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市场调查报告书
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1747138

2025 年至 2033 年日本视觉效果市场规模、份额、趋势及预测（按组件、产品、技术、应用和地区）

Japan Visual Effects Market Size, Share, Trends and Forecast by Component, Product, Technology, Application, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本视觉效果市场规模达6.328亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到11.116亿美元，2025-2033年期间的复合年增长率（CAGR）为6.5%。动漫和电影对高品质CGI的需求不断增长、人工智慧驱动的视觉效果技术不断进步、国际合作日益增多、串流平台不断发展、游戏和虚拟製作的扩展、政府对创意产业的支持以及观众期望的不断变化，这些因素正在扩大日本视觉效果市场的份额。

日本视觉效果市场趋势：

动漫和游戏对高品质视觉效果的需求不断增长

日本视觉效果 (VFX) 市场的成长主要得益于全球对高品质动漫和沈浸式游戏体验日益增长的需求。例如，自 2024 年 8 月 20 日起，生成人工智慧 (AI) 正越来越多地被纳入日本动画产业，以提高生产效率并缓解严重的人力短缺问题。现在，AI 技术只需五分钟即可完成背景艺术创作等活动，而以前这需要一周时间。为了响应产业的成长，这种采用旨在维持高生产标准并改善工作条件。预计 2022 年市场价值将达到 2.9 兆日圆（约 197 亿美元），比上一年增长 7%。长期以来一直处于全球领先地位的日本动画产业目前正在整合先进的 CGI 和 VFX 技术，以增强故事叙述、真实感和视觉吸引力。 Netflix 和 Amazon Prime 等串流媒体平台正在大力投资日本动画内容，从而推动对复杂 VFX 解决方案的需求。此外，游戏产业正在融入尖端的视觉特效技术，以创造超现实的环境，尤其是在开放世界游戏和角色扮演游戏（RPG）中。人工智慧动画、动作捕捉技术和即时渲染技术的采用，进一步简化了製作工作流程。随着国际合作的增多，日本的视觉特效工作室正在拓展其技术能力，以满足全球观众日益增长的期望，使该行业成为娱乐和数位内容製作领域的关键参与者。

拓展视觉特效在广告与虚拟製作的应用

除了传统的电影和动画，日本的视觉特效市场正拓展至广告和虚拟製作领域，这得益于扩增实境 (AR) 和扩展实境 (XR) 技术的进步。各大品牌和广告主正利用视觉特效 (VFX) 打造沉浸式商业广告和互动式宣传活动，提升消费者参与度，进而对日本视觉特效市场前景产生正面影响。 LED 舞台和即时视觉特效渲染等虚拟製作技术在电影和商业拍摄中越来越受欢迎，有助于降低製作成本并提高效率。虚拟网红和人工智慧生成的品牌大使的崛起也推动了对高端视觉特效功能的需求。此外，日本蓬勃发展的元宇宙计画正在推动超现实数位环境的发展，为视觉特效专业人士提供新的机会。凭藉对数位内容创新和新兴技术融合的持续投入，日本视觉特效市场预计将在娱乐业以外的多个行业实现持续成长。例如，2024年9月19日，电通集团宣布投资日本新创公司stu inc.，专注于5G、XR和元宇宙等尖端技术。此次策略合作旨在增强stu的市场支援和内容开发能力，并利用stu的创新方法，例如Writers Room和Pre-Vis工作流程。此次合作体现了电通致力于透过技术创新提升娱乐体验的承诺。

日本视觉特效市场细分：

组件洞察：

  • 软体
  • 服务
  • 硬体

产品洞察：

  • 模拟特效
  • 卡通
  • 造型
  • 雾面绘画
  • 合成

技术洞察：

  • 人工智慧
  • AR（扩增实境）

应用程式洞察：

  • 电影
  • 电视
  • 赌博
  • 广告
  • 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

  • 日本视觉效果市场迄今表现如何？未来几年会如何表现？
  • 日本视觉效果市场按组成部分的划分是怎样的？
  • 日本视觉效果市场依产品划分是怎样的？
  • 日本视觉效果市场根据技术如何划分？
  • 日本视觉效果市场根据应用如何划分？
  • 日本视觉效果市场按地区划分是怎样的？
  • 日本视觉效果市场的价值链分为哪些阶段？
  • 日本视觉效果市场的主要驱动因素和挑战是什么？
  • 日本视觉特效市场的结构是怎么样的？主要参与者是谁？
  • 日本视觉特效市场的竞争程度如何？

本报告回答的关键问题：

  • 日本视觉效果市场迄今表现如何？未来几年会如何表现？
  • 日本视觉效果市场按组成部分的划分是怎样的？
  • 日本视觉效果市场依产品划分是怎样的？
  • 日本视觉效果市场根据技术如何划分？
  • 日本视觉效果市场根据应用如何划分？
  • 日本视觉效果市场按地区划分是怎样的？
  • 日本视觉效果市场的价值链分为哪些阶段？
  • 日本视觉效果市场的主要驱动因素和挑战是什么？
  • 日本视觉特效市场的结构是怎么样的？主要参与者是谁？
  • 日本视觉特效市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本视觉效果市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本视觉效果市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本视觉效果市场 - 细分：按组件

  • 软体
    • 概述
  • 服务
    • 概述
  • 硬体
    • 概述

第七章：日本视觉效果市场-细分：依产品

  • 模拟特效
    • 概述
  • 卡通
    • 概述
  • 造型
    • 概述
  • 雾面绘画
    • 概述
  • 合成
    • 概述

第 8 章：日本视觉特效市场 - 细分：按技术

  • 人工智慧
    • 概述
  • AR（扩增实境）
    • 概述

第九章：日本视觉效果市场-细分：依应用

  • 电影
    • 概述
  • 电视
    • 概述
  • 赌博
    • 概述
  • 广告
    • 概述
  • 其他的

第十章：日本视觉效果市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第 11 章：关键参与者简介

  • Company A
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 12 章：日本视觉效果市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 13 章：附录

简介目录
Product Code: SR112025A31706

The Japan visual effects market size reached USD 632.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,111.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.5% during 2025-2033. Increasing demand for high-quality CGI in anime and films, advancements in AI-driven visual effects, rising international collaborations, growing streaming platforms, expansion of gaming and virtual production, government support for creative industries, and changing audience expectations are expanding the Japan visual effects market share.

Japan Visual Effects Market Trends:

Rising Demand for High-Quality Visual Effects in Anime and Gaming

Japan visual effects (VFX) market growth is primarily driven by the growing global demand for high-quality anime and immersive gaming experiences. For instance, as of August 20, 2024, generative artificial intelligence (AI) is being incorporated more and more into Japan's animation industry in an effort to improve production efficiency and alleviate severe manpower shortages. AI technology can now be used for activities like creating backdrop art, which used to take a week, in just five minutes. In response to the industry's growth, this adoption seeks to maintain high production standards and enhance working conditions. The market is expected to be worth ¥2.9 Trillion (about USD 19.7 Billion) in 2022, a 7% rise from the previous year. The country's animation industry, which has long been a global leader, is now integrating advanced CGI and VFX technologies to enhance storytelling, realism, and visual appeal. Streaming platforms such as Netflix and Amazon Prime are investing heavily in Japanese animated content, thus driving the need for sophisticated VFX solutions. Moreover, the gaming industry is incorporating cutting-edge VFX to create hyper-realistic environments, particularly in open-world and role-playing games (RPGs). The adoption of AI-driven animation, motion capture technology, and real-time rendering is further streamlining production workflows. As international collaborations increase, Japan's VFX studios are expanding their technological capabilities to meet the rising expectations of global audiences, making the industry a crucial player in both entertainment and digital content production.

Expanding Applications of VFX in Advertising and Virtual Production

Beyond traditional film and animation, Japan's visual effects market is expanding into advertising and virtual production, fueled by advancements in augmented reality (AR) and extended reality (XR) technologies. Major brands and advertisers are leveraging VFX to create immersive commercials and interactive campaigns, enhancing consumer engagement, which is positively influencing the Japan visual effects market outlook. Virtual production techniques, such as LED volume stages and real-time VFX rendering, are becoming increasingly popular for film and commercial shoots, reducing production costs and increasing efficiency. The rise of virtual influencers and AI-generated brand ambassadors is also driving demand for high-end VFX capabilities. Additionally, Japan's growing metaverse initiatives are fueling the development of hyper-realistic digital environments, offering new opportunities for VFX professionals. With continuous investments in digital content innovation and the integration of emerging technologies, the Japanese VFX market is poised for sustained growth across multiple industries beyond entertainment. For instance, on September 19, 2024, Dentsu Group Inc. announced an investment in Japanese startup stu inc., specializing in cutting-edge technologies such as 5G, XR, and the metaverse. This strategic partnership aims to enhance marketing support and content development capabilities, leveraging stu's innovative approaches like the Writers Room and Pre-Vis workflows. The collaboration reflects Dentsu's commitment to advancing entertainment experiences through technological innovation.

Japan Visual Effects Market Segmentation:

Component Insights:

  • Software
  • Services
  • Hardware

Product Insights:

  • Simulation FX
  • Animation
  • Modelling
  • Matte Painting
  • Compositing

Technology Insights:

  • AI (Artificial Intelligence)
  • AR (Augmented Reality)

Application Insights:

  • Movies
  • Television
  • Gaming
  • Advertisements
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan visual effects market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan visual effects market on the basis of component?
  • What is the breakup of the Japan visual effects market on the basis of product?
  • What is the breakup of the Japan visual effects market on the basis of technology?
  • What is the breakup of the Japan visual effects market on the basis of application?
  • What is the breakup of the Japan visual effects market on the basis of region?
  • What are the various stages in the value chain of the Japan visual effects market?
  • What are the key driving factors and challenges in the Japan visual effects market?
  • What is the structure of the Japan visual effects market and who are the key players?
  • What is the degree of competition in the Japan visual effects market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Visual Effects Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Visual Effects Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Visual Effects Market - Breakup by Component

  • 6.1 Software
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Services
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Hardware
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)

7 Japan Visual Effects Market - Breakup by Product

  • 7.1 Simulation FX
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Animation
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Modelling
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Matte Painting
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.5 Compositing
    • 7.5.1 Overview
    • 7.5.2 Historical and Current Market Trends (2019-2024)
    • 7.5.3 Market Forecast (2025-2033)

8 Japan Visual Effects Market - Breakup by Technology

  • 8.1 AI (Artificial Intelligence)
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 AR (Augmented Reality)
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Visual Effects Market - Breakup by Application

  • 9.1 Movies
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Television
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Gaming
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Advertisements
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Others
    • 9.5.1 Historical and Current Market Trends (2019-2024)
    • 9.5.2 Market Forecast (2025-2033)

10 Japan Visual Effects Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Services Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Services Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Services Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Services Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Services Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Visual Effects Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix