options, yen-based transactions, and culturally tailored games. Advanced technologies such as virtual reality (VR) and blockchain continue to redefine the user experience while driving innovation across platforms. Moreover, strategic collaborations between the gaming and entertainment industries are creating cross-platform experiences. For instance, Queen Casino, a leading brand of Lowkey Ltd., Japan, recently announced an official partnership with German football club Borussia Monchengladbach on August 27, 2024. This collaboration grants Queen Casino exclusive branding opportunities during the club's Bundesliga home matches and integrates its brand into Borussia's Japanese social media channels, aiming to engage the Japanese fanbase. The partnership reflects a commitment to innovation and community engagement and is expected to enhance both organizations' presence in the market.

The report provides a comprehensive analysis of the competitive landscape in the Japan online gambling market with detailed profiles of all major companies.

Latest News and Developments:

• August 20, 2024, Japan's National Police Agency (NPA) announced its inaugural investigation into overseas-operated online casinos targeting Japanese users. This initiative aims to identify operators, their locations, fund transfer methods, and user demographics, addressing the rapid increase in online gambling among Japanese youth. The NPA plans to survey over 7,000 individuals across various age groups and compile a comprehensive report by the fiscal year's end to inform future regulatory measures and combat gambling addiction.

Key Questions Answered in This Report

• 1.What is online gambling?
• 2.How big is the Japan online gambling market?
• 3.What is the expected growth rate of the Japan online gambling market during 2025-2033?
• 4.What are the key factors driving the Japan online gambling market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Online Gambling Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Game Type

• 6.1 Sports Betting
  • 6.1.1 Market Trends
  • 6.1.2 Major Types
    • 6.1.2.1 Football
    • 6.1.2.2 Horse Racing
    • 6.1.2.3 E-Sports
    • 6.1.2.4 Others
  • 6.1.3 Market Forecast
• 6.2 Casino
  • 6.2.1 Market Trends
  • 6.2.2 Major Types
    • 6.2.2.1 Live Casino
    • 6.2.2.2 Baccarat
    • 6.2.2.3 Blackjack
    • 6.2.2.4 Poker
    • 6.2.2.5 Slots
    • 6.2.2.6 Others
  • 6.2.3 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Device

• 7.1 Desktop
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mobile
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 SWOT Analysis

• 8.1 Overview
• 8.2 Strengths
• 8.3 Weaknesses
• 8.4 Opportunities
• 8.5 Threats

9 Value Chain Analysis

10 Porters Five Forces Analysis

• 10.1 Overview
• 10.2 Bargaining Power of Buyers
• 10.3 Bargaining Power of Suppliers
• 10.4 Degree of Competition
• 10.5 Threat of New Entrants
• 10.6 Threat of Substitutes

11 Price Analysis

12 Policy and Regulatory Landscape

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Online Gambling Market: Major Drivers and Challenges
• Figure 2: Japan: Online Gambling Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Japan: Online Gambling Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Japan: Online Gambling Market: Breakup by Game Type (in %), 2024
• Figure 5: Japan: Online Gambling Market: Breakup by Device (in %), 2024
• Figure 6: Japan: Online Gambling Market: Breakup by Region (in %), 2024
• Figure 7: Japan: Online Gambling (Sports Betting) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Japan: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Japan: Online Gambling (Casino) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Japan: Online Gambling (Casino) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Japan: Online Gambling (Other Game Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Japan: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Japan: Online Gambling (Desktop) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Japan: Online Gambling (Desktop) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Japan: Online Gambling (Mobile) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Japan: Online Gambling (Mobile) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Japan: Online Gambling (Other Devices) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Japan: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Japan: Online Gambling Industry: SWOT Analysis
• Figure 20: Japan: Online Gambling Industry: Value Chain Analysis
• Figure 21: Japan: Online Gambling Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Online Gambling Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Online Gambling Market Forecast: Breakup by Game Type (in Million USD), 2025-2033
• Table 3: Japan: Online Gambling Market Forecast: Breakup by Device (in Million USD), 2025-2033
• Table 6: Japan: Online Gambling Market: Competitive Structure
• Table 7: Japan: Online Gambling Market: Key Players