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市场调查报告书
商品编码
1642454
2025-2033 年按类型、组件、应用程式、部署、组织规模、最终用途部门和地区分類的数位资产管理市场报告Digital Asset Management Market Report by Type, Component, Application, Deployment, Organization Size, End-Use Sector, and Region 2025-2033 |
2024年全球数位资产管理市场规模达77IMARC Group美元。由于数位内容的指数级增长、业务全球化、远端工作的兴起以及 DAM 系统在确保合规性、增强客户体验和提供竞争优势方面发挥的关键作用,数位资产管理 (DAM) 市场正在蓬勃发展。
数位内容的爆炸性成长
在当今的数位时代,影像、影片和文件等数位资产的数量和多样性呈指数级增长。这一增长主要是由于跨行业线上活动的增加,包括行销、娱乐和电子商务。 DAM 系统解决了有效组织、储存和管理这些资产的迫切需求。它们提供编目、搜寻和检索功能,简化工作流程并促进协作。此外,DAM 系统可协助企业确保品牌一致性、遵守版权法规并提高整体营运效率。因此,蓬勃发展的数位内容格局推动了 DAM 解决方案在各个领域的采用。
商业全球化
业务全球化是一股变革力量,正在重塑公司营运和参与全球市场的方式。随着组织将业务范围扩大到国际市场,他们遇到了许多挑战,其中之一是跨境和不同时区的数位资产的有效管理。数位资产管理(DAM)系统在确保数位内容的无缝流动方面发挥关键作用。 DAM 系统为数位资产的储存、组织和分发提供了一个集中且强大的平台。在处理国际业务时,这种集中化尤其重要。它确保全球团队和合作伙伴可以轻鬆存取数位资产。
远距工作的兴起
远距工作的兴起已成为现代劳动力的决定性特征,重塑我们工作方式的全球事件加速了远距工作的兴起。在这个新的工作时代,基于云端的数位资产管理 (DAM) 解决方案变得更加重要。远端团队现在在不同地点进行操作,需要安全、便捷地存取数位资产以实现无缝协作。在不断发展的远距工作环境中,DAM 系统已成为不可或缺的工具。它们提供现代工作环境所需的灵活性和可访问性,确保团队无论身在何处都可以高效工作。
The global digital asset management market size reached USD 7.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.26% during 2025-2033. The digital asset management (DAM) market is thriving due to the exponential growth of digital content, globalization of businesses, the rise of remote work, and the crucial role DAM systems play in ensuring compliance, enhancing customer experiences, and providing a competitive edge.
Explosion of digital content
In today's digital age, the volume and diversity of digital assets, such as images, videos, and documents, have grown exponentially. This rise is primarily due to increased online activities across industries, including marketing, entertainment, and e-commerce. DAM systems address the pressing need to efficiently organize, store, and manage these assets. They provide cataloguing, search, and retrieval capabilities, streamlining workflows and fostering collaboration. Moreover, DAM systems help businesses ensure brand consistency, adhere to copyright regulations, and enhance overall operational efficiency. Consequently, the burgeoning digital content landscape propels the adoption of DAM solutions across a wide array of sectors.
Globalization of business
The globalization of business is a transformative force reshaping the way companies operate and engage with markets worldwide. As organizations expand their reach to international markets, they encounter a multitude of challenges, one of which is the effective management of digital assets across borders and diverse time zones. Digital asset management (DAM) systems play a pivotal role in ensuring the seamless flow of digital content. DAM systems provide a centralized and robust platform for the storage, organization, and distribution of digital assets. This centralization is especially critical when dealing with international operations. It ensures that digital assets are easily accessible to teams and partners across the globe.
Rise of remote work
The rise of remote work has become a defining feature of the modern workforce, accelerated by global events that have reshaped the way we work. In this new era of work, cloud-based digital asset management (DAM) solutions have taken on heightened significance. Remote teams now operate from various locations, necessitating secure and convenient access to digital assets for seamless collaboration. DAM systems have emerged as indispensable tools in this evolving landscape of remote work. They offer the flexibility and accessibility needed for modern work environments, ensuring that teams can work efficiently, regardless of their physical locations.
Brand Asset Management System
Library Asset Management System
Production Asset Management System
Brand asset management system accounts for the majority of the market share
Solution
Services
Consulting
System Integration
Support and Maintenance
Solution holds the largest share in the industry
Sales and Marketing
Broadcast and Publishing
Others
Sales and marketing represents the leading market segment
On-premises
Cloud
On-premises exhibits a clear dominance in the market
Small and Medium-sized Enterprises
Large Enterprises
Large enterprises dominate the market
Media and Entertainment
Banking, Financial Services and Insurance (BFSI)
Retail
Manufacturing
Healthcare and Life Sciences
Education
Travel and Tourism
Others
Media and entertainment are the predominant market segment
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest digital asset management market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Adam Software
Canto Inc.
Celum
Cognizant Technology Solutions
IBM Corporation
Mediabeacon Inc.
North Plains Systems
OpenText Corporation
Oracle Corporation
QBank
Webdam Inc.
Widen Enterprises Inc.