Product Code: SR112025A2260
The global online beauty and personal care products market size reached USD 64.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 141.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.63% during 2025-2033. The market is primarily driven by the increasing internet penetration, convenience of online shopping, rising consumer awareness about beauty products, and rising influence of social media on individuals' purchasing decisions across the globe.
Beauty and personal care products assist in enhancing the physical appearance, maintaining health and hygiene, and boosting the overall self-esteem of individuals. Some of the commonly used beauty and personal care products are moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, lipsticks and feminine hygiene products. At present, rapid urbanization and increasing internet penetration are boosting the sales of these products through online distribution channels, which offer a wide selection of brands, as well as quick and efficient shipping and return policies.
Hectic lifestyles of individuals are positively influencing the demand for a convenient and hassle-free shopping experience. This represents one of the significant factors driving online beauty and personal care products market growth. Furthermore, the growing trend of vertical markets, along with the inflating income levels and improving standards of living, are escalating the demand for premium product variants. Vertical markets generally offer exotic brands, signature collections and convenient cross-category shopping in established brands. Other than this, the rising influence of social media and the willingness of consumers to try out different brands is encouraging several players to engage in aggressive promotional campaigns. These players are also investing in product packaging and research and development (R&D) activities to introduce organic and chemical-free products. Besides this, they are focusing on the launch of products using ingredients that cater to the personal care needs of different customers based on their preferences and skin and hair type. In addition to this, several prominent e-retailers are offering additional benefits, such as same-day or one-day delivery services, better security features for online payments, and easy-to-navigate dashboard, to expand their existing consumer base.
Key Market Segmentation:
Breakup by Product:
- Personal Care Products
- Hair Care Products
- Skin Care Products
- Bath and Shower Products
- Oral Care Products
- Men's Grooming Products
- Deodorants and Antiperspirants
- Others
- Cosmetics/Makeup Products
- Facial Cosmetics
- Eye Cosmetics
- Lip and Nail Makeup Products
- Hair Styling and Coloring Products
- Others
Breakup by Ingredient:
- Synthetic
- Natural and Organic
Breakup by End-User:
Breakup by Pricing:
- Mass Products
- Premium Products
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key player being Avon Products Inc., Beiersdorf, Kao Corporation, L'occitane International S.A., L'Oreal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.), The Estee Lauder Companies Inc., etc.
Key Questions Answered in This Report
- 1.How big is the online beauty and personal care products market?
- 2.What is the future outlook of online beauty and personal care products market?
- 3.What are the key factors driving the online beauty and personal care products market?
- 4.Which region accounts for the largest online beauty and personal care products market share?
- 5.Which are the leading companies in the global online beauty and personal care products market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Online Beauty and Personal Care Products Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product
- 6.1 Personal Care Products
- 6.1.1 Market Trends
- 6.1.2 Market Breakup by Type
- 6.1.2.1 Hair Care Products
- 6.1.2.1.1 Market Trends
- 6.1.2.1.2 Market Forecast
- 6.1.2.2 Skin Care Products
- 6.1.2.2.1 Market Trends
- 6.1.2.2.2 Market Forecast
- 6.1.2.3 Bath and Shower Products
- 6.1.2.3.1 Market Trends
- 6.1.2.3.2 Market Forecast
- 6.1.2.4 Oral Care Products
- 6.1.2.4.1 Market Trends
- 6.1.2.4.2 Market Forecast
- 6.1.2.5 Men's Grooming Products
- 6.1.2.5.1 Market Trends
- 6.1.2.5.2 Market Forecast
- 6.1.2.6 Deodorants and Antiperspirants
- 6.1.2.6.1 Market Trends
- 6.1.2.6.2 Market Forecast
- 6.1.2.7 Others
- 6.1.2.7.1 Market Trends
- 6.1.2.7.2 Market Forecast
- 6.1.3 Market Forecast
- 6.2 Cosmetics/Makeup Products
- 6.2.1 Market Trends
- 6.2.2 Market Breakup by Type
- 6.2.2.1 Facial Cosmetics
- 6.2.2.1.1 Market Trends
- 6.2.2.1.2 Market Forecast
- 6.2.2.2 Eye Cosmetics
- 6.2.2.2.1 Market Trends
- 6.2.2.2.2 Market Forecast
- 6.2.2.3 Lip and Nail Makeup Products
- 6.2.2.3.1 Market Trends
- 6.2.2.3.2 Market Forecast
- 6.2.2.4 Hair Styling and Coloring Products
- 6.2.2.4.1 Market Trends
- 6.2.2.4.2 Market Forecast
- 6.2.2.5 Others
- 6.2.2.5.1 Market Trends
- 6.2.2.5.2 Market Forecast
- 6.2.3 Market Forecast
7 Market Breakup by Ingredient
- 7.1 Synthetic
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Natural and Organic
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by End-User
- 8.1 Male
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Female
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Pricing
- 9.1 Mass Products
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Premium Products
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Avon Products Inc.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Beiersdorf
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.2.3 Financials
- 15.3.2.4 SWOT Analysis
- 15.3.3 Kao Corporation
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.3.3 Financials
- 15.3.3.4 SWOT Analysis
- 15.3.4 L'occitane International S.A.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.4.3 Financials
- 15.3.5 L'Oreal
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.5.4 SWOT Analysis
- 15.3.6 Procter & Gamble
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Shiseido Company Limited
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Unilever
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Johnson & Johnson
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.10.4 SWOT Analysis
- 15.3.11 Oriflame Cosmetics
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.12 Chanel (CHANEL International B.V.)
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.13 The Estee Lauder Companies Inc.
- 15.3.13.1 Company Overview
- 15.3.13.2 Product Portfolio
- 15.3.13.3 Financials
- 15.3.13.4 SWOT Analysis