全球媒体情报和公关软体市场规模：按媒体监控、社群媒体分析、公关管理、地区、范围和预测

媒体情报和公关软体市场规模及预测

2023 年，媒体智慧和公关软体市场规模为 105.7 亿美元，预计 2024 年至 2030 年复合年增长率为 14.61%，到 2030 年将达到 275.1 亿美元。

媒体情报和公关软体的全球市场推动因素

媒体情报和公关软体市场的市场推动因素可能受到多种因素的影响。

媒体情报和公关软体市场主要是由向数位平台和线上媒体管道的转变所推动的。企业需要合适的工具来监控和评估其线上声誉、参与度和数位形象。

对数据驱动洞察的需求：

对数据驱动洞察的需求推动了人们对媒体情报和公关软体的兴趣日益浓厚。企业需要先进的分析能力来理解情绪分析、受众行为和竞争对手策略。

社群媒体影响力：

由于社群媒体平台的影响力日益增强，公关软体和媒体情报比以往任何时候都更加重要。这些技术帮助企业监控社群媒体上的提及、讨论和趋势，并有效管理品牌声誉。

声誉管理：

公司持续高度重视保护和提高品牌声誉，这就是公关软体和媒体情报越来越受欢迎的原因。这就是公关软体和媒体情报变得越来越流行的原因。为了减轻声誉问题，这些系统提供危机管理和即时监控。

内容优化：

由于内容对于公关和数位行销活动至关重要，因此对支援内容优化的解决方案的需求不断增长。公关软体和媒体情报可提供有关受众偏好、内容表现和优化选项的见解。

竞争格局分析：

公司越来越多地使用公关软体和媒体情报来瞭解竞争对手的策略和营运。这包括密切注意竞争对手公司的提及、检查他们收到的媒体关注以及比较绩效指标。

监理合规性：

公司需要具备强大的资料保护和媒体监控技能，以遵守 CCPA 和 GDPR 等法律。因此，许多公司正在部署公关软体和媒体情报来管理其公众形象，同时保持合规性。

全球化与在地化需求：

随着公司的国际化发展，对公关软体和媒体情报的需求不断增长，这些软体和媒体情报可以提供跨多种语言和市场的专业见解。具有多语言支援和本地化功能的工具受到高度追捧，以有效地服务各种消费者。

影响者行销：

随着影响者行销成为更重要的促销策略，对公关软体和媒体情报工具的需求日益增长，这些工具可以找到合适的影响者、监控他们的影响力并评估影响者活动的有效性。

在资讯传播迅速、社会监督日益加强的时代，企业高度重视危机沟通因应。透过利用公关软体和媒体情报，开发公司可以监控紧迫问题、评估公众情绪并快速有效地制定解决方案。

全球媒体情报和公关软体市场的阻碍因素

有几个因素可能会成为媒体情报和公关软体市场的限制和挑战。

成本高：

开发和维护这些尖端软体解决方案的高昂成本正在阻碍媒体情报和公关软体市场的发展。对于小型企业来说，投资这些工具的成本可能令人望而却步，并限制了他们进入新市场的能力。

资料隐私问题：

媒体情报和公关软体市场受到对资料安全和隐私日益增长的担忧的限制。供应商必须改进其资料处理程序，以跟上更严格的法规并提高客户的资料隐私意识。

整合复杂度：

将公关软体和媒体智慧与当前 IT 基础架构整合可能既困难又耗时，特别是对于拥有不同平台和系统的公司而言。这些技术的采用可能会因相容性问题或需要进行修復而导致无法顺利整合而延迟。

自订选项限制：

一些公关和媒体智慧软体提供多种功能，并且可能没有足够的自订选项来满足不同公司和组织的独特要求。这种限制可能会阻碍潜在客户寻求专业协助。

技能差距：

有效利用公关软体和媒体情报需要能够分析资料见解并执行策略行动的熟练员工。然而，缺乏具有必要经验的专业人员可能会阻碍这些工具的采用和最佳使用。

反对改变：

公关软体和媒体情报的实施可能会因组织内部对变革的抵製而受到阻碍。习惯了传统公共关係方法的员工可能会对接受新技术犹豫不决。

海量数据：

数位媒体管道的激增产生了大量企业需要分析和理解的数据。管理和理解如此大量的数据可能很困难，导致决策过程效率低下和有效性降低。

缺乏标准化：

媒体情报和公关软体市场中使用的工具、方法和报告格式缺乏标准化。这种一致性的缺乏使得准确比较解决方案并定期评估其性能变得困难。

知识和教育有限：

潜在用户可能不知道媒体情报和公关软体的好处和功能。由于教育和培训资源不足，组织也可能无法充分发挥这些工具的潜力。

监理限制：

媒体情报和公关软体的供应商和使用者在遵守管理媒体监控和公关营运的法律框架方面面临挑战。市场环境变得更加复杂，并受到遵守当地资料保护法、智慧财产权和媒体使用要求的限制。

目录

第1章简介

• 市场定义
• 市场细分
• 调查方法

第 2 章执行摘要

• 主要发现
• 市场概况
• 市集亮点

第3章市场概况

• 市场规模和成长潜力
• 市场趋势
• 市场驱动力
• 市场制约因素
• 市场机会
• 波特五力分析

第 4 章媒体情报与公关软体市场：透过媒体监控

• 印刷媒体监控
• 广播媒体监控
• 线上媒体监测

第5章媒体情报与公关软体市场：透过社群媒体分析

• 社交聆听
• 情绪分析
• 影响者识别

第6章媒体情报与公关软体市场：依公关管理

• 新闻稿分发
• 媒体联络资料库
• 媒体关係管理

第7章 区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合酋长国

第8章市场动态

• 市场驱动力
• 市场制约因素
• 市场机会
• COVID-19 的市场影响

第9章 竞争格局

• 大公司
• 市场占有率分析

第10章 公司简介

• Cision
• Meltwater
• Brandwatch
• Sprout Social
• Bullfrog AI
• Agorapulse
• Reputology
• Sysomos
• Muck Rack
• WalkMe
• Oktopost
• Hootsuite
• Shreyans Jain
• Brand24
• Falcons.io
• Linkfluence
• Earned Media
• Brandwatch Analytics
• Emplifi
• Kenect
• YouScan

第11章市场前景与机遇

• 新兴技术
• 未来市场趋势
• 投资机会

第12章附录

• 缩写表
• 来源和参考文献

Media Intelligence And PR Software Market Size And Forecast

Media Intelligence And PR Software Market size was valued at USD 10.57 Billion in 2023 and is projected to reach USD 27.51 Billion by 2030 , growing at a CAGR of 14.61% during the forecast period 2024-2030.

Global Media Intelligence And PR Software Market Drivers

The market drivers for the Media Intelligence And PR Software Market can be influenced by various factors. These may include: Digital Transformation:

The market for media intelligence and PR software is mostly driven by the move towards digital platforms and online media channels. In order to keep an eye on and evaluate their online reputation, engagement, and digital presence, businesses need the right tools.

Demand for Data-Driven Insights:

Growing interest in Media Intelligence and PR software is fueled by the need for data-driven insights. To comprehend sentiment analysis, audience behavior, and rival tactics, businesses need for advanced analytics capabilities.

Social Media Influence:

PR software and media intelligence are more important than ever because of the growing impact of social media platforms. These technologies help organizations monitor mentions, discussions, and trends on social media, which helps them efficiently manage their brand reputation.

Reputation management:

Businesses continue to place a high priority on safeguarding and boosting their brands' reputations, which is why PR software and media intelligence are becoming more and more popular. To reduce any reputational concerns, these systems offer crisis management and real-time monitoring.

Content Optimization:

There is an increasing need for solutions that enable content optimization because content is essential to PR and digital marketing campaigns. PR software and media intelligence provide insights into audience preferences, content performance, and optimization options.

Competitive Landscape Analysis:

Companies are using PR software and media intelligence more and more to learn about the tactics and operations of their rivals. This entails keeping an eye on mentions of rival businesses, examining media attention they receive, and comparing performance indicators.

Regulatory Compliance:

In order to comply with laws like the CCPA and GDPR, businesses must have strong data protection and media monitoring skills. As a result, many businesses are adopting PR software and media intelligence in order to manage their public image while maintaining compliance.

Needs for Globalization and Localization:

As companies grow internationally, there is an increasing demand for PR software and Media Intelligence that can offer insights specific to several languages and markets. To efficiently serve a variety of consumers, tools with multilingual support and localization capabilities are highly sought after.

Influencer Marketing:

As influencer marketing becomes a more important promotional tactic, there is a growing need for PR software and media intelligence tools that can locate appropriate influencers, monitor their influence, and assess the effectiveness of influencer campaigns.

Organizations place a high priority on crisis communication readiness in an era of quick information distribution and increased public scrutiny. Businesses may monitor impending problems, gauge public mood, and develop prompt and efficient solutions by utilizing PR software and media intelligence.

Global Media Intelligence And PR Software Market Restraints

Several factors can act as restraints or challenges for the Media Intelligence And PR Software Market. These may include:

High Costs:

The high costs of developing and maintaining these cutting-edge software solutions provide hurdles for the Media Intelligence And PR Software Market. The cost of investing in these tools may be prohibitive for small and medium-sized businesses (SMEs), which would restrict their ability to penetrate new markets.

Data Privacy Issues:

The market for PR and media intelligence software is being constrained by growing worries about data security and privacy. Vendors must improve their data handling procedures in response to stricter rules and growing customer awareness of data privacy; this could raise compliance costs and restrict data access.

Complexity of Integration:

It can be difficult and time-consuming to integrate PR software and media intelligence with the current IT infrastructure, particularly for businesses that have a variety of platforms and systems in place. The adoption of these technologies may be delayed by compatibility problems and modification needs that impede smooth integration.

Restricted Customization Options:

Although providing a variety of capabilities, some PR and media intelligence software may not have enough customization choices to satisfy the unique requirements of various businesses or organizations. This restriction can discourage prospective clients looking for specialized assistance.

Skill Gap:

Skilled workers that can analyze data insights and carry out strategic activities are needed for the efficient use of PR software and media intelligence. However, the adoption and best use of these tools may be hampered by a lack of professionals with the requisite experience.

Opposition to Change:

The implementation of PR software and media intelligence may be hindered by resistance to change within organizations. Workers used to conventional public relations techniques might be hesitant to accept new technologies, which would result in slower adoption rates and less use of the resources that are available.

Massive Data Volume:

As digital media channels proliferate, a huge amount of data is generated that needs to be analyzed and understood by companies. It can be difficult to manage and make sense of this massive volume of data, which can result in inefficiencies and decreased efficacy in decision-making processes.

Lack of Standardization:

There is a lack of standardization in the measures, approaches, and reporting formats used in the Media Intelligence And PR Software Market. Businesses find it challenging to accurately compare solutions and regularly evaluate their performance due to this lack of uniformity.

Limited Knowledge and Education:

It's possible that some prospective users are unaware of the advantages and functionalities of PR and media intelligence software. Inadequate resources for education and training may also prevent organizations from completely grasping the full potential of these tools.

Regulatory Constraints:

Vendors and users of media intelligence and PR software face difficulties in adhering to the legal frameworks governing media monitoring and PR operations. The market landscape is made more complex and constrained by the need to comply with local data protection laws, intellectual property rights, and media usage requirements.

Global Media Intelligence And PR Software Market: Segmentation Analysis

The Global Media Intelligence And PR Software Market is segmented on the basis of Media Monitoring, Social Media Analytics, PR Management,

and Geography.

Media Intelligence And PR Software Market, By Media Monitoring

• Print Media Monitoring:
• Tracking news articles, features, and mentions in print publications such as newspapers and magazines.
• Broadcast Media Monitoring
• : Monitoring TV and radio broadcasts for mentions of brands, keywords, or topics.
• Online Media Monitoring:
• Tracking online news sources, blogs, forums, and social media platforms for mentions and discussions relevant to the client's interests.

Media Intelligence And PR Software Market, By Social Media Analytics

• Social Listening:
• Monitoring conversations and mentions across various social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
• Sentiment Analysis:
• Analyzing the sentiment (positive, negative, neutral) associated with brand mentions or discussions on social media.
• Influencer Identification:
• Identifying key influencers and opinion leaders relevant to the brand or industry for potential collaborations or outreach.

Media Intelligence And PR Software Market, By PR Management

• Press Release Distribution:
• Tools for drafting, distributing, and tracking press releases to journalists, bloggers, and media outlets.
• Media Contacts Database:
• Maintaining a comprehensive database of journalists, reporters, bloggers, and media outlets for targeted pitching and outreach.
• Media Relationship Management:
• Platforms for managing relationships with journalists, influencers, and media contacts, including tracking interactions and managing outreach campaigns.

Media Intelligence And PR Software Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Media Intelligence And PR Software Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Media Intelligence And PR Software Market are:
• Cision
• Meltwater
• Brandwatch
• Sprout Social
• Bullfrog AI
• Agorapulse
• Reputology
• Sysomos
• Muck Rack
• WalkMe
• Oktopost
• Hootsuite
• Shreyans Jain
• Brand24
• Falcons.io
• Linkfluence
• Earned Media
• Brandwatch Analytics
• Emplifi
• Kenect
• YouScan

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Media Intelligence And PR Software Market, By Media Monitoring

• Print Media Monitoring
• Broadcast Media Monitoring
• Online Media Monitoring

5. Media Intelligence And PR Software Market, By Social Media Analytics

• Social Listening
• Sentiment Analysis
• Influencer Identification

6.Media Intelligence And PR Software Market, By PR Management

• Press Release Distribution
• Media Contacts Database
• Media Relationship Management

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Cision
• Meltwater
• Brandwatch
• Sprout Social
• Bullfrog AI
• Agorapulse
• Reputology
• Sysomos
• Muck Rack
• WalkMe
• Oktopost
• Hootsuite
• Shreyans Jain
• Brand24
• Falcons.io
• Linkfluence
• Earned Media
• Brandwatch Analytics
• Emplifi
• Kenect
• YouScan

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References