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市场调查报告书
商品编码
1703349

线上美容和个人护理市场—全球产业规模、份额、趋势、机会和预测（按产品类型、性别、性质、地区和竞争细分，2020-2030 年）

Online Beauty And Personal Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Gender, By Nature, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球线上美容和个人护理市场价值为 581.3 亿美元，预计到 2030 年将达到 1,135.1 亿美元，预测期内复合年增长率为 11.8%。全球线上美容和个人护理市场经历了显着增长，这得益于互联网普及率的提高、消费者对电子商务平台的偏好不断上升以及社交媒体和美容影响者的影响力日益增强。

市场概览
预测期 2026-2030
2024年市场规模 581.3亿美元
2030年市场规模 1135.1亿美元
2025-2030 年复合年增长率 11.8%
成长最快的领域 皮肤和防晒产品
最大的市场 北美洲

市场驱动因素

网路普及率上升与电子商务成长

主要市场挑战

激烈的竞争与市场饱和

主要市场趋势

清洁和可持续美容的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球线上美容和个人护理市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（化妆品和彩妆、护肤品和防晒产品、护髮产品、除臭剂和香水、其他）
    • 依性别（女性、男性、中立）
    • 自然（有机、传统）
    • 按地区
    • 其他五大公司（2024 年）
  • 全球线上美容和个人护理市场地图与机会评估
    • 依产品类型
    • 按性别
    • 天生
    • 按地区

第六章：北美线上美容和个人护理市场展望

  • 市场规模和预测
  • 市场占有率和预测

第七章：欧洲线上美容和个人护理市场展望

  • 市场规模和预测
  • 市场占有率和预测

第八章：亚太地区线上美容及个人护理市场展望

  • 市场规模和预测
  • 市场占有率和预测

第九章：中东及非洲线上美容及个人护理市场展望

  • 市场规模和预测
  • 市场占有率和预测

第十章：南美洲线上美容与个人护理市场展望

  • 市场规模和预测
  • 市场占有率和预测

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品类型发布（如有）
  • 最新动态

第 13 章：SWOT 分析

  • 力量
  • 弱点
  • 机会
  • 威胁

第 14 章：竞争格局

  • 公司简介
    • Johnson & Johnson.
    • Unilever PLC
    • Kao Corporation
    • Beiersdorf AG
    • Henkel AG & Co. KGaA
    • Revlon Inc.
    • The Estee Lauder Companies Inc.
    • Avon Products Inc.
    • LOREAL SA
    • Reckitt Benckiser Group PLC.

第 15 章：策略建议/行动计划

  • 重点关注领域
    • 目标产品类型
    • 目标性别
    • 目标性质

第16章调查会社について・免责事项

简介目录
Product Code: 28092

The Global online beauty and personal care market was valued at USD 58.13 Billion in 2024 and is expected to reach USD 113.51 Billion by 2030 with a CAGR of 11.8% during the forecast period. The global Online Beauty and Personal Care Market has witnessed significant growth, driven by increasing internet penetration, rising consumer preference for e-commerce platforms, and the growing influence of social media and beauty influencers.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 58.13 Billion
Market Size 2030USD 113.51 Billion
CAGR 2025-203011.8%
Fastest Growing SegmentSkin And Sun Care Products
Largest MarketNorth America

Market Drivers

Rising Internet Penetration and E-Commerce Growth

The rapid expansion of internet access and smartphone adoption worldwide has significantly boosted the online beauty and personal care market. With more consumers relying on digital platforms for shopping, e-commerce has become a primary distribution channel for beauty products. The PowerReviews Changing Face of the Beauty Shopper Study 49% say they now spend more than USD 50 online on beauty products. Online retail offers convenience, a wider product selection, and competitive pricing, attracting a growing customer base. Additionally, social media and influencer marketing have amplified product visibility, encouraging consumers to purchase beauty and personal care items online. The ease of comparing products, reading reviews, and accessing personalized recommendations further enhances the online shopping experience, driving market growth.

Key Market Challenges

Intense Competition and Market Saturation

The online beauty and personal care market is highly competitive, with numerous brands, both established and emerging, vying for consumer attention. The rise of direct-to-consumer (DTC) brands, influencer-led labels, and private-label products has intensified competition, making it difficult for companies to differentiate themselves. Additionally, the market is becoming increasingly saturated, with similar product offerings across brands, leading to price wars and shrinking profit margins. Smaller and newer brands struggle to gain visibility, while larger players must continuously innovate to retain market share. The challenge lies in maintaining brand loyalty, offering unique value propositions, and leveraging digital marketing effectively to stand out in a crowded marketplace.

Key Market Trends

Rise of Clean and Sustainable Beauty

The beauty and personal care industry is experiencing a significant shift toward clean, sustainable, and eco-conscious products. Consumers are increasingly prioritizing brands that offer toxin-free, cruelty-free, and environmentally friendly formulations. This trend is driven by growing awareness of climate change, plastic pollution, and the harmful effects of synthetic chemicals. Brands are responding by adopting sustainable packaging, such as biodegradable or refillable containers, and transparently listing ingredients to build trust. Online platforms play a crucial role in this movement by providing detailed product information, certifications (e.g., vegan, organic, or fair-trade labels), and customer reviews that validate claims. Additionally, digital marketplaces often feature dedicated sections for sustainable beauty, making it easier for conscious consumers to discover and purchase these products.

Key Market Players

  • Johnson & Johnson
    • Unilever PLC
    • Kao Corporation
    • Beiersdorf AG
    • Henkel AG & Co. KGaA
    • Revlon Inc.
    • The Estee Lauder Companies Inc.
    • Avon Products Inc.
    • LOREAL S. A.
    • Reckitt Benckiser Group PLC.

Report Scope:

In this report, the global online beauty and personal care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Beauty And Personal Care Market, By Product Type:

  • Makeup and color cosmetics
  • Skin and sun care products
  • Hair care products
  • Deodorants and fragrances
  • Others

Online Beauty And Personal Care Market, By Gender:

  • Women
  • Men
  • Unisex

Online Beauty And Personal Care Market, By Nature:

  • Organic
  • Conventional

Online Beauty And Personal Care Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global online beauty and personal care market.

Available Customizations:

Global Online Beauty And Personal Care market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Online Beauty And Personal Care Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Makeup and color cosmetics, Skin and sun care products, Hair care products, Deodorants and fragrances, Others)
    • 5.2.2. By Gender Market Share Analysis (Women, Men, Unisex)
    • 5.2.3. By Nature Market Share Analysis (Organic, Conventional)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia-Pacific Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Online Beauty And Personal Care Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Gender Market Mapping & Opportunity Assessment
    • 5.3.3. By Nature Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Online Beauty And Personal Care Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Gender Market Share Analysis
    • 6.2.3. By Nature Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Online Beauty And Personal Care Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Gender Market Share Analysis
        • 6.2.4.1.2.3. By Nature Market Share Analysis
      • 6.2.4.2. Canada Online Beauty And Personal Care Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Gender Market Share Analysis
        • 6.2.4.2.2.3. By Nature Market Share Analysis
      • 6.2.4.3. Mexico Online Beauty And Personal Care Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Gender Market Share Analysis
        • 6.2.4.3.2.3. By Nature Market Share Analysis

7. Europe Online Beauty And Personal Care Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Gender Market Share Analysis
    • 7.2.3. By Nature Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Online Beauty And Personal Care Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Gender Market Share Analysis
        • 7.2.4.1.2.3. By Nature Market Share Analysis
      • 7.2.4.2. Germany Online Beauty And Personal Care Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Gender Market Share Analysis
        • 7.2.4.2.2.3. By Nature Market Share Analysis
      • 7.2.4.3. Spain Online Beauty And Personal Care Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Gender Market Share Analysis
        • 7.2.4.3.2.3. By Nature Market Share Analysis
      • 7.2.4.4. Italy Online Beauty And Personal Care Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Product Type Market Share Analysis
        • 7.2.4.4.2.2. By Gender Market Share Analysis
        • 7.2.4.4.2.3. By Nature Market Share Analysis
      • 7.2.4.5. United Kingdom Online Beauty And Personal Care Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Product Type Market Share Analysis
        • 7.2.4.5.2.2. By Gender Market Share Analysis
        • 7.2.4.5.2.3. By Nature Market Share Analysis

8. Asia-Pacific Online Beauty And Personal Care Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Gender Market Share Analysis
    • 8.2.3. By Nature Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Online Beauty And Personal Care Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Gender Market Share Analysis
        • 8.2.4.1.2.3. By Nature Market Share Analysis
      • 8.2.4.2. Japan Online Beauty And Personal Care Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Gender Market Share Analysis
        • 8.2.4.2.2.3. By Nature Market Share Analysis
      • 8.2.4.3. India Online Beauty And Personal Care Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Gender Market Share Analysis
        • 8.2.4.3.2.3. By Nature Market Share Analysis
      • 8.2.4.4. Vietnam Online Beauty And Personal Care Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Gender Market Share Analysis
        • 8.2.4.4.2.3. By Nature Market Share Analysis
      • 8.2.4.5. South Korea Online Beauty And Personal Care Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Gender Market Share Analysis
        • 8.2.4.5.2.3. By Nature Market Share Analysis

9. Middle East & Africa Online Beauty And Personal Care Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Gender Market Share Analysis
    • 9.2.3. By Nature Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Online Beauty And Personal Care Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Gender Market Share Analysis
        • 9.2.4.1.2.3. By Nature Market Share Analysis
      • 9.2.4.2. Saudi Arabia Online Beauty And Personal Care Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Gender Market Share Analysis
        • 9.2.4.2.2.3. By Nature Market Share Analysis
      • 9.2.4.3. UAE Online Beauty And Personal Care Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Gender Market Share Analysis
        • 9.2.4.3.2.3. By Nature Market Share Analysis
      • 9.2.4.4. Turkey Online Beauty And Personal Care Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Product Type Market Share Analysis
        • 9.2.4.4.2.2. By Gender Market Share Analysis
        • 9.2.4.4.2.3. By Nature Market Share Analysis
      • 9.2.4.5. Kuwait Online Beauty And Personal Care Market Outlook
        • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
        • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Product Type Market Share Analysis
        • 9.2.4.5.2.2. By Gender Market Share Analysis
        • 9.2.4.5.2.3. By Nature Market Share Analysis
      • 9.2.4.6. Egypt Online Beauty And Personal Care Market Outlook
        • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
        • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Product Type Market Share Analysis
        • 9.2.4.6.2.2. By Gender Market Share Analysis
        • 9.2.4.6.2.3. By Nature Market Share Analysis

10. South America Online Beauty And Personal Care Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Gender Market Share Analysis
    • 10.2.3. By Nature Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Online Beauty And Personal Care Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Gender Market Share Analysis
        • 10.2.4.1.2.3. By Nature Market Share Analysis
      • 10.2.4.2. Argentina Online Beauty And Personal Care Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Gender Market Share Analysis
        • 10.2.4.2.2.3. By Nature Market Share Analysis
      • 10.2.4.3. Colombia Online Beauty And Personal Care Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Gender Market Share Analysis
        • 10.2.4.3.2.3. By Nature Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Type Launches (If Any)
  • 12.3. Recent Developments

13. SWOT Analysis

  • 13.1. Strength
  • 13.2. Weaknesses
  • 13.3. Opportunity
  • 13.4. Threat

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Johnson & Johnson.
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Product Types & Services
      • 14.1.1.4. Financials (As Reported)
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Personnel Details
    • 14.1.2. Unilever PLC
    • 14.1.3. Kao Corporation
    • 14.1.4. Beiersdorf AG
    • 14.1.5. Henkel AG & Co. KGaA
    • 14.1.6. Revlon Inc.
    • 14.1.7. The Estee Lauder Companies Inc.
    • 14.1.8. Avon Products Inc.
    • 14.1.9. LOREAL S. A.
    • 14.1.10.Reckitt Benckiser Group PLC.

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
    • 15.1.1. Target Product Type
    • 15.1.2. Target Gender
    • 15.1.3. Target Nature

16. About Us & Disclaimer