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市场调查报告书
商品编码
1753881
2025 年至 2033 年基于位置的服务市场报告(按组件、技术、位置类型、应用、最终用户和地区)Location-Based Services Market Report by Component, Technology, Location Type, Application, End User, and Region 2025-2033 |
2024年,全球基于位置的服务 (LBS) 市场规模达到467亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到1,870亿美元,2025-2033年期间的复合年增长率 (CAGR) 为15.84%。智慧型手机和平板电脑的普及率不断提高,即时资料和分析的应用日益普及,以及在各种住宅区和非住宅区使用地理围栏发送警报的日益普及,都是推动市场发展的主要因素。
基于位置的服务 (LBS) 是指利用地理资料和资讯根据使用者位置提供服务的软体应用程式。它们有多种形式,包括资讯服务、娱乐服务、效率服务和安全服务。它们辅助导航,为步行或驾驶的使用者提供准确即时的路线指引。它们还可用于特定位置的天气更新、附近餐厅、酒店或地标的推荐,以及透过社交网路平台定位朋友或家人。它们还可用于紧急情况下的资产追踪和管理,或寻找迷路或处于危险中的人员。
目前,LBS 服务因其精准、高效且可根据特定需求进行个人化定製而日益增长的需求,正在推动市场的成长。此外,企业越来越多地利用 LBS 服务透过推播通知、提醒或互动内容与客户进行即时互动,这也促进了市场的成长。此外,LBS 服务越来越多地用于在社交媒体贴文、照片和评论中添加位置讯息,从而为用户打造更具沉浸感和资讯量的社交体验,这为市场带来了良好的前景。此外,地理围篱在各种住宅区和非住宅区日益普及,用于在附近收到快递时发出警报或监控工作场所内员工的活动,也正在推动市场的成长。
智慧型手机使用率不断上升
智慧型手机正在全球扩大科技的普及。它们提供了一个平台,让很大一部分人能够存取LBS服务,从而扩大了市场。智慧型手机配备了高精度的全球定位系统 (GPS)。这种精确度的提升有利于基于位置的服务,提升使用者体验和整体服务品质。除此之外,智慧型手机还会产生大量的位置资料。这些资料对于提供LBS服务的企业来说非常宝贵,因为它可以帮助他们改善服务,更有效地进行行销,并深入了解使用者行为。此外,智慧型手机还可以透过分析推荐演算法,为LBS服务增添更个人化的体验。
基于位置的营销日益普及
目前,基于位置的行销 (LBS) 的应用日益广泛,因为它精准且能够实现高度精准的广告投放。企业可以触达特定地理区域内的目标客户,或根据客户位置客製化行销讯息。这种精准度提升了行销活动的有效性,并推动了对高阶 LBS 的需求。基于位置的行销还能提高转换率,因为行销讯息会根据客户位置进行客製化,从而更好地契合他们的潜在需求和兴趣。这种高效性使 LBS 对企业更具价值,并为 LBS 服务提供者带来更高的收入。此外,LBS 还能提供关于消费者行为的宝贵洞察,例如他们经常造访的地点及其活动模式。这些洞察能够为行销策略提供讯息,并协助行销活动取得更佳成效,使 LBS 成为许多企业不可或缺的工具。
对即时资料和分析的需求不断增长
即时位置资料和分析可提高零售、物流、医疗保健等各领域的决策能力。这推动了对 LBS 的需求,因为企业认识到准确的即时资料在提高营运效率和策略规划方面的价值。利用即时资料,企业可以根据客户的位置为他们提供个人化服务。这包括提供即时优惠、支援动态配送路线优化或建议附近的服务,从而增强客户体验并增加对 LBS 的需求。此外,紧急救援人员可以使用即时位置资料联繫有需要的人。这推动了 LBS 在公共安全和卫生领域的应用。此外,即时追踪可以实现更好的资源管理、更快的回应时间和更有效率的营运。
The global location-based services (LBS) market size reached USD 46.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 187.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.84% during 2025-2033. The growing utilization of smartphones and tablets, rising adoption of real-time data and analysis, and increasing popularity of geofencing in various residential and non-residential areas for sending alerts are some of the major factors propelling the market.
Location-based services (LBS) refer to software applications that use geographic data and information to provide services based on user location. They are available in several forms, including services for information, entertainment, efficiency, and safety. They aid in navigation, providing users with accurate and real-time directions, whether on foot or in vehicles. They are used for location-specific weather updates, recommendations for nearby restaurants, hotels, or landmarks, and locating friends or family members through social networking platforms. They are also employed in emergencies for asset tracking and management or finding people who are lost or in danger.
At present, the increasing demand for LBS, as they are accurate, effective, and can be personalized according to specific needs, is impelling the growth of the market. Besides this, the rising utilization of LBS by businesses to engage with customers in real time through push notifications, alerts, or interactive content is contributing to the growth of the market. In addition, the growing employment of LBS to add location information to social media posts, photos, and reviews, creating a more immersive and informative social experience for others, is offering a favorable market outlook. Apart from this, the increasing popularity of geofencing in various residential and non-residential areas for sending alerts when delivery is nearby or monitoring the movements of employees within a work site is supporting the growth of the market.
Rising utilization of smartphones
Smartphones are increasing access to technology on a global scale. They provide a platform through which a large portion of the population can access LBS, thereby expanding the market. Smartphones are equipped with highly accurate global positioning system (GPS) systems. This increased accuracy is beneficial for location-based services, enhancing the user experience, and the overall quality of the service. Apart from this, smartphones generate a huge amount of location data. This data is valuable for businesses that offer LBS, as it allows them to refine their services, target their marketing more effectively, and understand user behavior in detail. Furthermore, smartphones add a more personalized experience with LBS by analyzing recommendation algorithms.
Increasing adoption of location-based marketing
At present, there is an increase in the adoption of location-based marketing as it is accurate and allows for highly targeted advertising. Businesses can reach out to targeted customers in a specific geographical area or tailor their marketing messages based on the location of the customer. This precision increases the effectiveness of marketing campaigns and drives demand for sophisticated LBS. Location-based marketing also results in higher conversion rates, as marketing messages are tailored to the locations of customers and, consequently, their likely needs and interests. This effectiveness makes LBS more valuable to businesses and leads to higher revenues for providers of these services. Moreover, LBS can provide valuable insights into consumer behavior, such as the locations they frequently visit and their movement patterns. These insights inform marketing strategies and lead to more successful campaigns, making LBS an essential tool for many businesses.
Growing demand for real-time data and analysis
Real-time location data and analysis improve decision-making capabilities in various sectors, including retail, logistics, healthcare, and more. This is driving demand for LBS as businesses recognize the value of accurate, real-time data in enhancing operational efficiency and strategic planning. With real-time data, businesses can offer personalized services to their customers based on their location. This includes providing real-time offers, supporting dynamic route optimization for deliveries, or suggesting nearby services, which enhance the customer experience and thereby increasing the demand for LBS. Moreover, emergency responders can use real-time location data to reach people in need. This is driving the adoption of LBS in the public safety and health sectors. Furthermore, real-time tracking allows for better resource management, quicker response times, and more efficient operations.
Hardware dominates the market
Hardware is a fundamental cornerstone in the realm of location-based services (LBS), underpinning the seamless and accurate delivery of geographically relevant information to users. LBS relies on the global positioning system (GPS) receivers, omnipresent in smartphones, tablets, and wearables, deftly harnessing satellite signals to pinpoint the precise geographic coordinates of devices. Complementing this, cellular and wireless fidelity (Wi-Fi) radios enable communication with nearby towers and access points, supporting techniques like triangulation and Wi-Fi fingerprinting to further refine location determination. Bluetooth technology also plays a pivotal role, facilitating proximity-based interactions by detecting nearby beacons and other Bluetooth-enabled devices. Additionally, near-field communication (NFC) provides contactless engagement with location-specific services through the detection of NFC tags or devices.
Assisted GPS (A-GPS) holds the largest share of the market
Assisted GPS (A-GPS) is a location-based technology that improves the speed and accuracy of global positioning system (GPS) receivers in mobile devices. A-GPS-capable devices download assistance data from a network server. This data includes information about the location of nearby satellites, the expected Doppler shifts of their signals, and the precise time the signals were transmitted. By having this information readily available, the GPS receiver can dramatically reduce the search space and acquire satellite signals much faster. A-GPS-enabled devices use cellular networks or internet connections to download the assistance data and communicate with A-GPS servers. This additional connectivity allows the device to retrieve the necessary data quickly and efficiently.
Outdoor holds the biggest share of the market
Outdoor location-based services (LBS) refer to a category of location-aware applications and services that utilize the geographic position of a user in outdoor environments to deliver relevant information, content, or experiences. These services take advantage of technologies, such as global positioning system (GPS), cellular networks, and other outdoor positioning methods to determine the location of the user accurately. Outdoor LBS offers a wide range of applications and benefits, enhancing navigation, social interactions, marketing, tourism, and more. These services are immensely valuable for travelers, commuters, and tourists exploring unfamiliar areas. Outdoor LBS are utilized in fitness apps to track routes, distances, and activities during outdoor exercises like running, hiking, or cycling.
Navigation services hold the maximum share in the market
Navigation services encompass a diverse array of location-based applications and technologies designed to guide users from one point to another efficiently and accurately. These services leverage cutting-edge technologies, such as global positioning system (GPS), geographic information systems (GIS), and real-time data to provide turn-by-turn directions, route optimization, and other valuable information for travelers, commuters, and outdoor enthusiasts. For urban dwellers and travelers, navigation services are becoming an indispensable tool, facilitating seamless commutes and explorations. GPS-enabled map applications, integrated into smartphones and car navigation systems, empower users with real-time visual representations of their surroundings and deliver step-by-step directions to their chosen destination. These applications account for traffic conditions, road closures, and accidents, dynamically adjusting routes to ensure the fastest and most efficient journey.
Transportation and logistics hold the biggest share in the market
Transportation and logistics heavily rely on location-based services (LBS) to streamline operations, optimize routes, and enhance overall efficiency. LBS provides real-time location data and valuable insights, enabling transportation and logistics companies to make informed decisions and deliver better services. It also enables better route planning, reducing idle time and fuel consumption, leading to cost savings and environmental benefits. LBS enables the creation of geofences and virtual boundaries around specific locations. Logistics companies can use geofencing to trigger automated actions when a vehicle enters or exits a designated area. LBS also aids in optimizing last-mile routes, ensuring packages are delivered efficiently to the correct addresses.
Asia Pacific exhibits a clear dominance, accounting for the largest location-based services (LBS) market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific represented the largest market.
Asia Pacific held the biggest market share due to the rising number of e-commerce platforms offering ride-hailing, food delivery, and grocery delivery. Besides this, increasing advancements in mobile and location-based technologies are supporting the growth of the market. Apart from this, the increasing popularity of mobile advertising and marketing among businesses to offer personalized promotions and advertisements, leading to increased engagement and revenue, is contributing to the growth of the market in the region.
North America is estimated to expand further in this domain due to the increasing utilization of social networking and location-sharing applications. Besides this, the improvement in GPS accuracy and availability of faster networks is bolstering the market growth.
Key market players are investing in research operations to stay at the forefront of LBS technology. They are also working on improving location accuracy, optimizing algorithms, and enhancing user experience. Top companies are expanding their geographic coverage by increasing the availability of their services in more regions and countries. They are leveraging location data and user preferences to offer customized recommendations, targeted advertising, and location-based notifications. Leading companies are strengthening their data protection measures to gain the trust of users and comply with relevant regulations. They are also collaborating with other businesses, such as e-commerce platforms, ride-hailing services, and social media networks, to create synergistic services and expand their user base.