全球个人奢侈品市场规模按产品类型、分销管道、最终用户、地区、范围和预测

个人奢侈品市场规模及预测

个人奢侈品市场规模预计在2024年达到1010.5亿美元，2024年至2031年复合年增长率为5.2%，到2031年将达到1460.7亿美元。个人奢侈品是指传达独特性、品质和地位的高端消费产品。此类别包括名牌服装、奢侈手袋、高级珠宝、手錶和奢侈化妆品等多种产品，一般以精湛的工艺和强大的品牌认知度为特色。个人奢侈品主要针对富裕人士销售，他们渴望拥有能够体现其生活方式和社会地位的独特、享有盛誉的物品。这些产品通常与个人表达和身份有关，由于消费者专注于品质和品牌传承，这些产品在时尚、美容和配件市场中越来越受欢迎。

个人奢侈品的全球市场动态

主要市场驱动因子

增加可支配所得：

新兴市场可支配收入的提高推动了个人奢侈品的需求。富裕的消费者愿意花钱购买奢侈品，促进了市场的成长。根据印度统计和计画实施部预测，2022-23年印度人均国民净收入以现行价格计算预计为17.2万印度卢比（约2300美元），比上年增长15.8%。

消费者口味的改变：

现今的消费者要求独特、个人化的奢华体验，品牌也不断创新其产品。消费者口味的这些变化将会激发奢侈品市场活力。根据贝恩公司 2023 年的一项调查，70% 的奢侈品消费者更喜欢提供个人化产品和体验的品牌，高于 2018 年的 45%。

电子商务的成长：

电子商务平台的扩张使更多人能够买到奢侈品。网上购物使消费者能够舒适地在家中探索奢侈品牌和产品，从而促进销售。根据贝恩公司《全球奢侈品市场研究》显示，到 2023 年，线上销售将占奢侈品总销售额的 22%，高于 2019 年的 12%。

社群媒体影响者：

社群媒体平台在塑造消费者对奢侈品牌的看法方面发挥关键作用。有影响力的行销和视觉驱动的内容正在帮助创造一种理想的生活方式，推动人们对个人奢侈品的兴趣。根据 Influencer Marketing Hub 2023 年的报告，92% 的奢侈品牌使用影响者行销，平均每花费 1 美元可获得 5.78 美元的投资回报率。

旅行和旅游业增加：

国际旅行和旅游业的成长促进了奢侈品市场的发展，因为旅客经常寻求购买奢侈品。高端购物区将吸引游客，进一步促进该行业的销售。世界旅游业理事会预计，2023年全球旅游业将为全球经济贡献5兆美元，恢復至疫情前水准的95%。

主要问题

仿冒品：

假奢侈品的盛行对市场构成了重大课题。假冒商品损害了品牌的诚信，并阻止消费者投资真正的奢侈品。

改变消费者价值观：

消费者的优先考虑因素正在发生变化，他们更加重视永续性和道德消费。无法适应这些价值观的奢侈品牌可能难以吸引环保意识的买家。

热门争夺：

个人奢侈品市场竞争激烈，许多品牌争夺消费者的注意力。激烈的竞争导致价格战，降低了品牌声誉并影响获利能力。

改变消费习惯：

年轻的消费者，尤其是千禧世代和 Z 世代，重视体验而不是物质财富。这些消费习惯的改变可能会导致传统奢侈品的需求下降，迫使品牌课题自我创新。

主要趋势

关注永续性：

随着消费者越来越重视道德行为，永续性正成为个人奢侈品市场的一个主要趋势。该品牌透过使用环保材料和透明的供应链来吸引环保意识的买家。

数位参与度的兴起：

数位科技的融合正在改变奢侈品牌与消费者的互动方式。线上平台、扩增实境和社群媒体行销正在增强购物体验并吸引更年轻的群体。

个人化与客製化：

消费者希望获得个人化、客製化的奢侈品，以体现他们的个人身份。品牌透过提供客製化服务和量身定制的体验来与客户建立更深的联繫。

目录

第 1 章 全球个人奢侈品市场简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第四章：个人奢侈品全球市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

第 5 章 全球个人奢侈品市场（依产品类型划分）

• 概述
• 手錶和珠宝
• 香水和化妆品
• 服装
• 其他

6. 全球个人奢侈品市场依销售管道划分

• 概述
• 在线
• 离线

7. 全球个人奢侈品市场（依最终用户划分）

• 概述
• 男性
• 女性

第 8 章：全球个人奢侈品市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 9 章全球个人奢侈品市场：竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略

第十章 公司简介

• Kering SA
• LOreal Group
• PRADA Group
• Ralph Lauren Corp
• Swatch Group
• Shiseido Company
• Hermens International
• Luxottica Group
• Rolex SA
• Coty Inc.

第 11 章附录

• 相关研究

Personal Luxury Goods Market Size And Forecast

Personal Luxury Goods Market size was valued at USD 101.05 Billion in 2024 and is projected to reach USD 146.07 Billion by 2031 , growing at a CAGR of 5.2% from 2024 to 2031. Personal luxury goods refer to high-end consumer products that convey exclusivity, quality, and status. This category encompasses a wide range of items, including designer clothing, luxury handbags, fine jewelry, watches, and premium cosmetics, typically characterized by their superior craftsmanship and branding. Personal luxury goods are primarily marketed to affluent consumers who seek unique and prestigious items that reflect their lifestyle and social status. These products are often associated with personal expression and identity, making them popular in various markets, including fashion, beauty, and accessories, as consumers prioritize quality and brand heritage.

Global Personal Luxury Goods Market Dynamics

The key market dynamics that are shaping the global personal luxury goods market include:

Key Market Drivers

Rising Disposable Income:

Increasing disposable incomes in emerging markets are driving demand for personal luxury goods. Affluent consumers are more willing to spend on high-end products, contributing to market growth. India's per capita net national income at current prices was estimated at 1,72,000 INR (approximately $2,300) for 2022-23, showing a growth of 15.8% over the previous year, according to the Ministry of Statistics and Programme Implementation.

Changing Consumer Preferences:

Modern consumers are seeking unique and personalized luxury experiences, leading brands to innovate their offerings. This shift in preference towards exclusivity and craftsmanship fuels the luxury goods market. A 2023 survey by Bain & Company found that 70% of luxury consumers prefer brands that offer personalized products and experiences, up from 45% in 2018.

Growth of E-commerce:

The expansion of e-commerce platforms is making luxury goods more accessible to a broader audience. Online shopping allows consumers to explore high-end brands and products from the comfort of their homes, boosting sales. Online luxury sales accounted for 22% of total luxury sales in 2023, up from 12% in 2019, according to Bain & Company's Luxury Goods Worldwide Market Study.

Influence of Social Media:

Social media platforms play a significant role in shaping consumer perceptions of luxury brands. Influencer marketing and visually driven content help create aspirational lifestyles, increasing interest in personal luxury goods. A report by Influencer Marketing Hub in 2023 found that 92% of luxury brands use influencer marketing, with an average ROI of $5.78 for every dollar spent.

Increased Travel and Tourism:

The growth of international travel and tourism contributes to the luxury goods market as travelers often seek to purchase high-end products. Luxury shopping destinations attract tourists, further driving sales in this sector. The World Travel & Tourism Council projected that global travel and tourism would contribute USD 5 Trillion to the global economy in 2023, recovering to 95% of pre-pandemic levels.

Key Challenges:

Counterfeit Products:

The prevalence of counterfeit luxury goods poses a significant challenge to the market. Counterfeiting undermines brand integrity and can deter consumers from investing in authentic luxury items.

Changing Consumer Values:

A growing emphasis on sustainability and ethical consumption is shifting consumer priorities. Luxury brands that fail to adapt to these values may struggle to attract eco-conscious buyers.

Intense Competition:

The personal luxury goods market is highly competitive, with numerous brands vying for consumer attention. This intense competition can lead to price wars and dilute brand prestige, impacting profitability.

Shift in Spending Habits:

Younger consumers, particularly millennials and Gen Z, are prioritizing experiences over material possessions. This shift in spending habits may lead to decreased demand for traditional luxury goods, challenging brands to innovate.

Key Trends

Focus on Sustainability:

Sustainability is becoming a significant trend in the personal luxury goods market, as consumers increasingly prioritize ethical practices. Brands are adopting eco-friendly materials and transparent supply chains to appeal to environmentally conscious buyers.

Rise of Digital Engagement:

The integration of digital technology is transforming how luxury brands engage with consumers. Online platforms, augmented reality, and social media marketing are enhancing the shopping experience and attracting a younger demographic.

Personalization and Customization:

Consumers are seeking personalized and customized luxury products that reflect their individual identities. Brands are responding by offering bespoke services and tailored experiences, fostering deeper connections with their clientele.

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Global Personal Luxury Goods Market Regional Analysis

Here is a more detailed regional analysis of the global personal luxury goods market:

Asia Pacific

The Asia Pacific region is the dominant force in the personal luxury goods market due to the rapid economic growth, increasing disposable incomes, and a burgeoning middle class with a strong appetite for luxury brands. China, in particular, has become a powerhouse in luxury consumption, with its affluent consumers driving significant market growth.

According to the National Bureau of Statistics of China, the country's per capita disposable income reached 35,128 yuan (approximately $5,428) in 2021, a 9.1% increase from the previous year, fueling luxury purchases. Recently, LVMH reported a 34% increase in revenue in Asia (excluding Japan) for the first half of 2023, underscoring the region's pivotal role in the luxury goods market.

The rise of digital platforms and e-commerce in Asia Pacific has revolutionized the way luxury goods are marketed and sold, contributing to the region's market dominance. Countries like South Korea and Japan are at the forefront of digital innovation, influencing luxury retail strategies across the region.

The Japan External Trade Organization (JETRO) reported that the country's e-commerce market for fashion and luxury goods grew by 9.5% in 2022, reaching 2.1 trillion yen (approximately USD 7 Billion). In a significant move, Gucci recently launched its first-ever virtual world, "Gucci Town," on the Roblox platform, targeting young, tech-savvy Asian consumers and blending digital experiences with luxury brand engagement.

North America

North America's personal luxury goods market is experiencing significant growth, driven by a rising consumer base with increasing disposable income. According to the U.S. Bureau of Economic Analysis, personal income in the United States rose by 2.1% in July 2023, indicating more spending power among consumers. Major players like LVMH reported a strong performance in the region, with their Q2 2023 results highlighting a 25% increase in sales, reflecting a robust demand for luxury goods.

The shift towards online shopping has also propelled the personal luxury goods market in North America. A report by the National Retail Federation noted that e-commerce sales in the U.S. increased by 12% in 2022, showcasing consumers' preference for digital platforms. Brands such as Gucci have adapted by enhancing their online presence, launching exclusive digital collections that cater to tech-savvy luxury shoppers, contributing to their impressive sales growth.

Global Personal Luxury Goods Market: Segmentation Analysis

The Global Personal Luxury Goods Market is Segmented on the basis of Product Type, Sales Channel, End-User, and Geography.

Personal Luxury Goods Market, By Product Type

• Watches & Jewelry
• Perfumes & Cosmetics
• Clothing

Based on Product Type, the Personal Luxury Goods Market is bifurcated into Watches & Jewelry, Perfumes & Cosmetics, and Clothing. In the personal luxury goods market, the watches and jewelry segment currently dominates, driven by a strong heritage of craftsmanship and significant consumer investment in luxury timepieces and fine jewelry. However, the perfumes and cosmetics segment is rapidly growing, propelled by increasing consumer interest in high-end beauty products and the rising trend of luxury self-care. This growth reflects a broader shift towards personal expression and self-indulgence, as consumers increasingly seek to enhance their beauty routines with premium offerings.

Personal Luxury Goods Market, By Sales Channel

• Online
• Offline

Based on Sales Channel, the Personal Luxury Goods Market is bifurcated into Online & Offline. In the personal luxury goods market, the offline segment currently dominates, as traditional retail stores provide customers with a tactile shopping experience and personalized service, which are highly valued in the luxury sector. However, the online segment is rapidly growing, driven by the increasing shift towards e-commerce, improved digital marketing strategies, and the convenience of online shopping. This trend reflects changing consumer behaviors, particularly among younger shoppers, who prioritize accessibility and the ability to browse a wider range of luxury products from the comfort of their homes.

Personal Luxury Goods Market, By End-User

• Men
• Women

Based on End-User, the Personal Luxury Goods Market is bifurcated into Men and Women. In the personal luxury goods market, the women segment currently dominates, driven by a strong demand for high-end fashion, accessories, and beauty products. However, the men segment is rapidly growing, fueled by increasing awareness of personal grooming and fashion among male consumers, as well as a broader acceptance of luxury items in men's wardrobes. This trend highlights a shift towards greater inclusivity in luxury markets, as brands expand their offerings to cater to the evolving tastes and preferences of male shoppers.

Personal Luxury Goods Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Personal Luxury Goods Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the personal luxury goods market, Europe currently dominates, benefiting from its rich heritage in fashion and luxury brands, along with strong consumer demand from both local and international shoppers. However, the Asia Pacific region is the rapidly growing segment, driven by rising disposable incomes, a burgeoning middle class, and increasing interest in luxury products among younger consumers. This growth reflects a significant shift in global luxury consumption patterns, as brands expand their presence in this dynamic and high-potential market.

Key Players

• The "Global Personal Luxury Goods Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Rolex SA, Kering SA, LOreal Group, PRADA Group, Coty, Inc., Ralph Lauren Corp, Shiseido Company, Luxottica Group, Swatch Group, and Hermes International.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Personal Luxury Goods Market Key Developments

• In October 2023, LVMH announced the opening of a flagship store in Tokyo, featuring exclusive collections and immersive brand experiences to enhance customer engagement in the personal luxury segment.
• In September 2023, Gucci launched a sustainable luxury line, focusing on eco-friendly materials and practices, aiming to attract environmentally conscious consumers in the personal luxury goods market.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PERSONAL LUXURY GOODS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PERSONAL LUXURY GOODS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL PERSONAL LUXURY GOODS MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Watches & Jewelry
• 5.3 Perfumes & Cosmetics
• 5.4 Clothing
• 5.5 Others

6 GLOBAL PERSONAL LUXURY GOODS MARKET, BY SALES CHANNEL

• 6.1 Overview
• 6.2 Online
• 6.3 Offline

7 GLOBAL PERSONAL LUXURY GOODS MARKET, BY END USER

• 7.1 Overview
• 7.2 Men
• 7.3 Women

8 GLOBAL PERSONAL LUXURY GOODS MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PERSONAL LUXURY GOODS MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Kering SA
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 LOreal Group
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 PRADA Group
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Ralph Lauren Corp
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Swatch Group
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Shiseido Company
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Hermens International
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Luxottica Group
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Rolex SA
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Coty Inc.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research