数位资产管理市场－全球产业规模、份额、趋势、机会及预测（按部署方式、组织规模（中小企业和大型企业）、最终用户、地区和竞争格局划分，2020-2030 年预测）

2024年全球数位资产管理市场规模为140.3亿美元，预计2030年将以13.11%的复合年增长率成长至293.8亿美元。数位资产管理（DAM）集中管理数位内容的组织、储存和分发，使企业能够有效率地管理和共享其多样化的数位资产。市场成长的主要驱动力是各行业数位内容创作的指数级增长以及对精简内容管理的需求。此外，远端办公环境的普及也需要强大的解决方案来实现集中式资产存取和协作，同时，基于云端的DAM平台也日益普及，以提高可扩展性和可存取性。人工智慧和机器学习等先进技术的集成，例如用于自动标记和内容分析，也成为推动市场成长的重要因素。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球数位资产管理市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依部署方式（本机部署、云端部署）
  • 依企业规模划分（中小企业、大型企业）
  • 按最终用户分类（媒体和娱乐、银行、金融服务和保险、政府、医疗保健、零售、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美数位资产管理市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲数位资产管理市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区数位资产管理市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲数位资产管理市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲数位资产管理市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球数位资产管理市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Adobe Inc.
• Canto Inc.
• CELUM GmbH
• Cognizant Technology Solutions Corporation
• Oracle Corporation
• Cloudinary Ltd.
• Open Text Corporation
• MediaValet Inc.
• Bynder BV
• MediaBeacon Inc.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Digital Asset Management Market, valued at USD 14.03 Billion in 2024, is projected to experience a CAGR of 13.11% to reach USD 29.38 Billion by 2030. Digital Asset Management (DAM) centralizes the organization, storage, and distribution of digital content, enabling enterprises to efficiently manage and share their diverse digital assets. The market's growth is primarily driven by the exponential increase in digital content creation across various industries and the necessity for streamlined content management. Furthermore, the proliferation of remote work environments necessitates robust solutions for centralized asset access and collaboration, alongside the increasing adoption of cloud-based DAM platforms for enhanced scalability and accessibility. The integration of advanced technologies, such as artificial intelligence and machine learning for automated tagging and content analysis, also serves as a significant growth catalyst.

Key Market Drivers

The Global Digital Asset Management Market is profoundly influenced by the escalating adoption of cloud-based solutions, which fundamentally reshape how organizations manage their expanding digital content. Cloud platforms provide unparalleled scalability, accessibility, and cost efficiencies, enabling enterprises to centralize diverse assets and facilitate seamless collaboration across geographically dispersed teams. This shift is clearly evident as, according to Eurostat, in December 2023, 45.2% of EU enterprises purchased cloud computing services, demonstrating a significant reliance on off-premise infrastructure for critical business functions including content storage and access. The inherent flexibility of cloud environments supports the dynamic requirements of digital asset management, allowing for rapid deployment and integration with existing workflows without substantial upfront infrastructure investments.

Key Market Challenges

Heightened concerns regarding data security and privacy significantly impede the growth of the Global Digital Asset Management market. Enterprises are increasingly cautious about adopting or fully integrating DAM solutions, especially those relying on external or cloud-based platforms, due to the critical risks associated with safeguarding sensitive digital content. This hesitancy stems from the potential for severe financial losses, irreparable damage to brand reputation, and strict regulatory penalties should a data breach or unauthorized access occur.

Key Market Trends

The increasing complexity of managing diverse digital content across enterprises fuels several significant market trends, with the Association for Intelligent Information Management (AIIM) reporting that in 2023, organizations averaged almost five information management systems, highlighting a fragmented content ecosystem.

Increased adoption of headless Digital Asset Management (DAM) architectures marks a pivotal trend, reflecting demand for flexible content delivery across diverse channels. This approach decouples backend management from frontend presentation, enabling API-driven content distribution to any device or application, crucial for omnichannel strategies. WP Engine's "The State of Headless 2024" research report, published in April 2025, indicated seventy-three percent of businesses surveyed already used headless website architecture, signaling a substantial shift towards adaptable content infrastructure.

Key Market Players

• Adobe Inc.
• Canto Inc.
• CELUM GmbH
• Cognizant Technology Solutions Corporation
• Oracle Corporation
• Cloudinary Ltd.
• Open Text Corporation
• MediaValet Inc.
• Bynder BV
• MediaBeacon Inc.

Report Scope:

In this report, the Global Digital Asset Management Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Asset Management Market, By Deployment:

• On-premise
• Cloud

Digital Asset Management Market, By Organization Size:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

Digital Asset Management Market, By End-User:

• Media and Entertainment
• BFSI
• Government
• Healthcare
• Retail
• Others

Digital Asset Management Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Digital Asset Management Market.

Available Customizations:

Global Digital Asset Management Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Asset Management Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Deployment (On-premise, Cloud)
  • 5.2.2. By Organization Size (Small & Medium Enterprises (SMEs), Large Enterprises)
  • 5.2.3. By End-User (Media and Entertainment, BFSI, Government, Healthcare, Retail, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Digital Asset Management Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment
  • 6.2.2. By Organization Size
  • 6.2.3. By End-User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Digital Asset Management Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Deployment
      • 6.3.1.2.2. By Organization Size
      • 6.3.1.2.3. By End-User
  • 6.3.2. Canada Digital Asset Management Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Deployment
      • 6.3.2.2.2. By Organization Size
      • 6.3.2.2.3. By End-User
  • 6.3.3. Mexico Digital Asset Management Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Deployment
      • 6.3.3.2.2. By Organization Size
      • 6.3.3.2.3. By End-User

7. Europe Digital Asset Management Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment
  • 7.2.2. By Organization Size
  • 7.2.3. By End-User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Digital Asset Management Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment
      • 7.3.1.2.2. By Organization Size
      • 7.3.1.2.3. By End-User
  • 7.3.2. France Digital Asset Management Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment
      • 7.3.2.2.2. By Organization Size
      • 7.3.2.2.3. By End-User
  • 7.3.3. United Kingdom Digital Asset Management Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment
      • 7.3.3.2.2. By Organization Size
      • 7.3.3.2.3. By End-User
  • 7.3.4. Italy Digital Asset Management Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Deployment
      • 7.3.4.2.2. By Organization Size
      • 7.3.4.2.3. By End-User
  • 7.3.5. Spain Digital Asset Management Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Deployment
      • 7.3.5.2.2. By Organization Size
      • 7.3.5.2.3. By End-User

8. Asia Pacific Digital Asset Management Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment
  • 8.2.2. By Organization Size
  • 8.2.3. By End-User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Digital Asset Management Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment
      • 8.3.1.2.2. By Organization Size
      • 8.3.1.2.3. By End-User
  • 8.3.2. India Digital Asset Management Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment
      • 8.3.2.2.2. By Organization Size
      • 8.3.2.2.3. By End-User
  • 8.3.3. Japan Digital Asset Management Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Deployment
      • 8.3.3.2.2. By Organization Size
      • 8.3.3.2.3. By End-User
  • 8.3.4. South Korea Digital Asset Management Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment
      • 8.3.4.2.2. By Organization Size
      • 8.3.4.2.3. By End-User
  • 8.3.5. Australia Digital Asset Management Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment
      • 8.3.5.2.2. By Organization Size
      • 8.3.5.2.3. By End-User

9. Middle East & Africa Digital Asset Management Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment
  • 9.2.2. By Organization Size
  • 9.2.3. By End-User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Digital Asset Management Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment
      • 9.3.1.2.2. By Organization Size
      • 9.3.1.2.3. By End-User
  • 9.3.2. UAE Digital Asset Management Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment
      • 9.3.2.2.2. By Organization Size
      • 9.3.2.2.3. By End-User
  • 9.3.3. South Africa Digital Asset Management Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Deployment
      • 9.3.3.2.2. By Organization Size
      • 9.3.3.2.3. By End-User

10. South America Digital Asset Management Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment
  • 10.2.2. By Organization Size
  • 10.2.3. By End-User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Digital Asset Management Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment
      • 10.3.1.2.2. By Organization Size
      • 10.3.1.2.3. By End-User
  • 10.3.2. Colombia Digital Asset Management Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment
      • 10.3.2.2.2. By Organization Size
      • 10.3.2.2.3. By End-User
  • 10.3.3. Argentina Digital Asset Management Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment
      • 10.3.3.2.2. By Organization Size
      • 10.3.3.2.3. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Digital Asset Management Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Adobe Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Canto Inc.
• 15.3. CELUM GmbH
• 15.4. Cognizant Technology Solutions Corporation
• 15.5. Oracle Corporation
• 15.6. Cloudinary Ltd.
• 15.7. Open Text Corporation
• 15.8. MediaValet Inc.
• 15.9. Bynder BV
• 15.10. MediaBeacon Inc.

16. Strategic Recommendations

17. About Us & Disclaimer