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市场调查报告书
商品编码
1675730
糖果和烘焙包装市场报告,按类型(纸包装、玻璃包装、塑胶包装等)、应用(糖果、烘焙)和地区,2025 年至 2033 年Confectionery and Bakery Packaging Market Report by Type (Paper Packaging, Glass Packaging, Plastic Packaging, and Others), Application (Confectionery, Bakery), and Region 2025-2033 |
2024IMARC Group全球糖果和烘焙包装市场规模达到 1,200 亿美元。方便食品需求的不断增长、环境可持续性问题的日益突出、包装技术的进步、网上食品零售的增长、严格的食品安全法规的实施、高端产品日益普及以及可支配收入的不断增长都是刺激市场增长的一些因素。
市场成长与规模:全球糖果和烘焙包装市场正在经历显着成长,这归因于全球烘焙和糖果产品消费量的不断增长。市场扩张的动力来自于消费者口味的多样化以及各种包装类型的出现,包括软包装、硬包装等。
主要市场驱动因素:市场受到关键驱动因素的影响,例如消费者健康意识的增强、对自製产品的兴趣日益浓厚以及社交媒体对消费者选择的影响。与此相符的是,有组织的零售业的增长、对产品可追溯性和供应链透明度的日益关注、消费者对多包装和价值包装的偏好转变、对具有安全特性和吸引人的设计的儿童友好型包装的需求激增以及食品的全球化正在推动市场增长。
技术进步:在技术进步领域,糖果和烘焙包装市场正在见证重大创新。采用快速响应(QR)码和近场通讯(NFC)技术的智慧包装越来越普遍,可以增强消费者参与度和产品资讯。包装生产线的自动化正在提高效率并降低劳动成本。使用三维(3D)列印技术来创建客製化包装设计的做法正在日益增多。可生物降解和可堆肥材料的发展正在解决环境问题。轻质和坚固材料的创新降低了运输成本和碳足迹。
产业应用:糖果和烘焙包装市场涵盖零售、冷冻烘焙和方便食品等各个领域。在零售业中,麵包、蛋糕和巧克力等商品的包装着重于增强货架吸引力并保持新鲜度。冷冻烘焙领域需要耐低温并能维持产品品质的包装。方便食品需要便携式、易于使用的包装,以便随时食用。餐饮和酒店业需要坚固的散装包装,以实现高效的储存和运输。高品质、装饰性的包装是礼品和赠品领域的特色。健康领域的健康包装强调营养资讯和份量控制。工业包装确保生产原料的安全运输。
主要市场趋势:糖果和烘焙包装市场的新兴趋势包括包装的个人化和客製化以满足个人喜好、越来越重视简约和清洁标籤包装,以及復古和怀旧包装设计的趋势。此外,具有扩增实境 (AR) 功能的互动式包装的开发、基于订阅和直接面向消费者的销售模式的兴起、奢侈糖果和烘焙产品体验式和高端包装的趋势,以及包装设计中大胆色彩和创新图形的使用都在支持市场的增长。
地理趋势:从地理趋势来看,糖果和烘焙包装市场由北美、欧洲和亚太等地区主导。北美和欧洲由于烘焙和糖果产品的高消费率,加上先进的包装技术和较高的消费者购买力,长期占据主导地位。然而,受中国和印度等经济成长的推动,亚太地区正成为一个重要的市场。这些地区可支配收入的增加、城市化和饮食的西化促进了市场的成长。亚太市场受益于庞大的人口基数、零售业的成长以及不断变化的消费者偏好,使其成为糖果和烘焙包装市场的潜在领导者。
竞争格局:糖果和烘焙包装市场的竞争格局特征是参与者众多,从大型跨国公司到小型区域性公司。这个市场的特征是竞争激烈,各企业不断追求创新、成本效益和产品差异化。主要参与者投资研发(R&D)来推出新的和先进的封装解决方案。随着公司寻求扩大其市场影响力和产品组合,策略合作伙伴关係、合併和收购变得非常常见。
挑战与机会:糖果和烘焙包装市场面临多重挑战,包括需要平衡成本与品质和功能。环境问题和对永续包装解决方案的推动既为创新带来了挑战,也带来了机会。跨不同地区的监管合规性可能很复杂且具有挑战性。然而,这些挑战也带来了机会。由于消费者生活方式的改变,新兴市场具有巨大的成长潜力。对创新和便利包装解决方案的需求为创造力和技术进步提供了机会。此外,个人化和高檔包装的日益增长的趋势为市场带来了差异化和增值的机会。
消费者对方便食品的需求不断增加
消费者对方便食品的需求激增极大地推动了全球糖果和烘焙包装市场的发展。在当今快节奏的世界里,人们越来越喜欢即食(RTE)和易于准备的食品,包括烘焙产品和糖果产品。这种趋势不仅限于城市地区,在郊区和农村地区也很明显。消费者寻求易于食用、便于携带且准备时间最短的产品,这些因素对于他们忙碌的生活方式至关重要。因此,包装公司正在不断创新,创造出不仅能保持产品新鲜度和品质而且还能提供便利的解决方案。此外,对于能够延长保质期同时保持产品口感和质地的包装的需求也日益增加。
日益关注环境永续性
环境永续性是全球糖果和烘焙包装市场的关键驱动力。消费者对包装废弃物(尤其是塑胶)对环境的影响的认识和关注度日益提高。这种意识推动了对可生物降解、可回收或由可再生资源製成的环保包装解决方案的需求。製造商正在探索替代材料,如纸张、生物塑胶和植物材料,这些材料的碳足迹较低,对生态系统的危害也较小。此外,我们还专注于减少包装的总量并增加消费后回收材料的使用。世界各国政府和监管机构也正在实施更严格的包装废弃物监管,进一步迫使企业采取永续的做法。
封装技术的进步
包装技术的进步是推动糖果和烘焙包装市场成长的主要因素。该领域的创新主要集中在延长产品保质期、维持品质和改善用户体验。主动和智慧包装技术处于这些创新的前沿。这些技术对于烘焙和糖果产品至关重要,因为这些产品通常容易因潮湿和微生物生长等因素而变质。改良的包装技术确保这些产品在更长时间内保持新鲜且安全食用,从而减少食物浪费。
网路食品零售蓬勃发展
网路食品零售的成长对糖果和烘焙包装市场产生了重大影响。随着电子商务和线上购物的兴起,对于能够承受运输和处理严格要求并保持食品品质和完整性的包装的需求日益增加。在线零售的包装必须足够坚固,以保护产品免受运输过程中的物理损坏以及温度和湿度等环境因素的影响。这种必要性导致了创新包装解决方案的开发,这些解决方案既坚固又轻便,最大限度地降低了运输成本,同时确保了产品安全。此外,网路零售的兴起带来了对具有视觉吸引力和以品牌为中心的包装的需求,因为它在开箱体验中起着至关重要的作用,而开箱体验是网上购物中客户满意度的一个重要方面。
The global confectionery and bakery packaging market size reached USD 120.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 182.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.54% during 2025-2033. The increasing demand for convenience foods, a surge in environmental sustainability concerns, advancements in packaging technologies, growth in online food retailing, the implementation of stringent food safety regulations, rising popularity of premium products, and growing disposable incomes are some of the factors stimulating the market growth.
Market Growth and Size: The global confectionery and bakery packaging market is experiencing significant growth, attributed to the rising consumption of bakery and confectionery products across the globe. The market's expansion is fueled by diverse consumer tastes and the availability of a wide range of packaging types, including flexible packaging, rigid packaging, and others.
Major Market Drivers: The market is influenced by key drivers, such as increasing health consciousness among consumers, the rising interest toward homemade products, and the influence of social media on consumer choices. In line with this, the growth of the organized retail sector, escalating focus on product traceability and supply chain transparency, shifting consumer preference for multi-pack and value packs, the surging demand for child-friendly packaging with safety features and appealing designs, and the globalization of food products are propelling the market growth.
Technological Advancements: In the realm of technological advancements, the confectionery and bakery packaging market are witnessing significant innovations. Smart packaging incorporating quick response (QR) codes and near field communication (NFC) technology for enhanced consumer engagement and product information are becoming more prevalent. Automation in packaging lines is increasing efficiency and reducing labor costs. The use of three-dimensional (3D) printing technology for creating custom packaging designs is on the rise. Developments in biodegradable and compostable materials are addressing environmental concerns. Innovations in lightweight and strong materials reduce transportation costs and carbon footprint.
Industry Applications: The confectionery and bakery packaging market is integral across various segments, such as retail, frozen bakery, and convenience foods. In retail, packaging for items like bread, cakes, and chocolates focuses on enhancing shelf appeal and preserving freshness. The frozen bakery segment requires packaging that withstands low temperatures and maintains product quality. Convenience foods demand portable, easy-to-use packaging for on-the-go consumption. The catering and hospitality industry needs robust, bulk packaging for efficient storage and transport. High-quality, decorative packaging distinguishes the gift and premium sector. Health-focused packaging in the wellness sector emphasizes nutritional information and portion control. Industrial packaging ensures the safe transport of production ingredients.
Key Market Trends: The emerging trends in the confectionery and bakery packaging market include personalization and customization in packaging to cater to individual preferences, growing emphasis on minimalist and clean-label packaging, and the trend of vintage and retro packaging designs. Moreover, the development of interactive packaging with augmented reality (AR) features, the rise of subscription-based and direct-to-consumer sales models, the trend towards experiential and premium packaging for luxury confectionery and bakery products, and the use of bold colors and innovative graphics in packaging design are supporting the market growth.
Geographical Trends: In terms of geographical trends, the confectionery and bakery packaging market is led by regions such as North America, Europe, and the Asia-Pacific. North America and Europe have long been dominant due to high consumption rates of bakery and confectionery products, coupled with advanced packaging technologies and high consumer spending power. However, the Asia-Pacific region is emerging as a significant market, driven by growing economies like China and India. The increase in disposable incomes, urbanization, and the westernization of diets in these regions contribute to market growth. The Asia-Pacific market benefits from a large population base, increased retail sector growth, and evolving consumer preferences, making it a potential leader in the confectionery and bakery packaging market.
Competitive Landscape: The competitive landscape of the confectionery and bakery packaging market is marked by the presence of numerous players, ranging from large multinational corporations to small regional companies. This market is characterized by intense competition, with companies constantly striving for innovation, cost-effectiveness, and product differentiation. Major players invest in research and development (R&D) to introduce new and advanced packaging solutions. Strategic partnerships, mergers, and acquisitions are common as companies seek to expand their market presence and product portfolios.
Challenges and Opportunities: The confectionery and bakery packaging market faces several challenges, including the need to balance cost with quality and functionality. Environmental concerns and the push for sustainable packaging solutions present both a challenge and an opportunity for innovation. Regulatory compliance across different regions can be complex and challenging. However, these challenges also open doors for opportunities. There is significant potential for growth in emerging markets due to changing consumer lifestyles. The demand for innovative and convenient packaging solutions offers opportunities for creativity and technological advancements. Additionally, the increasing trend toward personalized and premium packaging presents opportunities for differentiation and value addition in the market.
Increasing consumer demand for convenience foods
The surge in consumer demand for convenience foods significantly drives the global confectionery and bakery packaging market. In today's fast-paced world, there is an increasing preference for ready-to-eat (RTE) and easy-to-prepare food items, including bakery and confectionery products. This trend is not just confined to urban areas but is also evident in suburban and rural settings. Consumers seek products that offer ease of consumption, portability, and minimal preparation time, factors that are vital in their busy lifestyles. Consequently, packaging companies are innovating to create solutions that not only maintain product freshness and quality but also provide convenience. Furthermore, packaging that enables extended shelf life, while maintaining the taste and texture of the products, is increasingly in demand.
Escalating focus on environmental sustainability
Environmental sustainability is a critical driver in the global confectionery and bakery packaging market. There is a growing awareness and concern among consumers about the environmental impact of packaging waste, particularly plastic. This awareness is driving demand for eco-friendly packaging solutions that are biodegradable, recyclable, or made from renewable resources. Manufacturers are responding by exploring alternative materials like paper, bioplastics, and plant-based materials that have a lower carbon footprint and are less harmful to the ecosystem. Additionally, there is a focus on reducing the overall amount of packaging used and increasing the use of post-consumer recycled materials. Governments and regulatory bodies worldwide are also implementing stricter regulations on packaging waste, further compelling companies to adopt sustainable practices.
Advancements in packaging technologies
Advancements in packaging technologies are a major factor propelling the growth of the confectionery and bakery packaging market. Innovations in this field are focused on enhancing product shelf life, maintaining quality, and improving user experience. Active and intelligent packaging technologies are at the forefront of these innovations. These technologies are crucial for bakery and confectionery products, which are often susceptible to spoilage due to factors like moisture and microbial growth. Improved packaging technologies ensure that these products remain fresh and safe for consumption over a longer period, thereby reducing food waste.
Surging online food retailing
The growth of online food retailing is significantly influencing the confectionery and bakery packaging market. With the rise of e-commerce and online shopping, there is an increasing demand for packaging that can withstand the rigors of shipping and handling while preserving the quality and integrity of food products. Packaging for online retail must be robust enough to protect products from physical damage during transportation and from environmental factors such as temperature and humidity. This necessity has led to the development of innovative packaging solutions that are both sturdy and lightweight, minimizing shipping costs while ensuring product safety. Additionally, the rise of online retail has brought about a need for packaging that is visually appealing and brand-centric, as it plays a crucial role in the unboxing experience, an important aspect of customer satisfaction in online shopping.
Paper packaging accounts for the majority of the market share
The paper packaging segment is driven by the increasing emphasis on sustainability and eco-friendliness. The segment benefits from a rising consumer preference for biodegradable and recyclable materials, in response to growing environmental concerns and stringent regulations against plastic waste. Innovations in paper packaging, such as improved barrier properties and durability, are making it more competitive with traditional materials. Additionally, the aesthetic appeal and ease of customization of paper packaging make it a preferred choice in sectors like food and beverages, personal care, and healthcare.
The glass packaging segment is driven by the increasing demand for premium and high-quality packaging solutions, particularly in the food, beverage, and cosmetics industries. Glass is favored for its non-reactive nature, preserving product integrity and extending shelf life, which is crucial in sectors like pharmaceuticals and gourmet food. Its recyclability and perception as a sustainable material align with consumer and regulatory trends toward environmental responsibility.
The plastic packaging segment is driven by the increasing need for cost-effective, versatile, and durable packaging solutions. Plastic's popularity stems from its flexibility, lightweight nature, and ability to be molded into various shapes and sizes, catering to a wide range of products. Advances in plastic packaging technology, such as improved barrier properties and the development of bioplastics, are enhancing its functionality and environmental profile. The convenience offered by plastic packaging in terms of portability and preservation of product quality, particularly in food and beverage, personal care, and pharmaceutical sectors, continues to fuel its demand.
The other packaging materials segment is driven by the increasing demand for innovative and specialized packaging solutions. The segment includes materials like metal, wood, and textiles, which cater to niche markets that require specific packaging characteristics.
Confectionery accounts for the majority of the market share
The confectionery segment is driven by the increasing demand for innovative and diverse flavors, catering to evolving consumer palates. As consumers become more adventurous with their taste preferences, manufacturers are experimenting with unique flavor combinations, leading to a broader variety of confectionery products. This diversification necessitates specialized packaging to maintain flavor integrity, appeal to aesthetic sensibilities, and differentiate products on retail shelves. Additionally, the health-conscious trend is prompting a surge in demand for sugar-free and low-calorie options, influencing packaging to highlight health benefits and ingredient transparency.
The bakery segment is driven by the increasing preference for convenience and health-conscious eating among consumers. The rising popularity of ready-to-eat and easy-to-prepare bakery items, such as pre-sliced bread and frozen pastries, requires packaging solutions that offer extended shelf life, maintain product freshness, and are convenient to use. Additionally, the growing trend towards gluten-free and organic bakery products is influencing packaging design to clearly communicate these attributes. The emphasis on sustainability is also crucial, as consumers increasingly seek eco-friendly packaging options. This trend is pushing manufacturers to innovate with biodegradable and recyclable materials, further shaping the bakery packaging segment.
North America leads the market, accounting for the largest confectionery and bakery packaging market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The North America confectionery and bakery packaging segment is driven by the increasing demand for convenience and premium packaging solutions. The region, with its high consumer spending power, shows a strong preference for innovative and convenient packaging, such as resealable and easy-to-open options, that cater to on-the-go lifestyles. Additionally, there is a growing interest in artisanal and gourmet products, which require premium and aesthetically appealing packaging. Environmental concerns also play a significant role, as there is a rising demand for sustainable and eco-friendly packaging options in this region.
The Asia Pacific confectionery and bakery packaging segment is driven by the increasing urbanization and rising disposable incomes, leading to greater consumption of packaged confectionery and bakery products. The region is experiencing a surge in demand for functional packaging that ensures product safety and extends shelf life, particularly important due to the diverse climatic conditions across the region.
The Europe confectionery and bakery packaging segment is driven by the increasing awareness of environmental sustainability and stringent regulatory standards for packaging materials. Consumers in this region are highly conscious of the ecological impact of packaging, leading to a preference for recyclable and biodegradable materials. Additionally, the well-established bakery culture in Europe necessitates packaging that maintains the freshness and quality of a wide range of bakery products, from artisan bread to pastries, aligning with the region's culinary traditions.
The Latin America confectionery and bakery packaging segment is driven by the increasing modernization of retail infrastructure and the growing influence of Western eating habits. The packaging market in this area is adapting to accommodate the need for cost-effective yet quality packaging solutions that cater to the diverse and growing consumer base, particularly in emerging economies like Brazil and Argentina.
The Middle East and Africa confectionery and bakery packaging segment is driven by the increasing economic growth and urbanization, particularly in countries like UAE and South Africa. The packaging market here is focusing on innovative solutions that cater to the unique climatic conditions, ensuring product longevity and freshness, while also considering cultural preferences and the significant role of food items as gifts in social and religious festivities.
Key players in the confectionery and bakery packaging market are actively engaging in a variety of strategic initiatives to strengthen their market positions. A significant focus is on research and development to introduce innovative packaging solutions that are not only aesthetically appealing but also functional and sustainable. These companies are investing in advanced technologies to develop eco-friendly packaging materials, addressing the growing consumer demand for environmental sustainability. Many are expanding their global presence through strategic mergers and acquisitions, partnerships with local companies, and setting up new manufacturing facilities, especially in emerging markets. They are also enhancing their product portfolios to cater to the diverse needs of different segments, from luxury and artisanal products to mass-market items. Furthermore, to gain a competitive edge, these market players are increasingly focusing on customization and personalization in packaging, aligning with consumer trends towards unique and differentiated products.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.