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市场调查报告书
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1746827

日本数位行销软体市场报告（按组件、部署类型、组织规模、最终用途和地区）2025 年至 2033 年

Japan Digital Marketing Software Market Report by Component, Deployment Type, Organization Size, End Use, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本数位行销软体市场规模达48亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到142亿美元，2025-2033年期间的复合年增长率（CAGR）为11.78%。市场成长主要得益于语音启动设备和虚拟助理的普及，以及个人对线上购物平台的依赖日益加深。

数位行销软体专为简化和增强网路行销和广告活动的各个方面而设计。它包含一系列软体应用程序，可帮助企业在多个线上管道和平台上製定策略、实施、监控和评估其数位行销工作。该软体简化了行销活动，透过任务自动化和工作流程优化节省时间和资源。它使企业能够精准定位特定的人口群体、兴趣和行为，进而提高行销传播的针对性。此外，它还简化了电子邮件行销活动的开发和监督，包括个人化讯息、A/B 测试以及行销活动效果监控。

日本数位行销软体市场趋势：

日本数位行销软体市场正经历显着成长，这主要得益于几个关键因素。首先，消费者行为日益数位化，彻底改变了行销格局。随着越来越多的人依赖网路获取资讯、娱乐和购物，日本企业渴望利用数位行销软体有效地触及目标受众。此外，智慧型手机和高速网路连线的普及使得企业必须拥有强大的线上业务，这进一步刺激了对数位行销工具的需求。此外，新冠疫情衝击了传统的行销管道，加速了企业向数位管道的转变。企业纷纷转向数位行销软体，以便以远端高效的方式与客户互动。随着企业意识到数位策略在后疫情时代的重要性，预计这一趋势将持续下去。此外，日本数位行销软体市场受益于人工智慧和资料分析等技术的进步。这些创新使企业能够个人化行销工作，即时追踪行销活动效果，并基于数据做出决策以优化策略。最后，云端解决方案与数位行销软体的整合日益受到重视，为各种规模的企业提供了经济高效且可扩展的方案。因此，日本数位行销软体市场预计在未来几年持续成长和创新。

日本数位行销软体市场细分：

组件洞察：

  • 解决方案
    • 客户关係管理（CRM）
    • 电子邮件行销
    • 社群媒体
    • 搜寻行销
    • 内容管理
    • 行销自动化
    • 行销活动管理
    • 其他的
  • 服务
    • 专业服务
    • 託管服务

部署类型洞察：

  • 本地
  • 基于云端

组织规模洞察：

  • 大型企业
  • 中小企业

最终用途洞察：

  • 媒体和娱乐
  • 製造业
  • 零售
  • 金融服务业
  • 资讯科技
  • 卫生保健
  • 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

  • 日本数位行销软体市场迄今表现如何？未来几年将如何表现？
  • COVID-19 对日本数位行销软体市场有何影响？
  • 日本数位行销软体市场按组成部分的划分是怎样的？
  • 根据部署类型，日本数位行销软体市场是如何分類的？
  • 根据组织规模，日本数位行销软体市场是如何分類的？
  • 根据最终用途，日本数位行销软体市场是如何分類的？
  • 日本数位行销软体市场的价值链分为哪些阶段？
  • 日本数位行销软体的关键驱动因素和挑战是什么？
  • 日本数位行销软体市场的结构是怎么样的？主要参与者是谁？
  • 日本数位行销软体市场的竞争程度如何？

本报告回答的关键问题：

  • 日本数位行销软体市场迄今表现如何？未来几年将如何表现？
  • COVID-19 对日本数位行销软体市场有何影响？
  • 日本数位行销软体市场按组成部分的划分是怎样的？
  • 根据部署类型，日本数位行销软体市场是如何分類的？
  • 根据组织规模，日本数位行销软体市场是如何分類的？
  • 日本数位行销软体市场根据最终用途的划分是怎样的？
  • 日本数位行销软体市场的价值链分为哪些阶段？
  • 日本数位行销软体的关键驱动因素和挑战是什么？
  • 日本数位行销软体市场的结构是怎么样的？主要参与者是谁？
  • 日本数位行销软体市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本数位行销软体市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本数位行销软体市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本数位行销软体市场 - 细分：按组件

  • 解决方案
    • 概述
    • 市场区隔
      • 客户关係管理（CRM）
      • 电子邮件行销
      • 社群媒体
      • 搜寻行销
      • 内容管理
      • 行销自动化
      • 行销活动管理
      • 其他的
  • 服务
    • 概述
    • 市场区隔
      • 专业服务
      • 託管服务

第七章：日本数位行销软体市场 - 细分：按部署类型

  • 本地
    • 概述
  • 基于云端
    • 概述

第 8 章：日本数位行销软体市场 - 细分：依组织规模

  • 大型企业
    • 概述
  • 中小企业
    • 概述

第 9 章：日本数位行销软体市场 - 分裂：最终用途别

  • 媒体和娱乐
    • 概述
  • 製造业
    • 概述
  • 零售
    • 概述
  • 金融服务业
    • 概述
  • 资讯科技
    • 概述
  • 卫生保健
    • 概述
  • 其他的

第十章：日本数位行销软体市场 - 竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第 11 章：关键参与者简介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 12 章：日本数位行销软体市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家谈判组织
    • 供应商谈判组织
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 13 章：附录

简介目录
Product Code: SR112025A19459

Japan digital marketing software market size reached USD 4.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.2 Billion by 2033, exhibiting a growth rate (CAGR) of 11.78% during 2025-2033. The market is experiencing growth primarily due to the expanding utilization of voice-activated devices and virtual assistants and the growing dependence of individuals on online shopping platforms.

Digital marketing software is specifically crafted to simplify and enhance diverse facets of online marketing and advertising initiatives. It includes a broad array of software applications that assist companies in strategizing, implementing, monitoring, and assessing their digital marketing endeavors across multiple online channels and platforms. This software streamlines marketing activities, leading to time and resource savings through task automation and workflow optimization. It empowers businesses to pinpoint particular demographic groups, interests, and behaviors, heightening the pertinence of their marketing communications. Additionally, it simplifies the development and supervision of email campaigns, encompassing personalized messaging, A/B testing, and the monitoring of campaign performance.

Japan Digital Marketing Software Market Trends:

The Japan digital marketing software market is experiencing significant growth driven by several key factors. First and foremost, the increasing digitalization of consumer behavior has transformed the marketing landscape. With more people relying on the internet for information, entertainment, and shopping, businesses in Japan are keen to leverage digital marketing software to effectively reach their target audiences. Additionally, the proliferation of smartphones and high-speed internet connectivity has made it essential for companies to have a strong online presence, further fueling the demand for digital marketing tools. Furthermore, the COVID-19 pandemic accelerated the shift to digital channels as traditional marketing avenues were disrupted. Companies turned to digital marketing software to engage with customers in a remote and efficient manner. This trend is expected to continue as businesses recognize the importance of digital strategies in a post-pandemic world. Moreover, the Japan digital marketing software market benefits from advancements in technology, including artificial intelligence and data analytics. These innovations enable companies to personalize their marketing efforts, track campaign performance in real-time, and make data-driven decisions to optimize their strategies. Lastly, the integration of cloud-based solutions with digital marketing software is gaining prominence, offering cost-effective and scalable options for businesses of all sizes. As a result, the Japan digital marketing software market is poised for continued growth and innovation in the coming years.

Japan Digital Marketing Software Market Segmentation:

Component Insights:

  • Solution
    • Customer Relationship Management (CRM)
    • Email Marketing
    • Social Media
    • Search Marketing
    • Content Management
    • Marketing Automation
    • Campaign Management
    • Others
  • Services
    • Professional Services
    • Managed Services

Deployment Type Insights:

  • On-premises
  • Cloud-based

Organization Size Insights:

  • Large Enterprises
  • Small and Medium-sized Enterprises

End Use Insights:

  • Media and Entertainment
  • Manufacturing
  • Retail
  • BFSI
  • Information Technology
  • Healthcare
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan digital marketing software market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan digital marketing software market?
  • What is the breakup of the Japan digital marketing software market on the basis of component?
  • What is the breakup of the Japan digital marketing software market on the basis of deployment type?
  • What is the breakup of the Japan digital marketing software market on the basis of organization size?
  • What is the breakup of the Japan digital marketing software market on the basis of end use?
  • What are the various stages in the value chain of the Japan digital marketing software market?
  • What are the key driving factors and challenges in the Japan digital marketing software?
  • What is the structure of the Japan digital marketing software market and who are the key players?
  • What is the degree of competition in the Japan digital marketing software market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Marketing Software Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Digital Marketing Software Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Digital Marketing Software Market - Breakup by Component

  • 6.1 Solution
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Segmentation
      • 6.1.3.1 Customer Relationship Management (CRM)
      • 6.1.3.2 Email Marketing
      • 6.1.3.3 Social Media
      • 6.1.3.4 Search Marketing
      • 6.1.3.5 Content Management
      • 6.1.3.6 Marketing Automation
      • 6.1.3.7 Campaign Management
      • 6.1.3.8 Others
    • 6.1.4 Market Forecast (2025-2033)
  • 6.2 Services
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Professional Services
      • 6.2.3.2 Managed Services
    • 6.2.4 Market Forecast (2025-2033)

7 Japan Digital Marketing Software Market - Breakup by Deployment Type

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Digital Marketing Software Market - Breakup by Organization Size

  • 8.1 Large Enterprises
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Small and Medium Enterprises (SMEs)
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Digital Marketing Software Market - Breakup by End Use

  • 9.1 Media and Entertainment
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Manufacturing
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Retail
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 BFSI
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Information Technology
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2019-2024)
    • 9.5.3 Market Forecast (2025-2033)
  • 9.6 Healthcare
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2019-2024)
    • 9.6.3 Market Forecast (2025-2033)
  • 9.7 Others
    • 9.7.1 Historical and Current Market Trends (2019-2024)
    • 9.7.2 Market Forecast (2025-2033)

10 Japan Digital Marketing Software Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Product Portfolio
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Product Portfolio
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Product Portfolio
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Product Portfolio
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Product Portfolio
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Digital Marketing Software Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Organization of Buyers
    • 12.2.3 Bargaining Organization of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix