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市场调查报告书
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1843851

全球数位行销软体市场报告（2025）

Digital Marketing Software Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，数位行销软体市场发展迅速，预计将从2024年的928.4亿美元成长到2025年的1093.6亿美元，复合年增长率达17.8%。预测期内的成长可归因于线上平台的兴起、数据分析技术的进步、行动装置的普及、社群媒体的影响、全球化以及市场扩张。

预计未来几年，数位行销软体市场将呈指数级成长，到2029年市场规模将达到2,478.4亿美元，复合年增长率（CAGR）为22.7%。预测期间的成长主要受以下因素驱动：电子商务的扩张、对隐私和合规性的重视、影片行销的兴起、新型行销管道的涌现以及与企业关係管理（CORM）和销售工具的整合。预测期内的关键趋势包括人工智慧和机器学习的融合、数位化的提高、技术进步、多通路行销以及对客户体验（CX）的关注。

数位行销软体包含品牌行销中用于与潜在客户在线上互动以及透过各种数位通讯管道沟通的各种软体解决方案。这些解决方案可以执行诸如受众定位、产生报告和分析、建立登陆页面以及执行各种推广活动等任务。

数位行销软体涵盖多种解决方案，包括客户关係管理 (CRM) 软体、电子邮件行销、社交媒体、搜寻行销、内容管理、行销自动化、宣传活动管理以及其他工具。 CRM 软体专为管理公司与现有客户和潜在客户的关係和互动而设计。透过维护客户资料记录，CRM 软体能够有效协助数位行销宣传活动。这些解决方案提供专业服务和託管服务，可透过云端或本地部署模式进行部署，并可满足大型企业和中小企业 (SME) 的需求。数位行销软体的应用遍及众多行业，包括银行、金融服务和保险 (BFSI)、运输和物流、消费品和零售、教育、医疗保健、製造业、媒体和娱乐、通讯和 IT 以及旅游和酒店业。

美国在2025年春季突然提高关税及其引发的贸易摩擦，对资讯科技产业，特别是硬体製造、资料基础设施和软体部署领域，造成了显着影响。进口半导体、电路基板和网路设备的关税上涨，推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司，面临更长的前置作业时间週期和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该产业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性，更有效地控製成本。

这份数位行销软体市场研究报告是商业研究公司最新报告系列的一部分，提供数位行销软体市场统计数据，例如全球市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势以及数位行销软体产业的商机。本报告对数位行销软体产业的现状和未来发展趋势进行了详细分析，为您提供所需的一切观点。

未来五年22.7%的成长率预测较我们先前对该市场的预测略微下调了0.4%。这一下调主要归因于美国与其他国家之间的关税影响。关税将推高从爱尔兰和韩国等地进口的人工智慧分析工具和云端基础设施的成本，从而可能抑制创新和行销自动化能力，进而扰乱美国数位行销软体市场。此外，由于相互关税以及贸易紧张局势和限制加剧对全球经济和贸易造成的负面影响，其影响范围将更加广泛。

由于基于位置的广告、影片广告和社群媒体广告日益普及，数位行销软体市场预计在短期内将持续成长。定位性广告根据消费者的地理位置投放目标广告。 Facebook 和 Instagram 等社群媒体平台提供定位性广告选项，让企业能够根据用户的位置进行精准投放。社群媒体的视觉特性使个人能够建立视觉形象，从而提升品牌在更广泛受众中的曝光。销售和行销部门在这数位转型过程中扮演关键角色。根据加拿大软体公司 Hootsuite 预测，到 2023 年 4 月，全球社群媒体用户将超过 47.4 亿，预计到 2022 年，社群媒体使用量将成长 4.2%。因此，基于位置的广告、影片和社群媒体广告的日益普及将继续推动数位行销软体市场的成长。

网路普及率的不断提高是推动数位行销软体市场成长的关键因素。这一增长与智慧型手机的广泛普及和社交媒体日益增长的影响力密切相关。随着越来越多的人加入线上社区，数位行销软体打破了地理限制，成为触达广泛参考文献受众的门户。负责人可以精准定位特定人群，宣传活动的有效性。根据新加坡线上参考资料库DataReportal预测，2022年，美国的网路普及率将达到92.0%，较2021年成长2.8%，新增网路用户840万人。同样，到2022年，英国的网路普及率将达到98.0%，较2021年成长0.4%，新增网路用户30万人。因此，对数位行销软体的需求不断增长，与网路普及率不断提高的趋势相吻合。

数位行销软体市场的主要参与者正积极寻求技术创新，Globant 近期推出的 Globant Create 就是一个很好的例子。这项创新技术旨在透过将人工智慧和技术无缝整合到品牌的创意和行销策略中，从而赋能品牌。 Globant Create 作为一个综合性工作室，融合了创意、行销和媒体，并结合了人工智慧和数据等最尖端科技。因此，它能够帮助品牌制定与时俱进的 360 度行销策略，以适应数位行销的不断发展。 Globant Create 由总部位于纽约的知名软体开发公司 Globant 于 2023 年 5 月推出，旨在提供一种全新的方法，以吸引和留住现有客户和潜在客户。在不断变化的技术格局和人工智慧驱动的数位产品快速成长的推动下，各行各业的客户对卓越数位体验的期望都在飙升。 Globant Create 透过提供全通路服务、应对所有数位行销挑战，并将自身定位为满足所有行销需求的全面解决方案，来满足这些期望。

数位行销软体市场的领导者始终走在技术创新的前沿，不断推出突破性解决方案，例如自助式行销传播平台。这些平台使品牌能够充分利用科技的力量，实现创新和行销目标。自助式行销传播平台 (SMP) 是云端基础的软体解决方案，旨在让各种规模的企业都能自主管理其行销传播，而无需依赖专业机构或设计师。 2023 年 8 月，印度通讯Bharti Airtel 推出了 Airtel IQ Reach 平台，专为帮助中小企业 (SMB) 以经济高效的方式，透过个人化沟通，实现精准的客户参与而设计。

2024年10月，美国软体公司Semrush收购了Third Door Media，具体金额未揭露。此次收购旨在透过整合Third Door Media的产品组合，增强Semrush负责人的资源、内容和教育服务。 Third Door Media是一家总部位于美国的行销教育和出版公司，专注于为数位行销专业人士提供值得信赖的内容和教育服务。

数位行销软体市场涵盖搜寻引擎优化、电子邮件行销、行动行销、行销分析和联盟行销等领域的销售额。市场价值包括服务供应商销售的或包含在其服务产品中的相关商品的价值。它仅包括企业之间交易或销售给最终消费者的商品和服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场宏观经济情境：包括利率、通货膨胀、地缘政治、贸易战、关税以及新冠疫情和復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球数位行销软体市场：PESTEL 分析（政治、社会、科技、环境、法律因素、驱动因素、限制因素）
  • 终端用户产业分析
  • 全球数位行销软体市场：成长率分析
  • 全球数位行销软体市场规模及成长率：实际成果值（2019-2024）
  • 全球数位行销软体市场规模及成长率：预测（2024-2029年，2034年）
  • 全球数位行销软体市场：潜在市场规模（TAM）

第六章 市场细分

  • 全球数位行销软体市场：按解决方案分類的实际成果值（2019-2024 年、2024-2029 年、2034 年）
  • CRM软体
  • 电子邮件行销
  • 社群媒体
  • 搜寻行销
  • 内容管理
  • 行销自动化
  • 宣传活动管理
  • 其他解决方案
  • 全球数位行销软体市场：按服务分類的实际成果值（2019-2024 年、2024-2029 年、2034 年）
  • 专业服务
  • 託管服务
  • 全球数位行销软体市场：按部署方式分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 云
  • 本地部署
  • 全球数位行销软体市场：按企业规模分類的实际成果值值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 大公司
  • 小型企业
  • 全球数位行销软体市场：按产业分類的实际成果值值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • BFSI
  • 运输/物流
  • 消费品和零售
  • 教育
  • 医疗保健
  • 製造业
  • 媒体与娱乐
  • 通讯/IT
  • 旅游与饭店
  • 其他行业
  • 全球数位行销软体市场：按 CRM 软体类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 客户资料管理
  • 销售自动化
  • 客户参与工具
  • 全球数位行销软体市场：按电子邮件行销类型分類的实际成果值值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 电子邮件宣传活动管理
  • 新闻通讯工具
  • 电子邮件自动化
  • 全球数位行销软体市场：按社群媒体类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 社群媒体管理
  • 社交监听工具
  • 社群广告平台
  • 全球数位行销软体市场：按搜寻行销类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 搜寻引擎优化 (SEO) 工具
  • 收费(PPC) 管理
  • 关键字研究工具
  • 全球数位行销软体市场：按内容管理类型分類的实际成果值值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 内容创作工具
  • 内容传送平台
  • 数位资产管理
  • 全球数位行销软体市场：按行销自动化类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 案源计分和培育
  • 工作流程自动化
  • 多通路行销解决方案
  • 全球数位行销软体市场依宣传活动管理类型划分，实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 宣传活动企划工具
  • 绩效分析
  • 预算管理
  • 全球数位行销软体市场：其他解决方案按类型划分，实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 网路分析工具
  • 联盟行销软体
  • 活动行销解决方案

第七章 区域和国家分析

  • 全球数位行销软体市场：按地区分類的实际成果值（2019-2024 年、2024-2029 年、2034 年）
  • 全球数位行销软体市场：按国家/地区分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章：西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章：俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 数位行销软体市场：竞争格局
  • 数位行销软体市场：公司概况
    • Alphabet 公司（概述、产品与服务、策略、财务分析）
    • 微软公司（概述、产品与服务、策略、财务分析）
    • Facebook公司（概述、产品与服务、策略、财务分析）
    • 国际商业机器公司（概述、产品与服务、策略、财务分析）
    • 甲骨文公司（概述、产品与服务、策略、财务分析）

第31章：其他领先和创新企业

  • SAP SE
  • Adobe Inc.
  • LinkedIn Corporation
  • Twitter Inc.
  • Criteo SA
  • Hubspot Inc.
  • Taboola Ltd.
  • Zoho Corporation
  • Outbrain Inc.
  • Sprinklr Inc.
  • The Rocket Science Group LLC
  • AdRoll Group
  • Moz Inc.
  • Hootsuite Media Inc.
  • SEMrush Inc.

第32章：全球市场：竞争基准化分析仪錶板

第33章 重大企业合併

第34章 近期市场趋势

第三十五章：具有高市场潜力的国家与产业及其策略

  • 数位行销软体市场：提供新机会的国家（2029 年）
  • 数位行销软体市场：蕴藏新机会的领域（2029 年）
  • 数位行销软体市场：成长策略（2029 年）
    • 基于市场趋势的策略
    • 竞争策略

第36章附录

简介目录
Product Code: r26356u

Digital marketing software consists of a range of software solutions employed for brand marketing, aiming to connect with potential customers online and through various digital communication channels. These solutions perform tasks such as audience targeting, report and analytics generation, landing page creation, and execution of various promotional methods.

Digital marketing software encompasses a variety of solutions, including CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management, and other tools. CRM software is specifically designed to manage a company's relationships and interactions with both current and potential customers. By maintaining a record of audience data, CRM software contributes to enhancing digital marketing campaigns. These solutions offer two types of services, such as professional services and managed services, and they can be deployed through either cloud or on-premises models, catering to both large enterprises and small to medium enterprises (SMEs). Various industries utilizing digital marketing software span across BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and IT, travel and hospitality, along with other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The digital marketing software market research report is one of a series of new reports from The Business Research Company that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital marketing software market size has grown rapidly in recent years. It will grow from $92.84 billion in 2024 to $109.36 billion in 2025 at a compound annual growth rate (CAGR) of 17.8%. The growth in the historic period can be attributed to emergence of online platforms, data analytics advancements, mobile device proliferation, social media influence, globalization and market expansion.

The digital marketing software market size is expected to see exponential growth in the next few years. It will grow to $247.84 billion in 2029 at a compound annual growth rate (CAGR) of 22.7%. The growth in the forecast period can be attributed to e-commerce expansion, privacy and compliance focus, expansion of video marketing, emergence of new marketing channels, integration with corm and sales tools. Major trends in the forecast period include AI and machine learning integration, increasing digitalization, technological advancements, multi-channel marketing, customer experience (CX) focus.

The forecast of 22.7% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs are poised to disrupt the U.S. digital marketing software market by increasing the cost of imported AI-enabled analytics tools and cloud infrastructure from regions such as Ireland and South Korea, potentially curbing innovation and marketing automation capabilities. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The digital marketing software market is anticipated to experience growth in the foreseeable future, driven by the increasing popularity of location-based, video, and social media advertising. Location-based advertising involves delivering targeted ads to consumers based on their geographical location. Social media platforms such as Facebook and Instagram provide options for location-based advertising, enabling businesses to target users using their location data. Social media's visual nature allows individuals to establish a visual identity, leading to enhanced brand exposure across expansive audiences. The sales and marketing section plays a vital role in its digital transition. According to Hootsuite, a Canada-based software company, in April 2023, over 4.74 billion people worldwide used social media, reflecting a 4.2% increase in social media users in 2022. Hence, the surge in popularity of location-based, video, and social media advertising continues to propel the digital marketing software market's growth.

The expansion of internet penetration is a key factor propelling the growth of the digital marketing software market. This growth is closely linked to the widespread use of smartphones and the escalating influence of social networking sites. As more individuals join the online community, digital marketing software becomes a gateway to an extensive and diverse audience, breaking through geographical constraints. Marketers can precisely target specific demographics, interests, and behaviors, optimizing the effectiveness of their campaigns. According to DataReportal, a Singapore-based online reference library, the USA witnessed a 92.0% internet penetration rate in 2022, marking a 2.8% increase and reaching 8.4 million new internet users between 2021 and 2022. Similarly, the UK experienced a 98.0% internet penetration rate in 2022, showing a 0.4% growth and attracting 300 thousand new internet users between 2021 and 2022. Consequently, the rising demand for digital marketing software aligns with the expanding trend of internet penetration.

Key players in the digital marketing software market are actively pursuing technological innovation, exemplified by companies such as Globant, which introduced Globant Create. This innovative technology is designed to empower brands by seamlessly integrating AI and technology into creativity and marketing strategies. Globant Create operates as a comprehensive studio, blending creativity, marketing, and media with cutting-edge technologies such as AI and data. The result is the development of full 360 marketing strategies that cater to the evolving landscape of digital marketing. Launched by Globant, a prominent New York-based software development company, in May 2023, Globant Create aims to offer novel approaches to surprise and engage both existing and potential customers. With the ever-changing technological landscape and the rapid growth of AI-driven digital products, customer expectations for exceptional digital experiences have soared across various sectors. Globant Create addresses these expectations by providing a full-funnel service, tackling all digital marketing-related challenges and positioning itself as a comprehensive solution for all marketing needs.

Prominent players in the digital marketing software market are at the forefront of technological innovation, introducing groundbreaking solutions such as self-serve marketing communications platforms. These platforms enable brands to harness the power of technology for both creative and marketing purposes. Self-serve marketing communications platforms (SMPs) are cloud-based software solutions designed to give businesses, regardless of size, the autonomy to manage their marketing communications without depending on specialized agencies or designers. In a notable development in August 2023, Bharti Airtel, a telecommunications provider based in India, unveiled Airtel IQ Reach. This platform is specifically crafted to empower small and medium-sized businesses (SMBs) to orchestrate targeted customer engagements through personalized communications, all achieved in a cost-effective manner.

In October 2024, Semrush, a U.S.-based software company, acquired Third Door Media for an undisclosed amount. The acquisition aims to enhance Semrush's resources, content, and educational services for marketers by integrating Third Door Media's portfolio. Third Door Media is a U.S.-based marketing education and publishing company that focuses on providing reliable content and educational services for digital marketing professionals.

Major companies operating in the digital marketing software market include Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.

North America was the largest region in the digital marketing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital marketing software market consists of sales of search engine optimization, email marketing, mobile marketing, marketing analytics, and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Marketing Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital marketing software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for digital marketing software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital marketing software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: CRM Software; Email Marketing; Social Media; Search Marketing; Content Management; Marketing Automation; Campaign Management; Other Solutions
  • 2) By Services: Professional Services; Managed Services
  • 3) By Deployment: Cloud; On-Premise
  • 4) By Organization Size: Large Enterprises; Small And Medium Enterprises (SMEs)
  • 5) By Industry: BFSI; Transportation And Logistics; Consumer Goods And Retail; Education; Healthcare; Manufacturing; Media And Entertainment; Telecom And IT; Travel And Hospitality; Other Industries
  • Subsegments:
  • 1) By CRM Software: Customer Data Management; Sales Automation; Customer Engagement Tools
  • 2) By Email Marketing: Email Campaign Management; Newsletter Tools; Email Automation
  • 3) By Social Media: Social Media Management; Social Listening Tools; Social Advertising Platforms
  • 4) By Search Marketing: Search Engine Optimization (SEO) Tools; Pay-Per-Click (PPC) Management; Keyword Research Tools
  • 5) By Content Management: Content Creation Tools; Content Distribution Platforms; Digital Asset Management
  • 6) By Marketing Automation: Lead Scoring And Nurturing; Workflow Automation; Multi-Channel Marketing Solutions
  • 7) By Campaign Management: Campaign Planning Tools; Performance Analytics; Budget Management
  • 8) By Other Solutions: Web Analytics Tools; Affiliate Marketing Software; Event Marketing Solutions
  • Companies Mentioned: Alphabet Inc.; Microsoft Corporation; Facebook lnc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Adobe Inc.; LinkedIn Corporation; Twitter lnc.; Criteo S.A.; Hubspot Inc.; Taboola Ltd.; Zoho Corporation; Outbrain lnc.; Sprinklr lnc.; The Rocket Science Group LLC; AdRoll Group; Moz lnc.; Hootsuite Media Inc.; SEMrush lnc.; Marketo Inc.; Kenshoo Ltd.; Yotpo Ltd.; Ahrefs Pte. Ltd.; Sendinblue SAS; BrightEdge Technologies Inc.; Adverity GmbH; SimilarGroup Ltd.; Acoustic LP; Act-On Software lnc.; Optimizely LNC; Unbounce Marketing Solutions Inc.; Wix.com Ltd.; Shopify Inc.; Brandwatch Limited; Salesforce.com Inc.; SAS Institute Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Digital Marketing Software Market Characteristics

3. Digital Marketing Software Market Trends And Strategies

4. Digital Marketing Software Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Digital Marketing Software Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Digital Marketing Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Digital Marketing Software Market Growth Rate Analysis
  • 5.4. Global Digital Marketing Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Digital Marketing Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Digital Marketing Software Total Addressable Market (TAM)

6. Digital Marketing Software Market Segmentation

  • 6.1. Global Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Other Solutions
  • 6.2. Global Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Professional Services
  • Managed Services
  • 6.3. Global Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Cloud
  • On-Premise
  • 6.4. Global Digital Marketing Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small And Medium Enterprises (SMEs)
  • 6.5. Global Digital Marketing Software Market, Segmentation By Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • Transportation And Logistics
  • Consumer Goods And Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media And Entertainment
  • Telecom And IT
  • Travel And Hospitality
  • Other Industries
  • 6.6. Global Digital Marketing Software Market, Sub-Segmentation Of CRM Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Data Management
  • Sales Automation
  • Customer Engagement Tools
  • 6.7. Global Digital Marketing Software Market, Sub-Segmentation Of Email Marketing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Email Campaign Management
  • Newsletter Tools
  • Email Automation
  • 6.8. Global Digital Marketing Software Market, Sub-Segmentation Of Social Media, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Media Management
  • Social Listening Tools
  • Social Advertising Platforms
  • 6.9. Global Digital Marketing Software Market, Sub-Segmentation Of Search Marketing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Search Engine Optimization (SEO) Tools
  • Pay-Per-Click (PPC) Management
  • Keyword Research Tools
  • 6.10. Global Digital Marketing Software Market, Sub-Segmentation Of Content Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Creation Tools
  • Content Distribution Platforms
  • Digital Asset Management
  • 6.11. Global Digital Marketing Software Market, Sub-Segmentation Of Marketing Automation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Lead Scoring And Nurturing
  • Workflow Automation
  • Multi-Channel Marketing Solutions
  • 6.12. Global Digital Marketing Software Market, Sub-Segmentation Of Campaign Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Campaign Planning Tools
  • Performance Analytics
  • Budget Management
  • 6.13. Global Digital Marketing Software Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Web Analytics Tools
  • Affiliate Marketing Software
  • Event Marketing Solutions

7. Digital Marketing Software Market Regional And Country Analysis

  • 7.1. Global Digital Marketing Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Digital Marketing Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Digital Marketing Software Market

  • 8.1. Asia-Pacific Digital Marketing Software Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Digital Marketing Software Market

  • 9.1. China Digital Marketing Software Market Overview
  • 9.2. China Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Digital Marketing Software Market

  • 10.1. India Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Digital Marketing Software Market

  • 11.1. Japan Digital Marketing Software Market Overview
  • 11.2. Japan Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Digital Marketing Software Market

  • 12.1. Australia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Digital Marketing Software Market

  • 13.1. Indonesia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Digital Marketing Software Market

  • 14.1. South Korea Digital Marketing Software Market Overview
  • 14.2. South Korea Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Digital Marketing Software Market

  • 15.1. Western Europe Digital Marketing Software Market Overview
  • 15.2. Western Europe Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Digital Marketing Software Market

  • 16.1. UK Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Digital Marketing Software Market

  • 17.1. Germany Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Digital Marketing Software Market

  • 18.1. France Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Digital Marketing Software Market

  • 19.1. Italy Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Digital Marketing Software Market

  • 20.1. Spain Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Digital Marketing Software Market

  • 21.1. Eastern Europe Digital Marketing Software Market Overview
  • 21.2. Eastern Europe Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Digital Marketing Software Market

  • 22.1. Russia Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Digital Marketing Software Market

  • 23.1. North America Digital Marketing Software Market Overview
  • 23.2. North America Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Digital Marketing Software Market

  • 24.1. USA Digital Marketing Software Market Overview
  • 24.2. USA Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Digital Marketing Software Market

  • 25.1. Canada Digital Marketing Software Market Overview
  • 25.2. Canada Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Digital Marketing Software Market

  • 26.1. South America Digital Marketing Software Market Overview
  • 26.2. South America Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Digital Marketing Software Market

  • 27.1. Brazil Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Digital Marketing Software Market

  • 28.1. Middle East Digital Marketing Software Market Overview
  • 28.2. Middle East Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Digital Marketing Software Market

  • 29.1. Africa Digital Marketing Software Market Overview
  • 29.2. Africa Digital Marketing Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Digital Marketing Software Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Digital Marketing Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Digital Marketing Software Market Competitive Landscape And Company Profiles

  • 30.1. Digital Marketing Software Market Competitive Landscape
  • 30.2. Digital Marketing Software Market Company Profiles
    • 30.2.1. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis

31. Digital Marketing Software Market Other Major And Innovative Companies

  • 31.1. SAP SE
  • 31.2. Adobe Inc.
  • 31.3. LinkedIn Corporation
  • 31.4. Twitter Inc.
  • 31.5. Criteo S.A.
  • 31.6. Hubspot Inc.
  • 31.7. Taboola Ltd.
  • 31.8. Zoho Corporation
  • 31.9. Outbrain Inc.
  • 31.10. Sprinklr Inc.
  • 31.11. The Rocket Science Group LLC
  • 31.12. AdRoll Group
  • 31.13. Moz Inc.
  • 31.14. Hootsuite Media Inc.
  • 31.15. SEMrush Inc.

32. Global Digital Marketing Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Marketing Software Market

34. Recent Developments In The Digital Marketing Software Market

35. Digital Marketing Software Market High Potential Countries, Segments and Strategies

  • 35.1 Digital Marketing Software Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Digital Marketing Software Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Digital Marketing Software Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer