探险旅游市场规模、份额和成长分析（按活动、旅行者、预订方法、年龄、地区）：产业预测（2024-2031）

2022年全球探险旅游市场规模为6,900亿美元，从2023年的7,524亿美元成长到2031年的1,4,239亿美元，复合年增长率预计为8.3%。

由于越来越多的消费者更喜欢体验式旅行而不是传统度假，全球冒险旅游市场正在经历显着成长。旅行者越来越被远足、徒步旅行和极限运动等身临其境型活动所吸引，以寻求个人发展和改变。社群媒体发挥关键作用，它允许个人共用他们独特的冒险经历并激励其他人也这样做。在新兴国家，随着基础设施的发展开闢了以前无法进入的地区，人们的兴趣正在飙升。此外，环保的户外活动正在吸引具有环保意识的游客，并为创新的绿色绿色措施铺平道路。大流行后，游客转向安全的国内冒险活动，开始接受结合刺激和放鬆的活动，凸显了冒险旅游中健康和保健趋势的相互交织。

目录

介绍

• 分析目的
• 市场范围
• 定义

分析方法

• 资讯采购
• 次要/主要资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况及展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及前景

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考虑因素

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场魅力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

全球探险旅游市场规模/复合年增长率：依活动分类（2024-2031）

• 市场概况
• 难的
• 柔软的
  • 营
  • 打猎
  • 远足
• 其他的

全球探险旅游市场规模/复合年增长率：依旅行者分类（2024-2031）

• 市场概况
• 单人
• 夫妻
• 家庭
• 团体

全球探险旅游市场规模/复合年增长率：按预订方式划分（2024-2031）

• 市场概况
• 直接预订
• 旅行社
• 市场（电子市场）预约

全球探险旅游市场规模/复合年增长率：依年龄分类（2024-2031）

• 市场概况
• 25岁以下
• 25-40岁
• 41-50岁
• 51-60岁
• 61-70岁
• 71岁以上

全球探险旅游市场规模/复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2023年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• 耐吉公司（美国）
• Fanatics, Inc.（美国）
• 阿迪达斯（德国）
• 彪马SE（德国）
• 新时代（美国）
• 47 品牌（美国）
• Under Armour, Inc.（美国）
• 迪克体育用品（美国）
• Sports Direct International plc（英国）
• VF 公司（美国）
• 盖子（美国）
• 永远收藏品（美国）
• 世界之巅（美国）
• 米切尔和内斯（美国）
• Ryderwear (Australia)
• JD Sports Fashion plc（英国）
• Foot Locker, Inc.（美国）
• 希贝特体育公司（美国）
• 狂热集团（美国）
• 东方竞技（美国）

结论和建议

Global Adventure Tourism Market size was valued at USD 690 billion in 2022 and is poised to grow from USD 752.4 billion in 2023 to USD 1423.9 billion by 2031, growing at a CAGR of 8.3% during the forecast period (2024-2031).

The global adventure tourism market is experiencing significant growth, driven by a rising consumer preference for experiential travel over traditional vacations. Travelers are increasingly drawn to immersive activities like hiking, trekking, and extreme sports, seeking self-improvement and change. Social media plays a pivotal role, as individuals share their unique adventures, inspiring others to explore. Emerging economies are seeing a surge in interest, bolstered by improved infrastructure that opens previously inaccessible regions. Additionally, eco-friendly outdoor activities are attracting environmentally conscious tourists, paving the way for innovative green initiatives. Post-pandemic, there's a shift towards safe domestic adventures, with travelers embracing activities that combine excitement with relaxation, highlighting the intertwining of health and wellness trends within adventure tourism.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adventure Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adventure Tourism Market Segmental Analysis

Global Adventure Tourism Market is segmented by Activity, Traveller, Booking, Age and Region. Based on Activity, the market is segmented into Hard, Soft (Camping, Hunting, Hiking), Others. Based on Traveller, the market is segmented into Solo, Couples, Family, Group. Based on Booking, the market is segmented into Direct Booking, Travel Agent, Marketplace Booking. Based on Age, the market is segmented into Below 25 years, 25-40 years, 41-50 years, 51-60 years, 61-70 years, above 71 years. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adventure Tourism Market

One of the primary factors propelling the growth of the global adventure tourism market is the rising interest in experiential travel. Modern travelers increasingly seek meaningful and engaging experiences, desiring trips that go beyond mere sightseeing and offer active involvement and purpose. Adventure tourism appeals significantly to passionate travelers by providing unique opportunities to connect with diverse cultures, appreciate breathtaking environments, and achieve personal challenges. These immersive experiences are cherished for their ability to create lasting memories and transformative personal journeys, making adventure tourism an appealing choice for those eager to explore the world in a more impactful way.

Restraints in the Global Adventure Tourism Market

The global adventure tourism market faces significant restraints primarily due to safety concerns associated with various activities such as extreme sports, trekking, and diving. These activities inherently involve physical risks that can deter potential participants, particularly families and older individuals. As a result, the apprehension surrounding safety may inhibit their willingness to engage in adventure tourism, despite a burgeoning interest in such experiences. This cautious mentality limits the segment's growth potential, as the fear of potential injuries or accidents might overshadow the overall demand for adventurous pursuits in diverse locations around the world.

Market Trends of the Global Adventure Tourism Market

The Global Adventure Tourism market is witnessing a significant shift towards sustainable practices, driven by heightened environmental consciousness among travelers. Tourists are increasingly favoring eco-friendly options, such as eco-lodges, carbon-neutral tours, and wildlife conservation initiatives. This trend reflects a broader consumer preference for experiences that minimize ecological impact while maximizing adventure. Moreover, travel companies are responding by innovating their offerings to incorporate sustainable methodologies, enhancing their appeal to eco-minded consumers. This growing demand for responsible travel not only contributes to the preservation of natural landscapes but also fuels growth in the adventure tourism sector, making sustainability a core market trend moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Adventure Tourism Market Size by Activity & CAGR (2024-2031)

• Market Overview
• Hard
• Soft
  • Camping
  • Hunting
  • Hiking
• Others

Adventure Tourism Market Size by Traveller & CAGR (2024-2031)

• Market Overview
• Solo
• Couples
• Family
• Group

Adventure Tourism Market Size by Booking & CAGR (2024-2031)

• Market Overview
• Direct Booking
• Travel Agent
• Marketplace Booking

Adventure Tourism Market Size by Age & CAGR (2024-2031)

• Market Overview
• Below 25 years
• 25-40 years
• 41-50 years
• 51-60 years
• 61-70 years
• Above 71 years

Adventure Tourism Market Size & CAGR (2024-2031)

• North America (Activity, Traveller, Booking, Age)
  • US
  • Canada
• Europe (Activity, Traveller, Booking, Age)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Activity, Traveller, Booking, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Activity, Traveller, Booking, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity, Traveller, Booking, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 47 Brand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DICK's Sporting Goods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Direct International plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lids (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever Collectibles (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Top of the World (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitchell & Ness (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ryderwear (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hibbett Sports, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Fanatics Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Athletic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation