化妆品个人护理店市场－全球产业规模、份额、趋势、机会及预测（依产品类型、消费者类型、销售通路、地区及竞争状况，2020-2030 年）

2024 年全球化妆品个人护理店市场价值为 4,023.4 亿美元，预计到 2030 年将达到 8,927.8 亿美元，复合年增长率为 7.74%。受美容意识不断增强、自我照护趋势不断发展以及不同消费者群体需求不断增长的推动，市场正在快速扩张。电子商务平台的普及使得个人化美容产品更容易获得，而人工智慧和扩增实境技术的进步则透过虚拟咨询和客製化产品推荐增强了购物体验。永续性已成为一个关键驱动力，消费者正在寻求环保、有机和无残忍的选择。社群媒体、名人代言和影响力行销在塑造购买行为方面发挥着重要作用。此外，新兴经济体可支配收入的不断增长和高端化趋势正在刺激对高端化妆品和个人护理产品的需求，推动全球市场的成长。

关键市场驱动因素

消费者在保养品上的支出增加

主要市场挑战

关键参与者之间的激烈竞争

主要市场趋势

对环保和永续产品的需求不断增长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球化妆品个人护理店市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（保养品、护髮品、口腔护理品、香水、个人卫生用品）
  • 依消费者类型（男性、女性、儿童）
  • 依销售管道（线上、线下、直营店、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美化妆品个人护理店市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲化妆品个人护理店市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太化妆品个人护理店市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东和非洲化妆品个人护理店市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲化妆品个人护理店市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Loreal SA
  • Unilever PLC
  • The Procter & Gamble Company
  • Estee Lauder Inc.
  • Shiseido Cosmetics
  • Henkel AG & Co. KGaA
  • Avon Products, Inc.
  • Kao Corporation
  • Coty Inc.,
  • Revlon Consumer Products LLC

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Cosmetics Personal Care Store Market was valued at USD 402.34 billion in 2024 and is projected to reach USD 892.78 billion by 2030, growing at a CAGR of 7.74%. The market is experiencing rapid expansion, driven by rising beauty consciousness, evolving self-care trends, and increasing demand across diverse consumer segments. The proliferation of e-commerce platforms has made personalized beauty products more accessible, while advancements in AI and AR technologies enhance the shopping experience with virtual consultations and tailored product recommendations. Sustainability has emerged as a key driver, with consumers seeking eco-friendly, organic, and cruelty-free options. Social media, celebrity endorsements, and influencer marketing play an influential role in shaping purchasing behavior. Additionally, growing disposable incomes in emerging economies and the trend toward premiumization are fueling demand for high-end cosmetic and personal care products, propelling global market growth.

Key Market Drivers

Increased Consumer Spending on Skincare Products

The market is witnessing substantial growth due to the rising expenditure on skincare, as consumers increasingly prioritize skin health and invest in high-quality products. According to recent insights, 22% of women reported allocating more time and resources to skincare in 2025. This growing awareness around anti-aging, UV protection, pollution defense, and skin sensitivity is driving demand for premium, organic, and dermatologist-endorsed formulations. AI-powered skincare personalization and transparent ingredient labelling are shaping purchase decisions, especially on digital platforms. Social media influencers and e-commerce channels are key enablers in promoting trending and scientifically formulated skincare products. Moreover, higher disposable incomes, along with a growing interest in male grooming and gender-neutral skincare, are expanding the customer base and prompting retailers to broaden their offerings, thereby supporting market expansion globally.

Key Market Challenges

Immense Competition Among Key Players

The cosmetics and personal care store market is characterized by intense competition among global conglomerates and agile indie brands. Established names like L'Oreal, Estee Lauder, Unilever, and Procter & Gamble contend with emerging digital-native and niche players offering innovative, clean beauty products. As clean, sustainable, and customized beauty products gain prominence, companies must continually innovate to meet shifting consumer demands. Direct-to-consumer (DTC) models, social media marketing, and influencer collaborations have reshaped brand-customer interactions, challenging traditional retail models. This competitive environment leads to pricing pressures, frequent product launches, and eroding brand loyalty, as consumers frequently explore new options. The widespread availability of beauty products on e-commerce platforms allows smaller players to scale quickly, intensifying the rivalry. To remain competitive, established brands must differentiate through innovation, digital engagement, and omnichannel strategies.

Key Market Trends

Rising Demand for Eco-Friendly & Sustainable Product

A notable trend influencing the global cosmetics and personal care store market is the increasing preference for sustainable and eco-friendly products. Consumers are prioritizing natural, cruelty-free, and biodegradable formulations, encouraging brands to adopt ethical sourcing and eco-conscious packaging. Companies are shifting toward plant-based ingredients, water-free formulations, and recyclable or refillable containers to align with environmental goals. Zero-waste beauty initiatives, carbon-neutral operations, and transparent supply chains resonate strongly with Gen Z and millennial shoppers. Regulatory mandates are also pushing for the removal of harmful additives such as sulfates and parabens, fostering clean beauty adoption. Certification labels like Ecocert, Leaping Bunny, and Fair Trade are gaining significance as consumers seek trustworthy, sustainable options. As environmental awareness grows, brands embracing green innovation are well-positioned to lead in this evolving marketplace.

Key Market Players

• Loreal SA
• Unilever PLC
• The Procter & Gamble Company
• Estee Lauder Inc.
• Shiseido Cosmetics
• Henkel AG & Co. KGaA
• Avon Products, Inc.
• Kao Corporation
• Coty Inc
• Revlon Consumer Products LLC

Report Scope:

In this report, the Global Cosmetics Personal Care Store Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cosmetics Personal Care Store Market, By Product Type:

• Skincare
• Hair Care
• Oral Care
• Fragrance
• Personal Hygiene

Cosmetics Personal Care Store Market, By Consumer Type:

• Men
• Women
• Kids

Cosmetics Personal Care Store Market, By Sales Channel:

• Online
• Offline
• Direct Stores
• Others

Cosmetics Personal Care Store Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cosmetics Personal Care Store Market.

Available Customizations:

Global Cosmetics Personal Care Store Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Cosmetics Personal Care Store Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Skincare, Hair Care, Oral Care, Fragrance, Personal Hygiene)
  • 5.2.2. By Consumer Type (Men, Women, Kids)
  • 5.2.3. By Sales Channel (Online, Offline, Direct Stores, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Cosmetics Personal Care Store Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Consumer Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cosmetics Personal Care Store Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Consumer Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Cosmetics Personal Care Store Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Consumer Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Cosmetics Personal Care Store Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Consumer Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Cosmetics Personal Care Store Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Consumer Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cosmetics Personal Care Store Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Consumer Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Cosmetics Personal Care Store Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Consumer Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Cosmetics Personal Care Store Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Consumer Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Cosmetics Personal Care Store Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Consumer Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Cosmetics Personal Care Store Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Consumer Type
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Cosmetics Personal Care Store Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Consumer Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Cosmetics Personal Care Store Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Consumer Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. Japan Cosmetics Personal Care Store Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Consumer Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Cosmetics Personal Care Store Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Consumer Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. Australia Cosmetics Personal Care Store Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Consumer Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. South Korea Cosmetics Personal Care Store Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Consumer Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Cosmetics Personal Care Store Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Consumer Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cosmetics Personal Care Store Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Consumer Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Cosmetics Personal Care Store Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Consumer Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Cosmetics Personal Care Store Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Consumer Type
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Cosmetics Personal Care Store Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Consumer Type
      • 9.3.4.2.3. By Sales Channel

10. South America Cosmetics Personal Care Store Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Consumer Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cosmetics Personal Care Store Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Consumer Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Cosmetics Personal Care Store Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Consumer Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Cosmetics Personal Care Store Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Consumer Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Loreal SA
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Unilever PLC
  • 14.1.3. The Procter & Gamble Company
  • 14.1.4. Estee Lauder Inc.
  • 14.1.5. Shiseido Cosmetics
  • 14.1.6. Henkel AG & Co. KGaA
  • 14.1.7. Avon Products, Inc.
  • 14.1.8. Kao Corporation
  • 14.1.9. Coty Inc.,
  • 14.1.10. Revlon Consumer Products LLC

15. Strategic Recommendations

16. About Us & Disclaimer