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市场调查报告书
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1609926

2025-2033 年日本威士忌市场规模、份额、趋势和预测（按产品类型、品质、分销管道和地区划分）

Japan Whiskey Market Size, Share, Trends and Forecast by Product Type, Quality, distribution Channel, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 119 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024 年日本威士忌市场IMARC Group为 43 亿美元。该市场正在经历稳定成长，主要是由于全球对优质和精酿烈酒的需求不断增长、消费者对正宗日本品牌的偏好不断增加以及该国丰富的威士忌工艺传统。不断增长的出口机会、创新的风味特征以及威士忌旅游业的激增进一步促进了市场的扩张，使其成为烈酒行业的关键参与者。

由于全球认可度的不断提高以及对优质日本威士忌的需求，日本威士忌市场正在不断扩大。日本威士忌以其卓越的品质和工艺而闻名，在全球威士忌爱好者中站稳了脚跟，推动了出口并增强了其国内市场的吸引力。例如，2024 年 6 月，Nikka 威士忌蒸馏公司宣布计划投资 60 亿日圆（约 3,800 万美元）建设其储存设施，以在国际需求不断增长的情况下扩大产量并促进出口。这项投资将使储存容量增加10%。高端烈酒在年轻和富裕消费者中日益流行，进一步刺激了需求，因为他们寻求反映日本传统和创新的独特而精緻的饮料选择。

此外，人们对调酒和手工鸡尾酒的兴趣日益浓厚，也推动了市场的发展。酒吧和餐厅正在将日本威士忌融入创意饮品中，扩大其消费族群。例如，2024 年 10 月，三得利宣布计划推出一款新的罐装鸡尾酒 Suntory Premium Highball Yamazaki-Bright and Rich Flavor，采用其着名的山崎单一麦芽威士忌，并添加西班牙橡木风味。该饮料的酒精含量为 9%，使其成为罐装鸡尾酒市场的优质选择。生产商尝试陈酿技术和独特成分的努力，加上政府对出口的支持，正在推动市场的发展势头。这项策略定位使日本威士忌成为全球优质烈酒产业的重要参与者。

日本威士忌市场趋势：

日益关注高端化

日本威士忌市场的高端化趋势是由向奢华和排他性的转变所推动的。消费者越来越被高端产品所吸引，包括限量版和復古款式，它们象征着精緻和优雅的品味。例如，2024 年 10 月，三得利推出了响 40 年威士忌，这是其最古老的混合威士忌，由山崎、白州和知多酿酒厂的威士忌混合而成。限量 400 瓶，具有复杂的香气和口味，强调日本工艺和传统。日本威士忌以其精湛的工艺和独特的风味而闻名，这使其对愿意为卓越品质支付高价的鑑赏家和收藏家特别有吸引力。酿酒厂透过推出创新产品和小批量产品来满足这一需求，通常采用独特的包装来增强其吸引力。这一趋势反映了全球对奢侈烈酒的广泛关注，从而提升了日本在优质威士忌领域的地位。

合作与伙伴关係的增加

合作和伙伴关係正在透过创造创新和全球影响力的机会来重塑日本威士忌产业。酿酒厂正在与国际品牌、奢侈品牌和知名专家合作，以增强产品供应并吸引不同的消费群体。例如，2024 年 9 月，Nikka 威士忌宣布与新雪谷花园柏悦酒店合作，为客人提供独特的威士忌体验。此次合作是在对日本滑雪胜地进行大量投资以增强滑雪后景观的背景下产生的。这种合作关係通常会利用双方独特的生产技术或文化元素来创造限量版威士忌。例如，与全球厨师或调酒师的合作可以提供凸显日本威士忌多功能性的搭配体验。这些企业不仅提高了品牌在国际市场上的知名度，还将日本威士忌定位为具有广泛跨境吸引力的优质且文化丰富的产品。

日益关注永续发展

随着生产商满足消费者对环保产品不断增长的需求，永续实践正在成为日本威士忌产业不可或缺的一部分。酿酒厂正在采用绿色生产方法，例如利用再生能源、优化用水和减少蒸馏过程中的碳排放。例如，2024 年 4 月，三得利烈酒在其山崎酿酒厂成功进行了使用 100% 氢气的直燃蒸馏试验，实现了威士忌产量的世界第一。这一里程碑标誌着威士忌生产在脱碳方面取得了重大进展，同时保持了质量，因为新烈酒与传统天然气生产的烈酒相匹配。包装创新包括可回收材料和简约设计，旨在减少浪费，同时保持优质美感。一些品牌正在投资重新造林项目，以抵消其对环境的影响，特别是保护对威士忌陈酿至关重要的水楢橡树林。这些努力不仅吸引了具有生态意识的消费者，而且显示了对威士忌生产长期可持续发展的承诺。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：日本威士忌市场 - 简介

  • 概述
  • 市场动态
  • 产业动态
  • 竞争情报

第 5 章：日本威士忌市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 6 章：日本威士忌市场 - 细分：依产品类型

  • 美国威士忌
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）
  • 爱尔兰威士忌
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）
  • 苏格兰威士忌
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）
  • 加拿大威士忌
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）
  • 其他的
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）

第 7 章：日本威士忌市场 - 分裂：品质

  • 优质的
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）
  • 高端优质
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）
  • 超高级
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 市场预测（2025-2033）

第 8 章：日本威士忌市场 - 细分：按配销通路

  • 场外交易
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 关键环节
      • 超级市场和大卖场
      • 折扣店
      • 网上商店
      • 其他的
    • 市场预测（2025-2033）
  • 场内交易
    • 概述
    • 历史与当前市场趋势（2019-2024）
    • 关键环节
      • 餐厅和酒吧
      • 酒类专卖店
      • 其他的
    • 市场预测（2025-2033）

第 9 章：日本威士忌市场 - 竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳制胜策略
  • 竞争仪表板
  • 公司评估象限

第 10 章：关键参与者简介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 11 章：日本威士忌市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 司机
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 12 章：附录

简介目录
Product Code: SR112024A10330

The Japan whiskey market size was valued at USD 4.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7.3 Billion by 2033, exhibiting a CAGR of 6.1% from 2025-2033. The market is experiencing steady growth mainly driven by the rising global demand for premium and craft spirits, increasing consumer preference for authentic Japanese brands and the country's rich tradition of whiskey craftsmanship. Growing export opportunities, innovative flavor profiles, and a surge in whiskey tourism further bolster the market's expansion making it a key player in the spirits industry.

The Japan whiskey market is expanding due to rising global recognition and the demand for premium Japanese whiskey. Renowned for its exceptional quality and craftsmanship Japanese whiskey has gained a strong foothold among enthusiasts worldwide driving exports and enhancing its domestic market appeal. For instance, in June 2024, Nikka Whisky Distilling Co announced its plans to invest 6 billion yen ($38 million) in its storage facilities to expand production and boost exports amid the rising international demand. This investment will increase storage capacity by 10%. The growing popularity of high-end spirits among younger and affluent consumers is further fueling the demand as they seek unique and sophisticated beverage options that reflect Japanese tradition and innovation.

Additionally, the increasing interest in mixology and craft cocktails is boosting the market. Bars and restaurants are incorporating Japanese whiskey into creative drinks, broadening its consumer base. For instance, in October 2024, Suntory announced its plans to release a new canned cocktail the Suntory Premium Highball Yamazaki-Bright and Rich Flavor featuring its renowned Yamazaki single malt whisky, which is enhanced with Spanish oak flavors. The drink boasts a 9% alcohol content positioning it as a premium option in the canned cocktail market. Efforts by producers to experiment with aging techniques and unique ingredients, coupled with government support for exports, are contributing to the market's momentum. This strategic positioning has placed Japanese whiskey as a significant player in the global premium spirits industry.

Japan Whiskey Market Trends:

Rising Focus on Premiumization

The premiumization trend in the Japanese whiskey market is driven by a shift toward luxury and exclusivity. Consumers are increasingly drawn to high-end offerings including limited-edition releases and aged expressions, which symbolize sophistication and refined taste. For instance, in October 2024, Suntory launched Hibiki 40-Year-Old, its oldest blended whisky created by the combination of whiskies from Yamazaki, Hakushu, and Chita distilleries. Limited to 400 bottles it features complex aromas and flavors emphasizing Japanese craftsmanship and tradition. Japanese whiskey's reputation for meticulous craftsmanship and unique flavor profiles makes it particularly appealing to connoisseurs and collectors willing to pay a premium for exceptional quality. Distilleries cater to this demand by introducing innovative products and small-batch variants often with unique packaging that enhances their allure. This trend reflects a broader global movement toward indulgence in luxury spirits elevating Japan's status in the premium whiskey segment.

Rise in Collaborations and Partnerships

Collaborations and partnerships are reshaping the Japanese whisky industry by creating opportunities for innovation and global reach. Distilleries are teaming up with international brands, luxury establishments and renowned experts to enhance product offerings and attract diverse consumer segments. For instance, in September 2024, Nikka Whisky announced its partnership with Park Hyatt Niseko Hanazono hotel offering exclusive whisky experiences for guests. This collaboration arises amidst significant investment in Japan's ski resorts enhancing the apres ski scene. Such partnerships often lead to the creation of limited-edition whiskies leveraging unique production techniques or cultural elements from both parties. For instance, collaborations with global chefs or mixologists allow for pairing experiences that highlight Japanese whisky's versatility. These ventures not only bolster brand visibility in international markets but also position Japanese whisky as a premium and culturally rich product with broad cross-border appeal.

Rising Focus on Sustainability

Sustainable practices are becoming integral to the Japanese whisky industry as producers respond to rising consumer demand for environmentally friendly products. Distilleries are adopting green production methods such as utilizing renewable energy sources optimizing water usage and reducing carbon emissions during distillation. For instance, in April 2024, Suntory Spirits achieved a world-first in whisky production by successfully conducting a direct-fired distillation trial using 100% hydrogen at its Yamazaki Distillery. This milestone marks significant progress towards decarbonizing whisky manufacturing while preserving quality as the new spirits match those produced with traditional natural gas. Packaging innovations including recyclable materials and minimalistic designs aim to cut waste while maintaining a premium aesthetic. Some brands are investing in reforestation projects to offset their environmental impact particularly in preserving Mizunara oak forests vital for whisky aging. These efforts not only appeal to eco-conscious consumers but also demonstrate a commitment to long-term sustainability in whisky production.

Japan Whiskey Industry Segmentation:

Analysis by Product Type:

American Whiskey

Irish Whiskey

Scotch Whiskey

Canadian Whiskey

Others

American whiskey holds a growing presence in Japan driven by its bold flavors and the rising popularity of bourbon. Japanese consumers appreciate its distinct sweetness and notes of caramel which pair well with local cuisine. Brands like Jack Daniel's and Maker's Mark enjoy significant demand due to premiumization trends. The younger demographic is increasingly exploring American whiskey as a base for cocktails boosting its appeal in urban areas. Limited edition releases and collaborations with Japanese distilleries further contribute to its expanding market share.

Irish whiskey is gaining traction in Japan for its smooth and approachable profile. Known for triple distillation and lighter flavors it appeals to both new and seasoned whiskey enthusiasts. Brands like Jameson dominate this segment leveraging innovative marketing campaigns and collaborations with local bars. The trend of highballs and whiskey-based cocktails also boosts its consumption. Irish whiskey's versatility in mixing and neat drinking aligns with Japanese drinking preferences fostering steady growth in this market segment.

Scotch whiskey remains a dominant category in Japan due to its rich heritage and diverse flavor profiles. From single malts to blended varieties Scotch caters to various consumer tastes. Prestigious brands like Macallan and Glenfiddich enjoy a loyal following supported by Japan's appreciation for craftsmanship. The market benefits from the popularity of Scotch in gift-giving and celebratory occasions. Japan's growing whiskey culture and affinity for premium spirits ensure that Scotch continues to be a favored choice.

Canadian whiskey is gradually carving a niche in the Japan market known for its smooth and mild flavor. Its affordability and mixability make it popular among younger consumers and those new to whiskey. Brands like Crown Royal are making inroads through partnerships with Japanese distributors and bar chains. Canadian whiskey's light profile complements Japan's preference for milder spirits making it a choice for highballs and casual drinking. This category sees potential for growth through targeted marketing and innovation.

Analysis by Quality:

Premium

High-End Premium

Super Premium

Premium whiskey is a cornerstone of Japan's whiskey market appealing to a broad audience seeking quality at a reasonable price. This segment includes well-known brands like Suntory and Nikka offering smooth and balanced flavors suitable for casual drinking or cocktails. The growing trend of whiskey highballs has boosted demand for premium products especially in restaurants and bars. Japanese consumers appreciate the craftsmanship associated with this category often choosing premium whiskey for personal consumption or gifting. The segment benefits from the fusion of international and domestic brands making it a consistent performer in the market.

High-end premium whiskey caters to connoisseurs and discerning consumers who value refined flavors and exclusivity. This category includes renowned international labels such as Glenlivet and Macallan along with Japan's premium offerings like Yamazaki and Hakushu. The market for high end premium whiskey is fueled by the growing appreciation for whiskey as a sophisticated beverage. Collectors and enthusiasts drive demand for limited edition releases and aged whiskeys. This segment also thrives in Japan's gifting culture where high end whiskey is seen as a status symbol. Strong marketing efforts and the rise of whiskey tourism further bolster its prominence.

Super premium whiskey represents the pinnacle of luxury in Japan's whiskey market targeting affluent consumers and collectors. This segment includes rare, aged and exclusive offerings from both Japanese distilleries and international brands. Whiskeys such as Hibiki 21 and Karuizawa exemplify this category commanding high prices and immense prestige. Super premium whiskey is often associated with investment value and is prominently featured in auctions and specialized events. The growing global recognition of Japanese whiskey has amplified the demand for this segment positioning Japan as a significant player in the ultra-luxury whiskey market.

Analysis by Distribution Channel:

Off-Trade

Supermarkets and Hypermarkets

Discount Stores

Online Stores

Others

On-Trade

Restaurants and Bars

Liquor Stores

Others

The off-trade channel dominates whiskey sales in Japan driven by supermarkets, hypermarkets and online platforms. Supermarkets and discount stores cater to budget conscious consumers seeking convenience and variety offering a wide selection of domestic and international brands. Online stores are rapidly gaining popularity providing access to exclusive labels and rare collections with doorstep delivery. Promotions, discounts and loyalty programs in these outlets boost consumer engagement. The rise in ecommerce and digital payment options further supports off-trade sales. This channel is particularly appealing for at-home consumption and gifting, ensuring steady growth in Japan's whiskey market.

The on-trade channel thrives in Japan with restaurants, bars and liquor stores playing key roles in whiskey distribution. Bars and high-end restaurants showcase whiskey's versatility through curated cocktails and tasting menus attracting whiskey enthusiasts and casual drinkers alike. Whiskey highballs are especially popular aligning with Japan's preference for lighter and refreshing drinks. Liquor stores serve as a bridge for consumers seeking premium and exclusive options. On-trade channels benefit from Japan's strong social drinking culture where whiskey is often enjoyed during gatherings. Partnerships with local establishments and whiskey-focused events further amplify the presence of whiskey in this channel.

Competitive Landscape:

The Japan whiskey market showcases a competitive landscape characterized by the presence of well-established distilleries and emerging craft producers. Companies focus on innovation, offering unique blends and flavors to meet the growing global demand for premium whiskey. For instance, in June 2024, the House of Suntory launched its 2024 Tsukuriwake Series featuring four exclusive expressions: Yamazaki Golden Promise, Yamazaki Islay Peated Malt, Hakushu 18 Year Old Peated Malt, and Yamazaki 18 Year Old Mizunara. The market sees significant export-driven growth, with producers leveraging Japan's reputation for quality and craftsmanship. Aging techniques, sustainable practices, and local ingredient sourcing enhance product appeal. Additionally, strategic collaborations and the establishment of exclusive tasting experiences contribute to brand differentiation. The competition intensifies as new entrants challenge traditional players, fostering a dynamic environment that drives product innovation and global market expansion.

The report provides a comprehensive analysis of the competitive landscape in the Japan whiskey market with detailed profiles of all major companies.

Latest News and Developments:

In October 2024, Tankyu Distillery Hong Kong's first homegrown gin brand announced its plans to open a distillery in Higashikawa, Hokkaido, Japan. The 19,741 square-foot facility will also produce single malt whisky.

In July 2024, Kanosuke Distillery announced its plans to launch its core range of whiskies in the US featuring a single malt, a grain whisky, and a blended whisky. The products include a 48% ABV single malt, a 51% ABV grain whisky and a blended whisky at 53% ABV showcasing distinctive flavor profiles.

Key Questions Answered in This Report

  • 1. What is whiskey?
  • 2. How big is the Japan whiskey market?
  • 3. What is the expected growth rate of the Japan whiskey market during 2025-2033?
  • 4. What are the key factors driving the Japan whiskey market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Whiskey Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Whiskey Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Whiskey Market - Breakup by Product Type

  • 6.1 American Whiskey
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Irish Whiskey
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Scotch Whiskey
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Canadian Whiskey
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)
  • 6.5 Others
    • 6.5.1 Historical and Current Market Trends (2019-2024)
    • 6.5.2 Market Forecast (2025-2033)

7 Japan Whiskey Market - Breakup by Quality

  • 7.1 Premium
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 High-End Premium
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Super Premium
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)

8 Japan Whiskey Market - Breakup by Distribution Channel

  • 8.1 Off-Trade
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Key Segment
      • 8.1.3.1 Supermarkets and Hypermarkets
      • 8.1.3.2 Discount Stores
      • 8.1.3.3 Online Stores
      • 8.1.3.4 Others
    • 8.1.4 Market Forecast (2025-2033)
  • 8.2 On-Trade
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Key Segment
      • 8.2.3.1 Restaurants and Bars
      • 8.2.3.2 Liquor Stores
      • 8.2.3.3 Others
    • 8.2.4 Market Forecast (2025-2033)

9 Japan Whiskey Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Product Portfolio
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Product Portfolio
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Product Portfolio
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Product Portfolio
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Product Portfolio
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Whiskey Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix