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市场调查报告书
商品编码
1746920
日本探险旅游市场报告(按类型、活动、年龄层、销售管道和地区)2025-2033Japan Adventure Tourism Market Report by Type, Activity, Age Group, Sales Channel, and Region 2025-2033 |
2024年,日本探险旅游市场规模达275亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到886亿美元,2025-2033年期间的复合年增长率(CAGR)为13.21%。国内旅游业的蓬勃发展、科技进步以及国际旅行的增多,共同推动了探险旅游市场的发展。科技创新提升了探险旅游的可及性,而国际游客的兴趣也日益高涨,共同推动了探险旅游产业的成长。
国内旅游业蓬勃发展
日本探险旅游市场的成长是由日本公民对在本国进行探险和独特体验的渴望所驱动。根据日本旅游局发布的一项调查,估计有 2.73 亿人在日本国内旅行。这相当于 2023 年同等数字的 97.2% 和 2019 年总额的 93.6%。预计每位旅客平均将花费 43,200 日元,相当于 2023 年支出金额的 100.0% 和 2019 年总支出金额的 113.4%。这些数据表明,预计全年高价将保持稳定。国内旅行总消费金额为 11,7900 亿日元,占 2023 年总消费金额的 97.1%。此外,将体验置于监管财产之上的社会运动激励个人参与各种大胆而刺激的活动,例如在冲绳衝浪或在日本阿尔卑斯山徒步旅行。因此,国内对探险旅游的兴趣促进了当地经济,拓宽了日本的旅游产品,使其成为国家长期旅游计画中可行的产业。
技术进步
根据日本探险旅游市场洞察,探险旅游业在科技的助力下经历了大幅成长。此外,由于智慧型手机应用、虚拟实境体验和线上预订平台等技术的进步,游客如今寻找和参与探险活动的方式更加便捷。例如,根据IMARC Group的报告,预计日本线上住宿市场规模在 2024 年至 2032 年期间的年复合成长率(CAGR) 将达到 7.56%。这一增长可能归因于科技的进步,让游客更轻鬆地规划、安排和个性化他们的探险体验。此外,随着交通技术的发展,例如电动自行车和环保汽车的出现,探险旅行的需求也在增长,这些技术使游客能够以可持续的方式前往偏远和环境脆弱的地区。
增加国际旅行活动
国际旅行活动的增加极大地促进了日本探险旅游市场的成长。随着全球旅行限制的放宽和国际流动性恢復到疫情前的水平,渴望探险和文化体验的外国游客数量正在日本復苏。例如,根据《日本时报》报道,2023 年日本游客人数达 2,500 万人次,创下 2019 年以来的最高水准。这一增长归因于日圆贬值,日圆贬值吸引了疫情后的游客,并显着提振了日本经济。根据日本国家旅游局的资料,2022 年造访日本的游客人数为 380 万人次,较去年同期大幅增加。此外,12 月国际旅客数量连续第七个月超过 200 万人次,创历史新高。因此,各种旅游推广投资也有助于提高国内外对日本探险旅游机会的认识,进而推动市场成长。
极限探险活动深受寻求刺激和追求刺激的人们的喜爱,因为它们通常需要极大的体力投入、高风险和专业技能。这些活动包括跳伞、高空弹跳等极限运动,以及攀岩、激流泛舟等户外活动。此外,极限探险旅行者追求的是能够激发肾上腺素和成就感的体验,他们被在艰难险阻的环境中挑战极限所带来的挑战和刺激所吸引,从而改变了日本探险旅游市场的前景。
软探险体验吸引了许多游客,因为它们提供了一种更轻鬆、更平易近人的探险旅游方式。例如,健行、动物探险、独木舟和文化沉浸等软性探险活动强调探索、欣赏自然世界和跨文化交流。此外,软探险游客在致力于与自然世界和当地社区建立有意义的联繫的同时,往往高度重视沉浸式体验、环境永续性和个人发展机会。他们也希望在日本丰富多彩的风景中体验难忘而有意义的探险,这增加了日本探险旅游的需求。
陆上活动吸引了形形色色的冒险爱好者和环保爱好者。这些活动都以日本多样的自然环境为背景,从骑山地自行车穿越原始森林,到徒步攀登富士山的崎岖山坡。探险者可以享受攀岩、露营和动物探险等活动,这些活动既适合经验丰富的探险者,也适合寻求在美景中体验刺激的初学者,同时也能沉浸在日本的文化遗产中。
水上活动吸引着冒险家们前来探索和潜入日本迷人海岸线的奇幻世界。此外,衝浪爱好者蜂拥至湘南和千叶等着名海滩,寻找理想的海浪;皮划艇爱好者则在冲绳和宫古岛原始海岸上探索僻静的海湾和海蚀洞。此外,浮潜和水肺潜水还能让您深入了解日本丰富多彩的水下生态系统,这里拥有丰富的海洋生物和纯净无瑕的珊瑚礁,是享受宁静假期和水上体验的理想之地。
日本的空中探险旅游业为游客提供了一个绝佳的视角,让他们可以饱览日本令人惊嘆的自然美景。乘坐热气球飞越奈良古城和京都岚山竹林等着名景点,可以从空中俯瞰日本丰富的自然和文化底蕴。此外,滑翔伞和高空跳伞探险活动在雄伟的山脉和广阔的乡村背景下,带来令人肾上腺素飙升的刺激体验,吸引着那些渴望飞向新高度、从不同角度体验日本风光的冒险爱好者。无论是探索陆地、潜入海洋或翱翔天空,日本的探险旅游市场为各种类型的探险者提供了丰富多彩的体验。
对于30多岁的年轻人来说,日本提供各种刺激刺激的活动,例如从历史悠久的龙神桥蹦极,或在冲绳与鲸鲨共潜。他们追求新奇刺激,常常被那些能留下独特Instagram瞬间的另类冒险所吸引。同时,30-41岁的年轻人则追求融合冒险与文化体验的体验,他们选择在中山道健行,并入住传统的日式旅馆。这些旅客重视能够更深层了解日本丰富文化遗产的体验,同时满足他们对冒险的渴望。
42-49岁年龄层的游客喜欢轻鬆惬意的探险活动,例如骑车穿越乡村,或探索隐密的乡间温泉。他们追求刺激与宁静之间的平衡,通常优先考虑能够放鬆身心、恢復活力的体验。此外,50岁及以上的游客则更青睐节奏悠閒的探险活动,例如在国家公园进行导游的自然漫步,或游览日本的热门美食胜地。他们注重舒适、安全和丰富的文化体验,更倾向于能够悠閒地品味日本之美,并与志同道合的旅客一起创造难忘回忆的体验。
探险家们寻求透过旅行社规划行程的便利性和专业性。他们依靠旅行社的知识和人脉来获得独家体验,确保旅程顺畅。这些旅客着重于便利的安排和个人化的协助,重视由专业人士处理后勤和预订的便利性。
除此之外,直销型旅行者群由喜欢亲自动手规划探险活动的探险者组成。这些人注重自主性和灵活性,享受根据自身喜好客製行程的自由。他们寻求与旅行社和服务提供者直接互动,利用线上平台和直接预订来获取更广泛的选择,并可能透过绕过中介费用来节省成本。
The Japan adventure tourism market size reached USD 27.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 88.6 Billion by 2033, exhibiting a growth rate (CAGR) of 13.21% during 2025-2033. The market is fueled by rising domestic tourism, technological advancements, and increased international travel. Technological innovations are enhancing accessibility, while international interest is surging, contributing to growth in the adventure tourism sector.
Rising Domestic Tourism
The Japan adventure tourism market growth is driven by the desire of Japanese citizens for adventure and distinctive experiences within their nation. According to a survey released by the Japan Tourist Bureau, 273 million people are estimated to travel domestically in Japan. This amounts to 97.2% of the equivalent 2023 figure and 93.6% of the 2019 total. An estimated ¥43,200 will be spent on average per traveler, which is 100.0% of the amount spent in 2023 and 113.4% of the total sum spent in 2019. These figures indicate that high prices are anticipated to be steady throughout the year. At ¥11,790 billion, the total amount consumed on domestic travel accounts for 97.1% of the total amount spent in 2023. Also, social movements that prioritize experiences above regulatory possessions inspire individuals to assist in a variety of daring and exciting activities, such as surfing in Okinawa or trekking in the Japanese Alps. As a result, domestic interest in adventure tourism contributes to local economies and broadens Japan's tourist offers, making it a viable industry in the nation's long-term tourism plan.
Technological Advancements
As per the Japan adventure tourism market insights, the adventure tourism sector has experienced substantial growth with the aid of technology. Additionally, tourists seeking to locate and partake in adventure activities now have an easier way due to technology advancements like smartphone applications, virtual reality experiences, and online booking platforms. For instance, according to a report by IMARC Group Japan online accommodation market size is anticipated to demonstrate a compound annual growth rate (CAGR) of 7.56% from 2024 to 2032. This increase may be ascribed to the easy accessibility due to the technology offering travelers to plan, schedule, and personalize their adventure experiences. Along with this, the need for adventure travel has also increased owing to the developments in transportation technology, such as electric bicycles and environmentally friendly cars, which allow travelers to visit isolated and environmentally delicate locations sustainably.
Increasing International Travel Activities
The increasing international travel activities significantly contribute to the growth of Japan's adventure tourism market. As global travel restrictions ease and international mobility returns to pre-pandemic levels, Japan is experiencing a resurgence in foreign visitors eager for adventure and cultural immersion. For instance, in 2023, as per the JAPAN TIMES, Japan recorded 25 million visitors, its highest number of visitors since 2019. This rise was ascribed to the weakening of the yen, which attracted post-pandemic tourists and significantly boosted the economy of the nation. As per the data from the Japan National Tourism Organization, there was a sharp increase in the number of visitors arriving from 3.8 million in 2022. In addition, December had the highest number of international visitors surpassing 2 million visits for the seventh consecutive month. Thus, various investment in tourism promotion also contributes to the rising awareness of Japan's adventure tourism opportunities domestically and internationally, driving market growth.
Hard adventure activities are popular among thrill-seekers and adrenaline aficionados, as they usually require a great degree of physical effort, danger, and expertise. These include extreme sports like skydiving and bungee jumping, and outdoor pursuits like climbing and white-water rafting. Moreover, hard adventure travelers seek experiences that provide a strong surge of adrenaline and a sense of success, and they are drawn to the challenge and excitement of pushing their limitations in difficult and demanding surroundings, thus changing Japan adventure tourism market outlook.
Soft adventure experiences are appealing to numerous individuals, as they provide a more laid-back and approachable approach to adventure tourism. For instance, hiking, animal safaris, kayaking, and cultural immersions are some soft adventure activities that emphasize discovery, appreciation of the natural world, and cross-cultural exchanges. Additionally, while aiming to forge meaningful connections with the natural world and local communities, soft adventure tourists often place a high value on immersive experiences, environmental sustainability, and chances for personal development. They also aim to have memorable and rewarding adventures in the varied scenery of Japan, increasing Japan adventure tourism demand.
Land-based activities draw in diverse thrill-seekers and environment enthusiasts. This includes activities that are firmly based in the diverse natural settings of Japan, from riding mountain bikes through old forests to trekking the rough slopes of Mount Fuji. Adventurers may enjoy activities like rock climbing, camping, and animal safaris, which cater to experienced adventurers and beginners looking for an adrenaline rush among beautiful scenery, while also immersing themselves in the nation's cultural legacy.
Water-based activities entice adventurers to explore and dive into a world of aquatic wonders with Japan's stunning coastline. Additionally, surfers swarm to famous beaches like Shonan and Chiba in search of the ideal wave while kayakers seek secluded coves and sea caves along the untamed shores of Okinawa and Miyakojima. Moreover, snorkeling and scuba diving offer insights into Japan's colorful underwater ecosystems, brimming with diverse marine life and immaculate coral reefs, which make this area perfect for tranquil getaways and aquatic experiences.
Japan's air-based adventure tourism sector provides an exceptional viewpoint of the stunning natural beauty of the nation. A hot air balloon flight over famous sites like the old city of Nara and Kyoto's Arashiyama Bamboo Grove offers an aerial perspective of Japan's natural and cultural riches. Meanwhile, paragliding and skydiving adventures offer adrenaline-pumping thrills against the backdrop of majestic mountains and sprawling countryside, attracting thrill-seekers looking to soar to new heights and experience Japan's landscapes from a different angle. Whether exploring the land, diving into the sea, or soaring through the sky, Japan's adventure tourism market offers a myriad of experiences for adventurers of all types.
30-year-olds, Japan offers adrenaline-pumping activities like bungee jumping off the historic Ryujin Bridge or diving with whale sharks in Okinawa. They seek novelty and thrills, often gravitating toward unconventional adventures that offer unique Instagram-worthy moments. Meanwhile, individuals between the 30-41 age bracket seek a blend of adventure and cultural immersion, opting for experiences like hiking the Nakasendo Trail while indulging in traditional ryokan stays. These travelers value experiences that provide a deeper connection to Japan's rich heritage while satisfying their thirst for adventure.
As for the 42-49 age group, they prefer slightly more relaxed adventures such as cycling tours through rural landscapes or exploring hidden hot springs in the countryside. They seek a balance between excitement and serenity, often prioritizing experiences that promote relaxation and rejuvenation. Furthermore, the 50 and above segment favors leisurely-paced adventures like guided nature walks in national parks or culinary tours through Japan's gastronomic hotspots. They value comfort, safety, and cultural enrichment, preferring experiences that allow them to savor Japan's beauty at a leisurely pace while creating lasting memories with like-minded travelers.
Adventurers seek convenience and expertise in crafting their itineraries through travel agents. They rely on the knowledge and connections of agents to access exclusive experiences and ensure a smooth journey. These travelers prioritize hassle-free arrangements and personalized assistance, valuing the convenience of having professionals handle logistics and bookings.
Besides this, the direct segment comprises adventurers who prefer a hands-on approach to planning their adventures. These individuals prioritize autonomy and flexibility, relishing the freedom to customize their trips according to their preferences. They seek direct interaction with tour operators and service providers, leveraging online platforms and direct bookings to access a wide range of options and potentially save costs by bypassing intermediary fees.