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市场调查报告书
商品编码
1825269

数位资产管理市场：2025-2030 年预测

Digital Asset Management Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 149 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

数位资产管理市场预计将从 2025 年的 67.14 亿美元成长到 2030 年的 135.16 亿美元，复合年增长率为 15.02%。

数位资产管理 (DAM) 可组织、储存和搜寻富媒体，并管理数位版权和授权。数位内容在医疗保健、金融、出版和教育等行业的广泛应用推动了 DAM 市场的强劲成长。 DAM 系统透过简化行销内容的创建、储存、搜寻和分发，同时提高营运效率和内容可存取性，可大幅节省成本。由于 DAM解决方案供应商高度集中，北美有望引领市场扩张。随着 DAM 解决全球团队的内容管理相关挑战并扩展到新地区，同时跟上数位资产的涌入，亚太地区也有望做出重大贡献。

市场驱动因素

提高云端采用率

受全球企业日益普及云端基础管理 (DAM) 市场正经历强劲成长。以软体即服务 (SaaS) 形式交付的云端 DAM 系统，为组织、储存和管理数位资产提供了一个安全、可扩展的环境。这些平台的主要优势包括快速升级、快速部署、减少 IT 工作量、易于使用和提高灵活性。云端解决方案支援无缝存取资产，从而提升协作和营运效率。例如，主要企业MediaBeacon 提供针对各行各业的云端 DAM 解决方案，并已获得 ISO 27001 安全资料管理、软体环境、备份和储存认证。随着企业优先考虑灵活安全的资产管理系统，向云端基础设施的转变持续加速，这为市场扩张提供了支持。

扩大在食品和饮料行业的应用

食品饮料产业是一个视觉驱动的市场，对高品质、视觉衝击力强的内容的需求日益增长，成为市场成长的关键驱动力。社群媒体平台的兴起推动了对优质数位资产的需求，以吸引消费者的注意。据雀巢称，72% 的 Instagram 用户在看到平台上的内容后进行了购买，这凸显了具有影响力的视觉行销的重要性。 DAM 系统创造了一个集中式环境，使食品饮料公司能够跨平台和部门高效管理资产。这些系统透过提供产品特定的自动标记、复杂的范本和高级编辑工具等功能，支援更明智的内容决策。例如，Brandfolder 为食品饮料行业提供客製化的 DAM 解决方案，简化资产管理并增强体验式行销。这些功能使公司能够创造引人注目且一致的品牌体验，从而有效地吸引客户。

市场展望

随着数位化程度的不断提高，对高效内容管理的需求预计将推动 DAM 市场持续成长。北美的主导得益于其强大的 DAM 提供者生态系统以及在各行各业的广泛应用。亚太地区的成长则得益于 DAM 系统管理全球内容工作流程和应对区域扩张复杂问题的能力。随着各行各业的企业意识到集中式、可扩展且安全的资产管理的战略价值，云端基础的DAM扩充性的采用预计将加速，从而进一步巩固市场的上升趋势。

主要进展

虽然2024年和2025年的具体发展趋势尚未公布，但市场的特点是云端DAM解决方案和特定产业应用的持续创新。 MediaBeacon和Brandfolder等公司不断增强其产品，以满足食品饮料等行业不断变化的需求，并专注于安全认证以及自动标记和模板等高级功能。这些进步凸显了市场致力于提供使用者友善、可扩展的解决方案，以提高效率并支援动态内容策略。

本报告的主要优点

  • 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解主要企业所采用的策略策略，并了解采用正确的策略的市场渗透潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力来制定策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，既有利又划算。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

  • 2022 年至 2024 年的实际数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测细分市场和区域分析（包括国家）
  • 公司概况（尤其是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章：数位资产管理市场类型

  • 介绍
  • 品牌资产管理
  • 图书馆资产管理
  • 生产资产管理

第六章：数位资产管理市场（按部署）

  • 介绍
  • 云
  • 本地部署

第七章：数位资产管理市场（依最终用户垂直划分）

  • 介绍
  • 媒体与娱乐
  • 政府
  • 卫生保健
  • BFSI
  • 零售
  • 教育
  • 其他的

第八章：按地区分類的数位资产管理市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章：公司简介

  • OpenText Corporation
  • Oracle
  • HP Development Company LP
  • ADAM Software NV
  • IBM
  • Dell Technologies
  • Cognizant
  • Northplains
  • Widen
  • Brandfolder Inc.

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061610378

The Digital Asset Management Market is expected to grow from USD 6.714 billion in 2025 to USD 13.516 billion in 2030, at a CAGR of 15.02%.

Digital asset management (DAM) involves organizing, storing, and retrieving rich media while managing digital rights and permissions. The proliferation of digital content across industries such as healthcare, finance, publishing, and education is driving robust growth in the DAM market. DAM systems enable significant cost savings by streamlining the creation, storage, search, and distribution of marketing content, enhancing operational efficiency and content accessibility. North America is poised to lead market expansion due to a high concentration of DAM solution providers. The Asia Pacific region is also expected to contribute significantly, as DAM addresses challenges associated with managing content for global teams and expanding into new regions, accommodating the influx of digital assets.

Market Growth Drivers

Rise in Cloud Deployment

The DAM market is experiencing strong growth propelled by increased adoption of cloud-based solutions across global enterprises. Cloud DAM systems, delivered as software-as-a-service, provide a secure, scalable environment for organizing, storing, and managing digital assets. These platforms offer key advantages, including faster upgrades, rapid deployment, reduced IT workload, user-friendliness, and enhanced agility. Cloud solutions enable seamless access to assets, improving collaboration and operational efficiency. For example, MediaBeacon, a key player, provides cloud DAM solutions tailored for various industries, holding ISO 27001 certification for secure data management, software environments, backups, and storage. The shift to cloud infrastructure continues to accelerate, supporting market expansion as enterprises prioritize flexible, secure asset management systems.

Rising Use in the Food and Beverage Industry

The food and beverage sector is a significant driver of DAM market growth, fueled by the increasing demand for high-quality, visually compelling content in a visually driven market. The rise of social media platforms has heightened the need for premium digital assets to capture consumer attention. According to Nestle, 72% of Instagram users have made purchases influenced by content seen on the platform, underscoring the importance of impactful visual marketing. DAM systems create centralized environments, enabling food and beverage companies to manage assets efficiently across platforms and departments. These systems support smarter content decisions by offering features like product-specific auto-tagging, polished templates, and advanced editing tools. For instance, Brandfolder provides tailored DAM solutions for the food and beverage industry, streamlining asset management and enhancing experiential marketing. These capabilities help companies create compelling, consistent brand experiences to engage customers effectively.

Market Outlook

The DAM market is poised for continued growth, driven by the need for efficient content management in an increasingly digital landscape. North America's leadership stems from its robust ecosystem of DAM providers and widespread adoption across industries. The Asia Pacific region's growth is fueled by the ability of DAM systems to address complexities in managing global content workflows and supporting regional expansion. As enterprises across sectors recognize the strategic value of centralized, scalable, and secure asset management, the adoption of cloud-based DAM solutions is expected to accelerate, further solidifying the market's upward trajectory.

Key Developments

While specific developments for 2024 and 2025 were not detailed, the market is characterized by ongoing innovation in cloud DAM solutions and industry-specific applications. Companies like MediaBeacon and Brandfolder continue to enhance their offerings, focusing on security certifications and advanced features like automated tagging and template creation to meet the evolving needs of industries such as food and beverage. These advancements underscore the market's focus on delivering user-friendly, scalable solutions that drive efficiency and support dynamic content strategies.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Digital Asset Management Market Segments:

By Type

  • Brand Asset Management
  • Library Asset Management
  • Production Asset Management

By Deployment

  • Cloud
  • On-Premises

By End-User Industry

  • Media & Entertainment
  • Government
  • Healthcare
  • BFSI
  • Retail
  • Education
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. DIGITAL ASSET MANAGEMENT MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Brand Asset Management
  • 5.3. Library Asset Management
  • 5.4. Production Asset Management

6. DIGITAL ASSET MANAGEMENT MARKET BY DEPLOYMENT

  • 6.1. Introduction
  • 6.2. Cloud
  • 6.3. On-Premises

7. DIGITAL ASSET MANAGEMENT MARKET BY END-USER INDUSTRY

  • 7.1. Introduction
  • 7.2. Media & Entertainment
  • 7.3. Government
  • 7.4. Healthcare
  • 7.5. BFSI
  • 7.6. Retail
  • 7.7. Education
  • 7.8. Others

8. DIGITAL ASSET MANAGEMENT MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. OpenText Corporation
  • 10.2. Oracle
  • 10.3. H.P Development Company L.P
  • 10.4. ADAM Software NV
  • 10.5. IBM
  • 10.6. Dell Technologies
  • 10.7. Cognizant
  • 10.8. Northplains
  • 10.9. Widen
  • 10.10. Brandfolder Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations