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市场调查报告书
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1965810

数位资产管理软体市场－全球产业规模、份额、趋势、机会、预测：按部署方式、最终用户、地区和竞争对手划分，2021-2031年

Digital Asset Management Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Deployment (On-Premises and Cloud ), By End-User, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球数位资产管理软体市场预计将从 2025 年的 36.4 亿美元成长到 2031 年的 83.2 亿美元，复合年增长率为 14.77%。

数位资产管理 (DAM) 软体作为组织中心，用于储存、组织、搜寻和分发图像、影片和创新檔案等数位内容。这一市场成长的主要驱动力是数位媒体数量的激增以及在不同管道中保持品牌一致性的迫切需求。此外，全球远距办公的普及也增加了对能够促进创新计划无缝协作的工具的需求。内容行销协会 (Content Marketing Association) 在 2024 年的报告中指出，仅有 46% 的 B2B 行销人员拥有合适的技术来管理其组织内的内容，这凸显了这些系统所弥补的营运缺口。

市场概览
预测期 2027-2031
市场规模：2025年 36.4亿美元
市场规模：2031年 83.2亿美元
复合年增长率：2026-2031年 14.77%
成长最快的细分市场 媒体与娱乐
最大的市场 北美洲

儘管市场条件有利，但仍面临一个重大障碍：将数位资产管理 (DAM) 解决方案与现有传统行销技术堆迭整合的复杂性。企业常常难以应对与资料迁移和系统客製化相关的技术要求和高昂成本，导致实施进度延误。这种技术瓶颈阻碍了 DAM 解决方案的广泛应用，尤其是在 IT 资源有限的中小型企业中，并成为市场扩张的障碍。

市场驱动因素

人工智慧 (AI) 和机器学习的整合正在从根本上改变全球数位资产管理软体市场，简化复杂的工作流程并提高元资料准确性。随着企业面临大规模资产创建的压力，诸如自动标记、预测搜寻和生成式内容创作等 AI 驱动的功能正从可选插件转变为提升营运效率的必备工具。这项技术进步使创新团队能够摆脱重复的手动工作，并缩短数位宣传活动的上市时间。 HubSpot 于 2024 年 6 月发布的《2024 年行销现况报告》印证了这项影响，报告显示，84% 使用 AI 工具的行销人员表示其内容创作流程的效率有所提高，凸显了这些智慧系统在现代资产策略中发挥的关键作用。

同时，数位内容创作和消费的指数级成长正在推动市场发展，也催生了对强大系统的需求，以管理这些快速成长的资产。随着创作工具的普及，文件数量呈爆炸性增长，传统的储存解决方案已无法有效应对如此庞大的资料量，迫使企业采用可扩展的数位资产管理 (DAM) 架构来维护品牌管理。根据 Bynder 于 2024 年 4 月发布的报告《人工智慧对内容创作的影响》，在生成式人工智慧广泛应用后的一年内，内容创作量增长了 56.7%，凸显了集中式储存库的紧迫性。这种爆炸式增长正在推动平台的大规模迁移。 MediaValet 于 2024 年 10 月发布的《2025 年 DAM 趋势报告》显示，超过 70% 的受访机构在 2024 年从传统的文件管理系统迁移到专用的数位资产管理平台，以便更安全地组织其不断增长的资料库。

市场挑战

将数位资产管理 (DAM) 解决方案与现有行销技术堆迭整合的复杂性是市场成长的主要障碍。企业在尝试将内容从旧系统迁移到集中式管理平台时，经常会遇到技术难题。这个过程通常成本高昂，且需要专门的 IT 资源，对于基础设施较僵化的中小型企业而言，这无疑是一个巨大的挑战。因此，对业务中断的担忧以及严格的系统客製化要求，导致部署计划延期，并阻碍了潜在买家投资新软体。

这种整合方面的停滞限制了缺乏敏捷性以实现工作流程现代化的企业采用该技术，从而阻碍了市场扩张。数位资产管理 (DAM) 软体无法与其他工具无缝集成，是导致企业无法获得良好投资回报并犹豫不决进行技术支出的因素。根据美国行销协会联合主办的首席行销长 (CMO) 调查，到 2024 年，只有 56.4% 的行销领导者会充分利用其现有行销技术堆迭的功能。这种利用率不足凸显了复杂整合带来的营运难题，并显示企业无法充分利用这些系统正在减缓整体市场的发展动能。

市场趋势

市场正迅速转向无头且可组合的数位资产管理 (DAM) 架构，从根本上改变了企业部署和利用资产库的方式。传统的单体系统将后端资料库与前端显示器紧密耦合，而这些 API 优先的解决方案则能够将动态内容交付到任何数位触点，包括行动应用、物联网设备和第三方平台。这种模组化方法使企业能够建立「最佳组合」技术栈，并将 DAM 与内容管理系统 (CMS) 和电商引擎无缝集成，而无需承担传统套件带来的技术债务。这种架构转变的势头非常强劲，根据 WP Engine 于 2024 年 7 月发布的《2024 年无头架构现状报告》，目前未使用无头架构的企业中有 98% 计划在未来 12 个月内评估这些解决方案，这表明整个行业正在向灵活且独立的内容传送框架进行重大转型。

同时，受管资产的范围正迅速从静态影像和影片扩展到包括 3D 模型、扩增实境(AR) 和虚拟实境 (VR) 内容。随着零售商和品牌优先考虑身临其境型电子商务体验以增强用户参与度，数位资产管理 (DAM) 平台被迫增强自身功能，以支援 USDZ 和 glTF 等复杂檔案格式的摄取、预览和即时转换。这种演变是由空间运算资产为数位销售环境带来的实际投资回报所驱动的。根据 CGI.Backgrounds 2024 年 3 月发布的报导《2025 年 3D 内容和电子商务的 16 项关键统计数据》，在产品页面添加 3D 内容可以将转换率提高 94%，这使得软体供应商迫切需要整合对这些高级媒体类型的原生支援。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球数位资产管理软体市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 部署方式（本地部署、云端（SaaS））
    • 按最终用户（媒体与娱乐、银行、金融服务和保险、政府、医疗保健、零售、製造业、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美数位资产管理软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲数位资产管理软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区数位资产管理软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲数位资产管理软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲数位资产管理软体市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球数位资产管理软体市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Adobe Inc.
  • Oracle Corporation
  • Acquia, Inc.
  • Bynder BV
  • Smartsheet Inc.
  • PhotoShelter, Inc.
  • Brightcove Inc.
  • Open Text Corporation
  • Frontify AG
  • Cloudinary Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 24913

The Global Digital Asset Management Software Market is projected to grow from USD 3.64 Billion in 2025 to USD 8.32 Billion by 2031, expanding at a CAGR of 14.77%. Digital Asset Management (DAM) software serves as a centralized hub that enables organizations to store, organize, retrieve, and distribute digital content such as images, videos, and creative files. This market growth is primarily fueled by the rapid increase in digital media volumes and the critical need to maintain brand consistency across diverse channels. Additionally, the global transition toward remote work has heightened the demand for tools that facilitate seamless collaboration on creative projects. Highlighting the operational gap these systems address, the Content Marketing Institute reported in 2024 that only 46% of B2B marketers possessed the appropriate technology to manage content across their organizations.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.64 Billion
Market Size 2031USD 8.32 Billion
CAGR 2026-203114.77%
Fastest Growing SegmentMedia and Entertainment
Largest MarketNorth America

Despite these favorable drivers, the market faces a significant hurdle regarding the complexity of integrating DAM solutions with existing legacy marketing technology stacks. Organizations often encounter difficulties with the technical requirements and high costs associated with data migration and system customization, which can delay implementation timelines. This technical friction frequently hinders widespread adoption, particularly among smaller enterprises with limited IT resources, effectively creating a barrier to broader market expansion.

Market Driver

The integration of Artificial Intelligence and Machine Learning is fundamentally reshaping the Global Digital Asset Management Software Market by streamlining complex workflows and enhancing metadata accuracy. As organizations face increasing pressure to produce assets at scale, AI-driven features such as auto-tagging, predictive search, and generative content creation are shifting from optional add-ons to essential tools for operational efficiency. This technological advancement allows creative teams to eliminate repetitive manual tasks, thereby accelerating the time-to-market for digital campaigns. Underscoring this impact, HubSpot's 'State of Marketing Report 2024' from June 2024 noted that 84% of marketers using AI tools reported greater efficiency in the content creation process, highlighting the critical role these intelligent systems play in modern asset strategies.

Concurrently, the market is being propelled by the exponential growth in digital content creation and consumption, which necessitates robust systems to manage the resulting surge in asset volume. The democratization of production tools has led to a massive influx of files that legacy storage solutions cannot effectively handle, forcing enterprises to adopt scalable DAM architectures to maintain brand control. According to Bynder's April 2024 report on the 'Impact of AI on Content Creation', content production volume increased by 56.7% in the year following the widespread launch of generative AI, highlighting the urgent need for centralized repositories. This explosion in volume is driving widespread platform migration; MediaValet's '2025 DAM Trends Report' from October 2024 indicates that over 70% of surveyed organizations transitioned from traditional file management systems to dedicated digital asset management platforms in 2024 to better secure and organize their expanding libraries.

Market Challenge

The complexity of integrating Digital Asset Management (DAM) solutions with legacy marketing technology stacks poses a significant barrier to market growth. Organizations frequently encounter technical friction when attempting to migrate content from outdated systems into a centralized platform. This process often incurs high costs and demands specialized IT resources, which can be prohibitive for smaller enterprises with rigid infrastructures. Consequently, the fear of operational disruption and the steep requirements for system customization delay implementation timelines and discourage potential buyers from investing in new software.

This integration inertia restricts broader market expansion by limiting adoption among companies lacking the agility to overhaul their workflows. The inability to seamlessly connect DAM software with other tools prevents organizations from realizing the full return on investment, leading to hesitation in technology spending. According to The CMO Survey co-sponsored by the American Marketing Association, in 2024, marketing leaders reported utilizing only 56.4% of their existing marketing technology stack's capabilities. This underutilization highlights the operational difficulties caused by complex integrations, as companies struggle to fully use these systems, thereby slowing overall market momentum.

Market Trends

The market is increasingly shifting toward headless and composable DAM architectures, fundamentally altering how organizations deploy and utilize asset repositories. Unlike traditional monolithic systems that tightly couple the backend database with the frontend presentation layer, these API-first solutions allow enterprises to deliver content dynamically to any digital touchpoint, including mobile apps, IoT devices, and third-party platforms. This modular approach enables businesses to construct a 'best-of-breed' technology stack, integrating DAM seamlessly with CMS and commerce engines without the technical debt associated with legacy suites. The momentum behind this architectural pivot is substantial; according to WP Engine's July 2024 'State of Headless 2024' report, 98% of businesses not currently using headless architectures plan to evaluate these solutions over the next 12 months, signaling a massive industry-wide move toward flexible, decoupled content delivery frameworks.

Simultaneously, the scope of managed assets is rapidly expanding beyond static images and video to include 3D models, Augmented Reality (AR), and Virtual Reality (VR) content. As retailers and brands prioritize immersive e-commerce experiences to drive engagement, DAM platforms are compelled to upgrade their capabilities to support the ingestion, preview, and real-time transformation of complex file formats like USDZ and glTF. This evolution is driven by the tangible return on investment that spatial computing assets offer in digital sales environments. According to CGI.Backgrounds' March 2024 article '16 Key Stats About 3D Content and Ecommerce for 2025', adding 3D content to product pages results in a 94% increase in conversion rates, creating an urgent imperative for software providers to embed native support for these advanced media types.

Key Market Players

  • Adobe Inc.
  • Oracle Corporation
  • Acquia, Inc.
  • Bynder BV
  • Smartsheet Inc.
  • PhotoShelter, Inc.
  • Brightcove Inc.
  • Open Text Corporation
  • Frontify AG
  • Cloudinary Ltd.

Report Scope

In this report, the Global Digital Asset Management Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Asset Management Software Market, By Deployment

  • On-Premises
  • Cloud (SaaS)

Digital Asset Management Software Market, By End-User

  • Media and Entertainment
  • BFSI
  • Government
  • Healthcare
  • Retail
  • Manufacturing
  • Others

Digital Asset Management Software Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Asset Management Software Market.

Available Customizations:

Global Digital Asset Management Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Asset Management Software Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment (On-Premises, Cloud (SaaS))
    • 5.2.2. By End-User (Media and Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Digital Asset Management Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment
    • 6.2.2. By End-User
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Digital Asset Management Software Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment
        • 6.3.1.2.2. By End-User
    • 6.3.2. Canada Digital Asset Management Software Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment
        • 6.3.2.2.2. By End-User
    • 6.3.3. Mexico Digital Asset Management Software Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment
        • 6.3.3.2.2. By End-User

7. Europe Digital Asset Management Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment
    • 7.2.2. By End-User
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Digital Asset Management Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment
        • 7.3.1.2.2. By End-User
    • 7.3.2. France Digital Asset Management Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment
        • 7.3.2.2.2. By End-User
    • 7.3.3. United Kingdom Digital Asset Management Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment
        • 7.3.3.2.2. By End-User
    • 7.3.4. Italy Digital Asset Management Software Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment
        • 7.3.4.2.2. By End-User
    • 7.3.5. Spain Digital Asset Management Software Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment
        • 7.3.5.2.2. By End-User

8. Asia Pacific Digital Asset Management Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment
    • 8.2.2. By End-User
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Digital Asset Management Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment
        • 8.3.1.2.2. By End-User
    • 8.3.2. India Digital Asset Management Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment
        • 8.3.2.2.2. By End-User
    • 8.3.3. Japan Digital Asset Management Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment
        • 8.3.3.2.2. By End-User
    • 8.3.4. South Korea Digital Asset Management Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment
        • 8.3.4.2.2. By End-User
    • 8.3.5. Australia Digital Asset Management Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment
        • 8.3.5.2.2. By End-User

9. Middle East & Africa Digital Asset Management Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment
    • 9.2.2. By End-User
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Digital Asset Management Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment
        • 9.3.1.2.2. By End-User
    • 9.3.2. UAE Digital Asset Management Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment
        • 9.3.2.2.2. By End-User
    • 9.3.3. South Africa Digital Asset Management Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment
        • 9.3.3.2.2. By End-User

10. South America Digital Asset Management Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment
    • 10.2.2. By End-User
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Digital Asset Management Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment
        • 10.3.1.2.2. By End-User
    • 10.3.2. Colombia Digital Asset Management Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment
        • 10.3.2.2.2. By End-User
    • 10.3.3. Argentina Digital Asset Management Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment
        • 10.3.3.2.2. By End-User

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Digital Asset Management Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adobe Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Oracle Corporation
  • 15.3. Acquia, Inc.
  • 15.4. Bynder BV
  • 15.5. Smartsheet Inc.
  • 15.6. PhotoShelter, Inc.
  • 15.7. Brightcove Inc.
  • 15.8. Open Text Corporation
  • 15.9. Frontify AG
  • 15.10. Cloudinary Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer